Redigital Profile

refreshingto provide new vigour, to stimulateto update, to make relevant

who we are

Redigital positions and refreshes brands

for success through the creative use of

marketing intelligence and technology

Strategy

Research

Social Media

Web Applications

Search Marketing (SEO & SEM)

Analytics

Content Generation

Digital & Social CRM

what we do

Online Media Planning

What we cando for you

What we cando for you

Insight Labs digistrat techknowbrandsc an

Where’s your brand on the internet?

Redigital’s ‘Brand Scan’ analyzes historical

and real-time mentions of your brand in

online and social media.

>> ONLINE BRAND AUDIT

>> REAL-TIME MONITORING

brandsc an

>> ONLINE BRAND AUDIT

Understand where your brand is mentioned

on the internet, who’s talking about it,

the context of their conversations, who

influences them and the sentiments

associated with your brand and its

competition.

brandsc an

>> REAL-TIME MONITORING

Gain the knowledge advantage by

continuously monitoring the effectiveness

of your online marketing activities and that

of your competitors. Our real-time brand

scan covers analytics data, search and

PPC marketing effectiveness, social media

mentions and online brand reputation

management.

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What drives your audience?

>> CONSUMER & MARKET INSIGHT

>> STRATEGIC PLANNING ASSISTANCE

With a continuously updated knowledge bank

of subscribed research and custom research

capabilities, Redigital’s ‘Insight Labs’

practice helps you uncover rich insights into

your target audience in order to develop

more relevant communication.

Insight Labs

>> CONSUMER & MARKET INSIGHT

Whether it be campaign focussed

insight-mining, marketing strategy development,

concept testing, campaign post-testing or

any market research exercise (qualitative or

quantitative), our research team develops

a focussed research design and a sound,

systematic approach for you.

Insight Labs

>> STRATEGIC PLANNING ASSISTANCE

Use our insight-mining practice to drive

down to key consumer insights and make

more relevant, targeted and focussed

communication, with a distinct digital flavour.

Insight Labs

How can you creatively leverage technology?

>> WEB DEVELOPMENT

>> CRM DEVELOPMENT

>> SOCIAL MEDIA APP DEVELOPMENT

>> WORDPRESS-BASED BLOG CUSTOMIZATION

>> INTERACTIVITY

Redigital’s TechKno practice works with

creative and design teams to turn good design into

great experiences.

TM w

techknow

>> BUSINESS PLATFORM CUSTOMIZATION (ERP)

>> WEB DEVELOPMENT

Your website is the hub of your online marketing presence. Redigital’s TechKnow

practice doesn’t just develop design, but

rather enhances it with features to improve

navigation experience and effectiveness.

techknow

>> BUSINESS PLATFORM DEVELOPMENT & ERP

techknow

Your business structure and functioning is unique.

Rather than applying standard industry

collaboration and process optimization platforms,

our developers customize advanced open source

platforms according to your specific business

needs. And all this powered by the cloud; so that

your staff will be connected no matter where they

are.

>> DIRECT MARKETING AND CRM

techknow

Organize your customer base for targeted

marketing and key business decisions. Our

advanced CRM solutions allow you to send

targeted communication, determine customer

lifetime value, follow up leads and streamline

your sales and marketing functions.

>> ONLINE CUSTOMER SUPPORT SYSTEMS

techknow

Organize and streamline your customer support

systems with our Livechat and Helpdesk

platforms. We ensure that the platforms integrate

seamlessly with your website and are customized

according to your customer service department

structure.

>> SOCIAL MEDIA APPLICATIONS

Take your brand to where your customers

are with our social media application

development services.

techknow

>> WORDPRESS CUSTOMIZATION

Whether to develop an official,

custom-designed blog or a cost-effective

yet dynamic website, we help you unleash

the full potential of the open-source

WordPress platform.

techknow

>> INTERACTIVITY

Using Jquery and Mootools we create

light weight, yet interactive elements which

improve overall website-navigation and

interactive experience without compromising

on browsing speed.

techknow

What’s your digital strategy?

Redigital’s digital strategy practice optimizes

your brand’s presence across platforms of:

>> SEARCH MARKETING

>> SOCIAL MEDIA STRATEGY

>> ONLINE MEDIA PLANNING

>> DIRECT MARKETING AND CRM

digistrat

>> SEARCH MARKETING

Whether you’re looking at search engine

optimization or paid search management, our

systematic approach ensures consistently

good rankings and effective use of your

budget.

digistrat

>> SOCIAL MEDIA STRATEGY

Our approach to social media strategy

consists of content creator segmentation and

defining a clear content scope and schedule.

Overall, we help take social media presence

beyond just information reporting to real and

dynamic engagement.

digistrat

>> ONLINE MEDIA (DISPLAY) PLANNING

Enhance your creative campaigns with a

focussed media plan. We work with the best

in media research data to ensure that your

campaign reaches the right audience in the

right context.

digistrat

>> DIRECT MARKETING

Whether it be a campaign-specific mailing

list or a complete database for your business,

our CRM services are easy, flexible and

customizable to your specific business,

marketing and campaign objectives.

digistrat

Who do wework with

Are you a Marketer/Brand Manager?

Redigital can help you actively engage with your

stakeholders in a digitally integrated marketing landscape.

Our services leverage cutting-edge research and

technology to provide insights into and services for your

online audience.

By focussing your online brand’s identity, we ensure that

your messaging is streamlined to stay relevant and yet

rich enough to be extended across new media platforms.

Enhance your service offering with our research, strategy

and technology expertise.

Are you a Creative/ MarketingService provider?

Redigital partners with service providers across the

fields of Creative design, Advertising, Brand Consultancy,

Market Research, Public Relations and Events to help

them offer more value to clients.

Our Clients

Magic Bus Dasra Transstadia Yogesh Infra Projects SEEInfobiz

Tata Institute ofSocial Sciences

Aditya Birla Group Abbott Prestige United India

Partnerships

Creative design and animation partner

Offline market research partner

Integrated Healthcare Marketing led by

Digital Innovation

Our Work

www.plumbins.co.in

CMS WEBSITE BUILT ON PHP

(DRUPAL PLATFORM CUSTOMIZATION)

www.iiss.co.in

CMS WEBSITE BUILT ON A MICROSOFT

FRAMEWORK (.NET)

ADITYA BIRLA AWARDS - OFFICIAL WEBSITE

www.adityabirlaawards.com

www.maidansummit.org

WEBSITE FOR AN EVENT PROPERTY

The Maidan Summit is a platform for social

organizations and policy-makers to come together for

discussions and initiatives related to the concept of

“Sport for development”.

Features:CMS (dynamic) with blog and forum

Case StudyDASRACatalyst for Social Change

The brief

Dasra bridges the gap between

philanthropists and non-profit organizations.

Dasra also helps social organizations

streamline operations and introduce best

practices.

Dasra was looking to market to four

stakeholders through digital media:

- Social entrepreneurs

- High Net Worth individuals

- Social entrepreneurship mentors

- Fellows/volunteers

An integrated digital marketing plan, which involved:

1. Strategy

- A detailed online competition analysis, to reinforce Dasra’s

differentiation

- Streamlined messaging, based on key stakeholder insights and

the cultural context of Indian Philanthropy

- Definition of clear opportunity areas in the digital space for

cross-promotions with other agencies and leveraging existing

movements and a social media strategy

- Continuous audit and measurement with Monthly Marketing

Effectiveness Reports

Redigital’s initiatives

2. Development

- Database marketing plan, based on targeted messaging for the

various stakeholders

- Redevelopment of website

- Development of micro-sites for specific events

Redigital’s initiatives

www.dasra.org/n

DYNAMIC WEBSITE BUILT ON DRUPAL

WITH CIVICRM

MOBILE WEBSITE (COMPATIBLE ACROSS PLATFORMS)

DIRECT MAILERS

Would you like to refresh your brand’s digital presence?

304 Krishna Commercial Centre6 Udyog Nagar, Near Kamat ClubS.V. Road, Goregaon (West)Mumbai 400 062+91 22 4266 1153+91 22 4266 3756contact@redigitalnow.com

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