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Prospectus 20122013

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The Academy taughtme about who I am,what motivates me,

what I want to becomeand how I can get there

Ayo Jenyo,

National Entrepreneur

of the Year 2010

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3

Contents

Introduction 4

Aboutus 6

WhystudyattheAcademy 8

Ourcourses 10

Casestudies 12

Whatourstudentssay 14

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Introduction

I youre an

entrepreneur,this is the

time!

Peter Jones CBE,

founder of the

Peter Jones

Enterprise Academy

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Introduction

Its not about where you are, its

about where you want to be

Whether you want to set up yourown business or succeed in anexisting organisation, the skillsand experience you gain at the

Peter Jones Enterprise Academywill kick start your dream career.

I you already have a fre in yourbelly, the Academy simply addsuel. We can give you a leg-up,

a head-start; we can set you onthe ast track to success.

Entrepreneurs are not born,theyre made. Recognising this,Peter Jones, CBE, leading

entrepreneur and one o the starso TVs Dragons Den, created thePeter Jones Enterprise Academyto be a catalyst or culturalchange and encourage moreentrepreneurial activity within

the UK.

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About us

Take part in everything you can atthe Peter Jones Enterprise Academyas those kind o opportunities wontcome around again

Ratnesh Bakhai, Student 2009-2010

Learning by doing

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About us

ThecurriculumattheAcademyisbasedonaphilosophyoflearningbydoing.Theresnothingquitelikeoneofourcourses,theyaredesignedtobedifferent.Forexamplefrom2010-201153%oflearningtimeattheAcademywasmadeupofguestspeakers,masterclassesandworkshopstrulybringingtheboardroomtotheclassroom!Ourtutorspossessactual

businessknowledge.LeadingrmssuchasGrantThornton,GFKandtheBritishCounciloffernotonlytheirtime,butalsoreal-lifebusinessexpertiseandnetworkingopportunitiestoourstudentsandgraduates.WehaveahostofguestspeakersfromallwalksoflifewhocomeintotheAcademyonaweeklybasis,fromDavid Gold(ChairmanofWestHamUnitedFootballClub),Will King(KingofShaves)andapprenticestarMelody Hossaini.

Youll also get to:

Workonreallifebusinesschallenges

Startyourownbusiness(Level3)orinvestigateandpreparetostartupyourownbusiness(Level2)

Attendmasterclasses,workshops,microbusinesssurgeriesandnetworkingevents

Receivecoachingfromreal

businessownersUndertakeapersonalandprofessionaldevelopmentprogrammedesignedtoguideyouandsupportyourbusinessaspirations

Uptoa4weekplacementinahighlyrespectedcompany.

FromSeptember2012youcanstudyattheAcademyinover30differentlocationsnationally.Afulllistingoftheseapprovedproviderscanbefoundat www.pjea.org

oflearningtimeattheAcademyismadeupofguestspeakers,masterclassesandworkshops

53%

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Why study at the Academy?

Experienced and Dedicated Staff

Ourcoursesaretaughtbytutorswithrealbusinessknowledgewhoareeducationallyandvocationallyqualied.EachcourseprovideremploysaBusinessandEnterpriseManagertobringrealbusinessintotheclassroom.

Financial Support

Ifyouareafull-timelearneragedbetween16-18onSeptember1st,youwonthavetopayapennyfortheprivilegeofjoiningusattheAcademy.Wewelcomelearnerswhoareaged19andoverbuttheremaybeastandardfeeforthecourse,whichispayableannually.However,nancialsupportincludingfullfeewaiversmaybeavailable,forfurtherinformationpleaseenquireatadmissions@pjea.org

Recognised as part of the

National Skills Academy

ThePeterJonesEnterpriseAcademywassuccessfulingainingfullNationalSkillsAcademy(NSA)statusfromtheDepartmentofBusiness,InnovationandSkillsinJuly2009.Astherstevercross-cuttingNSAthePeterJonesEnterpriseAcademywillcontinuetoactasanagentofchangetoovercomeandchallengeinstitutionalbarriersandtodrivecapacityandcapabilityintoenterpriseeducationandlearning.TheNSAprogrammewassetupfollowingtheLeitchReviewin2006asakeyrecommendationtoestablishtheUKasaleaderinthedeliveryofworldclassskills.

Helping you to achieveyour goals

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Why study at the Academy?

Personal Professional Development (PPD)

Developingyourinterpersonalskills,buildingyourcondenceandpreparingyouforsuccessisveryimportanttous.Wetakeourpastoralresponsibilitiesveryseriously.Adviceandguidancewillformanimportantpartofyourpersonalandprofessionaldevelopmentandweofferafullrangeofsupportservicesinconjunctionwithourpartnersandcommissionedcolleges.AttheAcademy,insteadoftutorialswerunPPDgroups.Thisisauniquedevelopmentprogrammewithelementsoftailor-madedesignwhichrecordsanddevelopsindividualstudentprogress.PPDcelebratesprofessionalachievements,encouragespersonalanalysisanddevelopmentwhilstsupportingeachstudentthroughouttheyear.

Employment Engagement

Ourcoursesareuniquebecauseatleast50%ofthecoursecontentisdeliveredorsupportedbyournetworkofsupporters.Aspartofthecourseyoullhaveuptoa4weekplacementinahighlyrespectedcompany.Youllhaveyourownprojectstocompleteandreallifeproblemstosolve.Inadditionopportunitiestopitchforinvestmentandpitchforemploymentareprovidedandrealbusinesschallengesaresetbypartneringcompaniesbothlocalandnational.

ofthestudentshavebeenoffered

jobswithcompaniesincluding

Everything Everywhere,

LOrealandLaing ORourke

71%

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Our courses

Top courses,colleges and careers

We oer a Level 2 and Level 3 BTEC Diplomain Enterprise and Entrepreneurship. Both lastor one year and will either help you to set-upand run your own business or to thrive withinan existing organisation.

In order to pass, youll need a frst class workethic. Our students are expected to dress orbusiness, work a typical 9am to 5pm, fve daysa week, and have a real can do attitude to lie.

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To get in... and get on youll need:

AminimumoffourGCSEs(gradesD-G,

EnglishandMathsD-E)ORotherequivalent

Level1qualicationsatmeritlevelorhigher

includingEnglishandMaths.

Assessment

100%courseworkassessments

Progression

Pastgraduateshavechosento:

ProgresstoLevel3attheAcademy

Goontofurthereducation

Puttheirskillsandknowledgeinto

practiseinanestablishedbusiness

Starttheirownbusiness

Duration

1year(startingSeptember/October2012)

To get in... and get on youll need:

AminimumoffourGCSEs(gradesA*C,

includingEnglishandMaths)ORother

equivalentLevel2qualicationsatmerit

levelorhigherincludingEnglishandMaths.

Assessment

100%courseworkassessments

Progression

Pastgraduateshavechosento:

Continuetorunandexpandtheirbusiness

Puttheirskillsandknowledgeinto

practiseinanestablishedcompany

AttendUniversity

Duration

1year(startingSeptember/October2012)*

Lessons youll learn

Level2isaboutdevelopingfunctionalbusinessskills,tosetyouupforthefuture.Thefollowingunitsarecovered:

CreatingavisionforyourbusinessplanThebusinessenvironmentResearchingyourmarketThemarketingplanFinancialmodellingandforecasting

PlanningandpitchingTheentrepreneurialmindsetLeadershipandteamworkToolkitsforideagenerationManagingpersonalnancesEnterpriseintheworkplace

Lessons youll learn

Level3isaboutdevelopingfunctionalbusinessskills,toequipyoufortherealworld.Thefollowingtopicsarestudied:**

TheinnovativeentrepreneurBusinessplanningandpitchingFinancialplanningandimplementationLaunchingyourbusinessvisionMonitoringtheperformanceof

yourbusinessOperatingyourbusinessPlanningthefutureofyourbusinessLeadershipandteamworkWorkingasanintrepreneur(an

entrepreneurwithinanexistingorganisation)

MarketresearchandanalysisFinancialliteracyandawarenessBusinessinaninternationalcontextE-MarketingandWebsiteDesignBrandDevelopmentandPromotion

SocialEnterprise

Level 2 Diploma in Enterpriseand Entrepreneurship(equivalentto4GCSEsatgradesAC)

Level 3 Diploma in Enterpriseand Entrepreneurship (equivalentto2ALevelsatgradesACworthamaximumof280UCASpoints)

*Someprovidersarerunningthe

Level3courseoveraperiodof

2years.

**Someoftheseareoptional

andnotstudiedinallcolleges

Our courses

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Case study

Bright sparks

Arjun Pandya

IdecidedtoapplyfortheAcademyasIwaslookingforsomethingdifferenttogivemeanedgeoverotherapplicantswhenenteringthejobmarket.Thebestpartofthecoursewastheworkexperience.

ImanagedtosecureaplacementatBarclaysintheirheadquartersinCanaryWharf,which

wassomethingthatIhadalwayswantedtodo.

DuringmytimeatthePeterJonesEnterpriseAcademy,Ichangedmymindsetcompletelytothinklikeatrueentrepreneur.Ibegantothinklikeabusinessmananddevelopedamorepositiveoutlookandgreatercondence.InSeptember,ImofftoCassBusinessSchoolintheCitytofurtherdeveloptheskillsIlearntattheAcademy.

Jason Cullen

IchosetogototheAcademybecauseIwantedadifferentwayoflearningfromyourtypicalclassroomcollegecourse.TheAcademyallowedmetolearnbusinessthepracticalelementsaswellasthetheoreticalelementsbygivingmeachancetomeetwithbusinessexpertsandalsototakepartinmasterclassesanddifferentchallengeswhichgavemeagreat,enrichingenterpriseexperience.

Ireallyenjoyedmeetingotherlike-mindedpeopleandbeingaroundthembroughtoutthecompetitiveedgeinmeandmademewanttobettermyselfforthefuture.Itsdenitelysolidiedmydesiretogointobusiness,infactnextyearIwillbeworkingatEverythingEverywhere,thankstothePeterJonesEnterpriseAcademy.

Grant impressed me with his passion& his strong business acumen, he is ashining example o a young, ambitiousentrepreneur with the skills and

motivation to realise his ull potentialand live out his entrepreneurial dreams

Peter Jones CBE

Each year the Peter Jones EnterpriseAcademy produces outstanding graduates,with students progressing on to highereducation, ull time employment and

entrepreneurial success.

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Case study

Grant Ridley

National Entrepreneur of the Year 2011

GrantmadeahugeimpactathisworkplacementatInternationalTravelConnections,aluxurytraveloperatorbasedinChesterwhichresultedinanofferofajob;hedevelopedthesocialmediastrategyforthebusinessandtrainedseniormanagementonhowtousesocialmediatodevelopsales.ITCweresoimpressedthattheyreferredarestaurantinChestertoGranttodeveloptheirmarketingstrategyforthebusiness.HemadeahugeimpactattheAcademy,achievedthehighestacademicgrade,ledhisPPDgroupwithskillandallthishasresultedinGrantbeingawardedtheprestigiousawardofOutstandingBTECStudentoftheYearattheNationalBTECAwardsin

ofstudentshavegoneontoachieveapositivedestinationthroughemployment,higher

educationorselfemployment

98%

Peter Jones CBE,

and Grant Ridley at

the 2011 Academy

graduation ceremony

July.GrantalsoreceivedtheawardofICTStudentoftheYearatthesameceremonywhichwashostedbyScottMillsandheldattheRoyalSocietyofArtsinLondon.

HealsowontheOrangeChallengewhilstattheAcademyacontesttodesignanactionthatwouldformpartofanewmobileapplication.OrangesDoSomeGoodappisdesignedtogivepeoplethechancetomakeadifferenceinjustafewminutes.GrantcreatedanewactionfortheappcalledEyeSpywhichisbasedaroundtheconceptoftakingapictureofabirdorinsectanduploadingittotheWildfowlandWoodlandsTrusttohelpthemtrackmigratingbirdsandspecieslevelsaroundthecountry.

Ihaveapassionandadeterminationthatisunwavering.Iwasalwaysmyselfthroughouttheentirecourse,andthatsthemostimportantthing.GrantRidley,NationalEntrepreneuroftheYear2011

The PJEA is brilliant

or nurturing youngenterprising people andGrant is a shining exampleo this

Rebecca DArcy,

Everything Everywhere

(which runs Orange)

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What our students say

Kyle Raffo, 18

Tamworth

PriortostartingtheDiplomaattheAcademysWestMidlandsHubatSolihullCollegeIhadalreadysetupmyownbusiness,butthecoursehasallowedmetotakeittoanewlevel.

Ihavelearntarangeofnewskillsand

developedideasfromworkingwithlike-mindedpeople,whichhasenabledmetogrowthebusiness.IdontthinkIdhavebeenabletodothiswithoutstudyingattheAcademyandhavingtheaddedsupportfrommytutors.

EngagingwitharangeofindustryexpertshasalsogivenmeabetterunderstandingofthebusinessworldandInowknowIcanachievemydreamofrunninganempireofsuccessfulbusinesses.

Beth Smith, 22

Northeld

IrstdiscoveredtheAcademyafterfollowingPeterJonesonTwitterandIknewitwastheidealcourseforme.

Thediversityoftheprogramme,combinedwiththeopportunitytoengagewithbusinesspeoplefromarangeofsectorshas

reallybroadenedmyhorizons,whichIdontthinkwouldbepossibleonanyothercourse.

Thecurriculumisreallyrelevanttosettingupmyownbusinessandithasallowedmetorealisemycareeraspirationsareachievable.

I would completely recommend

the Academy to anyone out therewith a passion or business, at [the

Academy] you are encouraged todream big

Jasmine, Current Student

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Contact us

Werealwayshappyforyoutogetintouchwithusifyouhaveanyqueries,ortocomeinandmeetourstafforcurrentstudents.Justemailinfo@pjea.organdwellbeintouch.

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