Upload
dina-vyortkina
View
219
Download
0
Embed Size (px)
DESCRIPTION
Workshop to GSB MBA June 21, 2016
Citation preview
It is no longer just your CV, it is your profile
Dina Vyortkina, PhD
Nazarbayev University
June 2016 1
2
3
Overview
• Online profile: what, who , and how
• Why is it important?
• Practical tips and tricks
• Resources available
4
Online Image
• AKA • Profile
• Online identity
• Digital footprint/fingerprint
• Digital life
• Personal branding
• Online presence
• Online persona
5
Do not have one?—it’s a problem!
35% percent of employers said they were less likely to interview job candidates who didn't have a digital footprint.
6
http://www.cleveland.com/business/index.ssf/2015/05/more_than_half_of_employers_no_1.html
What can form it?
7
What can form your profile?
• Your photos
• Videos
• Comments
• Social media
8
Who can form it?
9
Who can form it?
• You
• Your friends (and not so good friends)
• Your family
• Your colleagues
• Your employer
10
Why is it important?
2013: 39 % of employers
2014: 43 %
2015: 52%
11
What are they looking for?
12
You are hired!
• Candidate’s background information supported job qualifications –42%
• Candidate’s personality came across as good fit with company culture – 38%
• Candidate’s site conveyed a professional image – 38%
• Candidate had great communication skills – 37%
• Candidate was creative – 36%
• Other • Volunteering • Donations • Cultural fit
13
14
Turn-offs
• Provocative or inappropriate photographs – 46%
• Information about candidate drinking or using drugs – 40%
• Candidate bad-mouthed previous company or fellow employee – 34 %
• Poor communication skills – 30%
• Discriminatory comments related to race, religion, gender, etc. – 29%
• Other: • Poor spelling and grammar
• Political affiliation
15
Do a self-check
• Do a websearch for yourself • Use Google, Yahoo!, and Bing
• Diversify your search (if you have a common name)
• Check 2-5 pages deep
• Show your social networking sites to your relatives
16
What do you see?
• Nothing?
• Anything negative?
• Anything neutral?
• Anything positive?
17
What to do?
• Monitor! • Set up alerts on your name (google.com/alerts)
• Clean up content you don’t want the world to see • Your own
• Edit • Delete • Cancel accounts • history.google.com
• Others • If they posted anything negative about you
• Reset privacy settings
• Create professional public image with favorable content
18
19
Create professional public profile
• Set up Linkedin
• Keep online portfolio
• Open a blog
• Build a website
• Be smart about your social media posts and photos
20
21
• Started in 2003
• Bought by MS in June 2016
• 400 mln users
• Professional networking
• Basic (free); pro ($)
• Join professional groups
• Update your profile regularly
• Use professional photo
• Resources on Diigo
22
23
Be smart on social networks!
• What are objectives for your social media accounts?
• Keep at least one for professional purposes
• Check privacy settings
• Set aside time for regular updates
• Will you pass a social media parents/children test?
24
hmmmmmm
25
Your homework
• Have your values consistent online and offline • Examine your current profile online • Clean up, if needed • Start building your profile asap
• CV+online profile • Social media • Professional networking sites • Blog • Website • ePortfolio (Digication)
• Update your CV and add appropriate links • Use resources
26
Why?
• Your personal life and relationships
• Your marketability
• Your career success
27
Remember!
• Be online
• Be positive
• Be professional
28
It is no longer just your CV, it is your profile
Dina Vyortkina, PhD
Nazarbayev University
June 2016 29