Portfolio_Marina Lopez Hernando

Marina López Hernando [email protected] +33 651 04 32 39

Interaction Design.

UI and UX Design.

Wireframing and prototyping.

HTML and CSS.

WEB DESIGN

Illustrator.

Photoshop.

Indesign.

SketchBook Pro.

GRAPHIC DESIGN

Storytelling and elevator pitch.

Design Thinking.

Blueprint.

Customer journey and shadowing.

SERVICE DESIGN

MARINA LÓPEZ HERNANDO 08.10.1992

www.marinaloph.com

+33 651 04 32 39

[email protected]

Master Degree in Innovation and Complexity. Mention: User Design Experience. Université de Technologie de Compiègne, UTC, France.2015 - 2016

Industrial Design Engineering and Product Development Degree. School of Engineering EINA. Zaragoza University, Spain.2010 - 2014

Talentum Startups grant: Project developed for Fundación Adecco and Ericcson. Madrid International Lab, Madrid, Spain.December 2014 - June 2015

Talentum Startups grant: Project developed for Telefónica Talentum Schools. Telefónica S.A, Madrid, Spain.June - September 2014

During my senior year at the university, I developed my thesis. Calification: 9/10.“Application of Social Design to empower women in low-income urban areas”.

Young, hard worker and creative. Outside-the-box thinking.Responsible, leadership skills and team worker.Organization and planning skills (both short- and long term focused)Public speaking skills.Travelling willingness and availability. Several stays in foreign countries.Active member of AEGEE: university students organisation at European level.

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Sketching.

Research.

Prototyping.

Creativity.

PRODUCT DESIGN

Storytelling and elevator pitch.

Design Thinking.

Blueprint.

Customer journey and shadowing.

SERVICE DESIGN

Autodesk Inventor.

SolidWorks.

Rhinoceros.

Keyshot.

3D and RENDERING

Master Degree in Innovation and Complexity. Mention: User Design Experience. Université de Technologie de Compiègne, UTC, France.2015 - 2016

Industrial Design Engineering and Product Development Degree. School of Engineering EINA. Zaragoza University, Spain.2010 - 2014

Talentum Startups grant: Project developed for Fundación Adecco and Ericcson. Madrid International Lab, Madrid, Spain.December 2014 - June 2015

Talentum Startups grant: Project developed for Telefónica Talentum Schools. Telefónica S.A, Madrid, Spain.June - September 2014

During my senior year at the university, I developed my thesis. Calification: 9/10.“Application of Social Design to empower women in low-income urban areas”.

Spanish. Mother tongue.English. Medium-high level, B2. Fluent spoken and written English. FCE certificate. Cambrigde University. French. Medium level, B1.DELF certificate.

BLA BLA

Course Development and Programming Fundamentals for deviceswith Android Operating System. Diego Freniche - AGBO Trainning. Madrid.Innovation & Creativity Course. Campus Universitas Telefónica. Barcelona.Creativity: Music to my Ears online Course. Stanford University. California.Tofu JAM: Global Sustainability Challenge. Zaragoza.Workshop “Improve Yourself 2.0”. Fabian Brüggemann.MasterClass: Design Thinking. Max Oliva.Design Thinking Action Lab online Course. Stanford University. California.Course of Biomass and energy efficiency of buildings. UDIMA. Madrid.Workshop Fjord Design. “Service design”. Marco Righetto.

Schools

The project was developed for Telefónica Talentum Schools Program and it consists of the design of the new online platform in which all technological

courses offered for children between 4-18 years at Movistar stores are listed. The website allows to take part in online courses and to reserve a place

to attend a course in person in all stores in Spain. New content and new features that improve the User eXperience are added from the start.

Check out the website: www.talentumschools.com

WEB DESIGN GRAPHIC DESIGN

The project was developed for Telefónica Talentum Schools Program and it consists of the design of the new online platform in which all technological

courses offered for children between 4-18 years at Movistar stores are listed. The website allows to take part in online courses and to reserve a place

to attend a course in person in all stores in Spain. New content and new features that improve the User eXperience are added from the start.

Check out the website: www.talentumschools.com

To make the user experience completely satisfactory the following services were designed for Talentum Schools:

· Advertising in social networks: banners, megabanners, facebook cover, newsletter... Jpeg, .gif and flash format. · Mail the user receives during the process.

· Screensaver of the computers used in the courses of the Movistar stores.

Schools


And this project was undertaken to promote and update the presence in social networks of

Blogthinkbig.com, a Telefónica initiative to bring technology closer to society.

It was aimed to keep the image of the company and to use the latest trends in graphic design.

It is a long term project since the designed covers will be updated periodically on Facebook and Twitter.


The project was developed for Fundación Adecco and Ericsson in the intership

Talentum Startups long-track of Telefónica.

The first project goal was to improve accessibility in the classroom for the

people with disabilities. A mobile application called Breaking Sound Barriers was

proposed, an inclusive and innovative solution interesting for all students since it

records everything that happens before, during and after a class in your device.

Both the teacher and the student only need to log in to the session created for the

class, once this is done, what happens on the board as well as the teacher’s voice

converted into text are shown on the student’s tablet or smartphone. The possibili-

ties of taking notes, asking questions and taking screenshots

during class are also available. The app also has a repository that keeps record of all

the events and a forum to discuss relevant issues.

The project was developed for Fundación Adecco and Ericsson in the intership

Talentum Startups long-track of Telefónica.

The first project goal was to improve accessibility in the classroom for the

people with disabilities. A mobile application called Breaking Sound Barriers was

proposed, an inclusive and innovative solution interesting for all students since it

records everything that happens before, during and after a class in your device.

Both the teacher and the student only need to log in to the session created for the

class, once this is done, what happens on the board as well as the teacher’s voice

converted into text are shown on the student’s tablet or smartphone. The possibili-

ties of taking notes, asking questions and taking screenshots

during class are also available. The app also has a repository that keeps record of all

the events and a forum to discuss relevant issues.

*Real use of Breaking Sound Barriers.


The second project was also developed for Fundación Adecco and Ericsson in

the intership Talentum Startups long-track of Telefónica S.A.

The proposal was aimed to improve the employability of

people with disabilities.

To achieve this aim a website that guides them in the job

search process was proposed. Through interactive acti-

vities one can learn and get succeed in finding employ-

ment.

Our website also automatically generates the necessary

custom documents such as the CV or cover letter.

With the help of a mobile app developed for Android

Lollipop, the interviews are planned by means of notifica-

tions, tips and GPS-guided route to the interview location.

An important part of the project is the adaptability, i.e.

the website possesses different advantages and configu-

ration forms. So it could be adapted to the needs of each

person with disability.


Comunicados is a early startup specialized care and service to the deaf people. Through a website they enable the communication with these

people who have different needs. So the design must be simple and intuitive. It must be adapted to people of all ages and transmitting

values of responsibility, professionality and closeness.

Check out the website: www.comunicados.es

The project consists of the design of the

complete corporative brand Comunicados

and the web desing, including the UX and UI.

Logo, business cards, resources to social

media, web design, brochures, promotional

posters, corporative letters, etc...

Comunicados is a early startup specialized care and service to the deaf people. Through a website they enable the communication with these

people who have different needs. So the design must be simple and intuitive. It must be adapted to people of all ages and transmitting

values of responsibility, professionality and closeness.

Check out the website: www.comunicados.es

This project was developed as a project of the course User-Product Interaction at the University of Zaragoza, Spain, in

which an application was carried out to the retailer Sensualove.

Following the graphics of the brand and performing a work breakdown, a final prototype was developed and tested by

real users.

GRAPHIC DESIGN SERVICE DESIGN

At the top several screenshots of the functional prototype are shown as well as at the bottom a summary of the

experience design process is shown: Design and sketching, fast and functional prototyping, user testing and

subsequent correction.

DESIGN PROTOTYPING USER TESTING

AEGEE-Zaragoza is one of the largest locals with over 150 members.

As an active member, in addition to being participant and organizer, I have worked in several events as graphic

designer, some of them locally and others internationally focused. In each case, I have developed a complete

graphical image, including logo, personal identifications, resources to social media, web and mobile apps,

brochures, promotional posters, diplomas, etc...

AEGEE is a student organization that promotes cooperation, communication and integration

among young people in Europe. Today it has more than 13.000 members, active in 40

Europeans countries, whose objectives are primarily to promote democracy, respect for

human rights, tolerance, cross-border cooperation, mobility and the European dimension of

education.

GRAPHIC DESIGN

AEGEE-Zaragoza is one of the largest locals with over 150 members.

As an active member, in addition to being participant and organizer, I have worked in several events as graphic

designer, some of them locally and others internationally focused. In each case, I have developed a complete

graphical image, including logo, personal identifications, resources to social media, web and mobile apps,

brochures, promotional posters, diplomas, etc...

PRODUCT DESIGNSERVICE DESIGNGRAPHIC DESIGN

How might we make low-income urban areas safer and more empowering for

women and girls?

This challenge, proposed by Open IDEO, was the topic of my thesis of my degree

Industrial Desing Engineering and Product Development. At first, I created the brand

SUMA IDEAS which represents a urban space where women develop their social

skills and feel safe in the city, enhances the empowerment of women in low-income

urban areas, such as El Gancho neighborhood in Zaragoza.

A product line of urban furniture that meets the needs of women is designed.

For maintenance and promotion this proposal. There will be a series of creative workshops with women and their chil-

dren where glass bottles are recycled, painted and accompany with a card where each women write the dream of their

life and it becomes the bottle into a single object. These bottles will be sold throughout the city in order to raise funds

and finance the project.

PRODUCT DESIGN 3D and RENDERING

URBAN SPACE

BRAND

SERVICEGUIDECREATIVEACTIVITY

BRANDBOOK

GRAPHICSAPPLICATIONS

PLANS

URBANFURNITURE

DREAMSCARDS

BUDGET

WORKSHOPWITH WOMEN


To the left: A creative workshop that I led with

women and children in the neighborhood

El Gancho, in Zaragoza, Spain, with a main

objetive: find the real needs of women that

would use the urban space that I was going to

design.

To the right: Different graphics applications of

the brand created: SUMA IDEAS.


To the left: A creative workshop that I led with

women and children in the neighborhood

El Gancho, in Zaragoza, Spain, with a main

objetive: find the real needs of women that

would use the urban space that I was going to

design.

To the right: Different graphics applications of

the brand created: SUMA IDEAS.


In the workshop these women and their children were very active. They learned basic techniques of

creativity and it was used to design street furniture, which we see to the right, adapted to them.

It is an overall design process:

• Proposed methodology: Design Thinking + Product Engineering Methodology.

• Product design.

• Development graphic image.

• Service Design.


Check out all the documents here:

http://deposita.unizar.es/record/17445

E n j a b o n a d o r

Curvaergonómica

Botóndispensador

Pestaña de apertura

15º

25º35º

Regulador temperatura

OwaPRODUCT DESIGN 3D and RENDERING

MOLDEO POR INYECCIÓN

Carcasa succionador Tornillos (x8)

Conducto succionador

CarcasaRegulador termostato

Control salida agua

Depósito

Pieza sujeta toallaMuelles (x2)

Tape

ABS

USO

MATERIALDepósito

Conducto succionador Enjabonador

Bomba de agua

BaseBotón

accionamiento

MONTAJE

Owa is a soap up device designed for non self-sufficient people to

perform their daily personal hygiene.

It is a product intended for hospital use and fits the soapy sponges that

are currently in the market.

It takes into account the ergonomics of the patient and the person res-

ponsible for the activity.

This piece of furniture was designed as a design for the office furniture company

Dynamobel, located in Navarra, Spain.

The product consists of a comprehensive and independent solution for all needs arising

at a meeting. It is portable and has a storage area.

It is mainly intended for auxiliary support during multimedia presentations or

videoconferences. An up to 52“ screen can fit.

PRODUCT DESIGN 3D and RENDERINGPRODUCT DESIGN

GRAPHIC DESIGN PRODUCT DESIGN 3D and RENDERING

It is a board game that covers with only 4 game

modes most of the games played at social

gatherings.

In this project, the product as well as the

graphics and packaging, were developed.

A model was also built as shown in the picture.

It is simple, funny and interactive. Number of

players could vary from 2 to the number of

bracelets available.

The main objective is to enhance user creativity.

3D and RENDERING

Couple of examples of University Projects for the Computer Aided Design course.

3D Modeling programs such as Autodesk Inventor, Rhinoceros and SolidWorks were used.

All material on this portfolio has been modeling and rendering by Marina López Hernando.

3D and RENDERING

Marina López Hernando [email protected] +33 651 04 32 39

Documents

Portfolio_Marina Lopez Hernando