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8/6/2019 Rani MAJOR Report on Comparative
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MAJOR REPORT ON COMARATIVE ANALYSIS OF HOMEMAJOR REPORT ON COMARATIVE ANALYSIS OF HOME
LOAN IN PRIVATIZE BANKS ( HDFCLOAN IN PRIVATIZE BANKS ( HDFC BANKBANK ANDAND ICICI BANK)ICICI BANK)
PRESENTED BYPRESENTED BY
RANI CHAMLATERANI CHAMLATEMBA 4MBA 4THTH SEMSEM
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OBJECTIVES OF MY STUDYOBJECTIVES OF MY STUDY
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OBJECTIVE OF THE STUDYOBJECTIVE OF THE STUDY
To undertake the comparative analysis of privaritizeTo undertake the comparative analysis of privaritizebanks ( HDFC & ICICI BANK ) in housing loan sector.banks ( HDFC & ICICI BANK ) in housing loan sector.
To study customer preference for the above mentionedTo study customer preference for the above mentionedhousing finance players.housing finance players.
To know the market size & get the market potential ofTo know the market size & get the market potential ofthe target segments .the target segments .
To analyze the satisfaction level of privatize banks (To analyze the satisfaction level of privatize banks (HDFC & ICICI BANKSHDFC & ICICI BANKS
) HOME LOAN CUSTOMERS .) HOME LOAN CUSTOMERS . To know the strength of the HDFC & ICICI brand &To know the strength of the HDFC & ICICI brand &
also those which can be daily to strength the brandalso those which can be daily to strength the brandimage .image .
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COMPANY PROFILECOMPANY PROFILE
HDFCHDFC
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COMPANY PROFILECOMPANY PROFILE
ICICIICICI
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INTRODUCTION OF HOUSINGINTRODUCTION OF HOUSING
LOANLOAN
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SWOT ANALYSIS OFSWOT ANALYSIS OF
STRENTHSTRENTH LARGE CAPITAL BASEDLARGE CAPITAL BASED CONSIDER ADDITIONAL BENEFITSCONSIDER ADDITIONAL BENEFITS WEAKNESSWEAKNESS WORKFORCEWORKFORCE
RESPONSIVENESS NOT EQUAL TORESPONSIVENESS NOT EQUAL TOINTERNATIONAL STANDARD.INTERNATIONAL STANDARD.
THREATTHREAT INCREASED COMPETITIONINCREASED COMPETITIONFROM OTHER PRIVATE BANKS.FROM OTHER PRIVATE BANKS.
ENTRY OF MANY FOREIGN BANKS .ENTRY OF MANY FOREIGN BANKS .
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SWOT ANALYSIS OF HDFCSWOT ANALYSIS OF HDFC
STRENTHSTRENTH RIGHT STRATEGY FOR THERIGHT STRATEGY FOR THERIGHTS PRODUCTS SUPERIORRIGHTS PRODUCTS SUPERIOR
CUSTOMER SERVICE VS. COMPETITIORS.CUSTOMER SERVICE VS. COMPETITIORS.
WEAKNESSWEAKNESS CUSTOMER SERVICE STAFFCUSTOMER SERVICE STAFFNEEDS TRAINING .NEEDS TRAINING .
OPPORTUNITYOPPORTUNITY COULD SEEK BETTERCOULD SEEK BETTERCUSTOMER DEALS .CUSTOMER DEALS .
THREATSTHREATS HIGH VOLUME / LOW COSTHIGH VOLUME / LOW COST
MARKET IS INTENSELY COMPETITIVE .MARKET IS INTENSELY COMPETITIVE .
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FEATURES OF HLFEATURES OF HL
PURPOSEPURPOSE
LOAN AMOUNTLOAN AMOUNT
LOAN TENURELOAN TENURE
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RESEARCH METHODOLOGYRESEARCH METHODOLOGY
INTRODUCTION ( INTERNET + CR KOTHARIINTRODUCTION ( INTERNET + CR KOTHARIBOOK )BOOK )
UNIVERSEUNIVERSE NAGPUR CITY ( FRIENDS COLONY)NAGPUR CITY ( FRIENDS COLONY) SAMPLESAMPLE CUSTOMERCUSTOMER SAMPLE SIZESAMPLE SIZE 100100 SAMPLE UNITSAMPLE UNIT CUSTOMERCUSTOMER
DATA :DATA : PRIMARY DATAPRIMARY DATA QUESTIONNAIREQUESTIONNAIRE SECONDARY DATASECONDARY DATA -- WEBSITE OF BANKS ,WEBSITE OF BANKS ,
MAGAZINES , BUSINESS TODAY ETC.MAGAZINES , BUSINESS TODAY ETC.
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In which type of job you are ?In which type of job you are ?1.Govt. sector 2.Private sector1.Govt. sector 2.Private sector
3 Business 4.Others3 Business 4.Others
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What is your salary structure per month ?What is your salary structure per month ?1.Rs
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What is your opinion regarding the HLWhat is your opinion regarding the HLprocedureprocedure
1.Complex 2.Difficult ( own safety )1.Complex 2.Difficult ( own safety )
3.Simple 4.Cant say3.Simple 4.Cant say
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Which type of interest rate have youWhich type of interest rate have youpreferred ?preferred ?
1.Fixed 2.Floating1.Fixed 2.Floating
3.Adjustable rates 4.Other3.Adjustable rates 4.Other
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What criteria is considered by you whileWhat criteria is considered by you whileselecting the HL ?selecting the HL ?
1.Lower rate of interest 2.Easy availability1.Lower rate of interest 2.Easy availability
3.Quality of service 4.Lower processing fee3.Quality of service 4.Lower processing fee
5.Flexible repayment period5.Flexible repayment period
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Are you satisfy with the bank or financialAre you satisfy with the bank or financialinstitution from where you have availed theinstitution from where you have availed the
home loan ?home loan ?1.Yes 2.No1.Yes 2.No
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How did you come to know about theHow did you come to know about thespecific financial institution offering homespecific financial institution offering home
loan ?loan ?1.Phone 2.Internet1.Phone 2.Internet
3.Television 4.Friends / Relatives3.Television 4.Friends / Relatives
5.Brochure 6.Press5.Brochure 6.Press
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Which bank you prefer to take personal loanWhich bank you prefer to take personal loan??
1.HDFC BANK 2.ICICI BANK1.HDFC BANK 2.ICICI BANK
3.OTHERS3.OTHERS
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Which bank easily provide home loan ?Which bank easily provide home loan ?1.HDFC BANK 2.ICICI BANK1.HDFC BANK 2.ICICI BANK
3.OTHERS3.OTHERS
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Flexible repayment period plays an importantFlexible repayment period plays an importantrole while taking home loans. What is yourrole while taking home loans. What is your
opinion ?opinion ?1.Indifferent 2.Agree1.Indifferent 2.Agree
3.Totally agree3.Totally agree
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Which bank provide flexible repaymentWhich bank provide flexible repaymentperiod ?period ?
1.HDFC BANK 2.ICICI BANK1.HDFC BANK 2.ICICI BANK
3.OTHERS3.OTHERS
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Which bank charges lower prepaymentWhich bank charges lower prepaymentpenalty ?penalty ?
1.HDFC BANK 2.ICICI BANK1.HDFC BANK 2.ICICI BANK
3.OTHERS3.OTHERS
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Do miscellaneous expenses affect yourDo miscellaneous expenses affect yourselection of home loans ?selection of home loans ?
1.Yes1.Yes2.No2.No
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Which bank charges lower processing fees ?Which bank charges lower processing fees ?1.HDFC BANK 2. ICICI BANK1.HDFC BANK 2. ICICI BANK
3.OTHERS3.OTHERS
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According to you which bank provide betterAccording to you which bank provide betterservices & good treatment in other productsservices & good treatment in other products
& services ?& services ?1.HDFC BANK 2.ICICI BANK1.HDFC BANK 2.ICICI BANK
3.OTHERS3.OTHERS
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Reputation of banking institution is to takenReputation of banking institution is to takeninto consideration while selecting home loan.into consideration while selecting home loan.
What is your opinion ?What is your opinion ?1.Disagree 2.Indifferent1.Disagree 2.Indifferent
3.Agree 4.Totally agree3.Agree 4.Totally agree
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According to you who enjoy good reputationAccording to you who enjoy good reputationin home loan sector ?in home loan sector ?
1.HDFC BANK 2.ICICI BANK1.HDFC BANK 2.ICICI BANK
3.OTHERS3.OTHERS
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Does tenure of home loan affects yourDoes tenure of home loan affects yourselection of loan ?selection of loan ?
1.Yes 2.No1.Yes 2.No
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Which tenure is more preferred by you ?Which tenure is more preferred by you ?1.11.1--5 yrs 2.55 yrs 2.5--10 yrs10 yrs
3.103.10--15 yrs 4.1515 yrs 4.15--20 yrs20 yrs
5.Others5.Others
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Your opinion about HDFC HOME LOANYour opinion about HDFC HOME LOANprocedureprocedure
1.Average 2.Good1.Average 2.Good
3.Very good 4.Excellent3.Very good 4.Excellent
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Your opinion about ICICI HOME LOANYour opinion about ICICI HOME LOANprocedureprocedure
1.Average 2.Good1.Average 2.Good
3.Very good 4.Excellent3.Very good 4.Excellent
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HYPOTHESIS TESTINGHYPOTHESIS TESTING
NULL HYPOTHESIS (Ho): customers areNULL HYPOTHESIS (Ho): customers arenot satisfied with privatize banksnot satisfied with privatize banks
ALTERNATIVE HYPOTHESIS (Ha) :ALTERNATIVE HYPOTHESIS (Ha) :customers are satisfied with privatizecustomers are satisfied with privatize
banksbanks
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ChiChi Square testSquare testOption Qi Ei (Qi-Ei) (Qi-Ei)2 (Qi-
Ei)2/Ei
HDFCBANK
50 33.3 16.7 278.89
8.375
ICICIBANK
40 33.3 6.7 44.891.348
OTHERS10 33.3 -23.3 542.89
16.303
Total10 0 26.026
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Ei= (50+40+10)/3
=33.3
X2= (Oi-Ei)2/Ei
=26.0226.02X2=33.3
Degree of Freedom=n-1
=3-1=2
Tabulated value=5.991
The calculated value of X2 for degree of freedom at 5%level of significance is 5.991 where calculated value is
2626..0202,which is more then tabulated value(calculated value >
tabulated value) hence our null hypothesis is rejected.
Therefore we conclude that customers are satisfied with
privatize bank.
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FINDINGSFINDINGS
1.1. ..Among 100 respondents 74 % persons satisfyAmong 100 respondents 74 % persons satisfy
with the bank or financial institution fromwith the bank or financial institution fromwhere the avail loan .where the avail loan .
2.2. Out of 100 respondents there are 23 %Out of 100 respondents there are 23 %persons who are in Govt. sector , 39% personspersons who are in Govt. sector , 39% persons
are from private sector , 24 % persons haveare from private sector , 24 % persons havetheir own business & 14 % belongs to otherstheir own business & 14 % belongs to otherscategory.category.
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3.Among 100 respondents 74 % persons says that3.Among 100 respondents 74 % persons says thatthe tenure of home loan affects their selection &the tenure of home loan affects their selection &
26 % persons says that the tenure does not26 % persons says that the tenure does notaffect the selection .affect the selection .
4.Among 100 respondents 60 % persons says that4.Among 100 respondents 60 % persons says thatHDFC BANK charges lower Prepayment penaltyHDFC BANK charges lower Prepayment penalty
, 25% persons says that ICICI BANK charges, 25% persons says that ICICI BANK chargeslower Prepayment penalty & 15 % persons sayslower Prepayment penalty & 15 % persons saysthat other banks charges lower repaymentthat other banks charges lower repaymentpenalty .penalty .
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RECOMMENDATIONSRECOMMENDATIONS
RATE OF INTREST SHOULD BE COMPETITIVE WITHRATE OF INTREST SHOULD BE COMPETITIVE WITHOTHER FINANCIAL INSTITUTIONS .OTHER FINANCIAL INSTITUTIONS .
FREE ACCIDENT INSURANCE COVER FOR HOMEFREE ACCIDENT INSURANCE COVER FOR HOMELOAN CUSTOMER SHOULD BE PROVIDEDLOAN CUSTOMER SHOULD BE PROVIDED
PROPER CREDIT APPRAISAL OF THE CUSTOMERSPROPER CREDIT APPRAISAL OF THE CUSTOMERS
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LIMITATIONSLIMITATIONS
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