#UPIU

Online Image

check

repair

build

“It’s almost like social media has replaced the white pages…Recruiters

don’t even know how to find you if you don’t have a presence online. It’s

nonnegotiable — you have to have a profile on a social networking site.”

-Nancy Halverson, senior VP at recruiting firm MRINetwork

“What you’re really trying to do on social networks is expand your sphere

of influence…You want to grow the number of people that know about

you. As more people get to know about you and see who you are, that can

pay off.”

-Miriam Salpeter, job coach

Build online image

Write for the Web

Optimize for search engines

Publicize with social media

, and your name

Check for online reputation

For Web sites, check for site reputation

“the fold”

-put up privacy settings

-delete questionable posts, pictures, videos,

even friends

-untag unsavory pictures of yourself

-leave questionable groups

Poynter job advice:

Avoid: -party and religious affiliations-ridiculous pictures of excessive drinking-photos where you look stoned-rants-suggestive photos-crude, vulgar or racist humor-insulting posts-excessive typos-other things that reflect poorly on you and, by extension, the employer

When someone is repeatedly touting being drunk, or drugging or promiscuity, or using photos that don't reflect well on them, I would be concerned.

35% of managers decided not to hire based on content

uncovered on a social networking site

Most commonly-cited reasons:

-provocative pictures

-references to drinking and drugs

-bad-mouthing previous employees and colleagues

-poor communication skills

-discriminatory comments

Reasons candidates WERE hired:

Profile provided a good feel for the candidate’s personality

and fit

Profile supported candidate’s professional qualifications

Candidate was creative

Candidate showed solid communication skills

Candidate was well-rounded

Damage control?

Contact Web sites to remove damaging info

Bury unfavorable information and Web sites

Contract a company to have information

professionally removed

ReputationDefender

ReputationHawk

Don’t use Facebook to rant about your stories!

Don’t use Facebook to rant about your employers!

Be careful about the groups you join!

Clean!

Don’t use Facebook to rant about your job!

Build your image

Use short, easy username on all accounts to check username availability

Register for

Start a blog, preferably with your own .comto check domain name

Write professional reviews for

Smart comments on news sites and blogs

Google Pagerank (PR): Google assigns weight/ranking to Web pages based on number, quality, authoritativeness

• 10

• 9

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Most Web sites rank here

Email address

• harumi@harumigondo.com

• harumi.gondo@ hgondo@ harumi_gondo@

• gmail.com

• hotmail.com, yahoo.com

• aol.com

Profile picture

• Professional

• Symbol/icon

• Avatar

Professional bio: in 1-2 sentences

• Who are you?

• What do you want to do professionally?

• Which beat do you want to cover?

• Customize for Twitter (140 characters)

• Customize for UPIU (j-students)

Bio I make stuff, actually I make up stuff, stories mostly, collaborations of

thoughts, dreams, and actions. Thats me.

Bio Journalist Program Manager @Facebook; Prof teaching Social Media

Journalism @ColumbiaJourn; Digital Journalist; Media Futurist;

Formerly @Mashable

Bio metro columnist/blogger (philadelphia inquirer & philly.com/blinq).

adoring wife, annoying mother, fast reader, slow runner. would-be top chef.

Bio I love to smile and have fun in life. I think that anyone and anything

can be forgiven and we should all just love and be.

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Bio Just an ordinary gal making her way through life. Sometimes, I think

so many things that I don't know what to do with them all.

Bio I teach journalism at NYU, direct the Studio 20 program there, critique the

press and try to grok new media. I don't do lifecasting but mindcasting on

Twitter.

Top Dos in job hunting

• Detailed, customized cover letter

• Follow up! Stand out!

• Be creative

Top Don’ts in job hunting• Misspell name, gender, organization

• Typos in cover letter, resume• Extra spaces in cover letter• Be high maintenance • Job-hopping