RAJENG/2012/44989 n Vol 3 n Issue 1 n Rs 40/- n Jaipur n April 2014 n Design Magazine of ARCH

ArchP aying it Forward

Mentoring Walk 10-11Ideation & Representation

The Inspiration 16Design Today

Quest 5

Paying itForward 04ANNIVERSARY ISSUE

“The Believers” aphotography exhibitionby Jordi PizarroMarch 7 to 30th April, 201411:00 am to 7:00 pm“The Believers” is a body of doc-umentary work by photographerJordi Pizarro which explores reli-gious communities in 10 coun-tries across 4 continents.Instituto Cervantes, 48, Hanuman Road, ConnaughtPlace (CP), New Delhi

EdenMarch 23 - April 26, 2014A solo show of new works bySuhasini Kejriwal. Based inKolkata, the artist's newestworks respond to and are med-itations on the city itself. Gallery Nature Morte, A-1,Neeti Bagh, New Delhi

ECHO The ARCH Founda-tion MonthApril 3, 2014The day will have various activ-ities/ programmes i.e. Arch An-them, The Journey of Arch,Interactive Session, Open De-bate, Quiz Competition, Stu-dent Speech etc.The Chief guest RavindraUpadhyay, Bollywood singerwill also perform.April 8 -10th workshop by Shik-shantar on ‘Resources Treas-ure Hunt’ at Arch Academy ofDesign, JaipurApril 18, 2014Visit of Emanuele Nicosia, Italian Car designer

Kaleidoscope: RotaryDistrict Interact Assembly

April 9 (Jaipur) Design for Change Workshop(by DFC India)Global Game (by Shikshantar)Arch Academy of DesignApril 12 (Udaipur)

Hotel Ashok Palace, Udaipur

Chr-Cha Design ForChangeApril 9, 2014Time 6.00-7.00 pmSpeaker-Kiran BirSethi, TED speakerAn evening of sharing ideas &concepts with each other overa cup of tea and snacks. Chr-cha is a meeting point for allcreators in and around Jaipurto voice opinions at Arch Acad-emy of Design

SPANDAN JaipurApril 11 - Apr 15, 2014National Level art, sculpturesand photography exhibition.Jawahar Kala Kendra, JawaharLal Nehru Marg, Jaipur

Braj Hori-2014April 06, 2014 at 06:00 pm A very well designed culturalprogram by Braj Sur Mandal,Jaipur based on Braj Culture.Ravindra Manch, Jaipur

02 April 2014

LETTERS TO THE EDITORFOR MARCH 2014 ISSUE

Welcome to the Backstitch April 2014 issue!!

It’s a privileged month for us, indeed!!!April 3, 2014 marks the 15th Foundation Day of the

ARCH Academy of Design. The month is also special forARCH as it observes the 3rd Anniversary of ‘Backstitch’.This time the entire ARCH family is looking forward toorganize ‘ECHO – The Arch Foundation Month’ to cele-brate its 14 year journey wherein it has grown from amere 2 room residential set-up to a full fledged institu-tion through which have passed more than 4000 Designprofessionals, as of date. Aligned with its vision, ARCHhas adopted a multi-dimensional approach to benefit di-verse communities across the globe and is mandated pri-marily to meet the skilled manpower and technologyneeds of the Design & Craft industry. Recently, on theoccasion of International Women’s Day on 8th Mar.2014, ARCH launched the 4th edition of the‘Vital Voices Global Mentoring Walk’ at Jaipur. Her Ex-cellency, Margaret Alva - Governor of Rajasthan and aVital Voices award recipient, unveiled the poster of theMentoring Walk. Recognizing the importance of “Payingit Forward” by giving back to others in the community,50 Mentors & 50 Mentees (established woman leaders &young professionals), walked with me through the Cen-tral Park to demonstrate belief in the importance ofwomen leadership and participation in society. Ms. LadKumari Jain - President, State Women’s Commission waspresent as the Chief Guest. This issue of Backstitch alsoglances at the IInd Jaipur Art Festival concluded recentlyat Diggi Palace as well as the Chr’Cha event (M’Arch OnCampaign) titled ‘Share the Creative Women in You’.With the beginning of the new financial year (2014- 15)and in furtherance to achieve the overall objective ofcommunity development, ARCH is looking forward tocollaborate with established institutions to initiate certi-fied Skill Development training Programmes for semi-skilled/ under-employed craft artisans and youths toprovide them job-oriented skills & accreditation underthe STAR Scheme, Ministry of Finance, Govt. of India.

Well, one of the best things about editing a magazineis that you learn about different kinds of people, places,and things you otherwise would not. I hope you alsolearn as much from it as I did. Looking forward to yourviews…

ARCHANA SURANAEditor-in-Chief

Editor’s note ARCHANA SURANA EDITOR IN CHIEF

Cover Photograph: ARCH Faculty & Staff with Archana Surana, Founder & Director, Arch

Dear Editor,I have been familiar withthe magazine “Backstitch”since my daughter Abhi-lasha Saikia joined ArchAcademy of Design aftermaking a career choice tobecome an interior de-signer. I have gonethrough several issues ofthis beautiful, colourful, in-formative magazine. Onecan see the creative activities of the stu-dents of this institution by going throughthe pages of Backstitch. The magazine alsogives information on what is going on inthe field of design in various corners of theworld. It was great to see Ms. Surana cele-brating women’s day at the global level. Iwish this institution the very best in beingable to create a unique position in variousfields of design and generate some brilliantdesigners in the near future.

Dr. Bhupendra Kumar SaikiaInternal Medicine Specialist

Doha, Qatar

Dear Editor,The March issue of Backstitch was filledwith interesting activities. I liked the vari-ous competitions going on in college likeFiat Emozione Italiana and encouraging an

eco conscious lifestyle. The mentoringwalk on Women’s Day was really inspiring.Backstitch also provided a lot of informa-tion about fashion and textiles too. All thebest to the Backstitch team.

Ankita PatelFoundation (2nd semester)

Dear Editor,Great information about the young Japan-ese fashion designers from the last issue.I loved the use of transparent neon fibreson the garments. I found it as a great ex-ample of latest textile technology. Hope tosee similar information about fashiontrends from some other part of the globein upcoming issues.

Indrajit Das,Jewellery Designer

Up-coming Events in Art & Design

April 2014 03

Visual alphabet

DESIGNERSA different way to add to your vocabulary and some...

Visual LexiconFashion DesignINTARSIA

Intarsia is a knitting technique used to create pat-terns with multiple colours. As with the woodwork-ing technique of the same name, fields of differentcolours and materials appear to be inlaid in one an-other, but are in fact all separate pieces, fit togetherlike a jigsaw puzzle.Knitting in intarsia theoretically requires no addi-tional skills beyond being generally comfortable withthe basic knit and purl stitches. Materials requiredinclude multiple colours of yarn, standard needles,and bobbins. Bobbins serve to contain the inactiveyarn and help keep it from getting tangled. Unlikethe narrow, wooden ones used to make bobbin lace,modern intarsia bobbins resemble translucent plasticyo-yos that can snap tight to prevent the yarn fromunwinding.After winding a few yards of each colour onto its ownbobbin (and possibly several bobbins' worth of somecolours), the knitter simply begins knitting her/hispattern. When she/he arrives at a point where thecolour changes, the knitter brings the new colour upunderneath the old one (to prevent holes) and startsknitting with it. If flat knitting, at the end of the row,the piece is turned round just as with regular knit-ting, and the knitter returns the way she/he came.The simplest intarsia pattern is for straight verticalstripes. After the first row, the pattern is continuedby always working each stitch in the same colour asthe previous row, changing colours at exactly thesame point in each row. To make more elaborate pat-terns, one can let this colour boundary drift from rowto row, changing colours a few stitches earlier or

Jewellery Design INGOTAn ingot is a material, usually metal, that is castinto a shape suitable for further processing. Non-metallic and semiconductor materials prepared inbulk form may also be referred to as ingots, par-ticularly when cast by mold based methods. In-gots require a second procedure of shaping, suchas cold/hot working, cutting or milling to producea useful final product. Additionally ingots (of lesscommon materials) can be used as currency, or asa currency reserve as with gold bars.

Interior DesignINCANDESCENT LIGHTINGA type of lighting in which an electric current ispassed through a thin filament, heating it to a tem-perature that produces light. The enclosing glassbulb contains either a vacuum or an inert gas toprevent oxidation of the filament. Incandescentbulbs are inexpensive and create good naturallight and color renderings, but use more energyand generate more heat than fluorescent bulbs.

Graphic DesignINK HOLDOUTThe ability of paper to resist penetration of the inkand not absorb it into the fibers of the paper istermed ink holdout.The degree in which a paper is able to hold ink con-sistently on the surface, preventing excessive ab-sorption of the ink. A paper with a high holdoutlevel results in a sharper, more clearly defined dotand produces higher ink gloss. When ink is ab-sorbed into paper, it spreads, creating a phenome-non referred to as dot gain. A coated glossy paperstock has a low ink absorption rate and thereforehas a high holdout, while a high absorption papersuch as newsprint has low holdout.High holdout ability can also create potential prob-lems. Ink can rub off the printed sheet because ofthe low absorption rate of the paper and the inkcan smear onto other printed documents. Overprintvarnishes, aqueous coatings, or UV coatings maybe applied to applications printed on paper with alow absorption rate in order to prevent potentialproblems associated with high holdout.

Ilater each time.Intarsia patterns are almost always given as charts(which, because of the mechanics of knitting, areread beginning at the lower right and continuing up-ward). The charts generally look like highly pixel-lated cartoon drawings, in this sense resemblingdot-matrix computer graphics or needlepoint pat-terns (though usually without the colour nuance ofthe latter).

Intarsia Bobbins

Warm Colour Incandescentlighting interior

Cool Colour Incandescentlighting interior

Chinese Ingot gold coin

Compiled by: Himanshu Saxena, Visualizer

Acknowledgement

04 April 2014

From the Readers’ Desk

Prof. Bhawani Shankar Sharma, Artist, Former Chairman, Rajasthan Lalit Kala Academy“Congratulations on another outstanding issue! You just keep getting better and better.As an Artist and a first generation Indian, I can relate to the struggle that existed to havea relevant Design pedagogy for our young Designers of this age with the fundamentalsof the rich Art & Culture of our Society. I truly appreciate the initiatives of Arch Academyof Design towards helping to "bridge the divide."

Vipin Sharma, CEO - ACCESS Development Services“I have been reading your magazine for the last few months. It’s a very slickly producedmagazine, very sophisticated in its orientation, comprehensive in its coverage, and the lookand feel is very contemporary; matching the requirements of a design school. Your previousissue impressed me even more than the one before. The last issue managed to balance fash-ion, trends, interiors, student initiatives, faculty intent and the alumni commitment verysuccinctly. I was happy to see the good coverage on global events and trends while alsoyour commitment to the local traditional skills and crafts. I'm very thrilled to get supportfrom ARCH on our ambitious UPLIFT programme, which you covered in detail. I look forward to read your next issue and continued association with this dynamic institution”.

Dinesh Sharma, GM - Revenue, JMRC“I appreciate the relevant content of your magazine-Backstitch and the significant projectcoverage of the successful Design & development of the Jaipur Metro Uniform by ARCHin collaboration with JMRC. It's nice to finally read about the celeberatory events (ArchConvocation Day & JM Uniform Design celebrations at WassUp) and things that matter tous. Keep up the good work.”

Timmi Kumar, Trustee, Help in Suffering;Art Collector & Exhibitor“I am so pleased that ARCH has introduced Animal Protection as Design inspiration for aproject. Backstitch is a classy and inclusive magazine bringing in quality to the Design com-munity. Your latest issue is simply amazing and what is great, it has an appeal for everywoman. (Mentoring Walk - The Art of Giving and Women Leaders - Paying it Forward). Apublication like Backstitch has been needed for a long time. We are all very proud of it.You people are really doing an excellent job.”

Smita Chaudhary - Regional Director, Pearson QualificationsInternational - India"Design education today has become an indispensable part of our professional educationsystem, with the designers role taking the front-stage across many industries. ARCH Acad-emy of Design is doing commendable work in preparing the designers of tomorrow & Back-stitch is a great reflection of the passion & excellence that the students & teachers at ARCHare putting in the learning process. I really enjoy going through Backstitch - it's so inform-ative, refreshing & with the times!!!”

3rd Anniversary

Quest

April 2014 05

Q I want to go abroad for a degree in Design butfind the cost too prohibitive. Is there a cost ef-

fective equivalent option available to me?Supriya Rao, Delhi

A Yes, ARCH Academy of Design in partnershipwith PEARSON Edexcel, awards BTEC (Business

and Technical Educational Council) Level 5 HigherNational Diploma in Art & Design qualifications al-lowing students to study at ARCH, and then if desired,take the opportunity for progression to a select inter-national university and get an International Degreein only one year. This brings down the cost tremen-dously. All EDEXCEL qualifications are accredited bythe Qualifications and Curriculum Framework (QCF),a body of the UK Government. Arch is the only ap-proved Pearson Edexcel centre in India that offers 8BTEC programmes in Design.

Q I am looking for a course in Graphic Design. Areresearch opportunities there too?

Kalpana Sharma, Pune

A The teaching methodology at Arch is researchoriented. A state of the art infrastructure includ-

ing an Apple Mac Lab supports the industry basedlearning requirements. The 4 Year UG course inGraphic Design and the 4 and 2 Year professionalcourse in Design Communication provides an oppor-tunity to be part of the 2 year UKIERI (UK India Edu-cation Research Initiative) research project.International exposure & research opportunity is pro-vided to the students through its linkages with IFFTI

(International Foundation of Fashion Technology In-stitutes) and ICSID (International Council of Societiesof Industrial Design) where you can get a chance topresent research based papers.

Q I am a graduate and want to pursue a course inManagement or Design. What choices are avail-

able for me at ARCH?Deepak Tiwari, Guwahati

A It depends on your inclination – a range ofcourses are offered at post graduate level in De-

sign, professional course in Design Communication,Lifestyle Accessories Design. Specialised courses inDesign would help you in honing your creative apti-tude. Also, there is a course in Design Management(a relatively new area) with a focus on Strategic Man-agement and Leadership Edexcel BTEC level 7 (eligi-bility 19 years) with strong foundation in design. Weinvite you for a counseling session to help you choosethe right option.

Q I am a Graduate and am looking for short pro-fessional courses in Design or Management.

Does ARCH offer something like this?Deeptashree Saha, Kolkata

A We offer vocational qualifications which are-work-related and are suitable for a wide range

of learners, built to accommodate the needs of em-ployers and allow progression to university. Theseare more practical, and is a real-world approach tolearning alongside a key theoretical background.These programs are being certified by Internationalbodies like Edexcel & LCCI International Qualifica-tions from Pearson and are among the best recog-nised and most highly regarded qualifications in theworld.

Q What kind of experience will I get as a Designstudent at ARCH & Jaipur?

Megha Patel, Ahmedabad

A Jaipur is a thriving student city, the college ex-perience at ARCH is more than just classes. It's

about discovering and developing an understanding

of the culture while getting exposed to the art, craftand talent of the local creators; understanding andcontributing in real ways to the evolution of sensibil-ities through the study and practice of Design. Jaipuris popularly known the world over as the ‘Pink City.’Glimpses of the glorious history of Jaipur are visiblein its crafts, city planning, royal artifacts, colourfulculture, and splendid forts. Jaipur today is a hub forindustries connected with craft export, jewellery,block printing, textiles etc.

Q I want to become a social entrepreneur. Caneducation in design help me become both a de-

signer and an entrepreneur?Ajay Jain, Visakhapatnam

A Design education in today’s world means morethan just designing products. It is about trans-

formation and change. Our full time 4 Year Pro-grammes enable you to become changemakers &thoughtleaders. The courses have inbuilt entrepre-neurship modules running at all the levels to nurturethe spirit of enterprise lying within you.

QWhat are the future prospects of Craft & Prod-uct Design Courses in terms of employment and

how is the ARCH Craft Product Design training pack-age different from others?

Atashi Pandey, Gorakhpur

A After successful completion, one can gain em-ployment or practice as Craft based Product De-

signer, Design Manager, Product DevelopmentManager, Sourcing consultants. One can even workas Craft Researcher for Govt. Projects (DC-Handi-crafts, Ministry of MSME, KVIB) & NGOs (working forCraft development) or become a Craft Design Entre-preneur. The Craft & Product Design Courses offeredby Arch is the internationally recognised BTEC (Busi-ness & Technical Education Council) Level 5 HND(Higher National Diploma) Under Graduate LevelCourse to enable the development of higher levelskills in Art, Craft & Design. Besides, it can progressto a top-up degree (Level 6) at any select Universityin the UK or the world.

?DesignTodayDesign Education

is the New Age Career Opportunity for Transformation & Change

Ms Archana SuranaEducationist Founder & DirectorArch Academy of Design

For queries write to admission@archedu.org

Radhika Sharma is working with 'Shoppers Stop Ltd.', since April 2009.At Shoppers Stop she is responsible for window exhibit, in store dis-

plays, maintaining focal point displays, ensuring branding and fixtures asper layout, basic hygiene in terms of overall looks of the merchandise dis-play, and keeping a track of then VM material. Besides, she is also ac-countable for other Shoppers Stop stores. Earlier she was working at the Gaurav Tower store outlet (commonlyknown as GT in Jaipur) in the absence of the unit Visual Merchandiser andwas a part of the store opening team for Indore, Bhopal and WTP store.

Rita Burman,J e w e l l e r y

Designer is cur-rently workingwith Rezart, acompany thatmanufactures ex-clusive studdedjewellery in 18kt/14kt gold with the use of latest technology.The creative designs are pure works of art in-spired by nature. To add value to its designs,Rezart uses texture, enamelling, and kundanwork with diamonds and coloured stones.Each of the jewellery pieces are 3dcal. Rezartalso produces designer watches. Because ofits excellent craftsmanship, combined withcompetitive pricing and quality control, it hasfor long had a wide base of satisfied cus-tomers.Awards 1) Outstanding student of Arch award in theyear 2000-20012) 3 times gold medalist in All Rajasthan Jew-ellery Design competition, in the year 2000,2002, 2003 (organized by JPDC Jaipur).3) 2 times gold medalist in Anglo gold Ashantigold Jewellery Design competition, in 2005 &2006 (organized by World Gold Council).4) Awarded a special Art Director Award in 'Tahitian

Pearl Trophy', 2007-08.5) Finalist in India vision 2001 Jew-ellery Design competition (organizedby JPDC Delhi).6) Finalist in 4th All India Jewellery De-sign competition (IIGJ VISION 2008).7) 1st prize winner in JAS (JewellersAssociation Show, Jaipur) - JewelleryDesign award 2010.8) Best performance in teaching in theyear 20049) Best professional performanceaward (jewellery design) in the year200710) Award of excellence for Entrepre-neurship (year 2013)

TheWorld OutsideAlumni

Rita Burman

Arch has always beenwith me right from theday when I laid thefoundation of my career.Arch is Arch and I amsure that there could notbe any other Arch whichcould give me the rightapproach to enter thecolourful World of Gemsand Jewellery. I alwaysfeel proud of my associa-tion with Arch. ArchanaMa’am has always beenwith me as a mentor,who drove my excel-lence from inner self tothe outer world.

Radhika Sharma

I completed my course inFashion Design in 2006 &through campus place-ments I got the opportu-nity to work as a visualmerchandiser at ShoppersStop, Jaipur. Since then Ihave continuously up-graded my skills and I amglad to share that I havebeen rewarded with threeawards in 2011 fromShoppers Stop as 'Best VM'(Regional); 'Best Store'and 'Best VM' (Pan India),and Quality Control.

06 April 2014

I am Manan Surana, a student of MaharajaSawai Man Singh Vidyalaya of class XII now. Ihave been into photography for about a yearand a half. My main interests are in Nature

and wildlifecompositionsbecause theyappeal to meand I can relateto them. Pho-tography forme is way oflife throughwhich I sharemy world withothers. I alsomaintain a

Facebook Page to communicate with theworld- "Photography.Manan Surana". Till nowI have uploaded about 6 albums - "Go GrEEn!","Colours of WAR!", "A Bug's LIFE", "The Gift ofPrimary Colours!!!", "Wildlife at it's BEST!" and"Souls of Nature".

I am Vriddhi Sawlani, a student of Maharani GayatriDevi Girls School. I have been into photography for 2years and as a result of serious efforts and commitmenttowards my work in this field, I now hold the post of'Vice President' of the 'MGD Photography Club'. Mymain areas of interest are Still Life, Architecture andPortraits which appeals a lot to me and prompts me towork more on emotions. I have won 3rd prize in a con-test in Xaviers School, Jaipur. With a focus on the theme- Portraits, I am keenly looking forward to work morein the field and gain the right kind of exposure and ex-perience to enhance my creativity.

Leaves - small thingshappen. Creating a bigdifference. Hard workpays - Women at storeLove. The word makesthe world - CaterpillarOld Doors - There arealways doors open. Itsjust what you choose.Skyscraper - Lights doguide us home.

I am Shubham Sharma,Xavierite , and am a passionate,hard working, experimentingphotographer. Photography hasbeen my passion since the past

two years, whichmade me the Presi-dent of the Xavier’sPhotography club.I've organised manyinterschool photog-raphy competitionsand won severalawards in the same.

The thinking andreason behind click-ing such pictureswas to capturesome alluring mo-ments with mylens, and throughmy final presenta-tion, to share withyou my increasingawareness of thedifferent colorspresent in ourlives.

BUDDING BRAINSNurturing Creativity

This Album displays the "Colours ofWar" from the "Blue" COOL Strategiesto the "RED" Heated Battles, this iswhat you see in the game of CHESS,where the Mind is 'Calm' and the gameis on 'FIRE'..! This is my first productphotography album in which I haveused neon glow sticks with Glass chesspieces which eventually resulted in afew amazing colour schemes and com-positions. I started off by clicking pic-tures of my mother but ended up on thechess board in a completely dark roomat 2 a.m in the morning!

Talent

April 2014 07

08 April 2014

Kaleidoscope is a one dayRotary Interact District

Assembly for young peoplebetween the age of 12 to 18

years. Sponsored by individual Rotaryclubs, INTERACT has become a worldwidephenomenon where almost 200,000 youngpeople are involved with more than 10,700Interact clubs in 109 countries. It is an en-deavor to bring young people together andmake them believe that “I can” is 100 timesmore important than IQ. It will focus on ac-tivities which will mobilize young minds inmaking new friends, improving theircommunity, developing leadership

skills with thought, actions and initiativesto make a difference in the world. The con-ference will bring together leaders whohave failed over and over in their life andhence have succeeded. These Assemblieswill be chaired by Interact Chair PP Rtn. Ms.Archana Surana (RID 3052) and under theable guidance of District Governor Rtn. AnilAgarwal (RID 3052). The Interact DistrictAssembly 2014 aims at having young stu-dents learn the importance of:• Developing leadership skills and personalintegrity• Demonstrating helpfulness and respectfor others• Understanding the value of individual re-sponsibility and hard work• Advancing international understandingand goodwillThe Interact Assembly has proved to bevery effective for personality development& character building in young people. Thisyear we are organizing Assemblies in 2 Dis-tricts i.e. Jaipur & Udaipur. It will include:'Design for Change' Workshop - To be con-ducted by Ms. Kiran Bir Sethi, DFC (India)in Jaipur. Kiran is a founder of Design ForChange (DFC), and the founder-director ofthe Riverside School in Ahmedabad, Gu-jarat, India. This movement has spread toover 35 countries in three years. Kiranstarted this global movement with a convic-tion that if children are empowered andmade to feel that they can take matters intotheir hands, they will change the world forthe better. DFC is the wonderful, amazingconcept for children to comprehend the

real world, to take up the challenge forindividuals, even the society,

and the world. The mission of education is not too ideal to achieve if itis just as government’s policies or the by-product of chaotic, fast refor-mulating society. The initial mission of education is simple and easy,that of helping children find their dreams. A workshop on creating use-ful things from waste materials 'Global Game by Shikshantar' - shall betaken by Ms. Vidhi Jain, Shikshantar, Udaipur. A 'Design Thinking Work-shop' – will be conducted by Prof. Benoy Thoompunkal, Director Aca-demics, Arch Academy of Design at Udaipur. This workshop would helpthe students to develop the requisite attitudes, values, skills & sensitivityrelated to the field of Design and Creative Thinking. The Assembly inJaipur is sponsored by Rotary Club Jaipur Elite whereas for Udaipur,Rotary Club Udaipur Udai is the main sponsoring club. The Arch Acad-emy of Design is the Knowledge partner of the event and Backstitch isthe Magazine Partner. The steps taken by the Interact to spread leader-ship and create new ideas will help accelerate the rate of progress of eco-nomic & social development unlike ever before in human history.

Interact

INTERACT has become a worldwide phenomenon where almost 200,000 youngpeople are involved with more than 10,700 Interact clubs in 109 countries...

Begin Early

School sturdents participating enthusiastically in an exercise

Megha Jain

Mr. Manish Jain (Founder & Coordinator, Swaraj Univ.) interacting with students

April 2014 09

DESIGN FOR CHANGE is thelargest global movement de-

signed to give children an opportu-nity to express their own ideas for abetter world and put them into ac-tion. Children and adults learnthrough the Design for Change Chal-lenge that “I Can” are the two mostpowerful words a person can believe.Children who have discovered thisare changing their world. This year,Design for Change reaches 34 coun-tries and over 300,000 schools in-spiring hundreds of thousands ofchildren, their teachers and parents,to celebrate the fact change is possi-ble and that they can lead thatchange! Through the four easy steps:Feel, Imagine, Do and Share, childrenare dreaming up and leading bril-liant ideas all over the world, from

challenging age-old su-perstitions in ruralcommunities, to earn-ing their own money tofinance school comput-ers to solving the prob-lem of heavy schoolbags – children areproving that they havewhat it takes to be ableto ‘design’ a future thatis desired. “It’s my per-sonal story,” says Kiran.“I just wanted betterquality education formy son. Instead of endur-ing the poor quality of her six-year-old son’s school,Kiran Bir Sethi founded the Riverside School inAhmedabad, India, and it quickly became recog-nized as one of the most innovative educational sys-tems in the world. It was never my intention to

build a big institution that would become world-renowned.”ARCH Academy of Design has supported the DFCinitiative by awarding prizes worth Rs5000/- toeach jury mentioned Award Winning Team.

Change

D ESIGN FOR CHANGE (DFC) is a global move-ment designed to give children an opportunity

to express their own ideas for a better world and putthem into action. By using the simple framework ofFeel, Imagine, Do and Share, children are transform-ing their world. Design for Change organizes an an-nual School Challenge, The 2013 edition of the DFCSchool Challenge received a huge response with over700 schools sending us their amazing stories ofchange. To celebrate the most inspiring stories of theDFC School Challenge 2013, DFC hosted the I CANCelebration and Exhibition on January 18th,2014.More than 80 children from over 30 schoolsand 22 cities all over India participated. Arch Acad-emy of Design was oneof the partners andprize sponsors of the2013 Challenge. Mr. S a n j a yJoshi, Sr. Fac-ulty, CraftProduct De-sign, Man-a g e rProject Cellwas aguest of

honour and distributed prizes to the winning schoolteams. There were many remarkable solutions cre-ated by the children. Young students of Pragnya Bod-hini High School, Mumbai created a catchy actionsong to inspire children to wash their hands andthereby remain healthy. Students of Seth M R JaipuriaSchool launched a Grey Revolution to support decay-ing monuments in Lucknow. Children in rural TamilNadu, put an end to the danger posed by an open wellin their school.

Design For ChangeI CAN Celebrations – Meet the Real Superheroes!To celebrate the most inspiring stories of the DFC School Chal-lenge 2013, DFC hosted the I CAN Celebration and Exhibition onJanuary 18th, 2014. More than 80 children from over 30 schoolsand 22 cities all over India participated.

Ms. Kiran Bir Sethi, Founder, DFC India with school children

Mr. Sanjay Joshi, Sr. Manager, Projects, Arch presenting the Awardsto the winning teams

Students Project work on display at DFC's Exhibition (I Can)

Sanjay Joshi

A Day to remember- 8th March, the InternationalWomen’s day. To mark this event, a Vital VoicesGlobal Mentoring Walk was organized inJaipur by Ms Archana Suranathe flag bearer of the pro-gram. Themed PAY-ING IT FORWARD,the idea behindthis walk wasto see the al-ready es-tab l i shedw o m e nl e a d e r sfrom vari-ous fieldsnurturingthe poten-tial of thecity’s womenplanning toventure into newfields– be it busi-ness, education, crafts,food, social work, etc.,uniting them and mentoringthem to help realize their potential. Thementors are expected to listen to the problems facedby new business women, entrepreneurs, profession-

als, etc and based on theirown experi-

ences, advise

& guide them over their hurdles. Moreover, mentorsalso share their contacts/networks in the respective

fields with the mentees so that they can bebenefited in the future. Program ac-

tivities started from 7.00 am.There was a lot of energy

on that early morning,and Flag bearer Ms

Archana Surana ad-dressed the gath-ering. Shewelcomed allthe eminentguests andread the mes-sage of Her Ex-cellency Ms.Margaret Alva,

Governor of Ra-jasthan. Prof Lad

Kumari Jain, Presi-dent of the Women’s

Commission, Rajasthanwas the honourable Chief

Guest. She gave a very enlight-ening speech on women empower-

ment saying that women should stand unitedand throw a strong message to the masses to elimi-nate all kind of gender, class and caste discrimination.She added that violence against women is violationof human rights. She explained the role of the UNCommission for Human Rights which is totally de-

10 April 2014

Mentoring Walk

We need to unite women to organise them, because when theyare organised, they find a voice for themselves

Mentors & Mentees sharing their Goals during the Mentoring Walk at Central Park, Jaipur

INTERNATIONAL WOMEN’S DAYPaying it Forward

Dr. Anamika Kamra & Akshita Airan

Message from the Hon'ble Governor of Rajasthan

“15 years ago Hillary Clinton brought into existence, the ‘Vital Voices’ organiza-tion. And it was my mentor – Geraldine Laybourne , a US media icon, who initiatedthe Mentoring Walk campaign. Together, with the support of Fortune magazine& the US government, the idea of small morning walks of women, turned into aglobal initiative which works for women empowerment today. Geraldine Laybourne has worked alongside Oprah Winfrey for many women-ori-ented programmes across the globe – and this has contributed to the heart of the‘Mentoring Walk’ as well. Inspired by her, I decided to bring this concept to Jaipurand hence back in 2010, I successfully conducted the first such walk.

I have strong belief in entrepreneurship & self reliance and it has alwaysbeen my intention to play a role in shaping the lives of budding profes-sionals(young girls), housewives, and female members of the disadvan-taged craft communities living at the base of the pyramid. I am passionateabout my work and always look forward to open new dimensions in life.”

Archana Surana,Flag Bearer, Vital Voices

April 2014 11

Mentoring walk

Archana Surana talking to Media persons about the Mentoring Walk concept at Central Park

Interaction betweenwomen and amongstwomen through these activ-ities is important to throwout the violence happeningagainst women. The mostessential tool for womenempowerment is to be thesupport structure of otherwomen. “VIOLENCE AGAINSTWOMEN IS THE VIOLATION OF HUMAN RIGHTS”Prof. Dr. Lad Kumari JainPresident, Women’s Commission, Rajasthan

Eminent Leaders Celebrating the spirit on International Women’s Day

Flag Bearer Ms Archana Surana along with Chief Guest Ms Lad Kumari Jain, Guest of Honour Ms. Gayatri Rathore, Commissionor Tourism and other eminent women leaders

voted to strengthening and empowering women. Prof. Pawan Surana, Former,Chairperson, Women’s Commission, Rajasthan and Former Principal of MaharaniCollege, gave a message that women should stand united with courage & displaytheir own capabilities to gain respect in society. At the debriefing session at‘Tapri – the Tea House’, after the walk, the mentors and mentees shared theirideas, experiences, and feelings about what they gained out of the event, andtheir further expectations. Following this, the participants had their networkingsession followed by breakfast. The event proved to be beneficial for the menteesas it was a step to a successful career; opening doors to new networks for collabo-ration, and opportunities. It gave these women mentees exposure and a chance to interactwith professionals and experts in related fields, and in effect provided them with useful in-formation regarding the promotion and marketability of their products and vocational ac-tivities. Participants also gained ample knowledge towards upgradation of their skills, thusaffirming the purpose of the event as well as the usefulness in associating with theevent. With these achieved, the mentees plan to continue their links with thementors for further collaborations.

12 April 2014

Fashion

COMFORT ZONEAUTUMN/WINTER ’14

The students of the Arch Academy of Design at-tended the 2nd day of Wills Lifestyle India Fash-

ion Week Autumn /Winter which began from 26thMarch 2014 in Delhi. It was very inspiring for us tobe there at the Fashion show and see the exhibitionsof the designers at their stalls. To see, up-close, thedetailing on the garments, surfaces and impeccablecuts and tailoring along with the glamour part of theIndustry. Wills Lifestyle started on a very chic note.Pratima Pandey showcased her collection titled“Singing Sparrow” which drew inspiration from

French nightingale, Edith Piaf”s signature song, ‘LaVien Rose’. It had layered asymmetrical garments.She used traditional fabrics like chanderi for mensjackets worn over fitted pants. It was an eco friendly,

varied line collection with a mixture of fabrics likesheer lace, cotton, velvet and of course raw silk. Thedesigner played with a lot of dark colours in all heroutfits. The only accessories used by the designer inher collection were head accessories which was kindof unique. Out of the many bold and dark coloursthere was also a tinge of white with floral embroideryat the hemlines which was beautiful. It was strikingwith shades of red mixed with black and gold. De-signer Vaishali S. rediscovered her previous collec-tion in her presentation. Her inspiration for thecollection is “Bhinna Shadja” a famous raga in Hin-dustani classical music. She presented a very classyand easy to wear Autumn/Winter collection withflowy drapes, Silhouettes layered with white organza,wispy layering, peek –a- boo waists & handkerchiefhems. White was the dominant colour but there wasalso black charcoal grey and mustard yellow on therunway. She said she thought that grey and whiteplayed very well with her concept. She presented hersilhouettes in an illusionary manner because shewanted to break free from the image of conventionalgarments. Apart from Silk and Chiffon, Khadi Sheerfabric was also used in her collection. The “Muoho”collection was showcased by Kiran and Meghna. Itpredicted a fall winter trend which would be more to-wards comfort and full of organic fabrics. Their Col-lection was inspired by the breath taking beautifulaesthetics of Morocco. The designers also teamedtheir collection with headgear, necklaces and ban-gles. They used accentuated motifs mixed with deli-cate drapes. They played with embroidery andhandcrafted fabrics.

Far Left: Designer Pratima Pandey; Her collection “Singing Sparrow” & Above: Designer Vashali S. with ARCH team

Arch Fashion Design Faculty & Students at India Fashion Week at Pragati Maidan, New Delhi

The India Fashion Week showcased an eco friendly and diverse collectionof Designer garments with a mixture of fabrics like Cotton, Silk, Chiffon& traditional handcrafted Chanderi & Khadi enriched with embroidery

Compiled by Aparna Yadav & Pallavi Gupta

Photos - Aparna Yadav

Vishi R. Dharmasriwardena – a re-alistic wild life painter, was born

in Colombo ( Sri Jayawardenapura-Kotte), Sri Lanka. He is a self taughtpainter and was always inspired bythe forest and animals of Sri Lanka.His love and passion have taken himto various wildlife forests throughouthis country. His regular visit to theseforests is reflectedthrough his realisticpaintings. He has

never painted from photographs andhas always painstakingly gone to thesurrounding of the animal and studiedtheir bone structure, movements andmannerism of the animals before hepaints. His paintings not only pro-motes art, it carries the message tolove these animals.

Brigitte Gouwy, fa-mous as Mata in

her field of painting,was born inBelgium. Shewas formerlyan oceanswimmer andbody surfer inBelgium. She cameto India and settledhere in July. Thedecorative Lor-ries and Trucksof India alwaysattracted her.She was sothrilled and in-spired by thetrucks, that she startedto paint since October, 2013 tocapture its beauty. All her paint-

ings areprinted aspostcards. She

has a F a c e bo o k pageknown as“Thre3 6ixtyFi5e” whichpromotes her

concept andpaintings. She is planningto get into the fashion in-dustry and design somecool t-shirts with herpaintings and not justpromote her paintingsas tourist t-shirts.

Festival

April 2014 13

Jaipur Art FestivalStretching the Canvas

With the mood swinging vibe of the space, one could feel how lost each artistwas in their work.

Jaipur, the city of culture & art cel-ebrated the IInd art festival atDiggi Palace. It started on 19th

March and continued till 23rd ofMarch. This five days long festival cel-ebrated art. Two hundred and twentyfive accomplished artists from twenty-five countries and twenty-two states inIndia gathered to participate in the fes-tival, showcasing their art pieces whichthey produced at the venue. Differentart schools such as JJ School of Art,Shantiniketan, Baroda School of Art,Delhi School of Art etc also partici-pated. There were live demonstrationsof different art forms such as batik,block printing, enamel art, fresco, wash

techniques, sand sculpture, etc.; whichmade the festival quite interactive.With the mood swinging vibe of thespace, one could feel how lost eachartist was in their work. No matter theobserving visitors, they just continuedworking completely engrossed in theirown world. These artists were so ex-traordinary in their respective styles,and still grounded to the earth. Suchfestivals are so inspiring. It changesone’s views towards life.

The Soul PlayersPhotos - Surbhi Verma

Sri Lankan Wild Life Artist Vishi R Dharmasriwardena,with his creation at Jaipur Art Festival

Deeptashree Saha, Foundation

Belgian Artist BrigitteGouwy made her

presence felt throughher work in Jaipur

by Sadhana Garg, Sr. Journalist

Chr-Cha

14 April 2014

Share the CreativeWomen in YouM’arch on campaign

“I feel I was Nefertiti that many eons ago.” This wasno trip in narcissism but an honest confession ofone of the many Mentors gathered at the Chr-cha

- a meeting of creative minds of Jaipur city. There wasa businesswoman who admitted to “daily dusting myhouse” as her enduring fetish or a leading dental sur-geon of the city whose life line was pushing her ownenvelop to do “better and better at everything”. Thecomforting cover of being amongst like mindedwomen who had walked their talk had naturally un-shackled the spirit - women who had found work to bemore fun than fun were now ready to share their littlesecrets ,though not about hard core matters but moreimportantly about the “ME”. That honest effort of hav-ing run the race against all odds had been indeed atransforming experience for the well heeled womendrawn from various walks of life.Doctors, lawyers, designers, writers, entrepreneurs, ac-tivists, artists and all other stake holders in develop-ment in general, and that of women in particular- youname it and they were all there!Each one a heroine of her life and not a victim!This is not to say that the Mentors had been born fail-ure –proofed or had never ever been on the hit list ofTime! The reason why each had earned their place atthe table was because they had not allowed thewounded heel to hold them back. Also it was all aboutattitude – once the wound was healed each was futurefocused, and now was ready to hold hands with thementee, or as the term coined for the sisterhood actsays - “Paying it Forward”Each mentor was ready to give back without fear orfavour to help the mentee overcome any roadblock inthe journey; was ideated in the resolve to train, to toilwith a new found vigour, to be spot -on and help themfind their rightful place under the sun. “It is actually

a two way lane” said Archana Surana, Director, ArchAcademy whose brainchild was Chr-cha. The Mentoraccording to her “too benefits from this value engi-neering as it keeps her in touch with the ground zeroreality on one hand and opens little windows to thecore competencies or lack of it of the emerging womenleaders .”This Chr-cha then, was a perfect “women only” soiree.The cramped spirit put behind the family- office workbalance and deadlines, and soared to give voice togoals ambitious enough to be challenging, but realisticenough to be attainable.

This Chr-cha then, was a perfect “women only” soiree. Thecramped spirit put behind the family- office work balance anddeadlines, and soared to give voice to goals ambitious enough to

be challenging, but realistic enough to be attainable.

Ms. Archana Surana moderating the session during the event

Ms. Archana Surana facilitating the participants

Ms. Richa Lakwal, faculty (Fashion Designer) expressingher views

Dr. Rimmi Shekhawat (Dentist) sharing her goals withthe house

Photos - Surbhi Verma

Ms. Deepa Mathur, Social Entrepreneur

I was a bit apprehensive when I said'yes' to be mentor, but when I attendeda meeting at Arch prior to the walk, Igot to know the context, which was justcontributing to another person & Iknew that I would be delivering that.During the walk we shared our lives,got to know each other & established aspace where we could communicatefully without any inhibition. Kanak is ahighly talented person who reposedcomplete faith in me, she not only lis-tened but also acted very religiously onwhat I suggested & I love her for hercharm & smartness.“Oh, she has said everything about ourassignment-report thing. I would usethis opportunity to thank Kanak forbeing so kind and listening to me likea seeking mentee. She believed in meand that’s why she kept talking to meeven after the walk event. Even I havelearned a lot from her – like the spiritof challenging and not giving up. Shecould have never discussed the phobiawith me, but she wanted to overcomeit, she spoke to me. I am happy to finda new friend in her.”It feels as if we know each other foryears even when it has been less thana month since we met. Thank youKanak for being a wonderful mother &wife and a devoted daughter in law.Your belief in yourself makes you apowerful women…my interaction withyou has enriched my life.Kanupriya Sachdeva, Professor of Physics (MENTOR)

Mentoring

Mentor Prof. Kanupriya Sachdeva

PartnershipsSHARING THE PATH TO ADVANCEMENT

Mentee Kanak Chug

The Global Mentoring Walk convenes established women leaders and emerg-ing women leaders to walk together in their community. As they walk, theydiscuss their professional challenges and successes to establish a mentoringrelationship. It is an opportunity to highlight the importance of women’s lead-ership and to accelerate the impact of women leaders through mentoring.

Mentor Kanupriya Sachdeva,Professor in Physics at MNIT,Jaipur and a Landmark Edu-cation Introduction leader withher Mentee Kanak Chug an

Image Consultant shared theirmentoring experience.

April 2014 15

Urvashi Verma, Foundation student & Aparna Yadav, Faculty

VisualizeIdeation & Representation Techniques

16 April 2014

Student of the Month

With the 1st Mandatory unit of the Edexcel pro-gramme in Art & Design i.e Visual Communication inArt and Design, the assignments were about commu-nicating ideas and concepts by researching visualtechniques and applying the most appropriate meth-ods to interpret our concepts. The scenario given tous was to design a poster for an organization work-ing for wildlife and domestic animal protection likeFIAPO or Help in Suffering. We were supposed tovisit these organizations and interview our clients aspart of our primary research and information collec-tion. We had also to go to the zoo to research andunderstand the different behavioral characteristic ofanimals and to observe the gesture, demographicsand their importance in the maintenance of our eco-logical balance . We also had to research, study anddocument one art movement and one artist of ourchoice to emulate the artistic style to render the finalposter with our own developed aesthetic senses. Atevery step we had to analyze, critically evaluate andjustify our actions. The assignment had a strong vo-cational context. We had the opportunity to presentour work to the clients in response to a brief. And ex-plain “why we have done what we have done” and tohave an alternative idea ready to present as back-up.We also studied related principles and elements ofdesign etc in order to begin exploration with tech-

niques. I did research on various characteristics andgestures and postures of the selected animal, thelion, and drew observational and detailed drawings.After all the basics, I started up with my explorationsin visual techniques through my animal, which in-cluded both the use of different mediums and someself generated techniques. We were encouraged tovisit exhibitions and art fairs in the city. With groupdiscussions and peer assessments, we were also ableto develop our concepts . There were demonstrations

Urvashi Verma, ARCH student (Foundation)

Collage and caricature-The animal Ihad selected for my assignment of cre-ative interpretation was the lion which Itried to represent through exploring dif-ferent visual communication techniques,one of which is collage. Using cut paper,I made an artwork, assembling a carica-ture of the lion.

Polychrome lion-This technique usesmulticolour to best express the moodsand characteristics of the form. Usingvibrant poster colours as the medium,the straight and curved strokes definedthe ferocious character & features ofthe lion. In my exploration of themedium I got to learn to express ideaand emotion.

Centre of effect- This technique is aself generated technique in which I useda centre point around which I madeconcentric circles. I made rays comingout of this centre as the main elementof my technique and I finally made thedrawing of the lion over the base andcolored it in with colour pencils andblack pen. I gave a shifting effect in theentire drawing in order to express 3d in2d.

of various techniques in the class and we were showndocumentaries on Visual communication along withvarious videos on art movements and artists. Movingon with the unit, I further made a research paper ona selected artist, Pablo Picasso and his famous styleof cubism. With the ideations and variations exploredin the poster design assignment I learnt to representmy artwork in cubist style and I implemented thefinal concept poster prototype, using different medi-ums and representation in the selected style. With thecompletion of the whole unit I am now able to under-stand mediums and techniques to explore, discover,develop and represent ideas. The next unit i.e IdeaGeneration and Development in Art and Design is stillunder progress. This unit is about inspiring and mo-

tivating learners in a challenging way to think ‘out ofthe box’ and generate ideas that are innovative. It en-courages risk taking, visual experimentation, andproblem solving. In our case it included the use of lateral thinking, theexploration of scale, mind maps, workshops, the useof non-traditional preparatory materials, group discus-sions, tutorials, peer and tutor feedback and reflectiveannotation in sketchbooks and visual diaries. The 1stassignment in this unit which includes observation offorms, and understanding the shape and expression ofobjects in different spaces is completed. I had selectedthe brush as a tool, with which I made the basic draw-ings and some explorations focusing on association.

InspirationConnection & Communication

April 2014 17

Open House

Akshita Airan, Foundation student

P PRACTISE, DOCUMENTATION, HARDWORK,OVERTIME …Yes, this is what an open sessionteaches a student and this time it’s us…The Foun-

dation batch “Open House day- cum- Jury” which washeld on 29th March on 2 Edexcel Units - Visual Commu-nication in Art and Design as well as Idea Generation. Stu-dents were excited and a bit nervous too to present theirwork in front of jury members for the first time. The assignment i.e. Poster design encouraged the stu-dents to implement their ideas and think on a very crucialemerging topic of saving animals from cruelty. Ms.Timmy Kumar (an artist and interior designer), Ms. Gee-tanjali Kasliwal (Architect), Artist Mr. Bhawani ShankarSharma , and Mr. Ravish Gautam who were invited as jurymembers were amazed by the quality of work done bystudents. There was lots of talk about saving wildlife, do-mestic animals as well as creating a balance betweenthem, to sustain the environment. Ms. Timmy Kumaradded more knowledge to our research on various artists,their techniques and applying them in our poster. Sheeven expected us to create awareness about the scenarioin our real life.The Poster SHOOT THE DISAPPEARANCE- gave us a pro-

voking thought of saving tigers. The next Edexcel Unitmodule, given to us was Idea Generation. It was all aboutexpressing and implementing our ideas, and ourthoughts in different possible ways. We select any objector element of nature and use their FORM WITHIN SPACEor represent their SPACE WITHIN FORM. Students usedpaint brush, cup, ring bell, card reader etc. as their objectand represented their expressions, their views throughthe object. The whole work left us with an experience offacing the outside world and we got confidence to present

our work, and the subject in detailed depth. We gotmeaningful feedback from our faculty Ms. Aparna Yadavand Mr. Indrajit Das. They supported us from the very be-ginning in the work we were doing. We were also highlyinspired by the words of our Director Ms. Archana Suranawho guided us with the basic skills we should possess topresent our work. Thank you all for mentoring us and being there to guideus in the right direction.

Poster design encouraged the students to implement their ideasand think on a very crucial emerging topic of saving animalsfrom cruelty.

1. The Poster SHOOT THE DISAPPEARANCE2. Prof. Bhawani Shankar & Architect Geetanjali Kasliwalevaluating the work of students during Open House

3. Megha Goyal Poster work process 4. Mr. Raveesh Gautam & Ms. Timmi Kumar reviewing the work 5. Poster designed by Rohit Dahikar6. Sketches made by Eshaan Chaudhary

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6 75

“Mharo Rajasthan” (Rajasthan An-them) is a musical venture which

speaks of Rajasthan's rich heritagewhere the youth associates, and feelsproud of being a part of it. and theircreation, reflecting their efforts &analysis is mirrored in the composition

of the chorus. Collaborating with theBollywood sound engineer, AshishManchanda, the hymn sequence is per-formed with Swaroop Khan. After com-pleting the audio, the script wasdesigned for the video, and to show-case the beauty of Rajasthan it wasshot in more than 8 heritage cities ofRajasthan - Jodhpur, Bikaner,Jaisalmer, Udaipur, Chittorgarh, Ajmer,Pushkar & the capital of Rajasthan,Jaipur. The visual narration of the an-them reflects the diverse traditionalantiquity, so well preserved in thesecities even today. The video featuresrenowned people of Rajasthan fromvarious fields. The people of Rajasthanhave progressed in the field of busi-ness, art, sports, science, music & var-ious other social and culturalactivities. They have marked them-selves on the world map for their glo-rious past as well as present. The songincludes details of Rajasthani music,dance, culture, tradition, historicalplaces, art, tourism, motorsports & his-tory in itself. This 4 minute song andvideo has captured the essence of Ra-jasthani Maati.

18 April 2014

Rajasthan

Rajasthan Anthem“Mharo Rajasthan”

Renowned Personalities of Rajasthan featured in video Album “Rajasthan Anthem”

Mr. Sudhir Kasliwal,Gem PalacePhotographer/ Vintage car lover

Pandit Vishva Mohan BhattPadmshree & Grammy Award Winner

Mr. Ali Gautam Sahas TeamMr. Ram Singh, Guinness Book ofWorld Records holder

Mr. Sudheer Mathur, ITC Mr. Raghav Singh, Diggi Palace

Ms. Archana SuranaDirector, Arch Academy of Design

Mr. Vijay SinghRajputana Customes

Mr. Ravindra UpadhyayBollywood Playback Singer

Ms. Jayshree PeriwalDirector, Step by Step School

Song: Mharo Rajasthan (Rajasthan Anthem)Singer: Swaroop Khan, Rapperiya BaalamLyrics & Music: Rapperiya Balam & Kunal VermaProducer: Priyanka BanthiaDirector: Kunal Verma & Rapperiya BaalamPost-production: Amit Lala, Shobhit Taneja (CC)Sound Engineer: Ashish Manchanda (FCP Mumbai)Label: Songster Music (www.songster.in)

On the Ocassion of Rajasthan Day on 30th March, theyoung talented singers of the Pink City conceived the an-them for the pride of its rich heritage

Gulabo, Kalbelia Dancer

A melody written & directed by young musicalduo Rapperiya Baalam &Kunal Verma from JaipurCity to showcase the beautyof Rajasthan.

City Celeb

April 2014 19

Ayush Kasliwal is a furniture designer and is fortu-nate to get the prestigious ELLE Decor InternationalDesign Award (EDIDA), India 2013. We were eagerto know the story behind his success. Here are somequestions which we asked him.

Q. What was your inspiration to become a designer?I was brought up in Ghana, West Africa where I didnot have many toys or games to play with. The easi-est things at hand were Mud, and boxes of cassettes.This made me creative, and I invented games to keepmyself occupied. This was the start of my `making’things. This led to my becoming a designer as I un-derstood how things are made.Q. How were your days at the NID?Oh! It was great as I was the only student in furnitureand interior design. I got more attention from theteachers; hence I could explore more in my field as

well as in other fields.Q. How did you start your company AnanTaya Decor?After passing out from NID I straight away started myown firm in my home city, Jaipur. In the course ofworking, I came across many skilled artisans, andstarted to use crafts in the projects that I was workingon,. After a certain point, it made sense to start ashowroom to retail my products, and that was the be-ginning of AnanTaya.Q. Was it difficult to set up your own firm?I’ve never faced any problems in establishing my firmbecause I never took challenges as obstacles. Eachdifficulty was an experience for me to learn from andgrow.

Q. Where do your products find its identity?My products don’t stand as a piece in space. It re-volves around the space. The products have a reasonfor existence. However, being Indian is a very strongpart of all my work. Q. How do you socially contribute as a designer?Crafts are a highly sustainable way of production.Which also employ millions of crafts people. Thisextremely skilled community is unfortunately notflourishing due to the paucity of design, andmarketing opportunities. Here is where Anan-Taya comes in, to design products thatcraftspeople can make, and understand ,and clients enjoy to use.

Q. What is your recent award all

about?I have received an ELLE Decor International DesignAward (EDIDA), India 2013; This was in recognitionof the work we have been doing, in combining craftsand design.Q. While working, what motto do you keep in mind?To me , it is essential that each product has a reasonto be- it might be from the use, the material, theprocess, or even the story for the same. Q. Being established in Jaipur, how do you see Jaipurin the long run?Jaipur has lots of potential. There is lot to explore. Itis the upcoming ‘Design capital of India’. Many cre-ative people are calling it home.Q. What message would you like to convey to the up-coming designers?I want to say, be open, be flexible to the things you

are surrounded with and alwaysbelieve in the world of beauty.We thank Ayush Kasliwal, fortaking out time to sit with usand talk. It was a very big op-

portunity for us to be ableto interview him as weare still in the infancy ofdesign.

Ayush KasliwalDesigner

Abhilasha Saikia & Deeptashree Saha,Foundation Batch

Oh! It was great as I was theonly student in furniture and interior design. I got more at-tention from the teachers;hence I could explore more inmy field as well as in otherfields.

The Journey of a City Designer who recently gets Awarded withthe ELLE Decor International Design Award (EDIDA), India 2013

GLOBAL DESIGNS

Editor in Chief: Archana Surana

Editorial Advisor: Benoy Thoompunkal

Patron: Dhirendra Jain Editor: Sanjay Joshi

Printer, Publisher and Owner Archana Surana, Published from ARCH Academy of Design, 9, Govind Marg, Malviya Institutional Area, Malviya Nagar, Jaipur-17, Printed at Classic Art Printers, Jaipur

Production Manager: Sheetal Karamchandani

College Campus: 9, Govind Marg, Malviya Institutional Area, Malviya Nagar, Jaipur-17, Ph: 91141-4060500/02/03, Mob: 91 9414070678

Design Team: Himanshu Saxena,

Surbhi VermaEditorial Team: Abhilasha Saikia, Akshita Airan, Deeptashree Saha

Careers