Public Relations(Full Finilized

8/6/2019 Public Relations(Full Finilized

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P.R consist of all forms of planned

communication outward and inward between

an organization and its public for the purposeof achieving specific objectives, concerning

mutual understanding


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Building product awareness

Creating interest

Providing information

Simulating demand

Reinforcing the brand


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Financial Public Relations

Consumer/Lifestyle Public Relations

Crisis Public Relations

Industry Relations

Government Relations


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Public relations and publicity are not same

but many PR campaign includes provision for

publicityWhere as publicity is the spreading of

information to gain public awareness for a

product, person, service and organization.


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Lobby groups are established to influence

Government policy

Corporate policy

Public opinion


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When a lobby group hides its true purpose is

known as front group

Example

American Israel public affairs

committee


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Evaluates public attitudes

Identifies issues of public concern

Executes programs to gain public acceptance


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Press Relations or press agencyPress Relations or press agency

Product PublicityProduct Publicity

Public AffairsPublic Affairs

LobbyingLobbying

Investor relationsInvestor relations

DevelopmentDevelopment


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Media Relations

Media Tours

Newsletters

Special Events

Sponsorships

Employee Relations


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Traditional tools:

Modern tools:


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Press release

News letter

Brochures

Annual report

Media kit


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Blogs

Social media

1) Twitter

2) Face book etc


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This activities include;

1. Market monitoring

2. Crisis management


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This activities include;

1. Market monitoring

2. Crisis management


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Public relation is a dynamic field thatrequires constant contact with a wide range

of clients and the media


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High level of communication skills

1) Written

2) Verbal

Multitasking

Time management

Media background

Organizational skills


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Planning skills

Work well under pressure

Handle media and public

Relevant collage qualification

Protect the company reputation


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Very low Cost

Credibility for a productAvoidance of Clutter

Lead Generation

Ability to reach to the target market

Spreading the single story to many locations


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No direct controlMessage may be change

Criticism

Impact of traditional news


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1. Research

2. Action Plan / Objectives / Program Planning

3. Communication Tactics / Implementing Plan

4. Evaluation


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Three key elements:

1. Client or organization

2. Problem or potential problem andopportunities to do public relations

3. Audiences or publics


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Primary research (from people)

Secondary research (from documents)


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Surveys and pollsIntercept interviews

Focus groups

In-depth interviews

Research by walking around


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Develop a Strategy that involves:

1. Identifying goals and objectives

2. Identifying target audience(s) or public(s)

3. Creating a theme for the program/campaign


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Develop and Implement:

1. Tactics for communicating

2. Time line for the program/campaign

3. Budget


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Identify research methods to be used to evaluate

the success of the program/campaign during &after.

Determine a way to measure whether the campaign

achieved its objectives.


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Documents

Public Relations(Full Finilized