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Prepared by;
KHURRAM IQBALUMAIR ISLAMFAHEEM AHMADSAMEENA YAQOOBASMA
BATOOL
UZMA BEGUM
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Product
ServicesExperience
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Product
Product is anything that can beofered in a market or
attention,
acquisition, use, or consumptionthat might satisy a need or
want.
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Products may be
Tangible
oTooth paste
oSoap
oFood items
oComputer
o
Mobieo!utomobies et"#
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Products may be
Intangible
oServices of
doctors, barber,
cobbler, lawyer etcoBanking, hotel,
airline, wirelesscommunication etc
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Special attention to servicesThese are intangibe "onsists o%
!"ti&ities
'ene%its
Satis%a"tions#
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Special attention to servicesFor examples
'an)ing se"tors
!irine
*ai+a,
-ireess "ommuni"ation
.omerepair ser&i"es#
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Services
Any activity or benet that one
party can ofer to another that isan essentially intangible and
doesnot result in the ownership o any
thing.
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Customer are really buying much more than just
products and services.
They buy
Experience
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At Kingisher! a light is not a journey bet"een
t"o airports but an experience o a lie time.
Experience
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-h, "ustomers are too mu"h satis%, +ithKingisher
The reasons are##..
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-h, "ustomers are too mu"h satis%, +ithKingisher
The reasons are##..
o!s soon as passengers get o%% their &ehi"ea ser&ant
arri&es and hep the guests +ith
their uggage and ta)es them to "he") in
"ounter#
ot is ensured that a guest does not ha&e to+ait %or ong in
the "he")in ueue#
o! hep%u %riend, and "ourteous ad,
smiing, hep her guest#
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o!s %or as possibe a the spe"ia reuest o% the guest
are ta)en "are o% that too +ith peasure#
oThe %ood that is ser&e on the air "ra%t is amaing#
oSpe"ia attention is paid to the taste and uait, o%
the"oo)ing#
onine ser&i"es are aso pro&ided#
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A delighted guest puts it##
$KI%&'IS(E) oers complete entertainment*I
did not get a chance to get bored+
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Experience
Eperiences represent whatbuying the product or service will
do or the customer
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.ope that this presentation has tought ,ou
a thing or t+o#
!n, uestions
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