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© Neustar, Inc.
Presented by Neustar and the usTLD Stakeholder CouncilFor more information visit: http://www.neustar.us/ustld-stakeholder-council/
.US Public Stakeholder Town HallApril 22, 2015
© Neustar, Inc.
What is .US?» America’s Address
» A home and resource for the people, organizations, and companies that make up the United States
» Operated by the United States Department of Commerce, with Registry Services and Front-End Management by Neustar, Inc.
» By meeting the Nexus Requirements all registrants demonstrate their stake in the United States
© Neustar, Inc.
The usTLD Stakeholder Council
» Goals» Foster cross-community outreach and dialog about .US» Provide a broad user voice in the development of .US policies» Foster the evolution, innovation, and growth in the .US
namespace
» Members» Members include stakeholders with diverse interests in.US
» Registrars, Registrants, IP, Delegated Managers, Law Enforcement, Consumer Advocacy, & more
» Welcome public participation and feedback at everyjuncture
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Agenda
» 1:05 – 1:15 Welcome and Introductions» 1:15 – 1:50 Me, you, and .US
The .US brand and how it can support your community or business
» 1:50 – 2:10 Multi-stakeholderism at the Local Level
Participation in .US as a window for participating in Internet governance
» 2:10 – 2:30 Beyond kids.usThe next generation of youth engagement
and participation in .US
» 2:30 – 3:00 Open Floor
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Send us your questions and input
» Tweet us at #LeadUS
» Email us at [email protected]
» Questions and feedback received during this Town Hall will be raised during the Open Floor
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ME, YOU & .US
» The .US brand and how it can support your community or business
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Registrant Trends in .US
» Overall Statistics*» Over 1,600,00 Domains Under Management» [BREAKDOWN ACROSS NEXUS CODES]
» Breakdown of Top Sites*» 40 percent by state or county governments, schools, or libraries» Strong usage by web service providers, news and media feeds,
and participants in the tourism industry
* Statistics current as of March 18, 2015** Based on a survey of top Alexa- and Google-Ranked .US Sites
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» Support businesses and organizations that reach local communities, the foundation of American Culture
» Feature grassroots capaigns educating the public and driving domestic chage
» House national organizations and associations with local chapters
» Stay active and involve with those serving the American community at the local level
Community-Focused
GovTrack.uswww.fs.fed.usFWD.us
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» Support international businesses and organizations by providing a window to the American user
» Offers customers a shortcut to relevant domestic content
» Adds value by demonstrating commitment to serving the American market
Internationally Present, Domestically Targeted
Shell.us Muji.us Uniqlo.us
Cartier.us Shell.us Ikea.us
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» Committed to driving growth across small and medium-sized businesses and nonprofits in the United States by bringing them online and helping them reach the American market
Bent on Driving Growth
Zoom.us theafricachannel.us
famo.us fredperry.us
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» Emphasize U.S.-origins
How registrants are using .US
» Home for local governments and educational institutions
» Advance geo-targeted content within international markets» Other uses (e.g. word “us” or
full word)
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Discussion» Does the .US “brand” depicted here align
with your perceptions of .US and of how it should be promoted?
» What activities would improve registrant and user experiences with .US?
» Why did you choose .US?
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MULTI-STAKEHOLDERISM AT THE LOCAL LEVEL
» Public participation in .US policymaking as a window for participating in Internet governance
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Public Participation in .US
» Why participate?» ccTLDs as a mirror of local populations» Drive .US evolution and growth
» Avenues for Participation» Participate in monthly meetings of the usTLD Stakeholder
Council» Provide Comments on Policy Recommendations by the usTLD
Stakeholder Council» Join in local events and workshops
© Neustar, Inc.
.US is a policy rich namespace» .US Policies should reflect the needs and interests of
its stakeholders
» For an overview of these core policies and practices visit: [URL]
NEXUS POLICY
PRIVACY/PROXY
RESTRICTION
LOCALITY
SPACE
1- & 2-CHARACTER
DOMAINS
PUBLIC USE
DOMAINS
PUBLIC USE
DOMAINS
RESERVED
NAMES
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Discussion
»Where and how should we continue the conversation around .US policy development?
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BEYOND KIDS.US
» The next generation of youth engagement and participation in .US
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Kids.us: History and Context» Background
» Highly-restricted third-level namespace created in 2002 as a “walled garden” for kids to safely access the Internet
» Suspended in 2012 due to extremely low utilization and lack of original content
Goal: Promote positive experiences for children and families using the Internet by
providing a safe online environment
» Kids.US Education Advisory Committee» Continued suspension of kids.us» Suggestions to support goals
elsewhere in .US:» Sandbox for digital learning» Platform for STEM learning» Inter-school sharing platform» Support registrations by youth
organizations and their memberships
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Beyond Kids.us» Education, youth engagement, and the .US Mission
» .US, including locality space, is a home for K-12 education
» Supporting these schools and digital learning/literacy is central to.US and the Stakeholder Council mission
www.apsva.us
www.stmikes.uswww.eths.k12.il.us
www.hsd.k12.or.us
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Discussion
» How should .US and the Stakeholder Council promote these same goals in today’s internet landscape?
» What partnerships and tools should we engage to do so?
