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Pokénomics 101: How to get Pokémon to GO into the classroom
Pokénomics 101
Your Trainers:
Abdullah Al-Bahrani David Mahon Dirk Mateer Ryan Murphy
Why Pokémon GO?
The game draws on the familiarity of Nintendo's Pokémon video games which led to trading card games, animated television showsand movies, comic books, and toys that grew in popularity in the late 1990s and early 2000s.
Users in Pokémon GO explore the real world around them in an attempt to catch 'em all. The game quickly grew to over 25 million active daily users, making it the biggest mobile game in US history. This provides an interesting opportunity for instructors to bring this viral sensation into the classroom.
Pokénomics 101
The Animated TV series
Pokémon GO! Has a built in audience (demand)
Many people in their 20s and 30s grew
up watching the original animated TV
show so there was pent up demand for
the app.
This is why Pokémon Go was installed
on twice as many phones as Tinder, it
has double the engagement of Snapchat,
and it is eclipsing Twitter in its percentage of daily active users.
The Pokéconomy: Entrepreneurship
Pokénomics 101
For $25 an hour, you can hire
Someone to drive you around
to catch Pokemon.
The Pokéconomy: Entrepreneurship
Pokénomics 101
Smoketown Helicopters began offering
Pokémon GO flights.
The Pokéconomy: An Increase in Demand
Pokénomics 101
This small ice cream shop was saved by Pokémon GO.
The Pokéconomy: Profit Maximization
Pokénomics 101
Niantic confirms sponsored retail locations are coming to Pokémon GO.
The Pokéconomy: Flipping
Pokénomics 101
People are flipping Pokémon
GO accounts.
The Pokéconomy: Public vs. Private Goods
Pokénomics 101
Regular incense (a private good) does not affect other
players, but you can use a Lure Module (a public good)
and attach it to a PokéStop, this benefits everyone near
the stop.
The Pokéconomy: Negative Externalities
Pokénomics 101
What happens when your house is a Pokemon gym?
The Pokéconomy: Negative Externalities
Pokénomics 101
Teens used the Pokémon GO app to lure
robbery victims.
The Pokéconomy: Positive Externalities
Pokénomics 101
Pokémon GO is a fitness craze.
The Pokéconomy: Positive Externalities
Pokénomics 101
Earn 1 credit of physical education:
PE-6 #25718 Walking.
The Pokéconomy: Positive Externalities?
Pokénomics 101
Not all dogs think Pokemon
is fun.
The Pokéconomy: Complements
Pokénomics 101
The Pokéconomy: Labor Market
Pokénomics 101
Singaporean company is looking for trainers to play Pokémon GO and get paid.
The Pokéconomy: Labor Market (Opportunity Cost)
Pokénomics 101
If you think that is crazy, this man (Tom Currie) quit his job as a barista and bartender to catch ‘em all!
The Pokéconomy: Diminishing Marginal Utility
Pokénomics 101
Most players will never catch ‘em all or reach level 40 of the game. Once you get to level 25+ it starts to sink in just how daunting each level is when it comes to the XP required.
Pokémon GO! is doing
just fine without you!
The Pokéconomy: Elasticity of Demand and TR
Fewer people are playing but those that still play are quite dedicated.
Pokénomics 101: How to get Pokémon to GO into the classroom