Protecting Online IPR in Southeast Asia

14 November 2013 ASEAN IPR SME Helpdesk

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Welcome to the Webinar

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Jennifer Lee ASEAN IPR SME Helpdesk

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Today’s Speaker • Mariana Maia • Project Manager • Thomsen Trampedach GmbH • 12 years of experience in domain name operations,

migrations, and brand monitoring • mm@thomsentrampedach.com • +45 31408980 • www.thomsentrampedach.com

Agenda ¾ Overview: Southeast Asia and the Internet

¾ Domain Name Infringements

¾ Local Requirements and Arbitration

¾ Social Media Usernames

¾ Typical IP Issues: Case Studies

¾ Take Away Message/ Recommendations for EU SMEs

¾ Q&A session

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Know before you go

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Image: Wikimedia Commons, commons.wikimedia.org

22 gTLDs: Generic Top Level Domains

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aero The air transport industry mil The U.S. military

asia Companies, organisations and individuals in the Asia-Pacific region mobi Sites catering to mobile devices

biz Business use museum Museums

cat Catalan language/culture name Families and individuals

com Commercial organisations, but unrestricted net Originally for network infrastructures, now unrestricted

coop Cooperatives org Originally for organisations not clearly falling within the other gTLDs, now unrestricted

edu Post-secondary educational establishments post Postal services

gov U.S. government entities at the federal, state, and local levels pro Certain professions

info Informational sites, but unrestricted tel Services involving connections between the telephone network and the Internet

int International organisations established by treaty travel Travel agents, airlines, hoteliers, tourism bureaus, etc.

jobs Employment-related sites xxx Pornography

New gTLDs: .Brand, .Product, .City About 1,400 unique applications for new gTLDs have been submitted. Examples: .app, .shop, .store, .web, .bank, .health, .hotel, .online New gTDs relevant to ASEAN: .thai, .�°¤ (meaning ‘.com’ in Thai) Launch expected: Q1, 2014 Several new gTLDs in the Chinese language: Examples: .仹亄 (‘network’), .℔⎠ (‘business’), . ㏻㈍ (‘online shopping’), . 伏૱ (‘food’) Launch expected: Q1, 2014

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ASEAN ccTLDs (country code TLDs)

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Country Most popular ccTLDs Price Example (yearly registration)

Brunei .com.bn €261

Cambodia .com.kh €187

Indonesia .co.id €149

Laos .la €75

Malaysia .com.my and .my €112

Myanmar .com.mm €75

Philippines .com.ph and .ph €90

Singapore .com.sg, .sg, .DYuB~ªƫ and .ᯠඑ €149

Thailand .co.th €112

Vietnam .com.vn and .vn €149

.com.(ccTLD) and .(ccTLD) Registrations • Most registries started by offering their domain extension in the form of

.com.(ccTLD). Examples: .com.vn, .com.sg, com.my

• Later on, registries started to open up for .(ccTLD) registrations, in many cases at a premium price.

• So, .com.(ccTLD) is often the first choice for an internet user, when looking for a company online.

• It is important to register both variants (.com.vn and .vn) to avoid confusion.

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Overview: Southeast Asia and the Internet Number of “netizens” tripled in the past 10 years.

33% corresponds to over 200 million inhabitants!

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Question: Have you experienced problems with ? (Can select

multiple answers)

A. Cybersquatting (Bad-faith registration)

B. False affiliation (Criminals presenting themselves as authorised resellers)

C. Phishing (Fraudulent e-mails containing fake links) D. Typosquatting (Registering similar or mistyped domain names) E. Slamming (Registrars that contact you claiming someone else has

requested the registration of domain names identical to yours)

Poll 1

Cybersquatting

• When a third party registers domain names that are identical to your company’s product or trade mark names, with the purpose of selling the domain names back to you (the rightful owner) at a premium price.

• Highest risk of cybersquatting is on the unrestricted ccTLDs (.com.vn, .vn, .com.ph, .ph, .la)

• www.sedo.com

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vodafone.su vodafone.ru.com vodafone.kiwi.nz vodafone.eu.com vodafone.com.ng

9,999 GBP 7,799 USD 5,999 USD 10,000 GBP Make Offer

False Affiliation

• Criminals presenting themselves as authorised resellers.

• Examples: – Website using an identical or similar domain name to your brand, copying

your company’s logo and design, and using it to generate pay-per-click fees. – Unauthorised resellers or resellers of counterfeit goods using your company’s

logo and design to attract business to themselves.

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Phishing

• Attempting to acquire credit card information, usernames, and a password via electronic communication (fraudulent e-mails containing fake links). The term ‘phishing’ is a mix of ‘password’ and ‘fishing’.

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Source: https://www.mailguard.com.au

Typosquatting

• When a third party registers domain names that are either visually similar to your domain name or are mistyped (one key off on the keyboard).

Example: If Europe.eu is the domain name, europ.eu could be the typosquatted domain (visually similar); or if Europe.eu is the domain name, Euripe.eu could be the variant (the letter ‘i’ is next to the letter ‘o’ on the keyboard, making this a common typo). Omitting or doubling characters are also characteristics of typosquatting.

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Traffic Diversion

• Traffic diversion means using a typosquatted domain name to redirect the traffic intended for your website.

Example: When typing www.crysler.co.uk/ (typo of Chrysler) we are redirected to www.motormouse.co.uk/

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Question: How many domain names are registered to your

SME?

A. None

B. Less than 10 C. Between 11 and 50 D. Over 50 domains

Poll 2

Local Domain Name Registration Requirements

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Unrestricted extensions:

• com.vn and .vn (Vietnam) • com.ph and .ph (Philippines) • .la (Laos) • .asia

Restricted extensions: (Local presence or trade mark registration required)

• .com.bn (Brunei) * • .com.kh (Cambodia) * • .co.id (Indonesia) • .com.my and .my (Malaysia) • .com.mm (Myanmar) * • .com.sg and .sg (Singapore) • .co.th (Thailand) *

* These extensions require supporting documentation (i.e.: Business registration certificate, trade mark certificate, personal ID, etc.)

Local Domain Name Registration Requirements

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First come, first served principle!

Non-latin script extensions:

• DYuB~ªƫ • .ᯠඑ (Singapore, both

extensions mean Singapore in the Tamil and Chinese languages)

Domain Arbitration in the ASEAN Region

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Country DRP Link

Brunei N/A No arbitration available.

Cambodia N/A No arbitration available.

Indonesia N/A No arbitration available.

Laos WIPO http://www.wipo.int/amc/en/domains/cctld/la/index.html

Malaysia MYDRP http://www.mynic.my/documents/MYDRP_POLICY-2013.pdf

Myanmar N/A No arbitration available.

Philippines WIPO http://www.wipo.int/amc/en/domains/cctld/ph/index.html

Singapore SDRP http://mediation.com.sg/index.php?option=com_content&view=article&id=103&Itemid=235

Thailand N/A No arbitration available.

Vietnam VNNIC http://www.vnnic.vn/en/dispute-resolution-policy?lang=en

UDRP

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Uniform Domain-Name Dispute-Resolution Policy: A complainant in a UDRP proceeding must establish three elements to succeed: 1. The domain name is identical or confusingly similar to a trade mark or service

mark in which the complainant has rights; 2. The registrant does not have any rights or legitimate interests in the domain

name; and 3. The registrant registered the domain name and is using it in ‘bad-faith’.

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Question: Do you have your brand / company name registered

on Facebook, Twitter, or Blogspot?

A. Yes, in all 3

B. Yes, in some

C. No, but have considered it

D. No, I don’t need to

Poll 3

Social Media Usernames Overall, the most popular Social Media sites in the ASEAN region are

Facebook, Blogspot, and Twitter.

• Register your brand on Twitter: URL: Twitter.com/YourBrand

• Register your brand on Facebook: URL: facebook.com/YourBrand

• Register your brand at Blogspot: URL: YourBrand.blogspot.com

Reporting abuse: Twitter: https://support.twitter.com/forms/trademark Facebook: https://www.facebook.com/help/contact/?id=351297704961969 Blogspot: https://support.google.com/blogger/answer/76315?hl=en

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Register your username, to avoid it being misused. It’s

free of charge.

Case study 1 – IBM in Vietnam

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Domain Name: ibm.com.vn Registrant: Ông Lý Gia Khang Registered Date: 2003-08-28

Domain Name: ibm.vn (forwards to www.ibm.com/vn/en/) Registrant: International Business Machines Corporation Registered Date: 2006-06-01

Domain Name: ibmvietnam.vn Registrant: Công ty TNHH Dds�d,/҃d��҉�s���NE'�E',҇�<Ҡ�d,hѺd�^Ҍ�/�D�s/҇d�NAM Registered Date: 2013-04-16

Case study 2 – HSBC Domains in Vietnam

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Domain Name: hsbcbank.com.vn (forwards to hoangtoc.com) Registrant: Ông Hoàng Trung Chính Registered Date: 2008-04-18

Domain Name: hsbcbank.vn (legitimate registration, but domain is not used) Registrant: Ngân hàng TNHH DҾƚ thành viên HSBC (sŝҵƚ Nam) Registered Date: 2006-08-25

Case study 2 – HSBC Domains in Vietnam

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Domain Name: hsbc.vn (forwards to www.hsbc.com) Registrant: HSBC HOLDINGS PLC Registered Date: 2006-08-15

Domain Name: hsbc.com.vn (HSBC’s own Vietnamese website) Registrant: Ngân hàng TNHH DҾƚ thành viên HSBC (sŝҵƚ Nam) Registered Date: 1999-08-31

Different websites could potentially cause customer confusion.

Case study 3 – Pepsi in Vietnam

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Domain Name: pepsi.vn Registrant: Công ty �Ҽ ƉŚҥŶ YƵҺĐ ƚұ <ŝұŶ �ӇӁŶŐ Registered Date: 2006-08-15

Domain Name: pepsi.com.vn (forwards to www.pepsi.com/vi-vn/d) Registrant: PepsiCo, Inc. Registered Date: 2003-08-07

Case study 4 – Twitter: Nike Indonesia

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twitter.com/NikeIndonesia Created on Feb 2009. Location: Indonesia Verified Twitter account. Looks legitimate.

twitter.com/Nike_indonesia Created on March 2011. Location: amerika serikat (USA) Twitter page uses Nike’s brand/logo. Not verified.

Take Away Messages – Domain Strategy

¾ Check availability of local domain names and social user names. ¾ Protect your brands by registering domain names under relevant ASEAN

extensions. ¾ Register your company name + country name as a domain name, if your business

is represented in several different countries. ¾ Provide local content under local domain names. ¾ Secure social media usernames. ¾ Enforce your rights via complaints and domain disputes. ¾ Balance costs of registration with risk of enforcement cost.

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Q&A • Mariana Maia • Project Manager • Thomsen Trampedach GmbH • 12 years of experience in domain name operations,

migrations, and brand monitoring • mm@thomsentrampedach.com • +45 31408980 • www.thomsentrampedach.com

INSERT PICTURE HERE

Check out our guides:

¾ ASEAN Helpdesk Country IP Factsheets ¾ Guide to Online IP Protection in Southeast Asia (coming soon)

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To access all our publications click here

Join Our Upcoming Events! In Southeast Asia: 19 November 2013, Jakarta: How to Avoid Common IP Strategy Mistakes in Indonesia In Europe: 19 November 2013, Liège: Protecting your Business and Innovations in Southeast Asia 22 November 2013, Riga: Protecting your Business and Innovations in Asia 26 November 2013, Bayreuth: Intellectual Property Rights Protection in Southeast Asia 28 November 2013, Helsinki: IPR Protection Strategies for the Clean-Tech Industry 28 November 2013, Naples: Protecting your Business and Innovations in Asia Webinars: 28 November: IPR Protection Strategies in the Philippines for EU SMEs 04 December: Intellectual Property Rights Protection Strategies for Italian SMEs 11 December: Intellectual Property Rights Protection Strategies in Malaysia 14 November 2013

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The ASEAN IPR SME Helpdesk provides free, confidential, business-focused advice to European Small and Medium

Enterprises (SMEs) relating to IPR in Southeast Asia

�Helpdesk Enquiry Service – question@asean-iprhelpdesk.eu �Training & Events �Materials �Online Services - www.asean-iprhelpdesk.eu

For more information about our services and how the ASEAN IPR SME Helpdesk can add value to SMEs, please contact: Telephone/Hotline: +62 21 571 1810

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