QUESTION2 PRODUCT LINKBY ROSS GLOVER

In the main title of my poster and my cover story of my magazine there should be a much better link of font and colors. In theory both fonts should be identical to create that link and house style between products. The house style here should be more consistent to make the product more effective.

My imagery here is consistent and it is conventional to have that link between products. I have made sure that the main character of the image is wearing the same clothes the only thing being different is the position. This is an effective use of linking the brand because it makes the main character more identifiable. The below image is taken from my trailer where you can see the main character in his corresponding uniform in both ancillary products.

When looking at both covers on a wide scale we can see there is some attempt at linking the two through color but very little. The influence of the yellow and blue colors on the magazine makes it hard to create an effective link between the products. The imagery is effective but the poster seems to take a very red and white theme and look sharp. There is some similarity in language with there being the same strapline or slogan on both products. Both products are conventional for form but could link slightly better. The language is fairly similar between both products with a few reviews from the poster and this kind of language is consistent in the magazine cover.

Imagery

I have used imagery effectively in my ancillary and trailer by including all the main characters on the magazine cover. Although the mice-en-scene is not exactly correct in relation to my main character and in the trailer their appearance on the magazine cover makes the link between products stronger. As you can see the lower images are taken from my trailer and shows the two main characters featuring in the trailer. Although the mice-en-scene isn’t the same it still creates a link between the two characters.

This enables viewers to make a link between the two characters and makes both of the products more effective.

Here is another example of how my different products link. In my trailer I displayed the same header style as in the movie poster. I think it suited better if I linked the movie header to the trailer header because the magazine didn’t look right with the header. By doing this I have created another link between the products and added to the house style.