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PROSE vs. PROSEPROSE vs. PROSE
What it was
Why it didn’t catch on
What we did about it
Why it will work
Who’s committed to using it
What PROSE Was: What PROSE Was: 1990 - 20001990 - 2000 Computerized production order Industry Standard, IdeAlliance endorsed Supported by contributors– Meredith, Reader’s Digest, more...– RRD– Quad– Quebecor– Perry/Judds
...What PROSE Was...What PROSE WasEDI Format– Electronic Data Interchange
Directly supported by Prograph– Toolbox–Magpro
Available to all vendors– Impoze, Managing Editor, Proteus
Why Didn’t It Catch On?Why Didn’t It Catch On?
Ahead of its time?Required significant changes to
workflowNot broad enough to cover all
monthlies, weeklies, SIPs“Frozen,” not easily modifiedNo formalized testingNon-Database Format
Where Where DidDid it Work? it Work?
Custom Time Inc. DevelopmentConsiderable modifications to
languageProprietary Trading-Partner
deploymentResult is successful EDI but not
easily adaptable to others
What Did it Look Like?What Did it Look Like?
It wasn’t pretty
What We Did About It:What We Did About It:2000-20012000-2001Private effort to Redo Language– RRD, Quad, Meredith, Queb, others
Methods and Goals– Rewrite in XML– Test across variety of titles
Release to IdeAlliance for potential adoption
...What We Did About It:...What We Did About It:20022002Presented to IdeAlliance Members– Review, suggestions, changes
Modified, Improved based on suggestions
February 2003 Rollout– New format appears stable and powerful
What it Looks Like NowWhat it Looks Like Now
Lipstick on a pig? Or a silk purse...
Testing Testing
Created live, complex magazine filesFile integrity is built in to XML– (if it’s legible, it’s structured)
Included postal data, edition data, paper, weight, etc.
Thumbs up, ready to roll
Transition: Transition: Historical AbilityHistorical Ability
Converter written and testedConverts XML to PROSE 1.2Compatible with Prograph Toolbox
Benefits: PublishersBenefits: Publishers
Error reduction– No re-keyboarding at plant
Later closingClosed-loop production dataNo more bushel-basket instructionsCoordination among vendors
Risks: PublishersRisks: Publishers
Publishers often rely on vendors to fix messes
Data must be completeErrors might obviously be your own
fault
Benefits: PrintersBenefits: Printers
Reallocate time spent re-keying dataFewer mistakes, opportunities for
make-goodsIntegrated, digital workflowUniformity among customers
Risks: PrintersRisks: Printers
Very few risksPrinters are accustomed to digital
workflows
The Big Picture: The Big Picture: PROSE XML Interface to...PROSE XML Interface to...
CDS, EDS, TCS, etc.USPSWholesalersImage ManagementAd Sales DatabasePrinter’s job control system
What to Do NextWhat to Do Next
Prepare to Digitize Production– Get rid of the pencils
Cross-Departmental Involvement– Electronic production data involves all
departmentsEat Change for Breakfast– Automation of this magnitude will
change your entire operation
Who’s Going First? Pubs...Who’s Going First? Pubs...
Meredith– Participated in PROSE development
since 1989 and isn’t giving up nowGruner + Jahr– Coordinating and automating all
production data– First postal-certified staff members for
PAGE integration
Who’s Going First? Printers...Who’s Going First? Printers...
RRD building DIMs system around XML including PROSE
Quad plans to request PROSE from customers to feed job control
Brown, Perry/Judds, Quebecor all moving toward XML
R.O.I.?R.O.I.?
Standards create R.O.I.Cycle time reductionMore Productivity (use your
imagination)Closed-loop production data for all
parties
PROSE XMLPROSE XML
It’s ready. Let’s rock.It’s ready. Let’s rock.