DeterminantsStrongly disagreeDisagreeNeither agreeNor disagreeAgreeStrongly agree

1I like this Q mobile very much than other mobile brands

2The quality of the product is according to its price

3It is according to the expectations built due to advertisements

4Product specifications are according to my needs

5It is available in almost every shop and I can buy easily

6It has very attractive packing.

7The advertising programme of the company has huge impact on the sales volume of their product.

8Most advertisement are misleading and false

9Are you attract of the advertisement of Q mobile

10Advertising is non-personal but yet effective.

11Consumer's loyalty can be further guaranteed through consistent advertising

12Advertising is a power tool capable of reaching and motivating lar audiences