Presentation by:Presentation by:

Bill Lage, Marketing Technology ManagerRE/MAX North CentralFebruary 23, 2010 2:00pm – 2:30pm

Bill Lageblage@remax-nc.net952-897-0447 ext. 409http://www.facebook.com/BillLagehttp://twitter.com/BillatREMAXhttp://www.facebook.com/REMAXNorthCentralhttp://youtube.com/remaxnorthcentralhttp://www.SoldSignBlog.com

These slides are available at http://www.soldsignblog.com/webinars/

- What are QR Codes- How QR Codes Work- Applications for QR Codes- Practical Uses of QR Codes- Questions and Wrap Up

What are QR Codes?

A QR Code is a two-dimensional (2D) matrix barcodes that can hold thousands of alphanumeric characters of information.

Their ability to hold more information and their ease of use makes them practical for small businesses.

How QR Codes Work

QR Code Generators- http://qrcode.kaywa.com/ -

http://keremerkan.net/qr-code-and-2d-code-generator/

Link Shortners - http://bit.ly - http://goo.gl

How QR Codes Work

QR Code Readers - For the iPhone – i-nigma reader or QR app

(there are many available!) - For an Android phone – Barcode Scanner

or Google Goggles - For a blackberry – QR code Scanner Pro - For a Nokia – Upcode Reader or the i-

nigma reader

Applications for QR Codes

1. Sharing – website link, video, landing page, an entire ebook, listings, facebook pages

2. Community – a scanable facebook LIKE button, ability to share with others easily http://www.likify.net/

3. Calls To Action – Give them special offers or an email opt-in page

Applications for QR Codes4. Analytics – track your codes http://bit.ly or http://goo.gl provide you

with a QR Code after they shorten the link. Also MyQR.co provides analytics and ways to customize the color of your QR Code.

5. Seo and social proof. Use them to link to specific blog posts to help get more traffic to them or if they contain vital information.

Practical Uses of QR Codes• The back (or front and back) of your

business card.• Your brochures and other marketing

materials.• Listing Flyers• Sign Riders• The sides of trucks and trailers.• Convention and event nametags• Event ticket stubs• Point-of-sale receipts

Practical Uses of QR Codes – Examples

Practical Uses of QR Codes – Examples

Practical Uses of QR Codes – Examples

http://www.likify.net/

Practical Uses of QR Codes – Examples

Practical Uses of QR Codes – Examples

Practical Uses of QR Codes – Examples

Practical Uses of QR Codes – Examples

Questions and Wrap Up

Bill Lageblage@remax-nc.net952-897-0447 ext. 409http://www.facebook.com/

BillLagehttp://twitter.com/BillatREMAXhttp://www.facebook.com/

REMAXNorthCentralhttp://youtube.com/remaxnorthcentralhttp://www.SoldSignBlog.com

These slides are available at http://www.soldsignblog.com/webinars/