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presentation of Probax for comfortable chairs
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ProBax Seating
An Opportunity in Entertainment
NuBax – Setting New Seating Standards
• NuBax owns all IP rights to ProBax - an affordable seating technology which delivers
increased comfort and health benefits yet uses only conventional materials and production techniques
• ProBax requires no changes to the seat frame or design and can be fitted as a simple foam change from existing suppliers
• The technology has Aviation, Transport and Static Seating applications and is sold under license for a royalty – NuBax does NOT manufacture seats or components
• Licensees of ProBax report increased market share, greater resilience to competition and a growing customer appreciation of affordable design led ergonomics
Static Seating Division
• ProBax technology now available in:
Conference & Banqueting Seating
Office & Boardroom Seating
Reception Area & Breakout Seating
Healthcare Seating
Cinemas and Theatres
Corporate Auditoriums & Convention Centers
• End Customers include –
IBM, Peabody Hotels, Westin, Hyatt, InterContinental, University Lecture halls, ODEON cinemas, SofiTel Group, MCNT, Palladium and other London West End and Broadway theatre groups, Texas Scottish Rite Hospital,
Static Seating/Auditorium
• IBM Auditorium Bedfont Lakes Heathrow • 17 theatres in UK including Palladium, Fortune,
Lyceum, Lyric and Comedy Store Theatres, RADA, Inst. Cont. Arts.
• August Wilson Theatre – Broadway • 32 ODEON & UCI Cinemas – UK, Eire, Spain,
Italy, Austria and Germany • Madrid University Lecture Theatres • Nordisk Cinemas and University Halls in
Scandinavia • New York Met Opera House??????
Common Seating Fallacies
• “More foam equals more comfort…”• “Soft cushions offer greater comfort…”
• “The best seats have mechanisms and devices built in…”
• “Ergonomic seats need functionality…”
• “Ergonomics is expensive…”
• “Comfort is expected so you can’t charge more for it…”
So what are the truths about seating ?
The Key to Comfortable Seats is Correct Seated Posture
• Encouraging the pelvis to hold
the correct position prevents
slumped posture by promoting
correct spinal curvature
• Correct posture reduces
pressure on the discs and
reduces muscle fatigue
• Lower back and neck pain are
reduced and bodily functions
such as blood flow and lung
function are improved
Lordotic “S”Curvature
Kyphotic “C”Curvature
The Problem
• Most seats allow the pelvis to rotate backwards, inducing a “C” shaped curve of the spine and creating back pain
• This slumped position can bring about:
– decreased blood flow through the body– onset of posture related issues– muscle cramps– poorer lung function – increased fidgeting– Incorrect viewing eye-line
• Fidgeting ripples across any auditorium causing disruption to any viewing and causes seat bases to dish-out and need replacing quicker
• A slumped seating position creates a
reduced feeling of space between seat rows
The Problem – Reduced blood flow & lung function
• The major blood vessels of the body include the aorta, the femoral and brachial veins and arteries
• These vessels run through the mid-thorax, shoulders and groin and the centres of these vessels are constricted when seated in a slumped posture
• Correct posture reduces this pressure, allowing the vessels to open and facilitates improved blood flow from the lower limbs
• Lung function is also improved by opening the chest area leading to greater oxygenation of the blood
The Benefits of ProBax
• Medically proven increase in blood flow reduces muscle cramps & fatigue
• Improved lung function helps increase concentration and alertness levels
• Improved posture reduces back, neck and shoulder pain and corrects eye-line
• Reduced fidgeting results in less distraction within the venue and longer cushion life
• Ergonomic seating awards offers USP for lead customers
• Increased perception of space between rows
The Acid Test
Six questions that are the clue to long term seating comfort: • In which seat did you feel most supported? • Which seat allowed your shoulders go back naturally? • In which seat did your posture feel more upright? • Which seat offered most overall contact for your back? • In which seat did your chest feel more open when taking a deep breath? • Overall, which was the more comfortable seat?
ProBax Seat Comfort Research
16%
68%
16%
69%
14%
69%
15%
70%
11%
73%
15%
82%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Per
cent
age
of P
eopl
e
Overall, which was the more comfortable seat?
ProBax Auditorium Seating - Blood Flow Research
Average Improvement in Maximum Venous Outflow
J Senkowsky MD (Vascular Surgeon)
30%16.6%
On all the seats tested in the Entertainment Sector to date, ProBax modified seats have shown improved MVO of between 5 and 40%
ProBax Technology - Implementation
• Foam-based technology for new and existing seats• Applied within the base cushion and can be used with all existing
upholstery, foams and for all customer types
• Seat design, aesthetics and functionality uncompromised
• Increased cushion life improves long term satisfaction
• Can be applied to new seats, replacement seats or even just as a refurbished base cushion to existing seats
• Licensing model means no disruption to customer supply chain
• ProBax logo allows cross marketing opportunities
ProBax Summary
• USP
• Improved customer experience
• Differentiation from competition
• Ergonomic profile
• Win-win deal buyer and customers alike
• Industry leading profile
• Design led affordable ergonomics
• On-going relationship
Company History
• R&D began during the 1990’s, the first patents were filed in 2003 and NuBax Limited
was formed in 2004
• Technology benefits were validated in large scale trials and protected via a worldwide
patent portfolio and global branding
• Production feasibility was established for all target markets, manufacturing processes
and materials – Cold Pour / Moulded & Cut Foam (PUR), DAX etc.
• The technology first launched with Lotus Cars 2005 and is now available in all three
target markets - Transport, Static Seating and Aviation
• Additional growth investment secured from private Investors and TAG Group.
Transport Division
• ProBax launched in the 2006MY Lotus road vehicles • Used in 2006 ALMS Championship, 2008 Brit Car
British GT Series, Formula 1 and US Sports car Vintage Racing Team
• Winner of Frost & Sullivan 2007 Emerging Company
of the Year Award in the European Automotive Seating Technology Market
• Currently working with two US based global
automotive OEMs • Available in HAGIE wheeled crop-sprayers • After market seats for Kenworth & Peterbilt trucks
Aviation Division
• Supplying the Corporate Jet Market via North
American refurbishment centres
• Pilot seats in testing with FAA in the US.
Preliminary results “highly positive”
• Prototype development projects on-going for
commercial and military aircraft
• Announcement imminent from major N
American Corporate Jet Manufacturer