Embed Size (px)
Citation preview
PING PONG PARLOURProject Overview
The Ping Pong Parlour project helps commercial landlords and property managers transform empty retail
units into social pop-up ping pong areas. Landlords and property managers are able to benefit from reduced
business rates, showcase the space to others and create an asset for the whole community to enjoy.
Ping Pong Parlours are usually unstaffed and provide an informal setting for members of the public to enjoy
a social game of table tennis with others.
Ping Pong Parlours: The Facts
• There is an equal split of male and female visitors
• They appeal to a mix of ages, however are most popular with 16-24 year olds
• 62% of visitors are classed as ‘inactive’
• 99% of visitors would return to the Ping Pong Parlour after their visit
What are Ping Pong Parlours?
Benefits to the Centre
For landlords when Table Tennis England
(non-profit) occupy a unit for up to 3 months.
The parlour model means you can then move
it to other vacant units after the 3 months!
Customers love our Ping Pong Parlours and the
free service provided by the centre. Our feedback
shows that Parlours can increase a shopping
centres footfall and customer spend.
Transform empty retail space by adding a fun,
free asset for the whole community to enjoy.
Show off the potential footfall around a retail
space to prospective tenants.
Gain positive PR throughout the local community
by providing something free to the customer. Our
parlours attract local media attention
“The main reason was to have an extra bit of service in the shopping centre,
we’ve had so much positive feedback through social media, through the
website, and it’s good people recognise the extra bit of service, it just adds a bit more value to the shopping centre”. – John Grinnell, Centre Manager
Partner Feedback
Data accurate as of 31/08/2018
Visitor Feedback
It gives a great deal of pleasure to an amazing rang of people
It was really fun and made my afternoon when I stumbled across it
Brilliant idea, brilliant use of space in the shopping centre
It’s a great idea and great for the community
The best fun I’ve had in ages
I love the Parlour, it’s an amazing idea
The best thing the shopping centre has done
It’s a great way to get to socialise, have fun and get a bit of exercise as well
Media Coverage
Social Media
Ping Pong Parlours are part-funded by Table Tennis England using Sport England funding. Shopping Centres
are required to pay a one-off fee for use of the Ping Pong Parlour brand within the centre, which includes:
• Up to 3 tables
• 20 bats and 72 balls, which must be maintained at the centre’s own cost
• Print ready artwork for interior and exterior of the unit
• Marketing and PR assistance
• Public Liability Insurance for the duration of the project
• Our expertise, advice and support
The centre will need to cover the costs of printing and installation of interior and exterior artwork.
This is a one off fee and can be within different units around the centre – however additional signage may be
needed should the Parlour move location.
Costs to the Centre
Project Process
Unit(s) approved/declined
and feedback given to
Head Office
Confirmation of approval
given to centre along with
next steps
Partner Agreement
signed by centre and
returned to TTE
Tenancy at Will or
Licence signed by TTE if
required by centre
Invoice sent to the centre
for payment of the fee
(if applicable)
Artwork requirements
provided by the centre for
TTE to design
Print ready artwork
provided to centre, for
printing and installation
Tables delivered to
centre, other equipment
arrives via courier
TTE notify local table
tennis leagues about the
Parlour
Ping Pong Parlour opens!
Site visit completed by
member of TTE staff
Centre shows interest in
Ping Pong Parlour project
Partner Agreement must be signed before artwork can
be designed or equipment sent out.
Once agreement is signed, the Parlour can open in as little
as 2-3 weeks, dependent on artwork installation timeframe.
Required Information
To get the ball rolling, we need the below information about any units you have in mind for a Ping Pong Parlour;
• Dimensions of the proposed unit(s)
• Pictures of the unit(s), both internal and external
• Floorplan of the centre, showing nearby shops
Please send the above information to [email protected]
Or get in touch if you want any more information about the project!
