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HTT160/NORAZLINA RAHMAT 1
Positive verbal communication Positive verbal communication
CHAPTER 3
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HTT160/NORAZLINA RAHMAT 2
The Importance of The Importance of Effective CommunicationEffective CommunicationHave power to make or break the organizationKey elements – to recognize how to tend to
commitments Easiest way –ask those who know u the best Many people are leery about requesting,
feedback because of what they might hear Most people have difficulty giving useful
feedback because they never learned how to do it or are uncomfortable to do it
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HTT160/NORAZLINA RAHMAT 3
Ensuring two-way communication Ensuring two-way communication
• Interpersonal communication model : Environment –office,store,and group or individual
setting Sender – initiate a message with customer Receiver –be the receiver of customer message Channel- over the phone, person, fax, modem, etc Encoding –language, symbol and gestures Decoding – u or customer converts messages received
into familiar ideas by interpreting or assigning meaning
Feedback – response given to message received Filter – attitude,interest,biasees,education and etc Noise- physiological or psychological factors
(physical characteristics, level of attention, loudness of message,environment factors)
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HTT160/NORAZLINA RAHMAT 4
AVOIDING NEGATIVE AVOIDING NEGATIVE COMMUNICATION COMMUNICATION
CONCEPT : USE POSITIVE WORDS OR PHRASES, RATHER THAN EMPHASIZE THE NEGATIVE
CHOICE OF WORD CAN OFTEN LEAD TO EITHER SATISFACTION OR CONFRONTATION AND CAN DESTROY A CUSTOMER-PROVIDER RELATIONSHIP
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HTT160/NORAZLINA RAHMAT 5
COMMUNICATING POSITIVELY COMMUNICATING POSITIVELY Plan your messages-know what you want
and need to say to avoid unnecessary details
Greet customer warmly and sincerely-shake hands, often smile, offer sincere welcome
Use customer-focused language- provider centered@ customer centered
Use eye-contact effectively- no longer than 3 to 5 seconds at a time
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HTT160/NORAZLINA RAHMAT 6
Cont…*Cont…*Listen carefully and respond
appropriately- 2 way verbal communication. Manner in which you listen and respond often determines the direction of conversation
Be specific- details relating to costs, delivery dates, warranties and other important area of customer interest
Use positive “I” and “we” messages – focus on what “I” and “we” can do for or with the customer
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HTT160/NORAZLINA RAHMAT 7
Cont..**Cont..**
Use simple language- terms and explanation that are easily understood
Paraphrase- repeating to the customer but in our own words
Ask positively phrased questions- avoid creating a negative situation or escalating customer emotions
Agree with customers – customer like to hear that they are right
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HTT160/NORAZLINA RAHMAT 8
Cont..***Cont..***Communicate to your customer’s learning
style – people process info in 1 of 3 ways ; visually (seeing), aurally (hearing) or kinesthetically (touching)
Ask permission- get customer approval before taking action
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HTT160/NORAZLINA RAHMAT 9
Cont…****Cont…**** Elicit customer feedback and
participation- make customer feels as if they are a part of the conversation
Close the transaction professionally- use words like “have a nice day”, offer a sincere “thank you” and encourage customer to return again in future
Address pet peeves- something bothers about hoe others communicate or behave. Hot buttons; leads to customer relationship breakdown
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HTT160/NORAZLINA RAHMAT 10
Projecting a positive image Projecting a positive image make customer feel welcome focus on the customer as a person
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HTT160/NORAZLINA RAHMAT 11
PROVIDING FEEDBACK PROVIDING FEEDBACK Verbal feedback- the words choose in
providing feedback to customer Non verbal feedback – nonverbally
Body language Actions Appearances
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HTT160/NORAZLINA RAHMAT 12
Assertive vs. Aggressive Service Assertive vs. Aggressive Service
Concept : assertive service is food for problem serving; aggressive service may escalate them
Providing assertive service :*facial expressions-smile and demonstrate warmth and willingness to help * voice- remain calm, steady and self-assured *posture- stand or sit erect but not rigid *gestures- open gestures with arms and hands *eye contact- avoid squinting or glaring *win-win solution- work mutual understanding
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HTT160/NORAZLINA RAHMAT 13
Responding to Conflict Responding to Conflict Between individuals Between an individual and a group Between an individual and an organization Between organization
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HTT160/NORAZLINA RAHMAT 14
Causes of conflict Causes of conflict Conflicting values and beliefs Personal style differences Differing perceptionsInadequate or poor communication Contrary expectations
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HTT160/NORAZLINA RAHMAT 15
Cont…..**Cont…..**
Inadequate communication Goals that out of sync Opposition of over shared resources Outcomes dependent on others Misuse of power
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HTT160/NORAZLINA RAHMAT 16
Guidelines for effective conflict Guidelines for effective conflict management management
Remain calm Be proactive in avoiding conflicts Keep an open mind Identify and confront underlying issues
immediately Clarify communication Stress cooperation rather than competition Focus resolution efforts on the issues Follow established procedures in handling conflict
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HTT160/NORAZLINA RAHMAT 17
Salvaging relationships following Salvaging relationships following conflict conflict
Reaffirm the value of the relationshipDemonstrate commitment Be realistic Remain flexible Keep communication open Gain commitment Monitor progress
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HTT160/NORAZLINA RAHMAT 18
END OF CHAPTER 3 END OF CHAPTER 3 THANK YOU
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