Embed Size (px)
Citation preview
-Team 13-
Abby Hall, Sabrina Zirkle, Katria
Farmer, Taylor Hamlet, Bobby Ellis
GrowlersQueen City
The Product
Business NeedsRonny Reader
Abby AuthorWendy Writer
Business Needs
Increase Social Media Presence
Build relationships with breweries
Enhance Community Engagement
Preliminary recommendations Research
Brand Building 2.0
Preliminary Recommendations
Research Overview:
Customer Interview Qualitative: Quantitative:
Website Forecasted Monthly Traffic Number of Keywords
Growlers Pourhouse 1,500 273
Goose Creek Growlers 113 51
Portland Growlers 999 93
Queen City Growlers 10 27
Brand Building 2.0
Leverage Channels
Video Website Social
Homepage Video Storyboard
Web Presence
● 8 suggestions for
website
● Blog
● Google My Business
Social
Partnerships
1. Wooden Robot Brewery2. Resident Culture Taproom3. Sugar Creek Brewing Company4. Triple C Brewing Company5. Sycamore Brewing6. The Olde Mecklenburg Brewery7. Legion Brewing8. Birdsong Brewing9. NoDa Brewing Company
10. Blue Blaze Brewing
Breweries Top 10 Breweries in Charlotte: Brewery Scavenger Hunt
Events
Community
Tours of “The Little Studio”
Business Needs Evaluation
Business Needs:
1. Build Relationships with Breweries
2. Enhance Community Engagement
3. Increase Social Media Presence
Budget Evaluation:
Video costs:
● Novice producer- $25/ hour
● Seasoned producer- $250/ hour
Post Campaign:
● Evaluate social media followers
● Evaluate partnerships with
breweries
● Evaluate website analytics
Thank you!Any questions?
Taylor Hamlet - [email protected]
Sabrina Zirkle - [email protected]
Bobby Ellis - [email protected]
Katria Farmer - [email protected]
Abby Hall - [email protected]
