Pulse Report Ambient Q4 2012

7/28/2019 Pulse Report Ambient Q4 2012

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www.SymphonyIRI.eu

Ambient

SymphonyIRI

Welcome to the Pulse Q4 2012 edition for Ambient.

We hope you find it useful. Please do not hesitate to

contact us if you have any questions or comments [email protected]

Pulse


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Ambient SymphonyIRI Pulse Q4 2012

www.SymphonyIRI.eu

About the Report

This Ambient report is one of 10 super category reports designed to show high-level

comparison and analysis for retail markets across major countries in Europe.

This report contains data gathered from around Europe. This market was split into

the following categories: Shelf Stable Vegetables, Shelf Stable Fruits, Shelf Stable

Meat, Shelf Stable Fish, Sweet & Savoury Biscuits, Crisps & Snacks, Long Life Milk &

Dairy Products, Bread/Baked Products, Baking Ingredients, Sweet Spreads & Sauces,

Savoury Spreads, Dry Soups, Wet Soups, Rice, Pasta & Noodles, Shelf Stable Ready

Meals, Shelf Stable Desserts, Sugar & Sweeteners, Seasoning, Condiments,

Sauces/Mixes, Oil/Vinegar, Dried Fruits and Dried Beans & Vegetables.

The report highlights key metrics such as total sales figures, market trends, category

shares, winners and losers for Europe and for individual countries.

The data has been sourced from SymphonyIRI Group retail databases and Eurostat

the statistical branch of administration for the European Commission.

The countries included in the report are: France, Germany, Italy, Netherlands, Spain

and the UK.

The market channels used for each country in this report are as follows:

For analytical purposes the data sourced from available retail databases has been

consolidated to provide consistent results. However, for some countries it has notbeen possible to source data pertaining to certain categories. When this has occurred

it has been documented in the Notes section found at the end of the report.

Country Channels used

UKHypermarkets, Supermarkets, Drugstores and

Impulse Outlets

ESHypermarkets, Supermarkets, Hard Discounters,

Drugstores and includes the Canary Islands

DEHypermarkets, Supermarkets, Hard Discounters

and Drugstores

NL Hypermarkets, Supermarkets, Hard Discountersand Drugstores

ITHypermarkets, Supermarkets, Small Self Service,

Hard Discounters and Drugstores

FRHypermarkets and Supermarkets


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In the Radar

Economic figures influencing consumer behavior

As the economic outlook is not improving, inflation isdriving shoppers into cheaper alternatives. In the

ambient categories promotions are getting more

important and Own Label is winning market share.

Ronald Laureijsen

Business Insights Director, SymphonyIRI Group

Contact: [email protected]

Tel : +31 418 570931

Source Eurostats, December 2012

Population in Millions Unemployment (%)

Average 12 Months

Inflation Rate GDP in Millions ()

January

2011

January

2012

Dec

2011

Dec

2012

Dec.

2011

Average

2012

2011

(Estimate)

2012

(Estimate)

France 65.0 65.3 9.7 10.2 +2.3 +2.2 1,987,699 2,029,877

Germany 81.7 81.8 5.9 5.5 +2.5 +2.1 2,567,000 2,643,900

Italy 60.6 60.8 8.4 10.7 +2.9 +3.3 1,586,209 1,565,916

Netherlands 16.6 16.7 4.4 5.3 +2.5 +2.8 607,435 601,086

Spain 46.1 46.1 21.6 25.0 +3.1 +2.4 1,074,940 1,048,490

United

Kingdom 62.4 62.9 8.4 8.0 +4.4 +2.8 1,747,315 1,898,520


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Global Trends

+3.4%

+2.8%

+1.5%

+1.8%

+3.3%

+3.4%

TOTAL EUROPE +2.6%

Value Sales in Millions ()

Total EU 97,986

DE 23,556

UK 21,130*

IT 18,377

FR 17,822

ES 12,784

NL 4,317

4,960 5,379 5,429 5,113 5,081 5,507

3,0293,176 3,191 3,179 3,130

3,283

1,0051,104 1,080 1,071 1,021

1,145

4,3134,897 4,605 4,502 4,361

4,909

5,579

6,054 5,8945,784 5,625

6,252

4,299

4,4534,439 4,375

4,5544,462

0

5,000

10,000

15,000

20,000

25,000

30,000

2-Oct-11 1-Jan-12 2-Apr-12 1-Jul-12 1-Oct-12 30-Dec-12

Millions

Period Ending

France

Germany

Italy

Netherlands

Spain

UK

*based on an exchange rate of 1.150 to the pound

Positive Trend

Static Trend

Negative Trend

Value sales and growth and decline in the last year

Value sales for the last six quarters

Source: SymphonyIRI Retail Databases; Period Ending 30 Dec, 12


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Europe

13,965

8,805

7,6386,912

5,1784,579

4,056 3,968.973,754.88

11,651

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

Bread/Baked Products Crisps and SnacksSweet and Savoury Biscuits Long Life Milk & Dairy ProductsShelf Stable Vegetables Shelf Stable FishOil/Vinegar Pasta and NoodlesCereals Sweet Spreads and Sauces

Europe includes: France, Germany, Italy, Netherlands, Spain and United Kingdom

MillionsEuros

Category Value Sales and Share of Value in the Last Year

Key Trends

The spend per capita on the Ambientcategories is in the UK 35% higher than inFrance.

Across Europe the growth of Ambient was2,6% over the whole year 2012. Spain, theNetherlands and UK were the countrieswhere growth was more than 3%. Germanyand UK staid behind with a growth of 1,5 and1,8%.

In almost all countries price inflation was the

biggest driver for growth. The volume growthwas rather flat. Raw materials, like sugar,wheat, fish, milk etc. are getting moreexpensive.

Other drivers for growth are more promotions(Spain excluded) and the continuing trend ofmore home cooking / cooking from scratch.Also the weather conditions (too cold, toowet) had impact on the sales development ofsome categories.

In all countries (except France) own label is

benefitting from the economic outlook..

Top 10


Bread/Baked Products 14.3%

Crisps and Snacks 11.9%

Sweet and Savoury Biscuits 9.0%

Long Life Milk & Dairy Products 7.8%

Shelf Stable Vegetables 7.1%

Shelf Stable Fish 5.3%

Oil/Vinegar 4.7%

Pasta and Noodles 4.1%

Cereals 4.1%

Sweet Spreads and Sauces 3.8%

Sauces/Mixes 3.7%

Baking Ingredients 3.4%

Condiments 2.7%

Shelf Stable Ready Meals 2.5%

Wet Soups 2.4%

Seasoning 2.3%


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Europe

Top 5 Losers: Value Sales

chg vs. Yr Ago ()

Top 5 Winners: Value Sales

chg vs. Yr Ago ()

494.5

258.1

244.0

207.6

203.0

0 100 200 300 400 500 600

Crisps and

Snacks

Sweet and

Savoury Biscuits

Bread/Baked

Products

Sweet Spreads

and Sauces

Shelf Stable Fish

Millions

-1.8

-10.0

-18.2

-20 -15 -10 -5 0

Oil/Vinegar

Shelf Stable Meat

Long Life Milk &

Dairy Products

Millions

Europe includes: France, Germany, Italy, Netherlands, Spain and United Kingdom

Top 5 Categories Evolution

Value Sales () and % Change vs. Yr Ago

Category Insights

Crisps and Snacks is the top-winner. In

all countries this category shows

growth. Is in one country the growth in

nature crisps, in the other its nuts that

is driving the growth. More promotion

and price raises are also contributing to

the sales growth in this category.

Bread and baked products is in most

countries a fast growing category. In

Germany this category is in decline

Shelf stable fish is still in the top 5 due

to price raises. The price raise (of

sugar) is also an important reason for

the growth of sweet spreads and

sauces.

Categories in decline across Europe

that shows a decline European sales

are shelf stable meat and oil&vinegar.

Also shelf stable fruit is losing sales in 3countries. The biggest decline is in

longlife milk, due to the German market.

13,964.77

7,637.58

6,911.64

11,651.12

8,805.18

1.81.83.0

-0.24.4

Bread/Baked

Products

Crisps and

Snacks

Sweet and

Savoury

Biscuits

Long Life

Milk & Dairy

Products

Shelf Stable

Vegetables

Millions

Total Sales % vs. YA



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France

MillionsEuros


1,3681,266

907 843 795 759.59 746.92

2,486

2,041

1,588.41

0

500

1,000

1,500

2,000

2,500

3,000

Bread/Baked Products Long Life Milk & Dairy ProductsSweet and Savoury Biscuits Crisps and SnacksShelf Stable Vegetables Baking IngredientsShelf Stable Fish Sweet Spreads and SaucesOil/Vinegar Shelf Stable Ready Meals

Top 10

Key Trends

Ambient shows a higher dynamism

then the total FMCG in 2012 : +0.5% in

units for Ambient vs +0.2% for FMCG

(+2.9% in value vs +2.5% for FMCG)

Promotion has played a major role in

growth this year : promotion represents

10.5% of the ambient turnover in 2012

(+0.3pts vs 2011). For the total FMCGthe boost of promotion has been ever

bigger (+0.5pts @12.3%).

National Brands show better unit trend

than Private Label, as they are less

affected by inflation (price +1.5% for

national brand vs +3.9% for Private

Label) and that they develop their offer.

Private label thus lose 0.2pt of unit

market share @ 44.3%... but win 0.4pt

in value @34.9%



Long Life Milk & Dairy

Products 11.5%







Oil/Vinegar 4.3%



Sauces/Mixes 3.4%

Cereals 3.4%

Shelf Stable Fruit 3.2%

Sugar and Sweeteners 2.6%

Condiments 2.5%


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France


chg vs. Yr Ago ()


chg vs. Yr Ago ()

96.4

66.6

62.9

37.0

36.5

0 20 40 60 80 100 120

Bread/Baked

Products

Crisps and

Snacks

Sweet Spreads

and Sauces

Shelf Stable

Vegetables

Sweet and

Savoury

Biscuits

Millions

-0.8

-1.6

-1.7

-1.7

-2.0 -1.5 -1.0 -0.5 0.0

Oil/Vinegar

Shelf Stable M eat

Sugar and

Sweeteners

Shelf Stable

Desserts

Millions


2,486

1,3681,266

2,041

1,588

3.04.0 2.45.1

0.2

Bread/Baked

Products

Long Life

Milk & Dairy

Products

Sweet and

Savoury

Biscuits

Crisps and

Snacks

Shelf Stable

Vegetables

Millions


Category Insights

Good results in 2012 for categoriesthat are dependent on weather

conditions (compotes, jam, Cursed

pieces of bread & cooking aids)

Hand made trend also shows good

results (pastry aids, herb & spices)

Bread / Baked products also show

good dynamism

Strong level of inflation on ShelfStable Fish (+4.7), Shelf Stable

Vegetable (3.99) and Aperitive

Snacks (3.62)



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Germany

MillionsEuros


3,040

1,784 1,7381,559

1,3871,148 1,061 1,003.601,000.72

2,576

0

500

1,000

1,500

2,000

2,500

3,000

3,500

Bread/Baked Products Crisps and SnacksLong Life Milk & Dairy Products Shelf Stable VegetablesSweet and Savoury Biscuits Sweet Spreads and SaucesCondiments SeasoningBaking Ingredients Oil/Vinegar

Top 10

Key Trends Ambient registers an increase of

+1,7% in value vs year ago and a

decline in volume sales of -2,8%.

Promotional sales show a double-

digit growth of +12,3% in value.

9,5% of total value sales derive

from promotions.

Hypermarket still is the mostimportant channel for Ambient with

a value share of 49,2%. It grows

by 3,7% in value.

Baked Products still are the most

important segment in Ambient

Irrespective of the decline in

consumption of its major category

Bread.








Condiments 4.9%

Seasoning 4.5%


Oil/Vinegar 4.2%


Sauces/Mixes 4.1%

Wet Soups 3.7%


Cereals 3.3%



10/20


11/2011


www.SymphonyIRI.eu

Italy

MillionsEuros


1,935.76

1,7211,637 1,635

1,426 1,4171,350

826.62736.70

2,033

0

500

1,000

1,500

2,000

2,500

Crisps and Snacks Bread/Baked Products

Pasta and Noodles Shelf Stable Vegetables

Long Life Milk & Dairy Products Oil/Vinegar Sweet and Savoury Biscuits Shelf Stable Fish

Baking Ingredients Sweet Spreads and Sauces

Top 10

Key Trends Ambient in 2012 has been stable in volume

performancein value showed an increase

near +2%.

The reasons are:

strong increased raw materials in big

markets ( Tuna, Milk, tomato)

The economic crisis bring to change

the shopper behaviour : more rational

approach to spending (no stocking,

more visit Discounters, pay attention

to promotion, more low price, home

made trend).

The performance of Christmas and

Easter Cakes (in Bread/ Baked

Products) was not outstanding: prices

increased and promotional pressure

was stable.

Major Companies have reduced their

adverting investment by more than

25%

PL : +3% volume +7% value. PL is the bestperformer







Oil/Vinegar 7.8%





Dried Fruits 3.1%


Cereals 2.3%

Rice 1.8%

Seasoning 1.8%

Sauces/Mixes 1.4%


12/2012


www.SymphonyIRI.eu

Italy


chg vs. Yr Ago ()


chg vs. Yr Ago ()

57.8

52.9

49.4

39.9

34.4

0 20 40 60 80

Baking

Ingredients

Sweet and

Savoury

Biscuits

Sweet Spreads

and Sauces

Shelf Stable

Fish

Shelf Stable

Vegetables

Millions

-2.4

-3.6

-4.0

-6.7

-19.6

-25.0 -20.0 -15.0 -10.0 -5.0 0.0

Shelf Stable Fruit

Dry Soups

Cereals

Shelf Stable M eat

Oil/Vinegar

Millions



2,0331,936

1,7211,637 1,635

2.10.2

1.50.2

1.4

Crisps and

Snacks

Bread/Baked

Products

Pasta and

Noodles

Shelf Stable

Vegetables

Long Life Milk

& Dairy

Products

Millions


Category Insights

The home made behaviour is confirmed,with the increase of Baking Ingredients(flours, prepared of dessert)

Shelf Stable Fish continues to rise bothfor increase raw materials and is acheap substitute of meat.

One of most positive market (both involume and value) is sweet spreadsand sauces : Nutella is the Queen..One of the main products of FerreroCompany, More Advertising during the

2012



13/2013


www.SymphonyIRI.eu

Netherlands

MillionsEuros

Category Value Sales and Share of Value in the Last Year650

389

331 316 310 305

167.58 149.33 140.79

662

0

100

200

300

400

500

600

700

Sweet and Savoury Biscuits Crisps and SnacksSauces/Mixes Bread/Baked ProductsShelf Stable Vegetables Long Life Milk & Dairy ProductsSweet Spreads and Sauces Wet SoupsShelf Stable Meat Seasoning

Top 10

Key Trends Total FMCG grew 2.1% over the year 2012,

more driven by price increases than by

more consumption or more volume.

Within the Ambient category there was a

growth of 3.7% in Euro sales, while volume

only grew by 0.6% following a similar

pattern as total FMCG but with stronger

price increases.

Private Label continued its growth, growing

by 5.2% in 2012, increasing their share of

Ambient from 34.2% to 34.6%. In volume

the PL share rose from 39.7% to 40.8%

Promotion pressure within Ambient went

from 15.2% in 2011 to 16.3% in 2012, the

biggest growth of promo pressure was

among National Brands where the pressure

went up from 17.1 to 18.3%.




Sauces/Mixes 9.0%





Wet Soups 3.9%

Shelf Stable Meat 3.5%

Seasoning 3.3%

Cereals 2.9%



Oil/Vinegar 1.9%


Dry Soups 1.7%


14/2014


www.SymphonyIRI.eu

Netherlands


chg vs. Yr Ago ()


chg vs. Yr Ago ()

-0.7

-0.8

-1.4

-15.1

-16.0 -14.0 -12.0 -10.0 -8.0 -6.0 -4.0 -2.0 0.0

Shelf Stable

Desserts

Dried Beans and

Vegetables

Dry Soups

Sweet and

Savoury Biscuits

Millions

34.7

33.2

17.3

13.0

10.7

0 10 20 30 40

Crisps and

Snacks

Sweet Spreads

and Sauces

Bread/Baked

Products

Sauces/Mixes

Long Life Milk &

Dairy Products

Millions



662.49649.74

331.03315.69

388.82

5.6 5.5

3.4

-2.2

1.8

Sweet and

Savoury

Biscuits

Crisps and

Snacks

Sauces/Mixes Bread/Baked

Products

Shelf Stable

Vegetables

Millions


Category Insights

In general it can be said that due to theeconomic turmoil/crisis the Dutchconsumer spends more time eating athome, the Horeca being badly hit butcertain categories within supermarketsprofit from this, e.g. Sauces & mixes,Bread and baked products. The biggestdriver for the value growth is priceincreases.

Crisps and snacks continued growth fromthe previous quarters, similar as

mentioned in the general part mostlydriven by price increase, the volumeincrease was little over 1%.

Sauces also grew based on priceincreases as the volume grew only 0.8%.The sauces and mixes are profiting frompeople cooking more at home, even morethrough the price increase.

Despite increased promotional pressure inthe Sweet and Savoury biscuits categoryit did not stop the decline both in volume

and value



15/2015


www.SymphonyIRI.eu

Spain

MillionsEuros


1,701.49

1,363 1,343

1,147

860 839

477 433.71352.63

1,786

0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2,000

Bread/Baked Products Long Life Milk & Dairy ProductsShelf Stable Fish Crisps and SnacksOil/Vinegar Shelf Stable VegetablesSweet and Savoury Biscuits CondimentsShelf Stable Fruit Cereals

Top 10

Key Trends Ambient is showing a good

performance. Growth is given mainly

by Private Labels.

Only Private Labels are gaining market

share.

Consumption is flat, price is driving

value.

On the other hand, promotions areslightly declining in most categories,

due to mix sales (brands vs PL).






Oil/Vinegar 9.0%



Condiments 3.7%


Cereals 2.8%

Shelf Stable Desserts 2.6%



Wet Soups 2.0%


Rice 1.8%


16/2016


www.SymphonyIRI.eu

Spain


chg vs. Yr Ago ()


chg vs. Yr Ago ()

70.5

60.9

58.4

50.0

42.9

0 20 40 60 80

Long Life Milk &

Dairy Products

Bread/Baked

Products

Shelf Stable

Fish

Crisps and

Snacks

Sweet and

Savoury

Biscuits

Millions

-0.2

-1.1

-1.3

-1.5

-3.5

-4.0 -3.5 -3.0 -2.5 -2.0 -1.5 -1.0 -0.5 0.0

Shelf Stable Ready

Meals

Sauces/Mixes

Shelf Stable M eat

Shelf Stable Fruit

Cereals

Millions



1,786.19

1,701.49

1,362.94 1,342.88

1,147.17

0.93.5 4.54.3 3.9

Bread/Baked

Products

Long Life Milk

& Dairy

Products

Shelf Stable

Fish

Crisps and

Snacks

Oil/Vinegar

Millions


Category Insights

Long life milk and dairy products areincreasing value due to increased raw

materials prices.

Crisps and Snacks are one of the few

categories increased their promotional

activity.

Bread and Baked products are growing

due to new product development.

PL is driving shelf stable fish categories.



17/2017


www.SymphonyIRI.eu

United Kingdom

MillionsEuros

Data for the United Kingdom does not include Northern Ireland


4,385

2,740

1,7031,356

1,096 965639 581.24 579.05

3,681

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

Bread/Baked Products Crisps and Snacks Sweet and Savoury Biscuits

Cereals Sauces/Mixes Shelf Stable Vegetables

Shelf Stable Ready Meals Shelf Stable Desserts Shelf Stable Fish

Wet Soups

Top 10

Key Trends

Christmas sales were underwhelming in theUK in 2012, though online sales showedstrong growth. The UK economy shrank by0.3% in the last three months of 2012, furtherfuelling fears that the economy could re-enterrecession. Cautious shoppers continue toshop for bargains and use the internet tocheck prices on-line.

Inflation is evident across most ambient foodcategories. In particular we see priceincreases within canned goods and wheatbased products such as home baking. There

are some price decreases in own label withinsome categories e.g. desserts, hot snacks,which will increasingly drive shopperstowards own label alternatives.

Retailers are promoting more to counter theeffects of inflation, giving more focus toexpandable categories. Commoditycategories e.g. rice and condiments are givenless focus. Easy Eating and canned soupsare benefiting from increased promotionalfocus. Soups are appealing to shoppers incold weather.





Cereals 8.1%

Sauces/Mixes 6.4%



Shelf Stable Desserts 3.0%


Wet Soups 2.7%

Rice 2.2%


Condiments 1.7%


Shelf Stable Meat 1.6%

Dried Fruits 1.3%


18/2018


www.SymphonyIRI.eu

United Kingdom


chg vs. Yr Ago ()


chg vs. Yr Ago ()

-0.1

-0.1

-3.2

-8.0

-10.0 -8.0 -6.0 -4.0 -2.0 0.0

Shelf Stable Fruit

Sugar and

Sweeteners

Long Life Milk &

Dairy Products

Shelf Stable Me at

Millions

210.0

109.8

67.3

49.4

35.9

0 50 100 150 200 250

Crisps and

Snacks

Sweet and

Savoury

Biscuits

Cereals

Bread/Baked

Products

Wet Soups

Millions

Data for the United Kingdom does not include Northern Ireland



3,681.40

2,739.53

1,702.55

1,355.58

4,385.05

4.16.0

4.21.5112

Bread/Baked

Products

Crisps and

Snacks

Sweet and

Savoury

Biscuits

Cereals Sauces /Mixes

Millions


Category Insights

Year to date, ambient food is growing +3.4%but volume sales are in decline -0.1%. The

impact of price increases is affecting growth.

Similar trends are seen in frozen food.

Hot snacks and home-baking continue to

show strong performance, tapping into

convenience and scratch-cooking trends.

Sauces and other bakery also show strong

growth, fuelled by both inflation and

innovation. Canned categories e.g. veg,

canned meat and fish are generally under-performing, as they are impacted by the

effects of inflation.

Private Label is growing share in many

categories particularly within wheat-based

categories e.g. cake and cereal, where

inflation is driving shoppers into cheaper

alternatives. Rice inflation is also impacted

by climate change, and subsequently sees

an increase in own label share.



19/2019


www.SymphonyIRI.eu

Final Notes

Notes on Category Definitions for Countries

Due to the diverse products found in individual countries across this market it was necessary to

consolidate the available data into the categories in this report. In some cases it wasnt always possible

to align products across all six countries hence the need to highlight any anomalies in the report. Those

exceptions are listed below:

Shelf Stable Fruits

The UK data in this report only includes mincemeat for this category

Sweet & Savoury Biscuits

The UK data in this report only includes biscuits and does not include crackers or wafers for this

category

Bread / Baked Products

The Netherlands data in this report only includes shelf stable bread and no other baked goods

Sweet Spreads & Sauces

The German and Netherlands data in this report both include peanut butter and other nut spreads and

the other countries do not

Savoury Spreads

The France data in this report does not include this category

Dry SoupsThe Italy data in this report also includes some risotto and pasta products

Sugar & Sweeteners

The UK data in this report does not include sugar whereas the other countries do


20/20


Resources

To gain insight into opportunities across specific categories, segments, channels or retailers, contact

your SymphonyIRI client service representative regarding custom analyses leveraging the following

resources:

InfoScan Census is a syndicated retail tracking service that enables manufacturers and retailers to

acquire industry insights used to make better business decisions. InfoScan Census utilises the data

that SymphonyIRI Group collects from grocery, drug, and mass merchandise retailers to provide the

most comprehensive and accurate syndicated data offering in the Fast Moving Consumer Goods

(FMCG) sector. With access to accurate, granular detail by category, geography, measure, and time

period, clients have the tools needed to develop marketing and sales strategies based on product

performance, distribution, and promotion responsiveness. All data about Ambient comes from InfoScan

Census.

SymphonyIRI Consulting provides strategic insights and advice leveraging a variety of data sources,

predictive analytics, enabling technologies, and business analyses to help FMCG manufacturers andretailers address significant sales and marketing issues effectively.

About SymphonyIRI Group

SymphonyIRI group, formerly named Information Resources, Inc. (IRI), is the global leader in

innovative solutions and services for driving revenue and profit growth in FMCG, retail and

healthcare companies. SymphonyIRI offers two families of solutions: core IRI solutions for

market measurement and symphony advantage solutions for enabling new growth opportunities

in marketing, sales, shopper marketing and category management. SymphonyIRI solutions

uniquely combine content, analytics and technology to deliver maximum impact. SymphonyIRI

helps companies create, plan and execute forward-looking, shopper-centric strategies across

every level of the organisation.

For more information, visit www.SymphonyIRI.eu

Contact: SymphonyIRI Group, [email protected], Tel: +33 1 30 06 23 62

Documents

Pulse Report Ambient Q4 2012