Pulse Report Ambient Q2-2014

8/10/2019 Pulse Report Ambient Q2-2014

1/20

PULSE REPORT

IRI Pulse Report Ambient

Welcome to the Pulse Q2 2014 edition for ambient. We hope you find

it useful. Please do not hesitate to contact us if you have any

questions or comments at [email protected].

Q2 2014

IRIworldwide.eu


2/20

PULSE REPORT

About the Report

2

This ambient report is one of 10 super-category reports designed to show a high-level

comparison and analysis of retail markets across major countries in Europe.

This report contains data gathered from around Europe. Categories include:

The report highlights key metrics, such as total sales figures, market trends, category

share, and winners and losers for Europe and for individual countries.

The data has been sourced from IRI retail databases and Eurostat, the statistical branch of

administration for the European Commission.

The countries included in the report are: France, Germany, Italy, the Netherlands, Spain

and the United Kingdom (UK).

The market channels used for each country in this report are as follows:

Country Channels used

UK Hypermarkets, supermarkets, drugstores and impulse outlets

ESHypermarkets, supermarkets, hard discounters and drug stores,including the Canary Islands

DE Hypermarkets, supermarkets, hard discounters and drugstores

NL Hypermarkets, supermarkets, hard discounters and drugstores

ITHypermarkets, supermarkets, small self-service, hard discounters anddrugstores

FR Hypermarkets and supermarkets

For analytical purposes, the data sourced from available retail databases has been

consolidated to provide consistent results. However, for some countries, it has not been

possible to source data pertaining to certain categories. When this is the case, it is

documented in theNotes section found at the end of the report.

Shelf stablevegetables

Shelf stable fruits

Shelf stable meat

Shelf stable fish

Sweet and savourybiscuits

Crisps and snacks

Long life milk anddairy products

Bread/baked products

Baking ingredients

Sweet spreads andsauces

Savoury spreads

Dry soups

Wet soups

Rice

Pasta and noodles

Shelf stable ready-

meals Shelf-stable desserts

Sugars andsweeteners

Seasonings

Condiments

Sauces/mixes

Oil/vinegar

Dried fruits

Dried beans andvegetables


3/20

PULSE REPORT

On the Radar

3

ECONOMIC FIGURES INFLUENCING CONSUMER BEHAVIOR

Source: Eurostat, September 2013

We see early signs of economicrecovery in many Europeancountries, though consumers remainprice sensitive in ambient categories.Private label and promotional activity

are major growth drivers.Convenience continues to emerge asa cross-country trend.

POPULATION INMILLIONS

UNEMPLOYMENT(%)

AVERAGE 12MONTHS

INFLATIONRATES GDP IN MILLIONS ()

Jan.2012

Jan.2013

Sep.2013

Average2012

Sep.2013

Average2012 2012

2013(Estimate)

France 65.3 65.6 11.1 10.2 +1.2 +2.5 2 032 297 2 059 358

Germany 80.3 80.5 5.2 5.5 +1.8 +2.4 2 644 200 2 694 499

Italy 59.3 59.6 12.5 10.7 +1.8 +3.5 1 565 916 1 568 388

Netherlands 16.7 16.8 7.0 5.3 +3.1 +2.8 600 638 604 459

Spain 46.8 46.7 26.6 25.0 +2.3 +2.3 1 049 525 1 051 076

UnitedKingdom

63.4 63.8 7.5 7.9 +2.7 +3.7 1 901 001 1 854 920


4/20

PULSE REPORT

5 419 5 174 5 052 5 498 5 276 5 033

3 167 3 254 3 188 3 311 3 215 3 148

1 183 1 154 1 0821 188 1 159 1 129

4 690 4 510 4 4474 979

4 529 4 557

6 224 5 909 5 765

6 4496 238 6 044

4 5744 537 4 506

4 6444 613 4 576

0

5,000

10,000

15,000

20,000

25,000

30,000

31-mar-13 30-jun-13 29-sep-13 29-dic-13 30-mar-14 29-jun-14

Euros,

inMillions

Period Ending

France

Germany

Italy

Netherlands

Spain

UK

GLOBAL TRENDS

4

TOTAL EUROPE +0.4%

-0.1%

+1.4%

-1.1%

VALUE SALES IN MILLIONS ()

Total EU 99 625

DE 24 496

UK 20 859

IT 18 512

FR 18 339

ES 12 861

NL 4 558

TOTAL AMBIENT VALUE SALES AND % CHANGE VERSUS PRIOR YEAR

*based on an exchange rate of1.150 to the pound

+0.7%

+1.4%

-1.6%

TOTAL AMBIENT VALUE SALES FOR THE LAST SIX QUARTERS

Source: IRI retail databases; period ending 29 June 2014


5/20

PULSE REPORT

Europe

5

14 324

12 286

8 5478 051

6 855

5 4264 842

3 949 3 856 3 775

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

Bread/Baked Products Crisps and Snacks

Sweet and Savoury Biscuits Long Life Milk & Dairy Products

Shelf Stable Vegetables Shelf Stable Fish

Oil/Vinegar Cereals

Sweet Spreads and Sauces Pasta and Noodles

Euros,

inmillions

CATEGORY VALUE SALES IN THE LAST YEAR

Europe includes: France, Germany, Italy, the Netherlands, Spain and the United Kingdom


KEY TRENDS

Ambient category growth across Europe is

stable, at +0.4% in the second quarter.

Growth was mainly driven by the French

and German economies. The UK ambient

sector was under pressure during the last

period.

Overall growth was mainly due to

increased promotional efforts, as prices

were stable in most countries.

The economic outlook will continue to

support solid performance of ambient

categories, though price sensitivity willmean growth will continue to be focused

around private label and discounters.

Drive-by or pick-up-point concepts are

emerging in many countries, indicating a

cross-country trend towards convenience,

in line with the early signs of economic

recovery that we see.

TOP 10

SHARE OF VALUE IN THE YEAR

Bread/Baked Products 14.4%

Crisps and Snacks 12.3%

Sweet and Savoury Biscuits 8.6%

Long Life Milk & Dairy Products 8.1%

Shelf Stable Vegetables 6.9%

Shelf Stable Fish 5.4%

Oil/Vinegar 4.9%

Cereals 4.0%

Pasta and Noodles 3.8%

Sauces/Mixes 3.6%

Sweet Spreads and Sauces 3.9%

Baking Ingredients 3.5%

Shelf Stable Ready Meals 2.5%

Condiments 2.7%

Seasoning 2.3%

Wet Soups 2.3%


6/20

PULSE REPORT

CATEGORY INSIGHTS

Crisps and snacks continues to be the

fastest growing ambient segment, as it has

been for successive quarters. France, the

UK and Spain are the main contributors to

the growth of crisps and snacks. This

segment was also the biggest winner in

the Netherlands.

The decline in pasta and noodles is partly

driven by Italy, where consumption

behaviour is changing towards even more

convenient and quick meal alternatives.

Bread and baked products are underpressure, partly due to changes in

consumption behaviour, but also due to

consumers switching towards alternative

channels.

Long life milk has grown mainly through

consumer price increases, as a result of

both increased raw material costs and

increased export demand.

Europe

6

Europe includes: France, Germany, Italy, the Netherlands, Spain and the United Kingdom


TOP LOSERS: VALUE SALES

CHANGE VERSUS A YEAR AGO ()

TOP WINNERS: VALUE SALES


404.9

346.9

161.5

134.9

55.8

0 100 200 300 400 500

Crisps and Snacks

Long Life Milk & Dairy

Products

Shelf Stable Fish

Oil/Vinegar

Dried Fruits

- 59.5

- 96.3

- 122.1

- 134.1

- 123.1

-150 -100 -50 0

Shelf Stable

Fruit

Shelf Stable

Vegetables

Bread/Baked

Products

Pasta andNoodles

Wet Soups

.Euros, in millions Euros in millions

TOP 5 CATEGORIES: EVOLUTION

Value sales () and % change versus a year ago

6 855

14 324

8 547

12 286

8 051

3,4 4,50,6-0,8 -1,4

Bread/Baked

Products

Crispsand

Snacks

Sweetand

Savoury

Biscuits

Long

Life

Milk

&

Dairy

Products

ShelfStable

Vegetables

Euros,

inmillions

Total Sales % vs. YA


7/20

PULSE REPORT

KEY TRENDS

A relatively good performance for fast moving

consumer goods (FMCG) and ambient in the

first semester (FMCG + 1.9% in units versus

the first semester of 2013, with ambient at

+1.2%).

Positive effects of the warm temperatures

supported growth of a number of ambient

categories, including oil/vinegar, cold sauces,

and shelf stable fish.

Ambient turnover growth (+1.2% in the first

semester) is impacted by significant deflation

(-2.3% for sugared grocery, versus -1.0%

total FMCG).

Promotional activity has increased for ambient

(+1.1 point of promotional turnover), mainly

for the big brands.

Private label ambient solutions are suffering,

losing 0.3 points of their market share, mainly

due to a lack of change in the assortment.

Pick-up points continue to gain market share

(3.6% of ambient units sold today, up 0.8

points versus a year ago), whilst harddiscounters are losing share (-6.5% for the

first semester).


France

7


2 560

2 057

1 6431 508

1 282

959 908818 813

735

0

500

1.000

1.500

2.000

2.500

3.000

Bread/Baked Products Long Life Milk & Dairy Products

Sweet and Savoury Biscuits Crisps and Snacks

Shelf Stable Vegetables Baking Ingredients

Shelf Stable Fish Oil/Vinegar

Sweet Spreads and Sauces Pasta and Noodles

Euros,

inmillions

TOP 10









Oil/Vinegar 4.5%




Sauces/Mixes 3.5%

Cereals 3.2%

Shelf Stable Fruit 3.2%

Sugar and Sweeteners 2.6%

Condiments 2.5%


8/20

PULSE REPORT

1 2821 508

2 057

1 643

2 560

0,71,5 1,16,30.5

Bread/Baked

Products

Long

Life

Milk

&

Dairy

Products

Sweetand

Savoury

Biscuits

Crispsand

Snacks

ShelfStable

Vegetables

Euros,inmillions


France

8


CATEGORY INSIGHTS

Good weather supported growth across a

number of ambient categories, including:

vinegar (+9.0%), oil (+4.8%), shelf stable

fish (+4.8%) and crisps (+9.3%).

In the breakfast segment, bread continues

to grow, driven by the popularity of bread

without crust and rustic breads. Breakfast

biscuits show very good performance

(+20.4%), whereas cereals continue to

suffer (-0.6%).

Prepared meals are positive this quarter,

including canned pasta dishes,demonstrating strength since the

horsegate affair.

TOP LOSERS: VALUE SALES


TOP WINNERS: VALUE SALES


22.7

38.7

50.1

56.6

89.2

0 20 40 60 80 100

Crisps and

Snacks

Shelf Stable

Fish

Oil/Vinegar

Bread/BakedProducts

Sauces/Mixes

- 9.3

- 24.7

- 11.7

- 10.5

- 23.7

-30 -25 -20 -15 -10 -5 0

Sweet Spreads and

Sauces

Cereals

Dry Soups

Wet Soups

Shelf Stable Ready Meals

.Euros, in millionsEuos, in millions




9/20

PULSE REPORT

KEY TRENDS

Price increases helped ambient post positive

growth (+1.4% in value), despite a slight

decline of around -2% in volume sales.

Value growth in ambient was boosted by

promotion growth; however, non-promotion-

based sales also registered decent growth.

Private labels showed growth, while national

brands experienced slight value decline. In

volume, both private label and national brands

registered decline.

Private labels contribute about 43% of the

ambient market by value, and private labelvalue share of ambient increased by 1.0 point.

Ambient showed positive development across all

channels except supermarkets; hypermarkets

(1500-2499 square meters) had the strongest

growth.

Long life milk and dairy products showed strong

growth, most of which came from the sales in

UHT milk. UHT milk price increases are

stemming from increased raw materials pricing,

as well as growing international demand for UHTmilk, especially in Asia.

Germany

9



3 198

2 814

2 104

1 7171 584

1 381

1 147 1 114 1 051 1 047

0

500

1.000

1.500

2.000

2.500

3.000

3.500


Long Life Milk & Dairy Products Shelf Stable Vegetables

Sweet and Savoury Biscuits Sweet Spreads and Sauces

Condiments Seasoning

Oil/Vinegar Baking Ingredients

Euros,

inmillions

TOP 10


Bread/Baked Products 13.1%Crisps and Snacks 11.5%





Condiments 4.7%

Seasoning 4.5%

Oil/Vinegar 4.3%



Sauces/Mixes 3.9%

Wet Soups 3.4%


Cereals 3.3%



10/20

PULSE REPORT

1 584

3 198

2 104

2 814

1 717

7.3 -1.414.3-1.3 -1.7

Bread/Baked

Products

Crispsand

Snacks

Long

Life

Milk

&

Dairy

Products

ShelfStable

Vegetables

Sweetand

Savoury

Biscuits

Euros,

inmillions


Germany

10

TOP LOSERS: VALUE SALESCHANGE VERSUS A YEAR AGO ()

TOP WINNERS: VALUE SALESCHANGE VERSUS A YEAR AGO ()

- 41.8

- 34.3

- 32.2

- 27.6

- 40.7

-45 -35 -25 -15 -5 5

Sweet and Savoury Biscuits

Shelf Stable Fruit

Wet Soups

Sweet Spreads and Sauces

Bread/Baked Products

.

21.8

26.6

28.1

191.7

263.0

0 50 100 150 200 250 300


Products

Crisps and Snacks

Shelf Stable Fish

Oil/Vinegar

Baking Ingredients

Euros, in millions Euros, in millions

CATEGORY INSIGHTS

Around 84% of the growth for long life milk

and dairy products came through the UHT

milk sector, which saw double digit growth

in all channels.

Hard discounters contributed around 48% ofthe growth in UHT milk, driven by price

increases at Aldis. Hypermarkets accounted

for 38.0% of UHT milk growth.

Nuts, seeds and raisins drove growth within

crisps and snacks. Discounters contributed

more than half of the value growth for that

segment.

Salty snacks growth was driven by the nuts

sector, as well as the football world

championship. Products with a particularconnection to Brazil/championship by flavor

and/or packaging were particularly

successful.

A dip in sales in the bread sector drove a

decline in the bread/baked products

category. The majority of the value loss for

the sector came from hard discounters, a

channel with high focus on bake-off shelves

(home baking ingredients).





11/20

PULSE REPORT

Italy

11

KEY TRENDS

In Italy, ambient performance is in line with

total FMCG sales, in terms of value growth(year-to-date -0.1%, versus an average

FMCG decline of 0.2%).

Italy is in a deflationary phase. In fact,

prices were essentially flat in the first half of

2014, marking a strong discontinuity versus

to few months ago, when ambient showed

high rates of inflation.

Private label is showing momentum across

all ambient sectors, with value growth of

+3.0%. During the past few months,however, private label sales have slowed.

Trade promotions are high, with promotion

supporting approximately 28% of volume

sale and up 2.8% versus previous year.

Stepped up promotional activity may be

attributable to retailers strategies to

structurally lower price levels.



2 032 1 989

1 656 1 625 1 6161 459 1 430 1 411

844 804

0

500

1.000

1.500

2.000

2.500


Long Life Milk & Dairy Products Pasta and Noodles

Shelf Stable Vegetables Oil/Vinegar

Sweet and Savoury Biscuits Shelf Stable Fish

Baking Ingredients Sweet Spreads and Sauces

Euros,

inmillions

TOP 10







Oil/Vinegar 7.9%





Dried Fruits 3.5%


Cereals 2.1%

Rice 1.8%

Seasoning 1.8%

Sauces/Mixes 1.4%


12/20

PULSE REPORT

1 616

2 032

1 656

1 989

1 625

-1.0 0.52.60.9 -1.6

Bread/Baked

Products

Crispsand

Snacks

Long

Life

Milk

&

Dairy

Products

Pasta

and

Noodles

ShelfStable

Vegetables

Eu

ros,

inmillions


Italy

12




- 91.6

- 26.3

- 25.9

- 21.8

- 30.4

-100 -80 -60 -40 -20 0


Cereals

Shelf Stable Vegetables

Sugar and Sweeteners

Pasta and Noodles

.

20.6

35.2

41.3

41.4

43.6

0 10 20 30 40 50

Shelf Stable Fish


Products

Dried Fruits

Sweet Spreads and Sauces

Oil/Vinegar


CATEGORY INSIGHTS

Canned tuna and long life milk are top-growing

ambient categories, with price increases

contributing heavily to value growth increases.

Pasta, canned vegetables and sugar saw the

sharpest declines.

Pasta declines are stemming from changing

consumer rituals, including more frantic

lifestyles, with few opportunities to enjoy a

quiet meal at home, aesthetic models oriented

towards a "constant diet" and increased

assortment focused on "fast" preparation.

Potato chips is one of the most dynamiccategories in the ambient sector (+11.9% year

to date versus a year ago), benefitting from a

growing trend around aperitifs and a shift from

out of home to at home consumption.

Private label is winning share in many ambient

categories, particularly within commodity

categories e.g. tuna, canned vegetables, dried

fruit, long life milk. The ongoing economic crisis

is driving shoppers into cheaper alternatives.




13/20

PULSE REPORT

The Netherlands

13

KEY TRENDS

In the Netherlands, the overall economy

grew 0.5% in the second quarter versus

the first quarter of 2014, showing

moderate signs of economic recovery.

The ambient sector has fallen 2.3% in

value sales in supermarkets year-to-date

versus the same period last year. By

comparison, total supermarkets value sales

are stable at -0.2% during the same time

period.

Prices are stable in most ambient

categories. Promotional pressure remains steady in the

second quarter, coming in at 17.6% of

year-to-date value sales.



700665

408367

328 322 314

169 160 152

0

100

200

300

400

500

600

700

800

Crisps and Snacks Sweet and Savoury Biscuits

Sauces/Mixes Bread/Baked Products

Shelf Stable Vegetables Long Life Milk & Dairy Products

Sweet Spreads and Sauces Wet Soups

Seasoning Shelf Stable Meat

Euros,

inmillions

TOP 10




Sauces/Mixes 8.9%





Wet Soups 3.7%

Seasoning 3.5%

Shelf Stable Meat 3.3%

Cereals 2.9%



Oil/Vinegar 2.1%


Dry Soups 1.7%


14/20

PULSE REPORT

The Netherlands

14




- 8.0

- 10.5

- 10.5

- 19.7

- 19.5

-20 -15 -10 -5 0

Shelf Stable Meat

Bread/Baked Products

Wet Soups

Sweet Spreads and

Sauces

Sweet and Savoury

Biscuits

.

3.3

3.5

3.8

4.3

5.1

0 1 2 3 4 5 6

Crisps and

Snacks

Shelf Stable

Fish

Seasoning

Dried Fruits

Oil/Vinegar

.Euros, in millions Euros, in millions

CATEGORY INSIGHTS

Crisps and snacks managed to grow this

quarter even though promotional pressure

declined slightly. Value and volume growth

is partly due to a high rate of innovation.

The value growth of shelf stable fish is

mainly due to increased promotional

activity.

Bread sales continue to show signs of

distress, as overall bread consumption is

under pressure in the Netherlands

regardless of efforts by supermarkets to

bring volumes back through in-storebakeries. This also partly explains the

decline in sweet spreads (including peanut

butter).

Grocery pick-up points are becoming more

commonplace in the Netherlands, and

online grocery sales are on the rise due to

due both increased supply and demand.

328

700

408

665

367

-2.9 -2.80.80.7 -2.3

Crispsand

Snacks

Sweetand

Savoury

Biscuits

Sauces/Mixes

Bread/Baked

Products

ShelfStable

Vegetables

Millions





15/20

PULSE REPORT

Spain

15

KEY TRENDS

In Spain, ambient sales are decreasing.

Consumption declined and prices

stagnated, even for private labels.

Promotional activity started to rise across

most ambient categories.

Private label ambient started to lose

market share.



1 792 1 753

1 411 1 410

1 250

860 849

482405

341

0

200

400

600

800

1.000

1.200

1.400

1.600

1.800

2.000

Bread/Baked Products Long Life Milk & Dairy Products

Shelf Stable Fish Crisps and Snacks

Oil/Vinegar Sweet and Savoury Biscuits

Shelf Stable Vegetables Condiments

Shelf Stable Fruit Shelf Stable Desserts

Euros,

inmillions

TOP 10






Oil/Vinegar 9.7%



Condiments 3.7%

Shelf Stable Fruit 3.1%

Shelf Stable Desserts 2.7%

Cereals 2.6%


Wet Soups 2.0%


Rice 1.7%



16/20

PULSE REPORT

Spain

16




- 5.3

- 19.1

- 9.1

- 12.8

- 19.6

-25 -20 -15 -10 -5 0

Shelf Stable

Vegetables

Sugar and

Sweeteners

Bread/Baked

Products

Cereals

Shelf Stable

Fruit

.

14.0

29.2

31.2

32.6

46.6

0 10 20 30 40 50

Crisps and Snacks


Products

Oil/Vinegar

Shelf Stable Fish

Shelf Stable Ready Meals


CATEGORY INSIGHTS

The increase in sales experienced by oil

was the result of the escalating cost of raw

materials.

Volume sales of milk increased, driven by

non-added-value milks.

Price increases drove value sales growth

across shelf stable fish. In this category,

private label and branded sectors grew at

a similar pace.

1 250

1 792

1 411

1 753

1 410

1.9 3.42.1-0.7 2.6

Bread/Baked

Products

Long

Life

Milk

&

Dairy

Products

ShelfStable

Fish

Crispsand

Snacks

Oil/Vinegar

Eu

ros,

inmillions





17/20

PULSE REPORT

The United Kingdom

17

KEY TRENDS

Recent official data shows that the UKs

economic recovery is stronger than

expected and it is thought that the UK

recession ended in the third quarter of

2013. However, grocery prices are still a

key concern for most shoppers, due to

price increases and a decline in real

average earnings.

Inflation in June has been evident across

most ambient food categories, particularly

within wheat-based products, such as

cereal and home baking. Falling prices

across some private label categories (e.g.,

beans and canned meat) will increasingly

drive shoppers towards private label

alternatives.

Data was starting to show a gradual

decline in the level of volume on deal over

recent months, driven by food and drink.

However this started to rise again,

prompted by Easter activity.



4 375

3 866

2 365

1 709

1 3151 062 991

644 585 538

0

500

1.000

1.500

2.000

2.500

3.000

3.500

4.000

4.500

5.000

Bread/Baked Products Crisps and Snacks Sweet and Savoury Biscuits

Cereals Sauces/Mixes Shelf Stable Vegetables

Shelf Stable Ready Meals Shelf Stable Desserts Shelf Stable Fish

Wet Soups

Euros,

inmillions

TOP 10





Cereals 8.2%

Sauces/Mixes 6.3%



Shelf Stable Desserts 3.1%


Wet Soups 2.6%

Rice 2.3%


Shelf Stable Meat 1.8%

Condiments 1.8%


Dried Fruits 1.3%


18/20

PULSE REPORT

1 315

4 375

2 365

3 866

1 709

2.4 -1.34.0-2.5-3.7

Bread/Baked

Products

Crispsand

Snacks

Sweetand

Savoury

Biscuits

Cereals

Sauces/Mixes

Millions


The United Kingdom

18




- 113.5

- 50.1

- 41.9

- 39.8

- 67.0

-120 -100 -80 -60 -40 -20 0

Shelf Stable

Ready Meals

Shelf Stable

Vegetables

Sauces/Mixes

Wet Soups

Bread/Baked

Products

.

3,1

5,5

8,8

90,7

92,3

0 20 40 60 80 100

Crisps and Snacks


Rice

Condiments

Oil/Vinegar


CATEGORY INSIGHTS

Ambient, frozen and chilled sectors are all

seeing value and volume decline year-to-

date, as shoppers continue to tighten their

belts, buy less, and trade down. Ambientfood is performing ahead of frozen, but

behind chilled.

Value sales growth has been strongest

across expandable treat categories, such as

chocolate and biscuits. Value sales growth in

wheat-based categories has been driven by

inflation.

Private label has gained share in many

categories, particularly within canned goods

and wheat-based categories, where inflation

drove shoppers into cheaper alternatives.

Significant innovations this year in ambient

food include products which tap into trends

of convenience (Kelloggs Special K Hot

Cereals), new flavour influences (Heinz Black

Label Wet Soup) and indulgence (Nestle

Toffee Crisp Cereal).




19/20

PULSE REPORT

Final Notes

19

Notes on category definitions for countries

Due to the diverse products found in individual countries across this market, it was necessaryto consolidate the available data into the categories in this report. In some cases, it wasnt

possible to align products across all six countries. Those exceptions are listed below:

Shelf stable fruits

The UK data in this report only includes mincemeat for this category.

Sweet and savoury biscuits

The UK data in this report only includes biscuits and does not include crackers or wafers forthis category.

Bread/baked products

The Netherlands data in this report only includes shelf-stable bread and no other baked

goods.

Sweet spreads and sauces

The German and the Netherlands data in this report both include peanut butter and other nut

spreads; the other countries do not.

Savoury spreads

The France data in this report does not include this category.

Dry soups

The Italy data in this report also includes some risotto and pasta products.

Sugar and sweeteners

The UK data in this report does not include sugar, whereas the other countries do.


20/20

PULSE REPORT

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Documents

Pulse Report Ambient Q2-2014