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THE FIRST 30 DAYS AS
PRODUCT MANAGER
Sophia HuangPM @InVisionApp
@shh223
PRODUCT MANAGERS BY DEFINITION
“to discover a product that is valuable, usable and feasible”
– Marty Cagan
TOP 10 ACCORDING TO GOOGLE
KEN NORTON @GOOGLE VENTURES
AKA PM@...
1. GOOGLE DOCS, CALENDAR, MOBILE MAPS
2. YAHOO
3. NBC INTERNET
TOP 12 TIPS IN THE FIRST 30 DAYS
1. Set clear expectations with the CEO or your manager
2. Schedule a one-on-one with everyone on the team
3. Ask everyone this question: “What can I do to make your life easier?”
4. Take a load off their back
5. Schedule time with your lead engineer to walk through the product’s technical architecture, in deep detail
6. Resist the urge to jump in and start changing things
7. Get in front of your users
8. Fix something
9. Read everything, and write it if it isn’t already written
10. Set some personal goals
11. Configure your life support systems
12. Have fun!
PEOPLE >> PRODUCT>> PERSONAL
SOUNDS GREAT, LET’S DO IT!
IN REALITY, MY EVERYDAY LOOKS LIKE A COMBO OF...
DELIVER SOMETHING SMALL FAST...
● Product management in action is about knowing how to work with different types of people, improving process, and understanding culture
● Are the tools, resources, and support systems in place for you to succeed?
● How do your executive leaders and cross-functional teams come together?
TO GET A TEST OF WATERS
DELIVER SOMETHING SMALL FAST...
TO GET A TEST OF WATERS
AWESOME PRODUCTS ...
ARISE FROM HAVING EMPATHY
MEASURE THYSELF & SETUP CHECKPOINTS
● Optimizations
● Key metrics for Product-Market Fit
● Underlying assumptions
● Built indirect influence from your insights
MEASURE THYSELF & SETUP CHECKPOINTS
BREATHE & HAVE FUN
TODAY’S TAKEAWAY
➔ REMEMBER TO BREATHE & ENJOY THE FRUITION PROCESS
➔ BE RELENTLESS CHAMPION OF YOUR USERS
➔ BE FLEXIBLE & ADAPT TO TEAM REQUESTS
➔ MEASURE PROGRESS & CONDUCT RETROSPECTIVES
