Product Overview

The Sunday Times is South Africa’s biggest-selling newspaper. It’s a part of Sunday for South Africans – time to relax and unwind, socialize and interact, and gain knowledge that will help one to cope and give better quality of life. The Sunday Times is committed to sharing knowledge that enriches peoples’ lives. The Sunday Times is a tradition – an experience South Africans have grown to love and trust. Every Sunday it brings families together – sharing the various sections of the paper in a relaxed environment. The Sunday Times is the paper South Africans know they can TRUST. It truly is the ‘PAPER FOR THE PEOPLE’.

Readership: 3 995 000 (highest readership of all weekly newspapers)Circulation: 505 374Advertising Rates: R430 380.00 (54 x 10 FP FC) – CPT of R107.73Demographics:

Average HH income – R12 019 (vs R6 537 national average) Average Age – 37 Three in five readers are in LSM 7-10 Three in ten have a tertiary qualification

Psychographics: Exceptionally high loyalty among readers reflected by 210% growth in subscriptions in six years. The personal monthly spending power of ST readers is significantly more than that of any other newspaper in the country at R25.1 billion. Almost three in ten of Sunday Times’ committed readers fall into WM-A, the most prosperous wealth segment. The Sunday Times has a strong demographic spread across race, age, income. If readers don’t read this title they feel they will be left-out, left behind and non-empowered. Among regular Sunday Times readers, it would matter to nine in ten if they could not read it. Almost all readers claim that a company that advertises in the Sunday Times has credibility. Four in five readers agree that they place more trust in advertising in the Sunday Times than other Sunday papers. The Sunday Times strives to provide knowledge its readers know they can trust, knowledge they can use to improve their lives and those of their families. The TRUST that both readers and advertisers have in the Sunday Times is nurtured by maintaining consistently high editorial standards.

Black Diamonds: 860 000 (35%) Sunday Times Black readers are Black Diamonds

Product Overview

A magazine format within a newspaper environment, the Sunday Times Magazine offers readers and advertisers ‘the best of both worlds’ – the benefit of newspaper and magazine all in one. The Sunday Times Magazine is one of the most read magazines in the country, boasting a readership of 3.440 million. The highest read section of the ST Magazine, the TV Guide is read by 90% of the Magazine readers representing close on 3.1 million people.

Readership: 3 519 000 (growth of 170% since AMPS 2005/6)Circulation: 505 374Advertising Rates: R70 734.00 (FP FC) – CPT of R20.10Demographics:

Average HH income – R12 227 (vs R6 537 national average) Average Age – 37 Three in five readers are in LSM 7-10 One in three have a tertiary qualification

Psychographics: Magazine readers spend just under half an hour paging through this supplement, providing readers many opportunities to notice advertising . One in three read every single word printed – close on nine in ten display a high emotional attachment to the title, claiming it would matter to them if they were not able to read this supplement every Sunday. 95% rate the Magazine as excellent, very good or good. Magazine is kept for an average of 7 days – from one Sunday to the next.The Sunday Times Magazine is strongly associated with the values represented by the Sunday Times – Knowledge, Family, Trust and Relaxation

Black Diamonds: an estimated 774 000 Magazine readers are Black Diamonds (based on 90% of Sunday Times readers who read the Mag)