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Professional Immigrant Networks: Building your Brand - Presentation
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Professional ImmigrantNetworks:Building your Brand
IEC-BC ForumSFU Harbour CentreJune 16, 2015
Welcome
Kelly PollackCEO, IEC-BC
Agenda5:00 5:30 pm Registration and Dinner
5:30 5:35 pm Welcome
5:35 5:50 pm Setting the Context
5:50 7:05 pm Panel Discussion and Q&A Session
7:05 7:10 pm Connector and MentorConnect Programs
7:10 7:25 pm Refreshment Break
7:25 8:30 pm Moving to Action: Break-Out Groups
8:30 8:55 pm Break-Out Group Sharing
8:55 9:00 pm Closing Remarks
Professional Immigrant Networks (PINs) in BC 46 PINs in BC
28 active PINs
Most have 200 members or less
87% are ethno-specific and emphasize intention to work in the interests
of particular ethnic communities
33% of PINs are Filipino group, second most common is Chinese.
Leading to Forum2014 Summit Priorities:
Engage Professional Immigration Networks (PINs) who are important
networks for governments, employers and service providers
Role for IEC-BC Work with PINs, governments and key employer groups
to explore partnerships
Leading to Forum2015 Roundtables Actions:
Enhance employment and immigrant service providers awareness of
PINs, PINs membership and the services PINs provide
Create organizational and individual social media profiles for PINs and
their members
Develop strategies to engage with SMEs
Forum Objectives Mobilize PINs leaders and members to create a strategy and action
plan to work on key actions
Create a leadership group to build momentum for, and lead the
strategy and action
Determine the role of IEC-BC
Participating PINs Filipino Canadian Construction Society
Immigrating Women in Science
Iranian Engineers of British Columbia Association
Latincouver
Society of Iranian Canadian Professionals of BC
University of the Philippines Alumni Association in BC
Vancouver Iranians Meetup
9Rod Roodenburg
Ion Branding + DesignHead of Civic Engagement and Creative Director
Applying strategic
brand design
for innovative and
sustainable PINs
Context: branding at work
Role of cross-channel branding in
social media marketing
Design method
Increasing your brand health
What were talking about
Role of cross-channel branding & social media marketing
Adwords
Analytics of technology
Analytics in various channels
Applying design method to ensure success
Method is cyclical
Discovery
DiVisual Audit
Competition Audit
Semantic Differential
Client Profile/Business Plan
SWOT Analysis
Goals and Objectives
Key Messages
Brand Essence
Tactics
Brandwise Strategy to Client
Discovery: Competition Analysis
Client
Direct Competitors
In Same Visual Arena
Tangental Competitors
Discovery: Competition Analysis: Scattergraph
Discovery: Target Audience
14
52
3
Discovery: SWOT Analysis
OPP
ORT
UN
ITIE
STH
REAT
S
S-O W-O Strategies Strategies
S-T W-T Strategies Strategies
STRENGTHS
I N T E R N A L
EX
TE
RN
AL WEAKNESSES
Ideation
Id
Studio Brainstorm
Develop Copy Draft
Materials Research
Photo/Illustration Research
Develop Rough Presentation
Develop Written Rationales
Client Presentation
Client Approval
Refinement
Re
Confirm Budgets and Schedules with Suppliers
Tendering of Subcontract Services
Copy 2nd Draft
Detail Typography and Design Elements
Art Direction of Photography/Illustration
Create Comprehensive Layouts
Client Presentation
Client Approval
Deployment
De
Media Placement
Filmwork/Proofs
Client Approval of Proofs
Press/Manufacture Checks
Manufacturing/Programming
Quality Assurance
Shipping/Delivery/Content Upload
Return Client Materials
Critical Review
Cr
Review Creative Approach
Review Schedules
Review Quality
Discuss Ways to Improve
Schedule Next Project
Brand Health
The questionnaire
Are you caring for your brand
Is it healthy?
Brand Health
Summary
Use an iterative and cyclical
process encourage risk taking
Be authentic and sustainable
Engaging in social media and
refining your online presence is
critical to your brand
Thank You!
10
Anthony Taylor
SME Strategy Management and ConsultingChief Strategist and Principal Consultant
Connecting and pulling SMEs
Anthony C Taylor- SME Strategy
SME Lifecycle
About SMEs
Busy with a whirlwind of activity
Possibly no HR function
CEO is most likely the founder
Decisions are guesses and hunches.
The cost of a bad hire.
What skills do they need?
1. Ability to work in a team2. Ability to make decisions and solve problems
3. Ability to plan, organize and prioritize work
4. Ability to communicate verbally with people inside and outside an organization
5. Ability to obtain and process information
6. Ability to analyze quantitative data
7. Technical knowledge related to the job
8. Proficiency with computer software programs
9. Ability to create and/or edit written reports
10. Ability to sell and influence others
What else do they need?
Now you know what they care about
What are you telling them about yourself?
Why should they care?And how is it different than their alternatives.
What kind of relationship will you have with them?
Matching needs; now and in the
future.
Matching skills with needs.
Channels: Where do you fish?
Hunting and Farming.
Connect before you Pull.
Happy Hunting.
www.smestrategy.net | [email protected]
1-855-895-5446 | @anthonyctaylor
25
Sam StruanTalentCorSearch & Placement Consultant
Enhancing Your Online Job Search and Personal Branding on LinkedIn
26
Opreet Kang
IEC-BCManager, Global Connections
Making the Human Connections
Expand local professional networks
Improve employment prospects
Exchange knowledge with other professionals in the field
MentorConnect & Group Mentoring
Improving labour market opportunities for job-ready immigrants in BC by matching them with a local mentor for a four-month period.
Connector Program
Helping skilled immigrants build and expand their local networks to improve employment opportunities.
Employer Partners
Leaders in the Community
Expanding your network
Call to Action
Refreshment Break
Breakout Questions1. How could we apply what we have learned from the panel to support
individual PINs or PINs across BC overall?
2. What could PINs do to support their members to enhance their online
profiles to be more attractive to employers and / or recruiters?
3. Assignment: What are the next steps? Of the priorities presented and
discussed, identify the two most important actions for your PIN?
Group SharingTop ideas
Thank You
Slide Number 1Slide Number 2Slide Number 3Slide Number 4Slide Number 5Slide Number 6Slide Number 7Slide Number 8Slide Number 9Slide Number 10Slide Number 11What do we know about SMEsWhat do they care about?The cost of a bad hire.What do they need?What are you telling them?Why should they care?What kind of relationship will you have with them?Matching needs; now and in the future.Culture and FitMatching skills with needs.Channels: Where do you fish?Hunting and Farming.Connect before you Pull.Slide Number 25Slide Number 26Slide Number 27Slide Number 28Slide Number 29Slide Number 30Slide Number 31Slide Number 32Slide Number 33Slide Number 34