Planting and Nurturing the Membership Garden

Presented byMark Levin, CAE, CSP

President, B. A. I., Inc. andExecutive Vice President

Chain Link Fence Manufacturers Institute

Microsoft ClipArt Gallery

apathy1. lack of emotion or feeling

2. lack of interest

Are Today’s Members/Prospects Really Apathetic?

Source: The Independent Sector

“Giving & Volunteering in America”

- 89% of American households gave to a nonprofit

- 44% of adults did some volunteer work- of the 56% who didn’t, most said “no

one asked me”- 71% said if they were asked, they

would serve

empathyunderstanding another’s feelings or motives

membership empathythey believe you understand their situation

1. Understand the Challenges of

Today’sMembershipMarketplace

In today’s environment, people value TIME as much

(or more) than money.

IMAGE and IMPACT are two critical factors in getting and keeping

members and supporters

Face the facts-most of your members aren’t going to SHOW UP!

2) Bridging the Generation Gap

Is Imperative

Silents Boomers Xers Millennialsb.1925-1944 b.1944-1964 b.1964-1980 b.1980-? 

OUTLOOKpreservationist idealistic skeptical optimisticWORK ETHICdedicated driven balanced energeticVIEW OF AUTHORITYreverent love/hate unimpressed respectfulLEADERSHIP BYhierarchy consensus competent achievement

  

PERSPECTIVE civic-minded team-oriented self-reliant global

3. Have a Membership Plan,

Not a PRAYER

a. Talk to the RIGHT People

b. “Customize” Your Message

Type of What Do We Know Where Does Prospect About Him/Her? MH Fit?

PatientFamily Member/CaregiverHealth Care ProfessionalFormer MemberHealthfair Booth VisitorMeeting attendee

c. Be prepared for the most common OBJECTIONS

Turn Around the Turn Down

Feel“I know exactly how you feel”

Felt“I felt the same way myself”

Found“I found that joining Mended Hearts was one the

best decisionsI ever made”

d. ENGAGEMENT is the key to continued

support

e. Be sure everyone gets paid

4) Use People’s TALENTS, Not Just

Their Time

-quality control-effective branding-the WOW Factor-effective leadership

5. Create the IMAGE You Want for Your Chapter

through:

Be able to give- and receive –the

GIFT of LEADERSHIP

The Gift of Leadership

Planting and Nurturing the Membership Garden

Presented byMark Levin, CAE, CSP

President, B. A. I., Inc. andExecutive Vice President

Chain Link Fence Manufacturers Institute

Microsoft ClipArt Gallery