POWER AND POLITICS

Daily Tribune Case StudyPOWER AND POLITICSIntroductionDaily Tribune the only newspaper serving a six- country region of Eastern Tennessee.It won numerous awards for coverage and photo journalism from Tennessee Press Association and others.Rick Arnold the News Editor His commitment and motivation brought many young, talented and bright reports. Major PointsThe companys News department was shrinking.According to the Publisher John Freeman the News Printed was affecting the respect of Advertisers.He suggested for Horizontal Collaboration and advertiser friendly News.As complaints from advertisers were increasing.

Issues Rick Arnold received a story from Elisabeth Farley a reporter,Regarding closing of three of the East Tennessee Healthcorp (ETH) rural clinic.Rick wanted to consult Lisa Lawrence, managing editor so that it could be published in Sunday Times. Due to political conflicts he did not consulted advertising department.

IssuesMaking few changes rick sent the story to production.According to the report provided by the reporter it said that ETH doesn't care about the region health.Which was published and offended the ETH Manager

Result Ten of thousands of copies of the Sunday paper were destroyed and a new edition was printed. Rick Arnold was warned by John Freeman of being fired if something like this happen next time. THANK YOU