Proposal_model_mba

8/7/2019 Proposal_model_mba

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L I~ACI(GROUND AND RATIONALE

Ou of the various modes of transportation; water transportation is considered1 0 > - : the most popular one. This water transportation shalJi I'!1.:1ude SC,lT;' r


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is .~cing to be on NVOCCs. NVOCC is defined as, "a carrier that issues bills ofJading for carriage of goods on vessels which it neither owns nor operates".

Service quality (SQ) is considered to be the most critical success factor of

, . _ 1any service setting. SQ is defined as "how excellently a company delivers itsservices". In order to excel, a service setting must fill-up the gaps existingbetween the expected service quality and the present service ell_lit! itv. "IfI _

something is not measured, it cannot be monitored". Hence th is study aims at.ii

measuring the service quality of NVOCCs. in order to offer suggestions forbet.erment of NVOCC trade. The scope of this study is confined \0 Tuticorinbut tile research shell be generalized to any geographical mea in India.

~.\VOT analysis is a tool for auditing an organisation and its environment.SV TU T analysis is conducted to study the strengtheeweakness and opportun it ies

:1 & .nrcats of a company/industry. Here'S' means strc:lgth, ''IV' meansweakness, '0' means opportunity , 'T' means threats.

Strength, weakness are internal to a company/industry and opportunities,threats are external. Inthis research a SWOT analysis is going to be conductedas the No.1 NVOCCs operated in Tuticorin(i.e India Lanka Express ContainerLine CILE)) for the purpose of offering suggestions to ensure its competitiveperforms nee.


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SCfJPE OF TIlE STUDYThere are 15 NVOCC operators operating in Tuticorin. Out of which ILE is the

House agents (CHA) and Freight Forwarders(FF),

leading NVOCC operator. As a researcher I have selected ILE for l 1 ! Y search.Data will be collected from 25 respondents includes the Shipper, Custom

2. OBJECTIVES OF THE STUDY

The following are the objectives of the research ..1. To measure the present service quality level of NVOCCs operating HiTu .iiorin.2 . r) identify the service quality gaps in the service offerings of NVOCCsoperating in Tuticorin and to offer suggestions for the improvement of servicequality ofNVOCCs operating in Tuticorin.3, To conduct a SvVOT analysis on a leading NVOCC (i.e India L.iHlk:\ ExpressContainer Line( ILE)) and to offer suggestions to ensure its competitiveperformance,

3. HYPOTHESES

It is proposed to form 1 or 2 sets of hypothesis for each objective,


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4.l\1ETHODS

4.1. RESEARCH fY1ETIIODOLOGY

the research will E o 1 tow explorative method, some part the descriptive methodMixed research methodology will be followed in this research. Some part of

and some other part will follow experimental method.4~' PODTTi ~ ~'T01'l,1 ANn S I- M' PI ..."',i. . '--r ulAlo.l .. J'I rd VI.. 1 --,.Ii,The population for this study comprises of 3 categories of users ~)rthe servicesof NVOCCs. These categories are shippers (including Import and ExportShiipers), Customs House Agents (CElAs) and Freight Forwarders. The list ofsl.ijpers, CHAs and Freight Forwarders operating in India shall be compiled'w.tu the help of Associations of Cl.IAs, FFsand customs records. There are 15NVOCC operators in Tuticorin .Out of which IndiaLanka Expresst ll.E) is theleading NVOCC operator. As a researcher I have selected ILE for my research.Data will be collected from 25 respondents which include Shipper/CHA/FF.

4.3. TOOLS AND TECHNIQUESThe study will be based on both primary and secondary data. Primnry data w illbe collected by employing a questionnaire specially prepared for the purpose.Telephone interviews and opinion polls will also be. conducted for the purpose ..


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Secondary data will be collected from textbooks, journals of shiDring Industry,Ni.'OCCs association manuals, Government publications, internet sites etc.SWOT analysis on ILE will be conducted based on the data collected throughcustomer satisfaction survey, brain storming ,focus group/intervievvs,environmental scanning etc.

s I'Rt:)r'En ....uTpT! ' F:l\nDA1'A COLLECTIoN+,>, -,_, 'L., . . ;. J . Y _L\...ic'.J U}_, ~.... .' ~~...'0 ,

Bciore finalizing th e questionnaire, it will be pre-tested by c \ r eu luting it toSOT'.C shippers, CJ:-:J .A sand FFs operating 111 Tuticorin. f\fter :)rt':csting, theql Estionnaire will be administered to respondents either by h e ' l l l e i delivery ortil 'c ugh investigators. The questionnaire. will be prepared based 0.11Sl:\ ..VQUAL battery. The questionnaire will consist of open- ended and close-ended questions. Some questions will be structured by using attitudemeasurement scales.5. DATA ANALYSIS AND INTERPRETATIOr.;r

For the purpose of presentation of data, graphical methods like tables, graphs,pic charts, bar diagrams, histograms etc. will be used. The c L ' I l ~ \ will beanalysed by employing statistical techniques like GAPs analysis, CHI squaretest etc.


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6. EXPECTED CONTRIBUTION FROM TIlE STUDY

The results of the study will be of utmost use to NVOCCs operating inTuticorin. With the help of this study the NVOCCs shall .understand theirpresent service quality level and the expected service quality of theircustomers. Out of this study they can realize the gaps present between themand come to know the actions to be taken in order to fill-up the gaps.

Wilen the gaps all filled-up the service quality level will be enhanced and thus'the NVOCCs trade in Tuticorin will flourish.

7 ~,!l'\IITATION~; AND DIRECTIONS FOR FUTURE RKSE1\RCl-]

T11( limitation of this research is that the scope is confined only to NVOCC~;

operating in Tuticorin. This research shall be replicated in the future by'interested researchers to cover a wider area, for examp le a research shall beundertaken to measure the service quality levels of NVOCCs present in aregion/state/country. Future researchers shall follow the frame work of thisresearch to measure service quality levels of other service settings too.Apart from this in future a SWOT analysis or( TOWS analysis) can beconducted on ILE in national or international level.


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PROPOSED CIT/\PTER DESIGNC f-T AP TE r( - 1 . Introduction of the StudyCHAPTER.- n . Research MethodologyCHAPTER- III. Profile ofNVOCCC FIAPTER- IV. Analysis and InterpretationCI-IAPTER - V. Summary of findings , suggestions &condusiqns.

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Proposal_model_mba