Precious Media Spring 2011

SPRING 2011

Welcome to Precious Media’s Spring 2011 prospectusPrecious Media is a progressive Distribution, Content Marketing and Analytics Agency operating in the crossfire where brands meet content.

Our operations vary across a multitude of television and online platforms, and we have helped a wide range of internationally established music acts, global consumer brands and national tourist boards develop strategies to obtain worldwide TV broadcast and digital coverage.

Our range of services also includes comprehensive analytics and reports assessing the media exposure gained for our clients across all platforms and international markets, providing invaluable data for subsequent strategies to be developed.

This catalogue contains an overview of some of our most recent work. For more information don’t hesitate to contact us at [email protected].

Peter ChristiansenManaging Director

Precious Media | 4 Kingly Street, London, W1B 5PET: +44 (0)20 7440 2574 | www.preciousmedia.net

PRECIOUS MEDIA

MUSICFORMATS

MUSIC FORM

ATS

The iTunes FestivalConsultancy/DistributionClient Since: 2010

The iTunes Festival has established itself as one of London’s premier live music events, and a staple of the capital’s summer season which has given fans unprecedented opportunities to see internationally established acts in the intimate Camden Roundhouse.

We worked closely with iTunes to ensure that the content constituted a compelling international TV platform that delivered strong brand visibility and presence, not to mention exciting performances, throughout the show.

For the 2010 festival Precious devised a strategy to place 4 x 1 hour highlights shows and a ‘best of’ programme in iTunes’ priority markets, with the option of local customisation for broadcast partners. Broadcasters can supplement this content with bespoke voiceovers or locally shot presenter-led links. The offering includes spectacular concert footage in HD as well as exclusive artist interviews and ready-made graphics packages, stings and sizzlers.

For 2011, we will expand our scope to incorporate links to digital platforms, as well as supplementing our established broadcast relationships worldwide with new markets to match iTunes’ growth over the past twelve months.

TV Programme Specifics

Length: 4 x 1 hour shows. 1 x 1 hour “best of”.

Content: Performances from the iTunes Festival featuring acts such as: Oasis, Franz Ferdinand, Scissor Sisters, Kasabian, The XX, Ozzy Osbourne and Scissor Sisters.

Delivery: 4 episodes by end of July 2011, Best of delivered in early August.

Rights: 4 TXs for terrestrial, 12 for multi-channel. License period through December 31st 2011.

Guinness Arthur’s DayConsultancy/DistributionClient Since: 2010

The annual toast to the anniversary of Arthur Guinness’ purchase of Dublin’s inaugural brewery has become a recognised international event, leading to an ever expanding portfolio of global music concerts as Guinness drinkers worldwide raise a glass every September 23rd to Arthur’s Day.

Precious were retained by Diageo to enhance the concept as a compelling, credible and exciting international music platform, and to advise on delivery of consistent brand presence in the showto optimise Guinness’ visibility in each local territory.

In 2010, we distributed a one-hour live special, shot in HD, from concerts across Ireland to over 50 territories worldwide.

For the 2011 event, we hope to expand our broadcast footprint to match the increasing size, scope and prestige of the event. Cheers!


Length: 1 x 1 hour show.

Content: 2011 Artist lineup is TBA. Performances from Arthur’s Day 2010 featured acts such as: Paulo Nutini, Kelis, Westlife, David Gray and Manic Street Preachers.

Delivery: October 2011.

Rights: Unlimited broadcast on both terrestrial and multi-channel. License period through Dec 31st.

N.B. The colours on this artwork run out are for colour indication only. Refer to listed Pantone (PMS) specification or attached swatches where applicable for true colour representation.

All artwork is approved by jkr as of the date given.Please double check ALL details with client prior to final production. ANY changes made after this date are the responsibility of the client.

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SCALE MM: THIS RULER MEASURES 100MM WHEN ARTWORK IS 100%0 10 20 30 40 50 60 70 80 90 100 PLEASE NOTE IF VIEWING THIS ARTWORK AS A PDF IT MAY NOT BE TO SCALE.

THE SCALE OPPOSITE WILL GIVE AN INDICATION OF THE REDUCTION

DIAGEOJess LaceDIA435 05Arthurs DayGuinness Arthurs Day Logo CMYK - GenericAS/SBLisa Stillman

Illustrator CS328.01.10 1

CYAN MAGENTA YELLOW BLACK

The image “Guinness Luster Harp Small” can be used when the

Harp height is no greater than 153mm High.

Harps larger than that should use either the image “Guinness Luster

Harp Medium” to 270mm high or then use “Guinness Luster Harp”, the largest

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SMALL USE LOGO - NO LESS THAN 40mm WIDE

Since launching at the 2009 Singapore Grand Prix, F1 Rocks has delivered live music spectaculars at Grands Prix across the F1 season, and played host to such international icons as Beyonce, No Doubt, Black Eyed Peas, Stereophonics and Eminem.

The scope of the project is certainly appropriate to its relationship with the world’s fastest and most exhilarating sport, and F1 Rocks has added extra A-list spice to a sport already spreading excitement across the globe from Monaco to Sao Paulo.

The distribution brief has been equally ambitious, with the goal of creating a

regular, brand-funded, multi-platform series, with content to be repurposed both for insertion into existing F1 broadcasts, and packaged into concert highlights shows for local markets.

Managing exposure for numerous sponsor clients across the event and assisting with creative solutions to help produce compelling content in and around the paddock, whilst also ensuring broadcast placement in up to 180 countries has proven one of our biggest challenges yet, but one that we’re looking forward to continuing throughout the 2011 F1 season.

F1 Rocks Consultancy/DistributionClient Since: 2009


Length: 60 sec, 120 sec or 5 min edits for features to be inserted into F1 or entertainment broadcasts. 30 min highlights shows for local markets. Content: 2 x VT entertainment features. News content for customisation. 30 min highlights show for host country. Delivery: Digital or satellite delivery across each relevant GP weekend.Rights: As per existing F1 agreements.

U2 360° LIVEDistributionClient Since: 2009

U2’s landmark 360° LIVE tour was an unprecedented triumph, harnessing cutting edge technology and a unique stage design to create one of the most spectacular concerts ever seen.

Working with sister company Whizz Kid Entertainment, who produced the band’s LA performance to over 100,000 people at the iconic Rose Bowl, we created a broadcast strategy with one simple aim: to place the concert special in as many international markets as possible.

To help facilitate this, we offered three lengths of the show to broadcasters across the globe. Working closely with U2’s management, we also created custom made master tapes for every single channel in order to best present the performance as per each broadcaster’s audio specifications.

Despite the technical challenges involved, the project was a great success, and gave audiences worldwide a unique chance to experience the famous “claw” stage, not to mention U2’s back catalogue, in uniquely bespoke fidelity.


Length: 44, 48 or 58 minute shows.

Content: U2’s stunning live performance from the LA Rose Bowl.

Delivery: From April 15th 2010.

Rights: 4 TXs for terrestrial. 6 broadcast days for multi channel. 2 week online catch-up. 2 year license period expiring April 31 2012.

Elton John’s ‘The Union’ DistributionClient Since: 2008

Following on from the international broadcast success of our previous Elton John concert specials, ‘Countdown to Midnight: Elton’s NYE Party’ and ‘Happy Birthday Elton’ (both filmed by our sister company Whizz Kid Entertainment), we were on familiarly welcome territory when we took on the TV distribution for Elton John’s most recent show, performed in October 2010 to celebrate the launch of his latest album.

Featuring a unique re-collaboration between Elton and his longtime muse, legendary blues musician Leon Russell, ‘The Union’ is a one-off performance from New York’s iconic Beacon Theatre.

These two brilliant entertainers effortlessly deliver a huge array of past hits and beautiful new material in front of an enthusiastic audience of dedicated fans.

Since the concert, we have been able to secure prime placement on music and entertainment channels across more than 30 different territories tapping into our established network of broadcast contacts.


International version: HDCAM 1080i/50p: 48 min - 4 parts – 3 breaks.

Audio Format: Real Dolby 5.1.

License Period: From date of license through 15th November 2012.

# of TXs - Terrestrial: 4 single runs.

# of TXs - Multi-channel: 6 play-days (3 plays per single play-day).

Web Streaming rights: 2 week catch-up (broadcaster’s own player).

Produced by: Fuse Television and Whizz Kid Entertainment.

In a new landmark documentary we go back in the studio with The Beatles and get front-row seats to the recording of some of the most incredible songs of all time.

The programme gives a unique insight into how this iconic band created some of their timeless recordings that are today the soundtrack of so many people’s lives.

These intimate portraits of the recording sessions are narrated by John, Paul, George, Ringo and Sir George Martin and feature unique and rarely seen footage and photos from the Apple archive.

This is a rare opportunity to truly relive some of the most amazing moments in music history!

The Beatles in the StudioDistributionClient Since: 2009


Length: 1 x 48 min music special, or 1 x 58 min for public broadcast.

Content: Archive material & live performances.

Delivery: October 2009.

Rights: 4 TXs on terrestrial - 6 months. 12 TX’s on multi-channel. Produced by Apple Corps Ltd.

Producer: Bob Smeaton.

Executive Producers: Jeff Jones and Jonathan Clyde.

NON-MUSICFORMATS

NON-MUSIC FORM

ATS

GT AcademyConsultancy/DistributionClient Since: 2010

The GT Academy, jointly funded by Nissan and Sony Playstation, is an exciting documentary-style reality show which gives motorsport fans across the globe the opportunity to go from armchair fanatic to professional racing car driver.

Featuring a series of gruelling challenges at the legendary Silverstone Circuit, the TV series profiles 18 national finalists, under the tutelage of racing icons including Eddie Jordan, vying to win a season’s racing with the Nissan GT4 Race Team.

Following on from the success of the 2009 and 2010 series’ on Channel 4 in the UK, Precious is helping to devise an international strategy for delivering additional broadcast coverage across Europe. In key territories local versions of the show are being shot and edited, all focusing on their national winners as they bid to become the Nissan GT Academy Champion!


Length: 4 x 30 minutes, 2 parts.

Format: HDCAM 1080i/50p: 48 min - 2 parts.

Delivery: August 2011.

Rights: 4 TXs on terrestrial - 12 months. 12 TXs on multi-channel.

Produced by Grand Central Entertainment and Boomerang for Channel 4 in the UK. Local versions made available by Grand Central Entertainment for all other markets.

Renault TV Consultancy/DistributionClient Since: 2010

Launched in October 2010, Renault TV, is a unique television and web channel which broadcasts in the UK, France and selectively across the rest of Europe.

Precious has been retained by Renault’s agency Publicis Entertainment to further adapt and distribute the channel’s content to other international broadcast outlets, thereby expanding the footprint and reach of its quality output.

Considerations for the project include striking a balance between the brand requirements of the client and the branding regulations of broadcasters in various markets, as well as fine-tuning the narrative of the content in order for it to remain compelling while incidentally showcasing the Renault brand.

Using a selective distribution strategy, Precious is establishing transmission on terrestrial and multichannel TV stations in a number of Renault’s priority territories. The key for the client is to identify the viewing habits of car enthusiasts and make available those Renault TV shows which will best appeal in each local market. After all, it is all about selling cars!

Nokia Treasure TagConsultancy/DistributionClient Since: 2009

“The idea is simple - somewhere in the UK £1,000,000 is hidden, and you can find it! Simply download the mobile application from the website, watch the TV show and go on your very own real Treasure Hunt!”

Nokia’s Treasure Tag is a nail biting, location-based game show which uses the latest mobile phone technology to allow television viewers to hunt for amazing prizes. The format was invented by internationally renowned television host Cat Deeley and legendary rockstar Dave Stewart of Eurythmics fame. Whizz Kid Entertainment subsequently adapted the platform for television broadcast.

Precious has been working intimately with Nokia’s global and local marketing teams to bring the show to air across a broad range of Nokia’s priority territories.

GE SuperbodiesConsultancy/DistributionClient Since: 2011

As a Worldwide Partner of the Olympic Games, GE is intimately involved with making the London 2012 Olympics a gigantic success. To celebrate its Olympic heritage, the company has commissioned a series of ground-breaking sports features which are being made available to broadcasters prior to the upcoming games.

Originally produced for the Vancouver 2010 Winter Olympics by Canadian broadcaster CBC, these mini-episodes give an insightful look into the physiology of sports and the tremendous challenges top athletes take on in competing for gold.

A new set of 12 two-minute vignettes are being created for delivery in January 2012 - all focused on the major summer sports at the London games. The material can be shown as individual episodes or be delivered as a single half-hour episode.

Precious is offering GE Superbodies to all Olympic broadcasters in GE’s priority markets around the world.


Length: 12 x 2 min vignettes or 1 x 24 min for continuous broadcast.

Content: Covering 12 major olympic sports.

Delivery: January 2012.

Rights: 4 TXs on terrestrial - 10 months. 12 TXs on multi-channel.

Executive produced for GE by FUSE and Grand Central Entertainment.

Precious Media | 4 Kingly Street, London, W1B 5PET: +44 (0)20 7440 2574 | E: [email protected]

www.preciousmedia.net

Documents

Precious Media Spring 2011