PowerPoint Presentation

PRESENTED TOSir Aamir Saifullah

PREPAYED BYAmjadSyeda ZehraSaad

CELLULAR

CONTANT

VISION & MISSIONINTRODUCTIONMARTKET PRODUCT FOCUSMARKET MIXPEST ANALYSISSWOT ANALYSISRECOMMENDATION

The companys is to develop the path breaking technologies and efficient processes that incubate newer market, enliven customers aspirations and continue to make Q-Mobile a trusted market leader amongst people.

VISION

Become No 1Keep It SimpleDo what You SayTake The Leap Of FaithKeep On CheckingStay True To Your Values

MISSIONINTRODUCTIONLG is renowned in cell phone industry.They re-launched their cell phone accessories in Pakistan with new brand name of QMobiles under new company.

MARKET PRODUCT FOCUSOBJECTIVE

CHALLENGES

TARGET MARKET

POINT OF DIFFERENT

OBJECTIVEQ-Mobile Develops New Quality Cell Phones For Its Consumer

Q-Mobile Gives Life Style Oriented ProductsQ-Mobile Provides a New Technology In Law Prices.

TARGET MARKETYouth

SMS Conscious People

Multimedia Conscious people

Middle Class People

Internet Surfing People

TARGET MARKET

POINT OF DIFFERENCE

QualitySoftwareBattery TimingResale valueUser FriendlyJava SupportedMultimedia SupportedCHALLENGESNo Of Cell Phones Like Nokia, Samsung, China Mobile etc.There Will Be Huge Competition In The Market.Already Low Cost Mobiles Are Available In The Market

MARKET MIXQmobile Noir A34 - Android OS, v4.2 Jelly bean - Built-in camera- 3G (UMTS)- GPRS- Touchscreen

PRODUCT

QMobile E950 - Built-in camera- No 3G (UMTS)- GPRS- Touchscreen

Q Mobile E787 - Built-in camera- No 3G (UMTS)- No GPRS- No Touchscreen

PRODUCT

Qmobile Noir A100 - Android OS 2.2 Frozen Yogurt - Built-in camera- No 3G (UMTS)- GPRS- Touchscreen

Qmobile A5 - Android 2.3 (Gingerbread) - Built-in camera- No 3G (UMTS)- GPRS- Touchscreen

Qmobile A2 - Android 2.3 (Gingerbread) - Built-in camera- No 3G (UMTS)- GPRS- TouchscreenPRICE

Q-Mobile Produce are usually sold at low priceQ-mobile are usually competitor based they try to keep their prices a bit lower then those of the closest competition Price details are Given:

Q-Mobile Noir A34 Rs:7,999/-Q-Mobile E950Rs:3,999/-Q-Mobile E787Rs:2,499/-Q-Mobile Noir A100Rs:7,999/-Q-Mobile A2Rs:6,599/-Q-Mobile A5Rs:10,500/-

PLACEQ-Mobile phones are generally sold at all established mobile phone dealership although they are also sold at other retailers and other electrical suppliers. As this will encourage younger consumer to buy them.

PROMOTION

Direct Selling Advertising On T.V RadioPersonal SellingDifferent OffersMotivating The ChannelsGifts who purchase Q-Mobile

PEST ANALYSISPolitical & Economical Factors

Tax policyEmployment LawsTrade RestrictionPolitical Stability

Economic GrowthExchange RateInflation Rate Economic FactorPolitical FactorSocial & Technology FactorsPopulation Growth RateAge DistributionCareer AttitudesEmphasis On Safety

Lower Barriers To EntryReduce Minimum Efficient Production Level.Influence Outsourcing DecisionTechnology FactorSocial Factor

SWOT ANALYSIS

STRENGTHSUser Friendly

Long Time Battery

Brand Availability

Extra Accessories

Wide Model Range

WEAKNESSTechnical Weakness

Small Users

No Information In Rural Areas

No Awareness

Physiological Matters

OPPORTUNITIESLead In The Market

Smart Phones (Android)

THREATSLocal Competitors

Price War

High End Consumer (HTC, APPLE)

Uncertainty in the Economic Condition in Pakistan

RECOMMENDATIONQUESTIONS & ANSWERS

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