THE DESIGN INVESTIGATION

EMMA LAVENDER

AVENUES

DIGITAL MEDIA & FILM 3D DESIGN ANIMATION PRINT & EDITORIAL DESIGN

DIGITAL MEDIA & PROMOTIONAL FILM

WHY?

http://vimeo.com/43060309 http://vimeo.com/44151760

http://vimeo.com/27913064http://vimeo.com/54061587

FLYBAG

FRAMED MEDIARUSCH MEYER

HILLSONG CHURCH

ARTISTIC FILMS

http://www.youtube.com/watch?v=YldbenRnM0Q&list=FLPNIuIuxibqEIGqdAYtUc-w&index=3

HUNGER MAGAZINE

HILLSONG COLOUR INVITATION

QUESTION?

FILMS TOINSPIRE

MAKE PEOPLE THINK &

MARKETING & PROMOTION + Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.

+ Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.

+ Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.

+ Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.

+ Gather and organize information to plan advertising campaigns.Confer with clients to provide marketing or technical advice.

+ Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.

+ Prepare budgets and submit estimates for program costs as part of campaign plan development.

+ Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.

+ Prepare and negotiate advertising and sales contracts.

+ Identify and develop contacts for promo-tional campaigns and industry programs that meet identified buyer targets such as deal-ers, distributors, or consumers.

+ Plan and execute advertising policies and strategies for organizations.

+ Represent company at trade association meetings to promote products.

+ Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.

+ Assist with annual budget development.Direct and coordinate product research and development.

+ Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.

Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.

Digital Marketing Manager Job DescriptionThe Digital Marketing Manager oversees the digital marketing strategy for the company. Duties include:

•Devising strategies to drive online traffic to the company website.•Tracking conversion rates and making improvements to the website.•Developing and managing digital marketing campaigns•Utilising a range of techniques including paid search, SEO and PPC.•Overseeing the social media strategy for the company.•Managing online brand and product campaigns to raise brand awareness.•Managing the redesign of the company website.•Improving the usability, design, content and conversion of the company website•Responsibility for planning and budgetary control of all digital marketing•Evaluating customer research, market conditions and competitor data.•Review new technologies and keep the company at the forefront of developments in digital marketing.

Requirements of the role

•Bachelor degree in Marketing.•Qualified member of the CIM or equivalent.•Experience managing PPC, SEO and Affiliate programmes.•Strong understanding of current online marketing concepts, strategy and best practice.•Experience in ecommerce, SEO, PPC, Email marketing, and social media.•Previous experience in a similar digital marketing role.

A MEDIA PROMOTER

TIME LINE FILM & MEDIA INDUSTRY

1829 ThePhenakistoscope.Joseph Antoine Ferdinand Plateau

1890-91 The earliest whole film on record at the Library of Congress, was, Fred Ott's Sneeze, by Edison.

1902 Georges Méliès shoots A Trip to the Moon, marking the first significant use of both narrative and special effects in a film.

1950s Hollywood converts to color film.

1952 Hollywood begins producing 3-D movies

late 1970s Several advancements in moviemaking, such as the Dolby system, and constant advancements in the field of special effects

3D Computer Graphics in a Composite1985

For the first time in history a 3D computer generated image was successfully placed into a film background. The company that achieved this was ILM and the film they did it for was "Young Sherlock Holmes."

Introvision1981

Introvision was a new technique first used in the movie "Outland." This technique, a compicated variation of front projection, effectively enables the 2-D projected background image to be split into various planes. This allowed performers to appear as if they are actually acting 'within' the environment of the projected image.

Motion Control1948

This Technique was a huge step forward in filmmaking. Until this point in cinema history, successful combination of separately filmed elements was traditionally dependent on ensuring that there was no movement in any of the cameras used to film the various components.

Motion Graphics

One of the first uses of the term “motion graphics” was by animator John Whitney, who in 1960 founded a company called Motion Graphics Inc.Saul Bass is probably the most significant pioneer in motion graphic design, and his work marks the true beginning of what is now commonly referred to as motion graphics. His work included title sequences for popular films such as The Man With The Golden Arm (1955)

ARTIST HISTORY

THE EAR AND THE EYE

“A GESAMTKUNSTWERK”

Translated as a total work of art, Ideal work of art,

Universal artwork, synthesis of the arts, comprehensive artwork,

all-embracing art form.

-Is a work of art that makes use of many art forms or strives to

do so.

PSYCHEDELIC MOTION GRAPHICS

PSYCHEDELIC LIGHT SHOWS FOR JIMI HENDRIx

PINK FLOYD

AVANT GARDE - FILM INTERNE// MOTION DESIGN // SOUND DESIGN

http://www.motionserved.com/gallery/Avant-Garde/2726621

PROJECTION // LAYERS //PHOTOMONTAGE

http://vimeo.com/24502224

David Guetta -Titanium // The Graham Norton Show

AMON TOBIN ISAM LIVE //

VIDEO DISC JOCKEY

Alexander McQueen Spring/Summer 2010

DIGITAL MEDIA COMPANIES

MARKETING COMPANIES

http://www.framestore.com/

http://www.formtroopers.com/ http://www.hungertv.com/

QUESTIONS ? ? ? ?