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The Latino quinceañera celebration originates centuries ago as a coming-of-age celebration on a girl’s 15th birthday to mark her passage to womanhood. Quinceañeras have evolved into lavish celebrations which include a dress, a mariachi band, a DJ, a venue, a cake, etc. Today, the industry moves around 400 million dollars a year with an average of $20,000 spent per family. CELEBRATIONS ARE A FAMILY AFFAIR Quinceañera

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Page 1: quinceanera_mediakit_2015

The Latino quinceañera celebration originates centuries ago as a coming-of-age celebration on a girl’s 15th birthday to mark her passage to womanhood. Quinceañeras have evolved into lavish celebrations which include a dress, a mariachi band, a DJ, a venue, a cake, etc. Today, the industry moves around 400 million dollars a year with an average of $20,000 spent per family.

CELEBRATIONS ARE A FAMILY AFFAIRQuinceañera

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The Original

8

1,300

23,378

Quinceanera.com was the first brand to launch with the goal of providing relevant educational and entertaining content for bilingual Latina teens. Since 2006, we have provided this fashion-loving, social media and pop culture craving audience and their families with the content they need to prepare for their coming-of-age celebration.

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Los Angeles, Ontario, Bakersfield, Orange County, San Diego, San Fernando Valley, Fresno, Riversideexpos a year and growing

Our media partners:

average number of expo attendees per expo

quinceañera planner downloads last year

QUINCEAÑERA BRAND

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Audience

vs.

GENDER

monthly visits*users

pageviews*Google Analytics October 2014

AGE GROUP

SOCIAL MEDIA following

HOUSEHOLD INCOME

Under 18

18-24

25-34

35-44

45+

$0 - $50k

$50k - $100k

$100k - $150k

$150k+

ENGAGED& RESPONSIVE

Quinceañeraswith

75%

53,3325,9602,206

125,472

21%

100,158328,365

61%24%

9%5%

16%20%20%

23%25%

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To continuously engage and attract new quinceañeras, and to bring an added level of excitement leading up to our expos, we host special ‘cover girl’ contests where girls can compete to be on the cover of Quinceanera.com magazine.

o Eight cover girl winners in total - one per expo.

o A special edition magazine is printed for every Quinceañera expo.

o Each magazine aims to promote local vendors at each geographic location.

COVER GIRL CONTEST

Quinceañera.comMAGAZINE

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Quinceanera.comFace-to-face marketing, branding, and sampling opportunities

Interact with young Latinas and their families in the planning stages of their Quinceañera

A fashion show featuring the latest in Quince gowns

SPONSORSHIP PACKAGES

EXPO & FASHION SHOW

$3,500(one expo)

Princess PackageReduced rates for up to (8) expos available

• On site: Two premium position booths at the expo. Two live mentions during the expo promoting your business and encouraging attendees to visit your booth.

• Prizes: Eight seating badges provided to four fashion show attendees (2 per attendee) with logo and link designed on each badge.

• E-blast: One dedicated e-blast to our opted-in audience, featuring products or services offered by Princess Package sponsor.

• In print: Full page ad in Quinceanera.com Magazine• On stage: Sponsor’s logo projected on stage.• Online: One social media post (pre or post expo)

promoting your business on all our SM platforms, 300x250 rotating banner in Quinceanera.com (60 days).

• Media: Logo in all media efforts: press release, posters, postcards, and PR efforts.

$2,800(one expo)

Pink PackageReduced rates for up to (8) expos available

• On site: One premium position booth at the expo• E-blast: One dedicated e-blast to our opted-in audience, featuring products or services offered by Pink Package sponsor.

• In print: Full page ad in Quinceanera.com Magazine• On stage: Sponsor’s logo projected on stage.• Online: 300x250 rotating banner in Quinceanera.com (45 days).

• Media: Logo in all media efforts: press release, posters, postcards, and PR efforts.

$1,900(one expo)

Lavender PackageReduced rates for up to (8) expos available

• On site: One premium position booth at the expo• In print: Full page ad in Quinceanera.com Magazine• Online: 300x250 rotating banner in Quinceanera.com

(45 days).• Media: Logo in all media efforts: press release, posters,

postcards, and PR efforts.

$1,200(one expo)

Premium BoothsReduced rates for up to (8) expos available

• On site: Premium booths are typically located where the highest concentration of traffic may be found during the expo. This may include: - Location near the fashion show stage - Close to the entrance of the expo - Corner booths - Booths located near our Premium sponsors and EC Hispanic Media tents

• In print: Full page ad in Quinceanera.com Magazine

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Digital Marketing ProductsWEB BANNERS

PLANNING GUIDE

E-BLASTS / E-NEWSLETTER

QUINCEANERA.COM DIRECTORY

Quinceañeras look for the best dress, outfits, decorations, food, music & venue to make their special day seem like a Hollywood event. By offering unique related content to our online visitors, Quinceanera.com ensures that Hispanic teens & their families connect with merchants who can provide all the products and services they need for their fiesta.

• A resource for event planning including décor ideas, venues, popular themes, cakes, invitations, DIY projects, photographers and videographers, transportation, etc.

• Quinceañera fashion including ‘the dress’, shoes and accessories• Quinceañera beauty including makeup tips, hair styles and health• Our ‘Quinceanera Planning Guide’ is ranked as one of our highest visited page with

23,378 downloads last year.

Connect weekly with over 21,000 registered, ready-to-plan Latinas and their families! Showcase your brand with our weekly e-newsletter or connect with them with a custom e-mail

tailored to your specific message or seasonal promotion.

List your business in the Quinceanera.com Online Directory and be found by quince girls looking for dresses, cakes, limousines, venues,

photographers and much more!

WHAT’S INCLUDED:• Mapping and directions• Social media links

PRICING PER MONTH (rates are net)Homepage Leaderboard $399Homepage Side Banner $299Category Leaderboard $199Category Side Banner $199

E-BLAST(rates are net)

Full Database ......$999Partial (5,000) ....$300Event Database ...$199

E-NEWSLETTEREvery TuesdayPricing per run (rates are net)

300x250Web Banner ....$199

• Link to your website• Customer reviews• Visit tracking

$149per month

FEATURED PACKAGE• Your business featured in the

category• Only 5 spotlights available

$299per month

GRAND SPOTLIGHT PACKAGE• Your business featured in the

homepage• Fixed featured in category• 1 exclusive spot per category

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BY

We have designed unique and creative promotions offering exposure with out-of-the-box engagement with the Quinceañera audience. These are unique marketing campaigns which can be tailored to a particular service or product:

Examples include:

‘Win the Chambelan of Your Dreams’ with Friar Tux and Cheyo Carrillo

‘Win a Bedroom Makeover’ with Ashley Furniture

Freebie Friday – A digital cross-platform promotional advertisement that engages young bilingual Latinas and their families through various contests offering Quinceanera.com fans an opportunity to win prizes. Partners include Maybelline Cosmetics, Luna’s Bridal, Prince Royce, and more.

Contests & PROMOTIONS

ALL EXPOS & CONTESTS

ARE FREE TO THE PUBLIC

TIX TOPRINCE ROYCE

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SundayMarch 8, 2015 SPORTSMEN’S LODGE San Fernando Valley, CA 12pm-5pm

SundayApril 12 2015 MARRIOTT BAKERSFIELD Bakersfield, CA 12pm-5pm

SundayMay 17, 2015 BUSINESS EXPO CENTER Orange County, CA 12pm-5pm

SundayJune 7, 2015 SHRINE EXPO HALL Los Angeles, CA 12pm-5pm

SundayJuly 12, 2015 THE LIFE ARTS CENTER Riverside, CA 12pm-5pm

SundayAugust 9, 2015 FRESNO HOTEL & CONFERENCE CENTER Fresno, CA 12pm-5pm

SundaySeptember 27, 2015 ONTARIO CONVENTION CENTER Ontario, CA 12pm-5pm

SundayOctober 18, 2015 DEL MAR FAIRGROUNDS San Diego, CA 12pm-5pm

EXPO DATE VENUE PLACE TIME

Events Calendar2015

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SAN DIEGO

IMPERIAL

LOS ANGELES

Ventura

Santa Barbara

San Luis Obispo

InyoTULAREKINGS

Monterey

FRESNO

Merced

Mariposa Mono

MADERA

Tuolumne

StanislausSanta Clara

Santa Cruz

San Benito

San MateoAlameda

San JoaquinSan FranciscoContra Costa

Alpine

Calaveras

El DoradoSacramento

SolanoMarin

SonomaNapa Yolo

SutterYuba Nevada

Placer

ColusaLake

GlennMendocino

Butte

Plumas

Sierra

Tehama

Lassen

Modoc

ShastaTrinityHumboldt

Siskiyou

Del Norte

Amador

REGION

FRESNO

SAN BERNARDINO / ONTARIO

KERN COUNTY

LOS ANGELES / WEST LA / SFV

LOS ANGELES

ORANGE COUNTY

SAN DIEGO

RIVERSIDE

2

6

7

5

143

8

SFV, Downtown & West L.A...................................40,000

Bakersfield .................................................................40,000

Orange County .........................................................40,000

Los Angeles ...............................................................40,000

Riverside ....................................................................40,000

Fresno .........................................................................40,000

Ontario & SB County ...............................................40,000

San Diego ..................................................................40,000

SUPPLEMENT COUNT BY REGIONRegion 1 time 4 times

San Fernando Valley x

Ontario x

Orange County x

Los Angeles x

Bakersfield x

Riverside x

San Diego x

Fresno x

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REGION ZONES OF DISTRIBUTIONCirculation

CIRCULATION BY REGION

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EXPOS DATES, REGIONS & DEADLINES

SAN FERNANDO VALLEY

MARCH 8TH 2015• SFV, Downtown & West LA• Orange County• Riverside• Ontario & SB County

RIVERSIDEJULY 12TH 2015• SFV, Downtown & West LA• Orange County• Ontario & SB County• Riverside

BAKERSFIELD

APRIL 12TH 2015• Bakersfield• San Diego• Los Angeles

FRESNO

AUGUST 9TH 2015• Bakersfield• San Diego• Los Angeles• Fresno

ORANGE COUNTY

MAY 17TH 2015• SFV, Downtown & West LA• Orange County• Riverside• Ontario & SB County

ONTARIO

SEPTEMBER 27TH 2015• SFV, Downtown & West LA• Orange County• Riverside• Ontario & SB County

LOS ANGELES

JUNE 7TH 2015• Bakersfield• Los Angeles• San Diego

SAN DIEGO

OCTOBER 18TH 2015• Bakersfield• Los Angeles• San Diego

AD DEADLINE 2/27/15

AD DEADLINE 4/3/15

AD DEADLINE 5/8/15

AD DEADLINE 5/29/15

AD DEADLINE 7/3/15

AD DEADLINE 7/31/15

AD DEADLINE 9/18/15 PUBLICATION DATE 9/30/15

AD DEADLINE 10/9/15

PUBLICATION DATE 3/11/15

PUBLICATION DATE 4/15/15

PUBLICATION DATE 5/20/15

PUBLICATION DATE 6/10/15

PUBLICATION DATE 7/15/15

PUBLICATION DATE 8/12/15

PUBLICATION DATE 10/21/15

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