Question 3) What kind of media institution might distribute your media product and why?

What is a film distributor?

A film distributor is a company or individual responsible for the marketing of a film. The distributor may set the release date of a film and the method by which a film is to be exhibited or made available for viewing: for example, directly to the public either theatrically or for home viewing (DVD, video-on-demand, download, television programs through broadcast syndication etc.). A distributor may do this directly, if the distributor owns the theatres or film distribution networks, or through theatrical exhibitors and other sub-distributors. A limited distributor may deal only with particular products, such as DVDs or Blu-ray, or may act in a particular country or market.

Major film companies/Independent

Major film company Independent

Warner Brothers Film 4

Universal IFC Films

Paramount Fox Searchlight Pictures

Dream Works Entertainment One

Sony Exclusive Media

20th Century Fox First Look Studios

New Line Image Entertainment

Advantages and disadvantages

Major Film

Companies

Ad Dis

Large budget Less creative control as the director/producer have to follow instructions

Successful at marketing Less personal reward

Shown in many cinemas globally Profit from film is shared

Synergy with other major companies

Very expensive

Independent FilmAd Dis

The directors have creative control

Low budget

Targets a niche audience Will not be shown at all major cinemas

Retain full control of your film May limit your options with buyers

To conclude

To conclude, my chosen distribution method will be with Universal pictures.

My reason for choosing this film distribution is because:

Universal is a large conglomerate company, therefore has a large budget which enables more money to be spent on the filming

My film will more likely be seen globally in cinemas, as a result making more profit

Universal pictures is a well established distributor known for distributing and marketing successful films

My film will more likely become successful and win awards

Working with Universal will enable me to work in synergy with other companies

More likely to produce a sequel