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Presented by: Sasha Sears
Big Picture – what, why it’s important, how to use it
Give you tips to make a stellar profileHow to turn LinkedIn contacts into face
to face meetings
Keep yourself current in your field
Let the world know your professional status
Broaden your contact base Leverage your contact base
Appear passionate about what you do Be clear about what you do and what you have to
offer Use a professional looking head shot Fill out all parts as best as possible – headline,
summary, etc Keywords and SEO (search engine optimization) Get and give recommendations and skill
endorsements Join relevant groups and associations Ensure you have a “Fully Completed Profile”
Avoid wasting people’s time with trivial posts or social issues
No pictures of food, fun times or online purchases.
Avoid “hot button” topics Do not aggressively target or contact people
– especially strangers Not always about the hiring manager Sit behind a screen
Example - If I were writing Fred Morley, former Chief Economist from the Partnership and now with the department of Regulatory Affairs for the Province of NS
I might say something like: “I’m a recent Economics graduate from Dalhousie and have 2 years of experience working as a policy intern in Ottawa. I read about the Halifax index produced through the partnership and was interested in the comparison of HFX to other Canadian cities. I was wondering if we could chat for a few minutes about upcoming research plans and projects.”
You have 120 characters (even less than Twitter!) at the top of your profile to describe yourself to the world.
Choose descriptive and compelling keywords that• Make you as marketable as possible• Help you get found by the right people
*Remember, LinkedIn is a search engine!
Examples – “Looking to help a small business grow their exports to China” “ Brand expert, PR and Communications Professional”
