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MA. Exhibition Design 2012-2013 (Fashion Institute of Technology)
Citation preview
my portfolio
what I think exhibition design is.....
my exhibits
CUPCAKE
This project is for Flushing Meadows Corona Park in Queens. The aim of this project is to design an exhibition to make the audience get some take away by discovering more about cupcakes and enjoy the experience.
Cupcakes began when bakers discovered that regular sized cake took longer to bake because the outer skin burned before the inside was baked. They discovered that by baking smaller portions, they were able to save time and control heat thoroughly.
they are treated as art piece
what we DO know about cupcakes...
they are made for one
they are sweet
they come in variety of flavors and colors
what we DON’T know about cupcakes...
we are not sure where they are from
Britain?
America?
Australia?
other countries?
things we SHOULD know about cupcakes...
they weren’t always called “cupcake”
they used to be baked in the clay cup or teacup
NUMBER CAKE
CUP CAKE
1234 CAKE
QUEENS CAKE
FAIRY CAKE
QUARTER CAKE
PATTY CAKE
MEASURE CAKE
concept & inspirationThe structure of this exhibition is adapted from the baking cup because the baking cup has a balanced architectural form when turned up side down.The baking cup acts as a wall for the cupcake.
38' / 11.6m
10' / 3m
34' / 10.4m
38' / 11.6m
door
station 2
station 1
station 3
station 4
exit entrance
ventilationprogram
cushion seats*tips - pour 3/4 of the mixture into the CUP for a perfect CUPCAKE!
These cushion seats are placed in the middle of the exhibition. They are in the shape of the cupcake’s ingredients. The audience can sit on or play with them.
station 1 stickers
where do CUPCAKEs come from?
... we don’t know!
some say they belong to
Britainothers say they belong to
Australiaand others say they belong to
America
wherever you believe CUPCAKEs came from, please vote!
...... other countries
where do CUPCAKEs come from?
... we don’t know!
some say they belong to
Britainothers say they belong to
Australiaand others say they belong to
America
wherever you believe CUPCAKEs came from, please vote!
...... other countries
things you should know about CUPCAKEs
... CUPCAKEs weren’t always called “cupcakes”
station 2
basic ingredients of the CUPCAKE
”1234cake” was named after its ingredients
*�avors and colors can be added
basic ingredients of the CUPCAKE
”1234cake” was named after its ingredients
*�avors and colors can be added
touch up!
basic topping techniques for the CUPCAKE
glazing piping frosting
touch up!
basic topping techniques for the CUPCAKE
glazing piping frosting
magnetstation 3 station 4
magnet
Cootie Catcher
This project is for a paper game called “Cootie Catcher.” The aim of this project is to explore the shape of the paper itself and transform it into the exhibition form.
“Cootie Catcher” is known as “Paper Fortune Teller.” But also called by other names, such as “Chatterbox,” “Salt Cellar,” “Whirlybird,” or “Wigwam.”
The process of folding the “Cootie Catcher” is simple, yet it creates a very interesting shape. The reason why the paper fortune teller might work as a form transformation for the trade show is because the object itself can be moved due to its structure.
pull
open
close
pull
pull
pull
top
bottom
pullpull
All about Food atWeeksville Heritage Center
This project is for Weeksville Heritage Center. The aim of this project is to design outdoor activities that represent the history of the place.
The specification of the outdoor space includes production farm, heirloom plants, medicinal garden, livestock, and kitchen workshop.
making foodgrowing food consuming food
production farm
heirloom plants
medicinal garden
livestock
kitchen workshop
kitchen garden
canned food
farmers market
cafe
Exhibition/Activities Space to hang out
program
growing food
production farm
heirloom plants
medicinal garden
livestock
livestock heirloomplants
medicinal garden
livestock
livestock
medicinal garden
medicinal garden
heirloomplants
Growing Food
Heirloom Plants
Medicinal Garden
Livestocks
6'
4'
2'
4'
making food
kitchen workshop
kitchen garden
canned food exhibition
canned food exhibition
kitchen workshop
Making Food
6'
4'
Canned Food
consuming food
farmers market
cafe
Consuming Food
Food
2'
2'
6'
4'
overall space
winter
sunny / shower
summer
at Magic, Las Vegas
Levi Strauss & Co.
This project is for Levi Strauss and Company. The aim of this project is to design the 100 feet by 30 feet exhibition that creates impression for buyers who are visiting Magic in Las Vegas.
The inspiration of the “seed idea” of this project came from the “Go Forth” campaign. Since the campaign is mainly about moving forward, “moving motion” is the concept of this project. The exhibition will emphasize this idea through the structures. The structures are implemented through the “arrow” and the “forward sign.”
N
S
EW
pre-show compass — leading the direction to the location of the Levi Strauss Exhibition at Magic
The Impression Display was inspired by the logo of Levi Strauss & Co. The graphic of “two horses” is placed in the front of the exhibition. The three dimensional pair of jeans is placed in the middle of the exhibition and is attached to a sling, which enables the pair of jeans to move sideways.
Exits are on both sides.
men’s exitwomen’s exit
ConferenceConference
StorageStorage
Licensed Selling Center
Check-in Existing Account
Check-in New Account
Impressions & Presentation
Women’s Product & Display Area
Men’s Product & Display Area
Signature Dockers
Levi’s
Licensed Selling Center
Product Display and Selling Center: Men’s on the right and Women’s on the left, both spaces are identical. Check-in and Licensed Center are back-to-back.
Signature Dockers
Levi’s
plan, elevations, & scetions scale: 1/6" = 1-0"
elevation 1 elevation 2 elevation 3
1 2 3
a
b
c
dplan
elevation a
section b
section c
elevation d
my graphics
PUBLIC ARTBattery Park City
This project is for Battery Park City in New York City. The aim of this project is to design a wayfinding system to show the location of the 20 art pieces in Battery Park City.
The wayfinding stand will be placed next to all the art pieces in the Battery Park City. There will be 20 wayfind-ing stands all together.
1'
4'
3'
3'
6"
6"
NORTH NEIGHBORHOOD
NORTH COVE
ESPLANADE
SOUTH COVE
ROBERT F. WAGNER, JR. PARK
BELVEDERE
NEW YORK CITY POLICE MEMORIAL
210
NEW YORK CITY POLICE MEMORIAL
210
Tony Cragg, Resonating Bodies
Louise Bourgeois, Eyes
Jim Dine, Ape & Cat (At the Dance)Andy Goldsworthy, Garden of Stones
Mary Miss, South Cove
Richard Artschwager, Sitting/Stance
RM Fischer, Rector Gate
Ned Smyth, The Upper Room
Ugo Attardi, Ulysses
Stuart Crawford, Police Memorial
Siah Armajani, World Financial Plaza
Martin Puryear, Pylons
Brian Tolle, The Irish Hunger Memorial
Sol Lewitt, Loopy Doopy, Embassy Suites Atrium
Ann Hamilton, Teardrop ParkDemetri Porphyrios, The PavilionMichelle Stuart, Tabula
Tom Otterness, The Real World
Kristin Jones, Mnemonics
John Hat�eld, Story Pattern
PUBLIC ARTBattery Park City
The 20 icons for the 20 art pieces are inspired by the original 20 art pieces themselves. The icons are placed in the map to indicate the location of the 20 art pieces, therefore, the audiences can get the picture of how the original art pieces will look like and will be easier for them to find the 20 art pieces.
The Park is divided into 6 zones on the original map. Therefore, to make it easier for the audiences to find their way to the each art piece, each zones are divided into colors.
NEW YORK CITY POLICE MEMORIAL
210
Tony Cragg, Resonating Bodies
Louise Bourgeois, Eyes
Jim Dine, Ape & Cat (At the Dance)
Andy Goldsworthy, Garden of Stones
Mary Miss, Stanton Eckstut & Susan Child, South Cove
Richard Artschwager, Sitting/Stance
RM Fischer, Rector Gate
Ned Smyth, The Upper Room
Stuart Crawford, Police Memorial
Siah Armajani & Scott Burton, World Financial Plaza
Martin Puryear, Pylons
Brian Tolle, The Irish Hunger Memorial
Sol Lewitt, Loopy Doopy, Embassy Suites Atrium
Ann Hamilton, Teardrop Park
Demetri Porphyrios, The Pavilion
Michelle Stuart, Tabula
Tom Otterness, The Real World
Kristin Jones & Andrew Ginzel, Mnemonics
John Hat�eld, Story PatternUgo Attardi, Ulysses
This project is for Liberty Science Center (LSC) in New Jersey. The aim of this project is to design amenity wayfinding systems for kids.
There will be three types of wayfinding systems (orientation, identifier, and directional). All the wayfinding systems will continue to use the same color palette as LSC's wayfindng signs to make it consistent with the existing wayfinding signs.
Amenities Finder for Kids at
seatwater toilet recycletrash
finding a place to sit?
follow me....
need to use the toilet?
follow me....
want to throw something away?
follow me....
thirsty?
follow me....
(ceiling)orientation
identifier
directional(floor)
(wall)
thirsty?
follow me....
need to use the toilet?
follow me....
finding a place to sit?
follow me....
want to throw something away?
follow me....
Kids will start from the “orientation sign” to find the corresponding amenities.
orientationfour-sided wayfinding signage
thirsty?
follow me....
need to use the toilet?
follow me....
finding a place to sit?
follow me....
want to throw something away?
follow me....
thirsty?
follow me....
3'
3'
1'
scale: 1" = 1' - 0"
orientation
a
b
c
floor plan
orientation
elevation a
12'
elevation b elevation c
12'
4'
4'
orientation
directional
Kids will follow the “directional sign” on the floor which will guide them to the corresponding amenities.
footsteps guide
6"
kid’s foot
directional
scale: 1' = 1' - 0"
seat
water
toilet
recycle
trash
Kids will see the “identifier sign” next to the corresponding amenities.
identifiersignage
water
1'
1'
identifier
scale: 1/2' = 1' - 0"
my lightings
This project is for Muji's highlighter pens' trade show. The aim of this project is to design lighting that represents the products themselves not the brand.
There are 5 new colors all together. The 5 color lines are used to represent the highlighter. Both sides of the walls are wallpapers (left and right).The LED strips are installed on the floor, back wall and ceiling. Each color runs in straight lines to represent each color. On each line there will be a display stool with the pens in each color to the corresponding color. With the help of the LED stripes, the lines will glow like a highlighter. The lights are run from the floor to the wall and to the ceiling.
Introducing the 5 New Colors of
Highlighter Pen
ceiling plan
floor plan
left elevation front elevation right elevation
This project is for the window display which celebrates the 111th year of Bergdorf Goodman. The aims of this project are to re-design the lighting and suggest some improvements to the lighting design of the window display.
Window Display's Lightings
left section right sectionfront view
top view
left section right sectionfront view
top view
existing condition proposition
This project is for a multi purpose auditorium. The aim of this project is to design a lighting which can change up to three mood.
Multi-Function Auditorium
A2
conference wedding party
B2A1B1C1
B2C2C3
ledfloodstripe ii led stripeplot glow
A1 A2 B1 B2C1 C2 C3
BWBW BWBC BC BCRGB
ceiling plan floor plan
ceiling plan
floor plan
section
elevation (both sides)
elevation elevation elevation elevation
B2B1
C2C1C2C1 C3
A2
A1 B2B1
B2B1
A2A1
A2A1
A2A1
A2A1
A2A1
A2A1
A2A1
A2A1
A2A1
B2B1
B2B1
B2B1
B2B1
B2B1
B2B1
C2C1
C2C1
C2C1
C2C1
C2C1
C2C1
C2C1 C3
C2C1 C3
C2C1 C3
C2C1 C3
C2C1 C3
C2C1 C3
C2C1 C3
C2C1 C3
C2C1 C3
C2C1 C3
C2C1 C3
C2C1 C3
C2C1 C3
C2C1 C3
section
Karnyavee [email protected] +16463065112