Newspaper Articles - Classi�cation according to Promotion, Prevention & Policy

Promotion

Policy

General

Prevention

0.0 0.5 1.0 1.5 2.0

0 50 100 150 200 250 300 350

Monday to Saturday papers Sunday papers

Sunday papersMonday to Saturday papers

Sinhala

English

n = Number of articles

www.adicsrilanka.orgLIBRARY AND INFORMATION

310

12

27

63

2

2

1

2

Policy

Prevention

Promotion

General

Policy

Prevention

Promotion

General

PRINT MEDIA ANALYSISFACT SHEET - August 2018

Introduction

References of the selected print media in three media; Sinhala, Tamil, English regarding alcohol, tobacco, other drugs analysis called “The Print Media Analysis”. It leads to monitor and identify the prevailing trends and patterns related to alcohol, tobacco, other drug reporting. It also identi�es the current attitudes and the behaviours of the media & the personalities with regard to drugs Sri Lanka.

Promotion- Glamorize the Substance, Industry Image Building, Surrogate Advertising, Social believes, Unfair Privileges and Promotion through Prevention.

Prevention – Communicate the Information in an E�ective Manner to Reduce and Increase the Awareness of ATOD.

Policy – Support to Policy Implementation, Support to Formulation, Undermine Policy Implementation and Undermine Policy Formulation, Success in Policy Execution and Failure in Policy Execution.

General – Speci�cally this does not Include Policy, Prevention or Promotion of any Drug but it Provides Information through Words or Pictures.

Total Newspapers

Sinhala English Sinhala English

06 05weekday 0507 weekend

n = Number of articles0 5 10 15 20 25 30 35 40

37

5

16

8

Policy

Prevention

Promotion

General nn

0 1 2 3 4 5 6 7 8

2

1

8

3

Policy

Prevention

Promotion

General n n

n = Number of articles

n = Number of articles

Monday to Saturday papers newspaper graph shows “Mawubima” newspaper has the highest promotion. “Dinamina” newspaper was the primitive publisher of prevention. “Divaina” newspaper contributed highly in policy.

“Silumina” newspaper has the highest contribution to Promotions. “Divaina” newspaper was the primitive publishers of prevention. “Divaina and Lankadeepa” were highest in policy.

It demonstrates that the “Daily Mirror” Newspaper has contributed highly in promotions. “The Island & Daily News” newspapers were the primitive publisher of prevention. “Daily Mirror” newspaper contributed highly in policy.

This graph shows , “Sunday Times and Sunday Island” Sunday papers neswpaper has highly contributed in prevention. “Sunday Island” newspaper has the highest contribution to Promotions.

0.0

0.2

0.4

0.6

0.8

1.0

SundayObserver

SundayTimes

SundayIsland

SundayCeylon Today

SundayLeader

PromotionPolicy

Prevention

PromotionPolicy

Prevention

Sinhala

English

www.adicsrilanka.orgLIBRARY AND INFORMATION

0.0

0.5

1.0

1.5

2.0

2.5

3.0

Divaina

Lankadeepa

Lakbima

Lanka

Silumina

Mawbima

0

20

40

60

80

100

Divain

aDin

amin

aLa

nkadeepa

Lakb

ima

Maw

ubima

Ada

0

5

10

15

20

Daily M

irror

Daily N

ews

The Island

Ceylon Today

Daily FT

1 4

85

1

6

20

2 24

2 1

8

31

1 1 1 1 1

0

4 4

0

1 1 1

2 2

0 0 0 0 0 00 00 0

3

1

4 5

41

1 5

40

2 4

47

3 3

33

16

64

A Promotion Article

A Prevention Article

A Policy Article

A General Article

n

n

n

n

Title of the segment- Articles as News Papers.

Monday to Saturday papers

Monday to Saturday papers

Sunday papers

Sunday papers