FRANCHISE PROPOSAL

SANTHIGRAM KERALA AYURVEDIC CO. OF US, INC.

Corporate Office: 3050 Woodbridge Ave.,Edison, NJ 08837 Ph. : 732-709-3347, Cell: 732-915-8813, Fax: 732-709-3086

Email: info@santhigramusa.comWebsite : www.santhigramusa.com, www.ayurvedasanthigram.com

Introduction to Santhigram Kerala Ayurveda:

Santhigram is an ISO 9001:2008 certified provider of Ayurveda Services in India

and are specialized in the unique Kerala specific "Ayurvedic and Panchakarma

Therapies". With over a decade of successful operations in India, Santhigram has

spread its wings to United Kingdom seven years back. The recent popularity of

Ayurveda in the United States and its continued acceptability and success in UK has

encouraged the company to further extend its unique services to the United States

and has launched their specialized “Kerala Ayurvedic Wellness Centers”, three of

them in New Jersey, one in New York and the 5th one in Houston, Texas. The

location details are available in our website www.santhigramusa.com. The

company is pursuing its ambitious plans to create a network of Franchise Centers

all across United States.

Industry Affiliations:

Santhigram is a Corporate Member of the following organizations in US.

1. National Ayurvedic Medical Association (NAMA)

2. Association of Ayurvedic Professionals of North America (AAPNA)

3. North American Studio Alliance (NAMASTA)

4. American Massage Therapy Association (AMTA)

OUR MISSION

Santhigram is in the mission of propagating worldwide the unique benefits of the

ancient and time-tested Kerala specific Ayurvedic and Panchakarma Therapies,

traditionally proven for health rejuvenation, stress relief and to alleviate specific

chronic/acute ailments without side-effects, by establishing Authentic and

professionally managed Ayurvedic Wellness Centers which render customer friendly

services without compromising the essence of Ayurveda “The Science Of Life”.

Ayurveda Wellness – Great Business Opportunity in USA

The trend towards alternative or complementary medicine particularly Ayurveda

medicine has caught up all over the world especially in the Western countries.

Ayurveda has become a household name in Malaysia, United Kingdom, Australia,

Germany, New Zealand and France to name a few. A number of Ayurveda Wellness

Centers have been established in the community of these countries providing

Ayurvedic care to thousands of people who have given up modern medicine for

specific ailments due to the side effects and complications attached to certain

medications and medical procedures including surgery. The Ayurvedic Practitioners

help the Physicians of other systems, especially practitioners of modern medicine,

to incorporate Ayurvedic principles in their existing practice. Thus, these centers

provide holistic medicine accessible to the people. Yet, there are practitioners of

modern medicine from the United States who have come to India to study

Ayurveda medicine. They apply both modern and Ayurveda aspects of medicine in

their treatment modality. These trends are beginning to catch up all over the world.

Ayurvedic Wellness and its philosophy has been very popular in most Western

countries due to the growing popularity of Yoga. It is simultaneously social,

spiritual, emotional, psychological and medical science. It has gained significance in

this modern world due to its uncannily holistic approach to the well–being of the

individuals. In the health care centers, Ayurveda is the governing principle behind

integrating treatments and developing specific life style management programs.

Founded on the wholeness of mind, body and spirit, the art and science of Ayurveda

is emerging as an important health care option in the Western countries. Holistic

health is one of the trends of the modern world and complementary and alternative

medicines particularly Ayurveda is viewed by many as a solution to the rising

incidence of chronic illness and diseases and spiraling health and medical care costs

in the Western world. Santhigram has converted this into a business opportunity

and created proper systems and procedures in order to create a network of facilities

all across US.

The Benefits of Ayurveda

The current synthetic lifestyle of modern man has led to many health hazards. The

stress and strain of day-to-day life is a major factor for many chronic diseases. Lack

of exercise, polluted environment and climatically unsuitable menu further drains

away energy. The “Health Rejuvenation Program” that we offer will reduce the

physical suffering to a great extent, control several dreaded disabilities, ward off

the middle age syndrome, retard the aging process and provide unlimited curative

powers for body and mind by repairing the worn out tissues revitalizing the body,

increasing memory power, improving vigor and vitality and make oneself physically

and mentally fit. Various therapies provided by Santhigram also helps to alleviate

specific problems like Back Pain, Neck Pain, Frozen Shoulder, Sinusitis, Migraine,

Joint Pain, Arthritis, Insomnia, Depression etc, reduce obesity and mental tension,

enhances body complexion and skin luster, corrects metabolism and deficiency and

recharges the body and mind.

People in developing countries suffer from physical problems that affect the body

due to poor hygienic conditions and lack of proper nutrition or both. In developed

countries, people are plagued by chronic diseases and psychological illness. Chronic

diseases such as heart diseases, high blood pressure, diabetes, asthma, arthritis,

rheumatism, insomnia, obesity, neuralgia, fatigue, sinus congestion, constipation,

stress, anger, nervous tension, anxiety, depression, varicose veins, and skin

complaints are continuously rising in incidence, causing increasing mortality and

morbidity. Ayurveda offers health solutions that deal with the methods to help bring

a person into a state of complete balance. These solutions are not restricted to

sophisticated formulas or medicine but goes to the extent of prescribing a

personalized life style for each individual. The intensity of the diseases determines

the kind of health solution. If it is a recent illness or diseases it can get treated by

home remedial measures but in a chronic situation where the disease has spread

from one body system to another, the treatment requires a full range of Ayurvedic

formulas that includes Ayurvedic & Panchakarma therapies and specific diets.

Ayurveda – The Ancient Science of Life

Ayurveda and Yoga are the time tested ancient system to maintain a perfect body

and mind which is now popular in most western cultures. It is a science that not

only addresses to bodily infirmity but encourages social, spiritual, emotional and

psychological well being. The word AYURVEDA means Science of Life (AYUR means

Life and VEDA means Science). The Kerala specific Ayurvedic rejuvenation and

"Panchakarma" Therapies have a unique history of evolution and offer many

exceptional methods for total rejuvenation of body and mind. Panchakarma is a

complete therapeutic regime that identifies "doshas" or the imbalances in the body

that arises due to pathological conditions and detoxifies the body with various

poorvakarma and panchakarma procedures using specific herbal oils &

preparations, strict dietary and life style changes.

Uniqueness of Ayurveda

The holistic approach of Ayurveda is unique. Treatment given is for the individual

as a whole, not just the body alone, but also mind and soul. Again, treatment is

not to correct the affected part only, but to correct the origin and balance the

equilibrium. The Mind - Body relation is well explained in Ayurveda. Mental

aberrations can lead to physical ill-health and vice versa.

Ayurveda believes that a ‘healthy mind can exist only in a healthy body’. It is

essentially knowledge of the Art and Science of Living which man needs, as long as

there is life on earth. It maintains the tradition of using only plants, vegetables etc.

which are available in nature. In other words, no artificial substance is used in

Ayurveda.

YOGA highlights the importance of mind in proper health. It helps human beings to

achieve a higher state of body and mind. Yoga enables the individual to economize

energy and thus refreshes the mind and body. Relaxation is very important, as it is

nature’s way of recharging the body. Breathing exercises cleanse the body and

activates all the systems. Meditation goes a long way to relieve tension and stress.

Yoga and meditation are highly beneficial to the modern man in this fast changing

and busy world.

The fundamentals of Ayurveda, state that “all human beings are born in a state of

equipoise, but later lose it either through bad diet, bad treatment or moving away

from the physical location most conducive to the body constitution and

temperament”. The role of the Ayurvedic practitioners is “To understand the

imbalance happening to the dynamic equilibrium of the body and to set it right by

bringing back to the original state”. The Ayurvedic practitioners make the affected

healthy and not just treating the illness. Ayurvedic Treatment varies from person

to person. It is based on the age, sex, strength, constitution, and the magnitude of

the illness one is suffering. Ayurveda believes that the person is free from any

disease if the balance is restored. Great emphasis is laid on the principles of proper

diet, proper exercise, proper breathing, proper relaxation, proper thinking and

proper meditation.

According to Ayurveda, the human body is composed of three fundamental

elements called, “DOSHAS” which represent the physio–chemical and

physiological activities of the body, “DHADUS” which denotes the materials

entering into the formation of a basic structure of the body cell, to perform basic

actions and “MALAS” which denotes the substances which are partly used in the

body and partly excreted in another form after serving their physiological activities.

Proper balance of these three ‘principles’ at work, in the human body, is essential.

All the three are equally important, but ‘Doshas’ are a bit more dominant. There

are three kinds of Doshas. They are ‘Vata’, ‘Pitta’, and “Kapha’, which may not be

equal and same in all people. Our food habits, lifestyle etc., can be adjusted

according to the body type, to maintain perfect health. The signs and symptoms,

by which we can foresee an illness, are well described in the Ayurvedic texts. How

to change our lifestyle, according to the climate, is also given in the books.

Ayurveda prescribes the social norms for an individual. This helps in maintaining

spiritual health and elaborates on daily routines, according to the region of the

habitat, age of the person etc. Ayurveda believes that man is influenced very much

by his environment, which affects his health status too. The routines include diets,

habits and attitude to life. These are to be changed according to age, sex, living

conditions, environment etc., these changes are required to maintain the natural

resistance of the body to diseases.

Diet and dialectics are of great importance. Any abnormality in the consumption of

food can cause insufficiency and upset the immune system.

PANCHAKARMA THERAPY

PANCHAKARMA consists of five Ayurvedic procedures, which are purificatory in

nature, viz. Nasya, Vamana, Virechana, Vasthi and Raktha Moksha which eliminate

all the toxic elements from the body and mind. Panchakarma (Purification Therapy)

deals mainly with the removal of toxins and waste materials from the body to purify

the biological system from gross channels to eradicate the disease completely. It is

helpful in the prevention of disease and preservation and promotion of health, as

well as the management of psychosomatic, neurological, gastrointestinal,

cardiovascular and many other chronic degenerative diseases and autogenic

conditions. Panchakarma plays a vital role in Ayurvedic therapeutics and occupies

an important place in the Ayurvedic system of medicine.

Under pre-operative management, the doshas are liquefied by internal and external

oleation of ghee, oil, various therapies and fomentation followed by main

purification processes for the elimination of toxins from the body. Under post-

operative management, various types of dietetics and disciplined living for a few

days after the panchakarma therapies are described.

Kerala specific Ayurvedic & Panchakarma Therapy

The only place in the world practicing AYURVEDA in its absolute purity and

dedication is the nick-named ‘God’s own country’, Kerala, India. Ayurvedic

Practitioners in Kerala have developed specialized techniques of panchakarma,

which is something more than the purification therapy. Kerala has specialized in

this therapy and it has become a center of world attention. Large numbers of

people from all over the world are coming to Kerala to avail this treatment.

Ayurvedic Therapies Offered By Santhigram.

Santhigram Centers offer exclusive Kerala specific Ayurvedic & Panchakarma

Therapies which include various types of rejuvenation and stress buster

therapies for healthy people wanting to refresh and de-stress themselves from

the frictions of daily living and also provide specific therapies in series to help

alleviate a number of chronic ailments particularly skeleto-muscular problems like

Spondylitis, Slip Disc / Back Ache, Arthritis, Joint Pains, Muscle pains, Sprains,

Frozen Shoulder, Hemiplegia, Psychosomatic disorders like depression,

insomnia, skin diseases like Psoriasis, Eczema and problems like excess

weight, Sinusitis, Migraine, etc.

Some of the Ayurvedic & Panchakarma procedures used in our therapies are

given below. Details about these therapies are provided in our website.

o Uzhichil or Abhyangam

o Pizhichil

o Shirodhara

o Swedana

o Nasyam

o Elakizhi

o Njavarakizhi

o Shirovasthi

o Udhwartanam

o Vasti

Prospects on Santhigram Wellness business:

• The wellness service industry is growing significantly and offers tremendous

business opportunity.

• As per the latest statistics, roughly consumers spend between $5 billion to $7

billion annually.

• Individuals avail wellness programs 140 million times a year.

• The number of Americans availing wellness therapies has doubled since 1997

• Many Fortune 500 companies now offer Wellness programs as an employee

benefit.

• Santhigram’s Wellness business based on Kerala specific Ayurvedic &

Panchakarma therapies is unique and has significant benefits to the clients

considering other types of wellness programs and as such has hardly any

competition.

• People currently travelling to India for availing these therapies will turn

towards Santhigram Centers once this is made available locally.

• The business will have strong margins and attractive returns.

In view of the above facts the company is seeking franchisees to open new

locations nationwide.

Investment for the Franchise:

We expect the prospective franchisees to possess a minimum net worth of

$500,000 and liquid assets of at least $100,000. The Franchise we offer is on a very

low budget which will be very cost effective and attractive to prospective

franchisees. Total investment will vary from just $100,000 to $150,000 depending

upon the real estate selected for the center. Initial franchise fee to join the

Santhigram Franchise network is kept very low at $35000.

The details of the investment are given below:

Type of Expenditure   Low  High Initial Franchise/relationship Fee  $35,000  $35,000 Security Deposits  $5,000  $5,000 Computer System  $2,250  $3,000 Three Months Lease Rent  $6,000  $12,000 Leasehold Improvements  $12,000  $25,000 Special Ayurvedic & Panchakarma equipments  $5,000  $7,000 Other Furniture & furnishing  $7,000  $10,000 Signage   $2,000  $4,000 Business Licenses and Permits  $250  $1,000 Professional Fees  $2,000  $3,000 Initial Inventory   $2,500  $5,000 Grand Opening Advertising Program  $3,000  $5,000 Insurance  $2,000  $3,000 Training Expenses  $1,000  $4,000 Additional Working capital for 3 months  $15,000  $28,000    $100,000  $150,000 

To ensure franchisees can maximize their profit as Santhigram Wellness Spa

owners, the company's comprehensive training and marketing is focused on

building and sustaining a profitable business and strong brand identity. Franchisees

benefit from a robust support system that includes everything from therapist

recruitment support and their training.

Start-up vs. Ongoing:

Santhigram provides guidance in all phases of the start-up process. Our support

ranges from site selection to grand opening and everything in between. In addition

to start-up support, Santhigram offers ongoing support to ensure we provide all the

specialized herbal products required for providing the services and also the

necessary tools to promote and sell the services. Santhigram will continue to

support franchisees throughout the life of their Santhigram franchise.

Santhigram has partnered with GramercyOne, the leading provider of cloud-based

business management and marketing solutions to service Santhigram Wellness

business. This Software-as-a-Service (SaaS) platform will enable each Center to

manage its operations, promotions smoothly and opens opportunity to reach out to

new customers through new marketing channels including social commerce, group

buying, mobile, and local advertising. This software is integrated with

santhigramusa.com website for easy navigation to select right services, pay online

and book the time slot as per the convenience of the customer. The website is

backed by customer service round the clock on its Toll Free No. 1-888-KER-AYUR

(1-888-537-2987).

The Santhigram website, integrated with Spa Booker software will help to generate

leads and reach out to new customers who could benefit from Ayurvedic Wellness

Therapies. Santhigram’s website is a great informational source on Ayurveda,

Panchakarma, concept of Dosha theory and it provides an insight into various

Kerala specific Ayurvedic and Panchakarma therapies, “Body rejuvenation” and

various Ayurvedic Wellness Therapies. The website offers a free “Body type

analysis” and is an interactive portal for the hundreds of its customers and fans of

Ayurveda worldwide.

Whether you are a first time franchisee or an experienced business owner,

Santhigram franchise system empowers you to get more out of what you want from

your business. We have created all the necessary tools and systems to make it a

successful venture. You may decide whether Santhigram franchise is the right

choice for you.

Why Santhigram Wellness Spa?

Santhigram is the pioneer in United States to provide the world renowned Kerala

specific Ayurvedic Wellness Services. People from all over the world go to Kerala

(India) to avail this time tested ancient wellness-cum-curative system. Santhigram

has brought this to United States five years back and successfully launched five

Centers as on date and the demand for this unique system of wellness in US has

already been tested and now has a proven track record. The pioneer and national

leader of Ayurvedic Wellness Services is seeking to expand its nationwide presence.

This unprecedented growth of spa services makes now the ideal time to open a

Santhigram Wellness Spa and the offer is on a very attractive low budget

considering to any similar wellness spa.

We are seeking experienced business professionals to join our franchise team and

knowledge of Ayurveda is not required. There are only five simple steps to start a

Santhigram Wellness Spa.

Step One

Complete the application in the given format and submit to Santhigram for its

evaluation.

Step Two

Once Santhigram accepts the application after a background check, send the

Franchise Disclosure Document for acceptance.

Step Three

Develop a business plan and send to Santhigram for evaluation and approval.

Step Four

Receive franchise approval, select and submit site for approval.

Step Five

Finalize the lease, sign franchise agreement, begin construction, conduct employee

training and start your Wellness Spa with a grand opening.

Message from the President:

• Thanks a lot for taking time to learn about Santhigram Wellness Spa based

on the ancient system of Ayurveda and Kerala specific Ayurvedic &

PanchakarmaTherapies.

• You’ve undoubtedly heard great things about us and our unique services and

the tremendous business potential it holds in United States.

• We are definitely poised for creating a large network of franchise system with

high performance and success.

• There is great potential and opportunities available for opening Santhigram

Wellness Spa in every U.S. state.

• We are committed to provide proper support, training, marketing and

guidance at every stage of the business and we believe that with our

commitment our brand will achieve greater levels of success.

• We will ensure to deliver a great guest experience at all our franchise

centers, which will translate into strong profitability and brand loyalty.

• Projected P & L statement is attached for creating your own business plan.

Most Sincerely,

Dr. Gopinathan Nair

President & Chief Executive Officer