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9/7/2017
1
Embracing Accessibility in the Whole Organization: New Approaches and Resources
Chris M. Law, Accessibility Track Consulting, LLC
Chris M. Law, Accessibility Track Consulting, LLC, “Embracing Accessibility in the Whole Organization: New Approaches and Resources”24th Annual Mid-Atlantic ADA Update, September 14-15, 2017
Embracing Accessibility in the Whole Organization…
1. What we mean by ‘The Whole Organization’
2. Success Factors
3. Available Step-By-Step Guidance
4. What can I do with the Resources?
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1. The Whole Organization
6
No one ever listens
to me.
Policy
We don’t discriminate in our employment policy!What do you mean…
“accessibility in product development”?
No, We don’t have policy for that.
What do you mean… “our
website should be
accessible”?
Why would a blind person be using our
systems? No, I can’t help you.
HR
We’re getting people with disabilities on board.
Training and support… we’re on it!We’re an inclusive company!
ACME Corporation
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Executive
Marketing Procurement R&D
Design PrototypingIT
DevelopmentTesting
Security Team Usability Team
Interface Functionality
Accessibility Team
IV&V
HR IT SupportCustomer Service
Administration
Let’s focus our changes here!
Executive
Marketing Procurement R&D
Design PrototypingIT
DevelopmentTesting
Security Team Usability Team
Interface Functionality
Accessibility Team
IV&V
HR IT SupportCustomer Service
Administration
Um… Why don’t we focus here instead?
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0
20
40
60
80
100
120
140
160
USBLN IAAP G3ict ATIA W3C-WAI
Organizational memberships of professional accessibility associations
HR
Policy
USBLN
IAAP
G3ict
ATIA
2. Success Factors
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"I'm not your inspiration, thank you very much."
Stella Young, 1982-2014
"All you need to do is..."
AGENDA
• We're gonna tackle diversity!
1. Gender
2. Race
3. Sexuality
4. Religion
(and maybe some day...)
?. Disability
... one of these things is not like the others
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How's it going for your employees with disabilities?
Excellent! No complaints
so far!
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Organizational Success factors...
1. Adopting the social model of disability
2. Establishing executive-level backing
3. Establishing accessibility as a priority on the agenda
4. Taking a planned, proactive approach
5. Making accessibility a shared task
6. Providing enabling resources
7. Providing sources of accessibility expertise
Source: Chris M. Law, 2010. "Responding to accessibility issues in business"
RMIT University PhD Thesis
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3. Available Step-By-Step GuidanceA. The Accessibility Switchboard from the
National Federation of the Blind
B. Maturity Assessments
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Does Accessibility Have to be expensive?• Short answer: No, but it can
get expensive if you let it.
• In-Depth answer:
• Increasing efficiency is
better than increasing
costs
• Ten ways to be more
efficient with ICT
accessibility
1. ..29
The NFB Center of Excellence in Nonvisual Access to Education, Public Information, and Commerce (CENA)
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Give me the Roadmap!1. Establish executive
support
2. Gather knowledge
3. Establish
Stakeholders
4. Conduct a maturity
assessment
5. Design and plan the
new systemSource: The Accessibility Switchboard "A Roadmap for
Organizational Accessibility for Large ICT Vendors” 32
“If you ever really want to
understand something,
try to change it”
—Edgar Schein
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Step-by-step guidance… vetted by the Community of Practice• A roadmap for organizational
accessibility for large ICT
vendors
• An introductory guide for
small businesses and startups
• Introducing organization-wide
accessibility approaches: a
guide to making a successful
pitch
• How can I provide an
accessible work environment?
• Beyond offering employees a
complaint process: proactive
measures to tackle
accessibility issues
• How to approach change
makers: what are the pros
and cons of various options?
• Higher Education Accessibility
34
Maturity Assessment (OMB)
Category
• Acquisition
• Development Life- Cycle
• Testing & Validation
• Complaints Process
• Training
Level
1. Ad Hoc
2. Planned
3. Resourced
4. Measured
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From DHS Section 508 Organizational Maturity Assessment Forms (www.dhs.gov/interagency-trusted-tester-program)
4. What can I do with the resources?
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Explore and share the posted resourceswww.accessibilityswitchboard.org
People in business / industry
• Switchboard Guides
• Maturity Assessments
• Connect people with
Subject Matter Experts
Consumers with disabilities
• Switchboard Guides
• Consumer Demand
• Contacting industry
• Switchboard consumer
contact forms (to NFB)
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TECHNICAL
• Websites
• Tech Support
• Employee technology
• Product development
NON-TECHNICAL
• HR / EEO
• Customer relations
• Buildings and facilities
• Corporate Social
Responsibility
Get involved in future developments…