Purple & Xirrus Solution brief

PurpleMeadowbank House

Tweedale Way, OldhamOL9 8EH. UK.

www.purple.ai

The partnership

Increase in log-ins each month35%

Purple is scalable, cloud-based guest WiFi software, offering customers fast access to free WiFi through social media login. In return, companies benefit from real time analytical insights, customer demographic data, information on customers movements around the venue, plus an engagement tool to send targeted customer communications.

Purple is an enterprise solution on a global scale. Purple has connected over 547M devices and more than 32M users across 125 countries and 24 languages. Purple is a powerful and secure platform, with features such as social login, enhanced social media interaction, family friendly content filtering and real time insight and analytics.

Purple is an over the top (OTT) solution that can be deployed on new or existing Xirrus infrastructure.

The joint solution shifts wireless discussions to line-of-business and marketing needs, unlocking new revenue streams. Purple is suitable for retail, leisure, hospitality, public sector, education, healthcare, travel and transport venues where organisations are looking to generate a return by offering free WiFi.

Xirrus WiFi hardware and software solve the challenges of ever-growing Wi-Fi network demands. Xirrus offers the only modular, dual-band, multi-radio platform that features application control, is highly scalable, future proof and easy to use.

Xirrus and Purple WiFi have fully integrated in order to deliver social guest WiFi and analytics to help venues monetize their WiFi investment. Perfect for high density & enterprise deployments, within sporting venues, conference centers, retail outlets, healthcare facilities and educational organizations.

Once installed Purple provides user data and demographics, collected via the social media authentication. It also gives venues powerful marketing tools, designed to monetize the WiFi service while improving the customer experience in venue.

By adding Purple to the Xirrus solution, customers get access to the Purple Portal where they can see a range of detailed customer reports to gain real insights into customer behaviour. To improve loyalty, boost sales, and to engage more with customers, the information collected can be used to form highly targeted email campaigns, either using the in-built tools, or by exporting the data via the API.

The social media authentication methods, not only allows the venue to collect demographic data, it also allows them to increase their social reach and to gain more Likes and Follows as users login to the guest WiFi.

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Xirrus:• Xirrus XPS for location services (XPS),

Xirrus XMS for management and Xirrus access points

Purple:• Guest WiFi licenses• Presence & location analytics• Content filtering• Purple ‘Connectors’ to add other data

sources

• Clear advantages over traditional guest WiFi solutions where the business gets nothing in return for providing free WiFi

• Typically a 15:1 pull through, so for every $1 spent on Purple generates $15 for Xirrus partners

• Our joint solution allows the salesperson to move the conversation from IT to Marketing where clear benefits can be demonstrated and new budget streams are available

• By adding location analytics the number of APs required increase

• Can be deployed on new or existing Xirrus WiFi infrastructure

• CEO• CTO• CIO• CMO• Innovation/Strategy Director• Omnichannel Director

Customer Experience Director

• Monetization of the WiFi network• Detailed customer analytics• Customer engagement• Drive social media engagement• Enhanced user experience • Provision of family friendly WiFi

• Any public WiFi network where there is a desire to monetize the service and generate ROI

• Those looking to understand more about their customers by collecting real-time analytical data and gaining actionable insights

• Businesses looking for ways to engage with their customers, encourage spend and stimulate loyalty

• Businesses wanting to provide family friendly internet connection

• Have existing Xirrus hardware

The solution

the components key stakeholders

critical drivers

value proposition

targets

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The benefits

Increase in log-ins each month35%

Purple has been developed with our channel partners in mind and is only sold via our network of resellers and selected distributors.

Sales Support

access to marketing collateral

demo portal

portal training

Marketing Support

recurring revenue stream

up to 30% discount

meeting support

after sales support PR and social engagement

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Integration

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Case Study: London Borough of Brent

The IT team wanted a solution which was secure, easy to use and manage, reliable and that met the relevant data retention and protection regulations.

Installation and results

The communications and library teams were primarily interested in the end user experience, more detailed visitor reporting, whether the data could be exported to their existing mailing software and how the system could increase their social media exposure.

ROI on offers

Tim Butler, Networks and Communications Team Leader at Brent Council said, “Purple offered more methods of logging in using social media accounts, making it much easier for visitors, with the option of form access. It also meant we could target certain demographics with relevant e-shots to advertise specific events held in our libraries.”

• 51% increase of Facebook page likes in two months • 95% increase in Brent Libraries Facebook page• 14 venues successfully rolled out with solution • Boost in social exposure and engagement

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Visit: www.purple.aiEmail: info@purple.ai

UK: +44 333 101 4488Europe: +34 91 189 9558

US: +1 813 644 3668Asia Pacific: +852 58 088 650

ANZ: +61 2 8520 3317