Promo Deck

Fall 2013

TOC

• Summer Entrepreneur• September / October• Q1 – Tax / Estate Planning• Marketing / Social Media

Summer Entrepreneur• Summer vacations are a time when we think about starting a

business of our own.• All titles geared towards female audience• Retail of $21.95-$23.951. Start & Run a Real Home Based Business2. Start & Run a Personal History Business3. Start & Run a Home-Based Food Business4. Start & Run a Gift Basket Business5. Entrepreneurial Mom’s Guide to Running Your Own Business

September - October• Post back to school• Elder Care• All can be placed in counter displaysAfter back to School1. Study Smarter Not Harder $21.95Elder Care2. Protect Your Elderly Parents $23.953. Caregiver’s Guide $17.954. Supporting Parents With Alzheimer’s $19.955. Making the Right Move $14.95

Tax Time – January - April• Tax time is a time to get your affairs in order• Divorce hits it’s it peak in Q1• Titles can be pre-packed in counter units or clip strips• Key topics (complete list follows)1. Wills2. Estate Planning3. Personal Finance / Tax Planning4. Divorce

The Market Size

• A recent survey of Canadian adults revealed that more than half of them (57%) do not have a Will, including a shocking 92% of adults under age 35 and 44% of baby boomers (ages 45-64).

• The survey also found that men and women have different reasons for not creating a Legal Will. More than one-third of men feel they simply don’t need a Will (39%) whereas one in four women blame cost (26%) as the primary reason they do not have a Will.

• Regardless of the reason, Canadians with children, property and assets need a basic legal Will in place.

Traffic Drivers• Local and national publicity outreach with major dailies and

weeklies, legal journals, trade publications, legal blogs/websites and associations.

• Secure regular broadcast (TV/Radio) placements for our Wills experts and regular contributor opportunities in major national dailies such as G&M, TorStar, Global, CTV.

• Social media marketing and promotions via Facebook, Twitter, YouTube; pursue author Twitter/Facebook and blog cross-promotional opportunities

• Outreach to national chains' online communities – audience engagement and inclusion of the chain's social media outreach efforts

Social Media

• Social media driven campaigns by chain