Product Management Cheatsheet

by Sophia Huang, Lead Instructor (NYC)

*Intended to be used by Product School students to gain insights and make their career transitions into product management*

Development Process

What Why

Product Strategy

CrunchBase.com Conduct competitive analysis

Product Discovery

ProductHunt.com Keep abreast the pulse of the industry

User Research/Usability Studies

Smashing Magazine A standard checklist of requirements for general product feature functionalities

Prototyping https://hackdesign.org/lessons/10

Ways of approaching prototyping and toolset

UI/UX/Design

http://ui-patterns.com/ Resource for common user interface patterns

UI/UX/Design

https://www.usertesting.com/blog/,

http://blog.invisionapp.com

Case studies on how different teams have run user tests, research methods, and incorporating

feedback loop into product creation cycle

UI/UX/Design

http://www.mobile-patterns.com, http://pttrns.com

Visual, go-to repository of screenshots for mobile apps

A/B Testing Tools

https://vwo.com/resources/free-tool/

Free tools for duration calculation and significance interpretation

Analytics https://blog.kissmetrics.

com/100-conversion-optimization-case-

studies/, https://goodui.org

100 conversion ideas to optimize conversion

funnel and good UI principles to experiment with

Agile https://www.atlassian.com/agile/product-management

Covers different roles in agile development, such as Product Owner vs Scrum Master

Scrum http://www.scrumguides.org/scrum-guide.html

Original document of Scrum, presented by the founders Ken Schwaber and Jeff Sutherland

Product Technical Architecture

https://teamtreehouse.

com/library/how-the-

internet-works

Introduction to the behind-the-scene workings of the internet

Project Management and Usability

Basecamp’s blog: https://signalvnoise.com/popular

A handful of useful walkthroughs about how project managers design a simplified workflow for their own brethren with focus on good design and usability in technology

Product Roadmap

Prioritization

Intercom’s book

https://uploads-cdn.intercomcdn.com/i/o/825412/73aa8efa579ae

2d946729bb4/Intercom-on-Product-Management-.pdf

Product Roadmap Prioritization

http://foldingburritos.com/kano-model/

Description of Kano Model and detailed walkthrough of feature level breakdown

Giants: Product Management

KenNorton.com Veteran Product Manager for Google Docs, Calendar, and Maps as well as the softer managing sides of PM-ing

Giants: Growth

Marketing

AndrewChen.co Series of in-depth blogs on how startups gain traction, scale, and grow via marketing iterations;

actionable tactics that could be immediately applied

Giants: Product

Design

www.juliezhou.com, https://medium.com/@j

oulee

Eloquent blogs on how making product design central to the product development cycle could

create better products

Stock photos

http://getrefe.tumblr.com/

Stock photos for presentations

General PM Stack

http://softwareproductmanagement.co

Incomplete compilation of PM resources