Edito da: MEDIA Salles - Reg. Trib. Milano n. 166 del 19.3.1999.Direttore responsabile: Elisabetta Brunella.

Coordinamento redazionale: Francesca Mesiano.Raccolta dati ed elaborazioni statistiche: Paola Bensi, Silvia Mancini, Giulia Nelli.

Grafica e impaginazione: Genus di Paolo Guidobono - Graphic Team s.n.c. - Stampa: La Cittadina – Gianico (BS) – Italia.

International edition no. 1 – year XV – May 2013

4

an initiative of the European UnionMEDIA Programme with the

support of the Italian GovernmentPiazza Luigi di Savoia, 24

20124 Milano • Italy tel. +39.02.67397823fax +39.02.6690410

e-mail: infocinema@mediasalles.ithttp://www.mediasalles.it

Dear readers,I have great pleasure inintroducing this issueof the European CinemaJournal, published es-pecially for the 66th

Cannes Film Festival,with a brief account ofMEDIA Salles’ most re-

cent work and coming appointments.2013 has already witnessed some important re-sults for MEDIA Salles, first and foremost thepublication of the third edition of DiGiTalk, thebooklet summarizing the contents of the 2012"DigiTraining Plus: European Cinemas Experi-encing New Technologies" course and offeringa section rich in tables and graphs on the de-velopment of digital cinema in Europe andthroughout the world. Compared to the pre-vious edition, DiGiTalk 2012 has also beenenriched by a study on the offer of digital cin-ema in Europe, in which an attempt has beenmade to understand where digital screens arelocated, both geographically, by analyzing thedifference between the penetration rate of dig-ital technologies in the three cities with the high-est rates of cinema-going and the general fig-ure for the country, and from the point ofview of the typology and size of the cinemas.We have thus pursued the work begun in TheEuropean Digital Cinema Report, a joint pub-lication by MEDIA Salles and the European Au-diovisual Observatory. According to tradition, at Cannes MEDIA Sallescommunicates the most up-to-date statisticson digitalization in Europe in this newsletter.In a year that begins with over 25,000 screensnow digitalized, equal to 70% of total screennumbers, unprecedented challenges face ex-hibitors and professional players: which eco-nomic models will enable the conversion of theremaining 30% of Europe’s screens? How arethe new technologies changing managementand programming in movie theatres? What arethe prospects for movie theatres in the digitalage and what advantages can digital technol-ogy provide in terms of cinemas’ offer?These are some of the issues that will be tack-led during the tenth edition of the “DigiTrain-ing Plus” course, which – together with a newsubtitle “New Technologies for The EuropeanCinemas of the Future” – takes on an innova-tive approach in order to deal with new demandsin the sector.The 2013 edition of the course, which is pre-sented in the following pages, will be held inCracow and Warsaw, from 28 August to 1 Sep-tember 2013. I wish this initiative the same suc-cess it has had in past editions: 87.1% of par-ticipants declared that they were generallyvery or extremely satisfied with the “Digi-Training Plus” courses organized by MEDIA Sallesover the 2004-2012 period.

Luigi GrispelloPresident of MEDIA Salles

2013 will see the tenth edition of DigiTrain-ing Plus, the course on digital cinema addressingcinema exhibitors and professional players inthe sector, which has been organized by ME-DIA Salles – with the support of the EuropeanUnion’s MEDIA Programme and the Italian Gov-ernment – ever since 2004, when there wereonly just over 30 digital screens in Europe.

The tenth edition is to be held in Poland,where 75% of screens are digitalThe course will be held from 28 August to 1September in Poland and will benefit from thecollaboration of the Polish Film Institute andthe Fundacja Rozwoju Kina.In Poland, which, at the start of 2013, had dig-italized 827, i.e. around three quarters, of hertotal screens, the experience is based on a va-riety of economic models linked to differenttypes of cinemas.The country’s three leading exhibitors – Mul-tikino, Helios and Cinema City – have nowcompleted the conversion of their screens. In2011 Multikino had already digitalized the208 screens it then possessed, whilst at 30 June2012 it counted 223 screens, all of which dig-

ital. Instead, over the first six months of 2012Helios, 149 screens, and Cinema City, 339screens, completed their own digitalization.

Diverse economic models support thetransitionIf the big chains are able to digitalize usingtheir own resources, several public supportschemes have been made available at a na-tional level – thanks to the Polish Film Insti-tute – and at a local one for smaller cinemaswith a vocation that is cultural rather than com-mercial. At a regional level there is the experience ofthe “Malopolska Digital Cinemas Network”,launched in 2010 thanks to an initiative by theFundacja Rozwoju Kina and supported by theEuropean Regional Development Fund, witha view to enhancing the region’s tourist at-tractions through a better offer of cinema. Notby chance the course will involve Cracow, atthe heart of the Malopolska.

Special attention to the innovative uses ofdigital technologiesThe course programme foresees visits to

(continues on page 3)

Two occasions to joinMEDIA Salles at the 66th

Cannes Film Festival

18 May, 10.15 am: during “Bits & Bitesof MEDIA Training”, organized by the MEDIA Desk Italia and Antenna MEDIA

Torino in collaboration with IstitutoLuce Cinecittà at the Italian Pavilion.

19 May, 1.30 pm: the traditional MEDIA Salles gathering at Cannes Film Festivalorganized this year together with thePolish Film Institute and the Fundacja

Rozwoju Kina. Join us at the Grand Hotel for an Italian “wine and cheese” reception.

DIGITRAINING PLUS 2013: NEW TECHNOLOGIES FOR THE EUROPEAN CINEMASOF THE FUTURE - 28 AUGUST – 1 SEPTEMBER 2013, POLAND

Percentage of digital screens inindividual countries compared to the European total as at 1st January 2013

Source: MEDIA Salles

Others13.9%

F20.5%

UK14.1%

D12.5%I

8.4%

RU8.4%

E7.2%

PL3.3%

NL3.2%

S2.5%

A2.0%

CH2.0%

B1.9%

EUROPE’S DIGITAL SCREENS:+37% IN 2012.

PENETRATION RATE STILLVARIES FROM

COUNTRY TO COUNTRY.

Europe started 2013 with over 25,000 digitalprojectors.According to the statistics provided by MEDIASalles, the number of screens equipped with

(continues on page 2)

Wednesday28 August

Participants arrive inCracow

IN CRACOW Hilton Garden Hotel –Conference Room

2.30 pmREGISTRATION – Wel-come coffee participantswill be invited to fill inthe pre-course ques-tionnaire

Welcome address by or-ganizers and partners

3.00 pmLuigi Grispello, Pres-ident of MEDIA Salles

3.15 pmAnna Sienkiewicz-Ro-gowska, Head of DeptEducation and Dissem-ination of Film Culture,The Polish Film Insti-tute

3.30 pmMarta Materska-Samek,President of FundacjaRozwoju Kina

3.45 pmPresentation of coursestructure and content

4.15 pmCoffee break in groups- Presentation of par-ticipants

5.00 pmDigitization: wheredo we stand?Digitization in Europe:facts and figures, byElisabetta Brunella,Secretary General of ME-DIA Salles

5.30 pm2013: a crucial year forthe 30% of world’sscreens yet to be digi-tized, by MichaelKaragosian (MKPE)

Q&A session

7.15 pm End of session

8.30 pm Opening din-ner in Cracow

Friday30 August

IN WARSAW8.30 amVisit to Kinoteka

9.30 amTransfer on foot to ZłoteTarasy

9.45 amVisit to the CinemaZłote TarasyProjection of contentsin High Frame Rates

10.30 am The Multikino approachto digital cinema

The new digital tech-nology: costs and op-portunities.

Free time(including lunch)

IN WARSAW 3.00 pmParticipants meet atZłote TarasyTransfer by private busto Cinema Iluzjon

Visit of the cinema

The support given byPISF to Art-house cin-ema digitization, by Ag-nieszka Odorowicz,General Director of thePolish Film Institute

Coffee break

Digital cinema and ac-cessibility, by MichaelKaragosian (MKPE)

Q&A session

4.30 pmTransfer to Cracow byprivate bus

8.30 pmArrival in Cracow

Dinner and free time inCracow

Saturday31 August

IN CRACOWHilton Garden Hotel –Conference Room

9.00 amSocial media for themarketing of the digitalcinemas

9.30 amDiversity of the con-tents of cinema pro-grammes in relation todigitalization, by PeterBosma

10.00 am Coffee break

10.15 amCinema on demand

New opportunities –new contents, by TimSinnaeve (Barco)

Q&A session

11.00 am Group work

12.30 pmTransfer to Wadowiceby private bus

Free time(including lunch)

IN MALOPOLSKA3.00 pmVisit to the cinema Cen-trum in Wadowice, mem-ber of the Malopolska D-Cinemas Network

The presentation of theMalopolska Digital Cin-emas Network, by Mar-ta Materska-Samek andPiotr Wyrobiec, Di-rector of Wadowice Cul-tural Centre

The role of the Euro-pean Regional Devel-opment Fund

Coffee break

The cinemas of the fu-ture: new prospects forthe cinema experience

6.00 pm Transfer to Cra-cow by private bus

6.40 pmFilmtour in Cracow

Closing dinner in Cracow

Sunday1 September

IN CRACOWHilton Garden Hotel –Conference Room

Group work: manifestoon the cinemas of thefuture

Brainstorming on newtraining activities tomeet the needs of theEuropean cinema ex-hibitors in the futureyears

End of the course

Departure from Cra-cow

Thursday29 August

IN CRACOWHilton Garden Hotel –Conference Room

8.30 amThe Polish digital land-scape

9.00 amTechnical session in col-laboration with EDCFBeyond 2K digital pro-jection: 4K, High FrameRates, 3D sound, lasertechnology.

Q&A session

10.00 amCoffee break

Group work and exhi-bition of posters on ex-periences presented byparticipants

11.30 amEnd of session

Transfer to Bonarka Cin-ema by private bus

Free time(including lunch)

IN CRACOWAt the Bonarka Cinema

1.00 pmVisit to Bonarka Cinema Presentation of the Cin-ema City strategy withfocus on Interactivity(Cinemapark)

3.30 pmTransfer to Warsaw byprivate bus

7.30 pmArrival in Warsaw. Ho-tel check-in

Dinner and free time inWarsaw

PracticalinformationA 5-day intensive course.

Starts: 28 August 2013, inCracow (2.30 pm).

Ends: 1 September 2013,in Cracow (noon).

Fee, including four nights’accommodation in Poland(in Cracow and in War-saw): 850 euro + VAT (ifdue) for those who enrolby 30 May.

Grants available on re-quest.

Language used on course:English.

For further informationand to download the ap-plication form, visit theMEDIA Salles website:www.mediasalles.it

Kinoteka

Iluzjon Filmoteki Narodow

ej

Cinem

a City Bonarka

Keep up-to-date with the present state and future prospectsof digital screening and programming with

DIGITRAINING PLUS: NEW TECHNOLOGIES FOR THE EUROPEAN CINEMAS OF THE FUTURE

28 AUGUST – 1 SEPTEMBER 2013, CRACOW AND WARSAW

COURSE PROGRAMME – PROVISIONAL

THE VOICE OF THEDIGITRAINING PLUS

PARTICIPANTS87.1% of participants statedthat they were very or ex-tremely satisfied with the “Dig-iTraining” courses organizedby MEDIA Salles over the 2004-2012 period and consideredthem to be very closely orclosely in accordance with theobjectives, content and modesof procedure planned in 90.2%of cases. The participants con-sidered the knowledge acquiredto be extremely or very usefulto their everyday work in slight-ly under 70% of cases and ex-tremely or very useful for mak-ing their daily work more ef-ficient in almost 55% of cases.

Multikino Złote Tarasy

JOURNAL_mag13_JOURNAL_1/2011 15/05/13 18:57 Pagina 1

Digital screens in Europe by country (as at 1st January of each year)

2 3

either DLP Cinema™ or SXRD™ technologyhas risen to 25,085, with a 37% increase com-pared to 1st January 2012, when the digitalscreens amounted to 18,265.

At the beginning of 2013 digital projectors hadbeen installed in 70% of the total Europeanscreens.

This European average conceals very differ-ent situations, with countries where 35mm haspractically disappeared – both from theatresand from distribution – and with marketswhere the spread of the new technology re-gards fewer than half of the screens.

Of the 36 countries analysed by MEDIA Salles(by the end of 2012, Liechtenstein too had dig-itized its two screens) as many as 19 were placedbelow the European average. Amongst them appear both small countries,like Slovenia, with a 16% penetration of dig-ital screens, and some of the leading Europeanmarkets, such as Spain (45%) and Italy (45%).

Similarly, amongst the countries now almosttotally digitalised are two leaders in terms ofcinema-going in Europe such as France (94%)and the United Kingdom (94%), and small-to-medium-sized markets such as Finland (86%),

(continues from page 1)

Source: MEDIA Salles

Belgium (96%) and Switzerland (92%), not tospeak of countries that are 100% digital, suchas Norway, Luxembourg or the Netherlands.The biggest markets in terms of admissions

Source: MEDIA Sallesscreens, followed by the United Kingdom

(3,544 digital screens equal to 14.1%), Germany(3,134 – 12.5%), Italy (2,112 – 8.4%), Russia(2,100 – 8.4%) and Spain (1,800 – 7.2%).

Concerning the 2012 growth rate, the coun-tries that have more than doubled their dig-ital base, compared to January 2012, are Swe-den (+133%, from 272 to 634) and Serbia(+123%, from 13 to 29), whilst Malta has morethen tripled them (+267%, from 6 digitalscreens to 22).

The first figures for 2013 also confirm the phe-nomenon recorded for the first time in 2012,i.e. the lower increase in 3D digital screenscompared to 2D, the result of which was toreduce the incidence of 3D.This decrease is particularly marked on thosemarkets that have reached the tipping pointof the transition or that are approaching fulldigitization. This is the case in France, for example, where,at January 2013 3D technology was adoptedby 55% of screens as against 65% at January2012.Similar trends are shown in Austria, droppingfrom 61% to 56%, in the United Kingdom (from54% to 44%), in Germany (from 77% to 54%),in Italy (from 68% to 54%). On observing thetrend on markets that are more mature in termsof digitization, it can be estimated that 3D pen-etration will settle at around 50%.

Elisabetta Brunella

in which the seats move according to the ef-fects screened, to the one centring on “mu-sic”, passing through “interaction”, in whichteam games can be played by using a sort ofremote control device.

The course will involve both Cracow andWarsawAmongst the cinemas that will be visited inWarsaw, the second course location, ap-pears the Multikino Złote Tarasy, a new-generation multiplex situated in a large shop-ping mall and equipped with cutting-edge tech-nology for digital screenings and high framerates. The complex – which doubles as a confer-ence centre – also gives great importance toaccessibility, a theme that will be the subject

movie theatres where digital technologies areused to offer their audiences innovative anddiversified programming.One example is the Cinema City Bonarka, avery popular multiplex in the suburbs of Cra-cow. As well as traditional screenings, the Bonar-ka offers Cinema Park, an avant-garde initiativein the field of so-called “edutainment”, or ed-ucational entertainment, mainly – but notnecessarily – addressing young people andschools.5 of the Bonarka’s 20 screens are devoted toCinema Park and the shows are based on fourdifferent themes (animals, space, the humanbody, the four elements), which alternateover a six-month period. Each of the audi-toriums offers a different interactive experi-ence, from the one centring on “movement”

(continues from page 1)

of special attention during DigiTraining Plus:the theatres are, in fact, equipped with a ra-dio frequency system for audio-descriptions.

A team of international speakersAmongst the speakers are European profes-sional players such as Marta Materska-Samek,President of Fundacja Rozwoju Kina, the or-ganization that was behind the digitalizationof cinemas in the Cracow region, or Peter Bosmafrom The Netherlands, a programmer, re-searcher and university lecturer who will givean account of the opportunities offered by dig-ital technology for programming. Michael Karagosian, who has contributed formany years to DigiTraining Plus, will be en-trusted with the task of presenting the futureevolution of the new technologies.

Anna Sienkiew

icz-Rogow

ska

DIGITRAINING PLUS: NEW TECHNOLOGIES FOR THEEUROPEAN CINEMAS OF THE FUTURE

FOCUS ON THE SPEAKERS

Peter Bosma

Marta Materska-Samek

Michael Karagosian

Andorra - - - - - - 2 3 3Austria 1 16 18 35 84 239 306 393 508Belgium 14 20 35 76 98 144 331 428 480Bulgaria - - 4 4 17 23 57 77 101Croatia - - - - 7 8 9 90 100Cyprus - - - - - 6 15 18 21Czech Republic 1 1 1 1 2 50 133 299 383Denmark 4 5 5 6 10 25 137 286 392Estonia - - - - 2 5 13 18 18Finland - - 1 1 12 48 86 180 250France 6 21 34 66 253 904 1,885 3,649 5,150Germany 2 31 96 151 162 566 1,238 2,011 3,134Greece - - - 2 8 31 59 75 81Hungary 1 1 1 2 7 31 56 159 250Iceland - - 3 3 7 7 14 28 35Ireland - 1 23 36 38 112 142 192 289Italy 4 25 31 38 80 434 912 1,519 2,112Latvia - - - - 2 3 11 16 28Liechtenstein - - - - - - - - 2Lithuania - - - - - 5 13 18 21Luxembourg 3 3 13 13 21 22 24 33 33Malta - - - - 2 2 6 6 22The Netherlands 3 18 30 34 56 105 252 540 808Norway 2 3 23 35 48 61 268 423 415Poland - - - 8 53 177 324 592 827Portugal 1 1 5 14 44 181 317 387 392Romania - - - - 14 40 61 112 136Russian Federation 1 1 3 31 90 351 941 1,485 2,100Serbia - - - - - 6 7 13 29Slovakia - - - - - 10 36 76 115Slovenia - - 2 2 9 9 16 17 18Spain 1 7 21 33 50 252 770 1,545 1,800Sweden 1 6 5 5 8 38 153 272 634Switzerland - 12 14 16 28 60 139 315 494Turkey - - - 1 20 62 205 266 360United Kingdom 10 33 159 284 303 667 1,397 2,724 3,544

Total Europe 55 205 527 897 1,535 4,684 10,335 18,265 25,085

also have the largest percentage of digitalscreens out of the overall total for Europe, sothat France, with 5,150 digital screens, comesin first place with 20.5% of Europe’s digital

Source: MEDIA Salles

Half-year trend in the number of digital screens in Western Europe(updated as at 1st January 2013)

Figures in italics are estimates

2005 2006 2007 2008 2009 2010 2011 2012 2013Country total no of total no of total no of total no of total no of total no of total no of total no of total no of

screens screens screens screens screens screens screens screens screens

90% - 100%

80% - 89%

70% - 79%

60% - 69%

50% - 59%

40% - 49%

20% - 29%

0% - 19%

Digital penetration ratesin Europe by country(as at 1st January 2013)

JOURNAL_mag13_JOURNAL_1/2011 15/05/13 18:57 Pagina 2

Digital screens in Europe by country (as at 1st January of each year)

2 3

either DLP Cinema™ or SXRD™ technologyhas risen to 25,085, with a 37% increase com-pared to 1st January 2012, when the digitalscreens amounted to 18,265.

At the beginning of 2013 digital projectors hadbeen installed in 70% of the total Europeanscreens.

This European average conceals very differ-ent situations, with countries where 35mm haspractically disappeared – both from theatresand from distribution – and with marketswhere the spread of the new technology re-gards fewer than half of the screens.

Of the 36 countries analysed by MEDIA Salles(by the end of 2012, Liechtenstein too had dig-itized its two screens) as many as 19 were placedbelow the European average. Amongst them appear both small countries,like Slovenia, with a 16% penetration of dig-ital screens, and some of the leading Europeanmarkets, such as Spain (45%) and Italy (45%).

Similarly, amongst the countries now almosttotally digitalised are two leaders in terms ofcinema-going in Europe such as France (94%)and the United Kingdom (94%), and small-to-medium-sized markets such as Finland (86%),

(continues from page 1)

Source: MEDIA Salles

Belgium (96%) and Switzerland (92%), not tospeak of countries that are 100% digital, suchas Norway, Luxembourg or the Netherlands.The biggest markets in terms of admissions

Source: MEDIA Sallesscreens, followed by the United Kingdom

(3,544 digital screens equal to 14.1%), Germany(3,134 – 12.5%), Italy (2,112 – 8.4%), Russia(2,100 – 8.4%) and Spain (1,800 – 7.2%).

Concerning the 2012 growth rate, the coun-tries that have more than doubled their dig-ital base, compared to January 2012, are Swe-den (+133%, from 272 to 634) and Serbia(+123%, from 13 to 29), whilst Malta has morethen tripled them (+267%, from 6 digitalscreens to 22).

The first figures for 2013 also confirm the phe-nomenon recorded for the first time in 2012,i.e. the lower increase in 3D digital screenscompared to 2D, the result of which was toreduce the incidence of 3D.This decrease is particularly marked on thosemarkets that have reached the tipping pointof the transition or that are approaching fulldigitization. This is the case in France, for example, where,at January 2013 3D technology was adoptedby 55% of screens as against 65% at January2012.Similar trends are shown in Austria, droppingfrom 61% to 56%, in the United Kingdom (from54% to 44%), in Germany (from 77% to 54%),in Italy (from 68% to 54%). On observing thetrend on markets that are more mature in termsof digitization, it can be estimated that 3D pen-etration will settle at around 50%.

Elisabetta Brunella

in which the seats move according to the ef-fects screened, to the one centring on “mu-sic”, passing through “interaction”, in whichteam games can be played by using a sort ofremote control device.

The course will involve both Cracow andWarsawAmongst the cinemas that will be visited inWarsaw, the second course location, ap-pears the Multikino Złote Tarasy, a new-generation multiplex situated in a large shop-ping mall and equipped with cutting-edge tech-nology for digital screenings and high framerates. The complex – which doubles as a confer-ence centre – also gives great importance toaccessibility, a theme that will be the subject

movie theatres where digital technologies areused to offer their audiences innovative anddiversified programming.One example is the Cinema City Bonarka, avery popular multiplex in the suburbs of Cra-cow. As well as traditional screenings, the Bonar-ka offers Cinema Park, an avant-garde initiativein the field of so-called “edutainment”, or ed-ucational entertainment, mainly – but notnecessarily – addressing young people andschools.5 of the Bonarka’s 20 screens are devoted toCinema Park and the shows are based on fourdifferent themes (animals, space, the humanbody, the four elements), which alternateover a six-month period. Each of the audi-toriums offers a different interactive experi-ence, from the one centring on “movement”

(continues from page 1)

of special attention during DigiTraining Plus:the theatres are, in fact, equipped with a ra-dio frequency system for audio-descriptions.

A team of international speakersAmongst the speakers are European profes-sional players such as Marta Materska-Samek,President of Fundacja Rozwoju Kina, the or-ganization that was behind the digitalizationof cinemas in the Cracow region, or Peter Bosmafrom The Netherlands, a programmer, re-searcher and university lecturer who will givean account of the opportunities offered by dig-ital technology for programming. Michael Karagosian, who has contributed formany years to DigiTraining Plus, will be en-trusted with the task of presenting the futureevolution of the new technologies.

Anna Sienkiew

icz-Rogow

ska

DIGITRAINING PLUS: NEW TECHNOLOGIES FOR THEEUROPEAN CINEMAS OF THE FUTURE

FOCUS ON THE SPEAKERS

Peter Bosma

Marta Materska-Samek

Michael Karagosian

Andorra - - - - - - 2 3 3Austria 1 16 18 35 84 239 306 393 508Belgium 14 20 35 76 98 144 331 428 480Bulgaria - - 4 4 17 23 57 77 101Croatia - - - - 7 8 9 90 100Cyprus - - - - - 6 15 18 21Czech Republic 1 1 1 1 2 50 133 299 383Denmark 4 5 5 6 10 25 137 286 392Estonia - - - - 2 5 13 18 18Finland - - 1 1 12 48 86 180 250France 6 21 34 66 253 904 1,885 3,649 5,150Germany 2 31 96 151 162 566 1,238 2,011 3,134Greece - - - 2 8 31 59 75 81Hungary 1 1 1 2 7 31 56 159 250Iceland - - 3 3 7 7 14 28 35Ireland - 1 23 36 38 112 142 192 289Italy 4 25 31 38 80 434 912 1,519 2,112Latvia - - - - 2 3 11 16 28Liechtenstein - - - - - - - - 2Lithuania - - - - - 5 13 18 21Luxembourg 3 3 13 13 21 22 24 33 33Malta - - - - 2 2 6 6 22The Netherlands 3 18 30 34 56 105 252 540 808Norway 2 3 23 35 48 61 268 423 415Poland - - - 8 53 177 324 592 827Portugal 1 1 5 14 44 181 317 387 392Romania - - - - 14 40 61 112 136Russian Federation 1 1 3 31 90 351 941 1,485 2,100Serbia - - - - - 6 7 13 29Slovakia - - - - - 10 36 76 115Slovenia - - 2 2 9 9 16 17 18Spain 1 7 21 33 50 252 770 1,545 1,800Sweden 1 6 5 5 8 38 153 272 634Switzerland - 12 14 16 28 60 139 315 494Turkey - - - 1 20 62 205 266 360United Kingdom 10 33 159 284 303 667 1,397 2,724 3,544

Total Europe 55 205 527 897 1,535 4,684 10,335 18,265 25,085

also have the largest percentage of digitalscreens out of the overall total for Europe, sothat France, with 5,150 digital screens, comesin first place with 20.5% of Europe’s digital

Source: MEDIA Salles

Half-year trend in the number of digital screens in Western Europe(updated as at 1st January 2013)

Figures in italics are estimates

2005 2006 2007 2008 2009 2010 2011 2012 2013Country total no of total no of total no of total no of total no of total no of total no of total no of total no of

screens screens screens screens screens screens screens screens screens

90% - 100%

80% - 89%

70% - 79%

60% - 69%

50% - 59%

40% - 49%

20% - 29%

0% - 19%

Digital penetration ratesin Europe by country(as at 1st January 2013)

JOURNAL_mag13_JOURNAL_1/2011 15/05/13 18:57 Pagina 2

Edito da: MEDIA Salles - Reg. Trib. Milano n. 166 del 19.3.1999.Direttore responsabile: Elisabetta Brunella.

Coordinamento redazionale: Francesca Mesiano.Raccolta dati ed elaborazioni statistiche: Paola Bensi, Silvia Mancini, Giulia Nelli.

Grafica e impaginazione: Genus di Paolo Guidobono - Graphic Team s.n.c. - Stampa: La Cittadina – Gianico (BS) – Italia.

International edition no. 1 – year XV – May 2013

4

an initiative of the European UnionMEDIA Programme with the

support of the Italian GovernmentPiazza Luigi di Savoia, 24

20124 Milano • Italy tel. +39.02.67397823fax +39.02.6690410

e-mail: infocinema@mediasalles.ithttp://www.mediasalles.it

Dear readers,I have great pleasure inintroducing this issueof the European CinemaJournal, published es-pecially for the 66th

Cannes Film Festival,with a brief account ofMEDIA Salles’ most re-

cent work and coming appointments.2013 has already witnessed some important re-sults for MEDIA Salles, first and foremost thepublication of the third edition of DiGiTalk, thebooklet summarizing the contents of the 2012"DigiTraining Plus: European Cinemas Experi-encing New Technologies" course and offeringa section rich in tables and graphs on the de-velopment of digital cinema in Europe andthroughout the world. Compared to the pre-vious edition, DiGiTalk 2012 has also beenenriched by a study on the offer of digital cin-ema in Europe, in which an attempt has beenmade to understand where digital screens arelocated, both geographically, by analyzing thedifference between the penetration rate of dig-ital technologies in the three cities with the high-est rates of cinema-going and the general fig-ure for the country, and from the point ofview of the typology and size of the cinemas.We have thus pursued the work begun in TheEuropean Digital Cinema Report, a joint pub-lication by MEDIA Salles and the European Au-diovisual Observatory. According to tradition, at Cannes MEDIA Sallescommunicates the most up-to-date statisticson digitalization in Europe in this newsletter.In a year that begins with over 25,000 screensnow digitalized, equal to 70% of total screennumbers, unprecedented challenges face ex-hibitors and professional players: which eco-nomic models will enable the conversion of theremaining 30% of Europe’s screens? How arethe new technologies changing managementand programming in movie theatres? What arethe prospects for movie theatres in the digitalage and what advantages can digital technol-ogy provide in terms of cinemas’ offer?These are some of the issues that will be tack-led during the tenth edition of the “DigiTrain-ing Plus” course, which – together with a newsubtitle “New Technologies for The EuropeanCinemas of the Future” – takes on an innova-tive approach in order to deal with new demandsin the sector.The 2013 edition of the course, which is pre-sented in the following pages, will be held inCracow and Warsaw, from 28 August to 1 Sep-tember 2013. I wish this initiative the same suc-cess it has had in past editions: 87.1% of par-ticipants declared that they were generallyvery or extremely satisfied with the “Digi-Training Plus” courses organized by MEDIA Sallesover the 2004-2012 period.

Luigi GrispelloPresident of MEDIA Salles

2013 will see the tenth edition of DigiTrain-ing Plus, the course on digital cinema addressingcinema exhibitors and professional players inthe sector, which has been organized by ME-DIA Salles – with the support of the EuropeanUnion’s MEDIA Programme and the Italian Gov-ernment – ever since 2004, when there wereonly just over 30 digital screens in Europe.

The tenth edition is to be held in Poland,where 75% of screens are digitalThe course will be held from 28 August to 1September in Poland and will benefit from thecollaboration of the Polish Film Institute andthe Fundacja Rozwoju Kina.In Poland, which, at the start of 2013, had dig-italized 827, i.e. around three quarters, of hertotal screens, the experience is based on a va-riety of economic models linked to differenttypes of cinemas.The country’s three leading exhibitors – Mul-tikino, Helios and Cinema City – have nowcompleted the conversion of their screens. In2011 Multikino had already digitalized the208 screens it then possessed, whilst at 30 June2012 it counted 223 screens, all of which dig-

ital. Instead, over the first six months of 2012Helios, 149 screens, and Cinema City, 339screens, completed their own digitalization.

Diverse economic models support thetransitionIf the big chains are able to digitalize usingtheir own resources, several public supportschemes have been made available at a na-tional level – thanks to the Polish Film Insti-tute – and at a local one for smaller cinemaswith a vocation that is cultural rather than com-mercial. At a regional level there is the experience ofthe “Malopolska Digital Cinemas Network”,launched in 2010 thanks to an initiative by theFundacja Rozwoju Kina and supported by theEuropean Regional Development Fund, witha view to enhancing the region’s tourist at-tractions through a better offer of cinema. Notby chance the course will involve Cracow, atthe heart of the Malopolska.

Special attention to the innovative uses ofdigital technologiesThe course programme foresees visits to

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Two occasions to joinMEDIA Salles at the 66th

Cannes Film Festival

18 May, 10.15 am: during “Bits & Bitesof MEDIA Training”, organized by the MEDIA Desk Italia and Antenna MEDIA

Torino in collaboration with IstitutoLuce Cinecittà at the Italian Pavilion.

19 May, 1.30 pm: the traditional MEDIA Salles gathering at Cannes Film Festivalorganized this year together with thePolish Film Institute and the Fundacja

Rozwoju Kina. Join us at the Grand Hotel for an Italian “wine and cheese” reception.

DIGITRAINING PLUS 2013: NEW TECHNOLOGIES FOR THE EUROPEAN CINEMASOF THE FUTURE - 28 AUGUST – 1 SEPTEMBER 2013, POLAND

Percentage of digital screens inindividual countries compared to the European total as at 1st January 2013

Source: MEDIA Salles

Others13.9%

F20.5%

UK14.1%

D12.5%I

8.4%

RU8.4%

E7.2%

PL3.3%

NL3.2%

S2.5%

A2.0%

CH2.0%

B1.9%

EUROPE’S DIGITAL SCREENS:+37% IN 2012.

PENETRATION RATE STILLVARIES FROM

COUNTRY TO COUNTRY.

Europe started 2013 with over 25,000 digitalprojectors.According to the statistics provided by MEDIASalles, the number of screens equipped with

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Wednesday28 August

Participants arrive inCracow

IN CRACOW Hilton Garden Hotel –Conference Room

2.30 pmREGISTRATION – Wel-come coffee participantswill be invited to fill inthe pre-course ques-tionnaire

Welcome address by or-ganizers and partners

3.00 pmLuigi Grispello, Pres-ident of MEDIA Salles

3.15 pmAnna Sienkiewicz-Ro-gowska, Head of DeptEducation and Dissem-ination of Film Culture,The Polish Film Insti-tute

3.30 pmMarta Materska-Samek,President of FundacjaRozwoju Kina

3.45 pmPresentation of coursestructure and content

4.15 pmCoffee break in groups- Presentation of par-ticipants

5.00 pmDigitization: wheredo we stand?Digitization in Europe:facts and figures, byElisabetta Brunella,Secretary General of ME-DIA Salles

5.30 pm2013: a crucial year forthe 30% of world’sscreens yet to be digi-tized, by MichaelKaragosian (MKPE)

Q&A session

7.15 pm End of session

8.30 pm Opening din-ner in Cracow

Friday30 August

IN WARSAW8.30 amVisit to Kinoteka

9.30 amTransfer on foot to ZłoteTarasy

9.45 amVisit to the CinemaZłote TarasyProjection of contentsin High Frame Rates

10.30 am The Multikino approachto digital cinema

The new digital tech-nology: costs and op-portunities.

Free time(including lunch)

IN WARSAW 3.00 pmParticipants meet atZłote TarasyTransfer by private busto Cinema Iluzjon

Visit of the cinema

The support given byPISF to Art-house cin-ema digitization, by Ag-nieszka Odorowicz,General Director of thePolish Film Institute

Coffee break

Digital cinema and ac-cessibility, by MichaelKaragosian (MKPE)

Q&A session

4.30 pmTransfer to Cracow byprivate bus

8.30 pmArrival in Cracow

Dinner and free time inCracow

Saturday31 August

IN CRACOWHilton Garden Hotel –Conference Room

9.00 amSocial media for themarketing of the digitalcinemas

9.30 amDiversity of the con-tents of cinema pro-grammes in relation todigitalization, by PeterBosma

10.00 am Coffee break

10.15 amCinema on demand

New opportunities –new contents, by TimSinnaeve (Barco)

Q&A session

11.00 am Group work

12.30 pmTransfer to Wadowiceby private bus

Free time(including lunch)

IN MALOPOLSKA3.00 pmVisit to the cinema Cen-trum in Wadowice, mem-ber of the Malopolska D-Cinemas Network

The presentation of theMalopolska Digital Cin-emas Network, by Mar-ta Materska-Samek andPiotr Wyrobiec, Di-rector of Wadowice Cul-tural Centre

The role of the Euro-pean Regional Devel-opment Fund

Coffee break

The cinemas of the fu-ture: new prospects forthe cinema experience

6.00 pm Transfer to Cra-cow by private bus

6.40 pmFilmtour in Cracow

Closing dinner in Cracow

Sunday1 September

IN CRACOWHilton Garden Hotel –Conference Room

Group work: manifestoon the cinemas of thefuture

Brainstorming on newtraining activities tomeet the needs of theEuropean cinema ex-hibitors in the futureyears

End of the course

Departure from Cra-cow

Thursday29 August

IN CRACOWHilton Garden Hotel –Conference Room

8.30 amThe Polish digital land-scape

9.00 amTechnical session in col-laboration with EDCFBeyond 2K digital pro-jection: 4K, High FrameRates, 3D sound, lasertechnology.

Q&A session

10.00 amCoffee break

Group work and exhi-bition of posters on ex-periences presented byparticipants

11.30 amEnd of session

Transfer to Bonarka Cin-ema by private bus

Free time(including lunch)

IN CRACOWAt the Bonarka Cinema

1.00 pmVisit to Bonarka Cinema Presentation of the Cin-ema City strategy withfocus on Interactivity(Cinemapark)

3.30 pmTransfer to Warsaw byprivate bus

7.30 pmArrival in Warsaw. Ho-tel check-in

Dinner and free time inWarsaw

PracticalinformationA 5-day intensive course.

Starts: 28 August 2013, inCracow (2.30 pm).

Ends: 1 September 2013,in Cracow (noon).

Fee, including four nights’accommodation in Poland(in Cracow and in War-saw): 850 euro + VAT (ifdue) for those who enrolby 30 May.

Grants available on re-quest.

Language used on course:English.

For further informationand to download the ap-plication form, visit theMEDIA Salles website:www.mediasalles.it

Kinoteka

Iluzjon Filmoteki Narodow

ej

Cinem

a City Bonarka

Keep up-to-date with the present state and future prospectsof digital screening and programming with

DIGITRAINING PLUS: NEW TECHNOLOGIES FOR THE EUROPEAN CINEMAS OF THE FUTURE

28 AUGUST – 1 SEPTEMBER 2013, CRACOW AND WARSAW

COURSE PROGRAMME – PROVISIONAL

THE VOICE OF THEDIGITRAINING PLUS

PARTICIPANTS87.1% of participants statedthat they were very or ex-tremely satisfied with the “Dig-iTraining” courses organizedby MEDIA Salles over the 2004-2012 period and consideredthem to be very closely orclosely in accordance with theobjectives, content and modesof procedure planned in 90.2%of cases. The participants con-sidered the knowledge acquiredto be extremely or very usefulto their everyday work in slight-ly under 70% of cases and ex-tremely or very useful for mak-ing their daily work more ef-ficient in almost 55% of cases.

Multikino Złote Tarasy

JOURNAL_mag13_JOURNAL_1/2011 15/05/13 18:57 Pagina 1