Your Image Online

Julie Mellors

JJ Mellors Photography

07936 287 237

www.jjmellorsphotography.com

enquiries@ jjmellorsphotography.com

@JJMellorsPhoto

Monday, 18 February 13

Who are you and why are you Online?

• You have to be here because everyone else is

• So you can be in more than one place at a time

• To leave a good first impression

• Establish a point of contact

Monday, 18 February 13

Your image is part of your message

• Clear message about who you are and what you stand for - make clients want to do business with you

• Reflect the ideas and needs of your clients - establish a rapport

• Flaunt your USP!!!! - (Unique selling point)

• Does your image and design set the right tone?

• Real/Avatar/Mascot?

Monday, 18 February 13

How are you using your image on your website?

• What are you trying to achieve? Goals? Strategy? Hodgepodge?

• Users - Who are they? - What do you want them to do? What do they want to do?

• Use your image and design to encourage people to click on the right sections?

• Establishing a reputation for expertise/knowledge/service/skill?

Monday, 18 February 13

What attracts you to the websites of others?

• Need

• Relevance

• Design

• Navigation - ease of use

• It’s just a really good looking site!

Monday, 18 February 13

How do you attract customers?

• Good content, both text and images. Up-to-date, relevant, professional?

• Easy navigation and clear design

• Personality - essential for small business owners

• Creativity/Professionalism/Distinctive

Monday, 18 February 13

Your Unique Selling Point

• Stand out from your competitors

• Celebrate your talents

• Let your customers know what you offer

• Tell us why you are special

Monday, 18 February 13

What not to do• Boring and generic

photographs - a big “So what” to the customer

• Blurry and out of focus shots

• Photos that don’t represent the product or service

• Images you haven’t paid for

• Not cleaning up your images eg. leaving watermarks on

• Using the wrong size photo files

Monday, 18 February 13

What to do!• Don’t be afraid to make your

personal statement

• Strong design and clean layout

• High quality images

• Be organised and always remember “Less is More”

• Express your Unique Selling Point!

• Give your photographer credit!

Monday, 18 February 13

Getting that “Rock Star Image - How to Pose

• Angle your body and your feet away from the camera rather than straight on. Standing straight on make you look wide

• What is closest to the camera looks biggest - keep this in mind especially with your hands and feet

• Double chins - Never let someone take your photo from below and push it out a little

Monday, 18 February 13

The Truth

• Even Madonna doesn't look like Madonna

Monday, 18 February 13

The Small Business Mantra

• “People do business with people they KNOW, LIKE and TRUST!!!”

• New way to establish old fashioned human contact

• Growing relationships

Monday, 18 February 13

To sum up

• Your is: image

• Your persona on the Internet

• NOT you as a person

• an excellent marketing, communications and PR platform

• an opportunity to connect to a wider world

Monday, 18 February 13

Julie Mellors

JJ Mellors Photography

07936 287 237

www.jjmellorsphotography.com

enquiries@ jjmellorsphotography.com

Where else to find me on the Internet

One I Did Earlier - weekly photo blog

www.oneididearlier.wordpress.com

JJ Mellors Photography on Facebook

@JJMellorsPhoto - Twitter

Monday, 18 February 13