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R&D managers’ adaptation of rms’ HRM practices Pedro Ortı  ´ n A  ´ ngel 1 and Lluı  ´ s Santamaria Sa  ´ nchez 2 1 Business Economics Department, Universitat Auto  ` noma de Barcelona, 08193 Bellaterra (Barcelona), Spain. [email protected] 2 Department of Business Administration, Universidad Carlos III de Madrid, 28903 Getafe (Madrid), Spain. [email protected] The heads of R&D departments are those most responsible for the adaptation of rms’ human resource management (HRM) practices to the idiosyncrasies of their departments. From their description, this paper analyzes the HRM practices in R&D departments and the adaptation achieved in four different rms. The data suggest that the main adaptations are produced primarily in recruiting and organizing the work of R&D personnel. In contrast to suggestions in the specialized lit era tur e, less adaptation is fou nd in other HRM pra cti ces ana lyz ed (managerial support and degree of delegation, compensation and career plans). Psychological theories of procedural justice and social comparison can improve our understanding of such results. The organizational structure affects the reference group for such comparisons and, consequently, the R&D managers’ capacity to adapt such practices. Based on these arguments, the delegation of HRM practices to R&D departments will enhance the degree of adaptation of such policies. 1. Intro ducti on I nnova ti on helps compani es to lower the ir costs, obtain superior performance and create new products and services (Reed et al., 1996) in order to increase competitiveness. R&D depart- me nt s are one of the main sour ces of such innovat ion, at lea st on a sci ent ic basis (Dosi, 1982). R&D departments can provide an organi- zation with a competitive advantage through the eff ect ive generation, deploy ment, transfe r and integration of knowledge, particularly technolo- gical knowledge. The management of R&D pro- fessionals has become increasingly important in the face of growing competi tive pressures , as organi zations constantly seek to optimize their research potential (Manolopoulos, 2006). In fact, improvement in R&D activities is grounded pri- marily in management’s capacity to adopt appro- pri ate pol ici es and met hodologies for human resource development (Pearson et al., 1993; Allen and Katz, 1995; Guimaraes et al., 2001). These arguments seem to support the idea that the human resource management (HRM) practices of rms must be adapte d to the R&D department s’ specicities, and yet we know of no direct empirical evidence to corroborate this assertion. Given that psych ologic al theor ies such a s proce dural justice (Greenberg, 1996; Folger and Cropanzano, 1998; Wie sen fel d et al. , 2007 ) and soc ial compar iso n (Wood, 1989; Taylor et al., 1990; Ployhart et al., 2006) emphas ize the difcu lties in impl ement ing different policies for similar workers in the same r m, this lac k of ev idence cr eates a gap in the literature – a gap that this paper aims to address. This study describes the internal organization of innovati on-link ed departments in four compani es that are highl y ori ente d towa rds R&D acti vit ies , and more specically, the adaptation of the rms’ HRM pra ctic es to the idio sync ras y of R&D activ iti es. Data 1

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  • R&D managers adaptation ofrms HRM practices

    Pedro Ortn Angel1 and Llus Santamaria Sanchez2

    1Business Economics Department, Universitat Auto`noma de Barcelona, 08193 Bellaterra(Barcelona), Spain. [email protected] of Business Administration, Universidad Carlos III de Madrid, 28903 Getafe(Madrid), Spain. [email protected]

    The heads of R&D departments are those most responsible for the adaptation of rms humanresource management (HRM) practices to the idiosyncrasies of their departments. From theirdescription, this paper analyzes the HRM practices in R&D departments and the adaptationachieved in four different rms. The data suggest that the main adaptations are producedprimarily in recruiting and organizing the work of R&D personnel. In contrast to suggestionsin the specialized literature, less adaptation is found in other HRM practices analyzed(managerial support and degree of delegation, compensation and career plans). Psychologicaltheories of procedural justice and social comparison can improve our understanding of suchresults. The organizational structure affects the reference group for such comparisons and,consequently, the R&D managers capacity to adapt such practices. Based on these arguments,the delegation of HRM practices to R&D departments will enhance the degree of adaptationof such policies.

    1. Introduction

    Innovation helps companies to lower theircosts, obtain superior performance and createnew products and services (Reed et al., 1996) inorder to increase competitiveness. R&D depart-ments are one of the main sources of suchinnovation, at least on a scientic basis (Dosi,1982). R&D departments can provide an organi-zation with a competitive advantage through theeffective generation, deployment, transfer andintegration of knowledge, particularly technolo-gical knowledge. The management of R&D pro-fessionals has become increasingly important inthe face of growing competitive pressures, asorganizations constantly seek to optimize theirresearch potential (Manolopoulos, 2006). In fact,improvement in R&D activities is grounded pri-marily in managements capacity to adopt appro-priate policies and methodologies for human

    resource development (Pearson et al., 1993; Allenand Katz, 1995; Guimaraes et al., 2001).These arguments seem to support the idea that

    the human resource management (HRM) practicesof rms must be adapted to the R&D departmentsspecicities, and yet we know of no direct empiricalevidence to corroborate this assertion. Given thatpsychological theories such as procedural justice(Greenberg, 1996; Folger and Cropanzano, 1998;Wiesenfeld et al., 2007) and social comparison(Wood, 1989; Taylor et al., 1990; Ployhart et al.,2006) emphasize the difculties in implementingdifferent policies for similar workers in the samerm, this lack of evidence creates a gap in theliterature a gap that this paper aims to address.This study describes the internal organization of

    innovation-linked departments in four companiesthat are highly oriented towards R&D activities, andmore specically, the adaptation of the rms HRMpractices to the idiosyncrasy of R&D activities. Data

    R&D Management 39, 3, 2009. r 2009 The Authors. Journal compilation r 2009 Blackwell Publishing Ltd, 2719600 Garsington Road, Oxford, OX4 2DQ, UK and 350 Main St, Malden, MA, 02148, USA

    1

    Cita bibliogrficaPublished in: R & D Management, Jun 2009, v. 39, n. 3, pp. 271-290

  • were collected from public sources and from focusedinterviews with HRM policy makers in each of theR&D departments. A cross-pattern analysis hasallowed us to compare these HRM proceduresamong rms. This analysis highlights which HRMpractices have been more or less tuned to theidiosyncrasies of R&D departments, thus allowingus to reect on the R&D managers capacity toadapt these policies to their specic environment.Few studies have analyzed a wide range of

    HRM practices in the R&D department of morethan one company. Furthermore, most of theexisting evidence is based on comparisons ofHRM practices among rms with high or lowlevels of innovation (Coombs and Rosse, 1992;Saura and Gomez-Meja, 1997). One exception isa study by Martell and Carroll (1995), in whichthey analyzed some of the HRM practices (staff-ing, performance evaluation and compensation)applied to the heads of the R&D departments,and the inuence of these practices on technolo-gical innovation capabilities in organizations.Following the call by Martell and Carroll, wehave expanded the scope of the research toinclude the practices applied to other managersand professionals within the R&D function andto analyze a wider range of HRM practices.The paper is organized as follows: the next

    section identies HRM practices (delegation andmanagerial support, networks and multidisciplin-ary teams, recruitment policy, job rotation, com-pensation and career development) that scholars inthis area have encouraged R&D managers toadapt. This theoretical section also reviews thedifculties that such adaptations can cause withinan organization, in accordance with the literatureon procedural justice and social comparison. Sec-tion 3 describes how the data have been obtained,and Section 4 summarizes the data collected foreach case. Section 5 presents the data analysiscarried out for identifying patterns across rmsHRM practices in R&D departments and thedegree of adaptation of rms HRM policies.Section 6 compares the results of this study withexisting evidence and discusses how the argumentspresented in the procedural justice and socialcomparison literature can improve our understand-ing of the empirical evidence available. Managerialand research implications are also discussed.

    2. Literature review

    From the perspective of the universalist theorists(Osterman, 1994; Pfeffer, 1994), some HRM

    practices are intrinsically better than others, andshould be adopted by all companies. Contingencytheorists (Hambrick, 1983; Miles and Snow, 1984)argue, however, that these practices must beconsistent with the rms strategy. Congura-tional theorists (Doty et al., 1993; Camelo et al.,2004) emphasize the consistency of the HRMpractices nally adopted. Delery and Doty(1996) nd support in the three views, in the sensethat high-performance HRM practices havegreater effects on rms performance when theyare both internally consistent and consistent withthe rms strategy as well. Most of the citedliterature, however, is based on the generalHRM policies of the rms. Some authors goone step further by also suggesting the need toadapt the general HRM policies of the rms tothe idiosyncrasies of each department (Dyer,1984), especially in the case of R&D workers(Allen and Katz, 1995; Perez and Quevedo,2006). The following paragraphs summarize thisliterature.

    2.1. Why must HRM practices be adaptedto R&D departments?

    In order to develop and commercialize innova-tions, the resources within R&D departments aremanaged by highly skilled people. Van de Ven(1986) denes innovation as a process that in-volves generating, developing and implementingnew ideas and behavior. The challenge for man-agers is to tailor their HRM policies to t therms innovation goals (Gupta and Singhal, 1993;Martell and Carroll, 1995; Jimenez and Sanz,2008). In this sense, there has been a growingview among human resource managers that in-novation performance improvements depend, to agreat extent, on the adoption of innovative HRMpractices for R&D workers (Ichniowski et al.,1996; Perez and Quevedo, 2006). Specically, thisprocess involves an efcient degree of delegationand managerial support for idea/knowledge gen-eration, as well as an idea/knowledge selectionprocess. Such a procedure would ensure that thenecessary resources are allocated to the develop-ment of an idea, and that ideas with the potentialfor high return will be implemented.Are some people more suitable for idea genera-

    tion than others? From the perspective of educa-tional background, people with greater technicaland scientic knowledge (Coombs and Rosse,1992; Saura and Gomez-Meja, 1997) and greatercreativity (Wang and Horng, 2002) seem to be

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  • those with greater chances of generating newadvances, suggesting that recruitment policyshould be adapted in order to attract this typeof person. Employee creativity can also be en-couraged by the work organization. The possibi-lity of working in teams is highly valued by R&Dworkers because of the greater opportunity forexchanging ideas that this system allows (Chat-terji and Thomas, 1993). But it is not only internalnetworks that encourage such contact with newideas; external networks do so as well (Sundgrenet al., 2005).In fact, the success of the innovation process

    depends not only on mechanisms that facilitatethe creativity of employees. Thamhain (2003)argues that the key challenge for companies isnot so much the generation of innovative ideas atthe R&D stage, but the effective transfer oftechnology from the discovery stage to the mar-ket. This process requires effective interdisciplin-ary teamwork across all business areas, includingcustomers and suppliers. As is the case withcreativity, such teamwork is a critical successfactor at this innovation stage (Sawhney andPrandelli, 2000; Sen and Engelhoff, 2000). Thechallenge for management is, therefore, to facil-itate networks and multidisciplinary teamworkconducive to market-oriented innovation, regard-less of the existing business dynamics and com-plexities (Debruyne et al., 2002).The success of a given task does not depend

    merely on the capabilities of employees; it isaffected by their motivation as well. As Badawy(1988, p. 23) has argued, scientists and engineers(like others) manage personal motivations de-pending on their perceptions of the relationshipbetween effort, performance and reward. Theseperceptions reect their expectations, which, inturn, are determined by their needs (Maslow,1943). In the elds of HRM and organizationalbehavior, individual needs are often described asbeing intrinsic or extrinsic in nature (Sansoneand Harackiewicz, 2000).Extrinsic motivation occurs when employees

    are able to satisfy their needs indirectly, mostimportantly through monetary compensation(Osterloh et al., 2002, p. 64). In particular, thepositive relationship between pay and work effortfor R&D professionals is stressed in the literature(Manolopoulos, 2006). However, Kim and Cha(2000) argue that management strategies mustinclude the fact that technically oriented R&Dprofessionals, such as inventors, are likely to differfrom other groups of employees with respect totheir careers, values and reward preferences.

    The literature suggests that independent ofcompensation, there is a positive correlation be-tween satisfaction and other extrinsic incentivessuch as professional development within the or-ganization (Kim and Cha, 2000). Because R&Demployees are highly educated (Gomez-Meja andSaura, 1996), and because their human capitalinvestments are riskier (Kim and Oh, 2002),traditional job descriptions may not offer themthe best reward mechanism; ability-based payseems to be a more effective mechanism (Sauraand Gomez-Meja, 1997; Klarsfeld et al., 2003)for training, and consequently for career develop-ment inside or outside the organization. Further-more, Allen and Katz (1986) have argued that themotivation of high-performing technical profes-sionals would be sustained if they were given toptechnical positions in their organizations. Katz(1988) has further suggested that new challengesand demands for new skills are required in orderto motivate engineers and scientists.Intrinsic motivation exists, on the other hand,

    when individual behavior is oriented towards thesatisfaction of innate psychological needs ratherthan the attainment of material rewards (Ryanand Deci, 2000). Intrinsic motivation has beenvariously dened as the motivation to perform anactivity for itself (Van Yperen and Hagedoorn,2003, p. 340), to experience the satisfaction in-herent in the activity (Deci et al., 1999) or tosecure the obligations of personal and socialnorms for their own sake (March, 1999, p. 377).One mechanism for achieving intrinsic motiva-

    tion is job rotation among different units ordivisions of the same organization. Such jobrotation has various advantages: (1) It offersindividual R&D workers the opportunity to ob-tain a wide variety of experiences, thus improvingtheir knowledge and increasing their chances ofpromotion (Gomez-Meja et al., 2001). (2) Itallows employees to see the company from anumber of perspectives (Nonaka, 1994), contri-buting to the forging of strong personal tiesamong individuals and enhancing company cohe-sion, thereby encouraging a view of the companyas a co-ordinated system. (3) Mobility fosters thetransfer and integration of knowledge (McGillet al., 1992).Furthermore, some authors (Amabile, 1996;

    Cooper, 2005) argue that the degree of delegationand managerial support can also boost intrinsicmotivation when top executives establish a clearmission and strategy (Robinson and Stern, 1997;Christensen, 2000), develop leadership withinteams (Kim et al., 1999) and allocate resources

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  • to support and develop ideas (Robinson andStern, 1997).In summary, this literature would lead us to

    expect that the heads of R&D departments shouldadapt HRM practices to support their depart-ments specicities. In particular, attention shouldbe paid to the degree of delegation and manage-rial support needed in R&D environments, net-works and multidisciplinary teams, recruitmentpolicy, job rotation, compensation and careerdevelopment.

    2.2. Barriers to the adaptation of HRMpractices

    The justice literature (e.g. Tyler and Lind, 1992;Greenberg, 1996; Folger and Cropanzano, 1998)presents robust evidence supporting a positiverelationship between organizational commitmentand procedural justice: a sense of fairness in themethods used to plan and implement resourceallocation decisions. Following Wiesenfeld et al.(2007), there are four theoretical arguments pro-vided in the literature for such a relationship. (1)In accordance with instrumental theory (Thibautand Walker, 1975), procedural justice leads peo-ple to anticipate favorable outcomes in the shortor long term. (2) The deonance model of justice(Folger and Cropanzano, 1998) argues thatgreater procedural justice behavior conforms toethical and humanitarian standards a preferredform of interpersonal treatment. (3) Uncertaintymanagement theory (Van den Bos, 2001) suggeststhat procedural justice avoids personal concernsof being exploited by decision-making authorities.(4) Relational theory (Tyler et al., 1996) arguesthat fair treatment leads people to infer that theparties involved regard them highly.Given the arguments that have arisen from

    psychological theories on social comparison(Wood, 1989; Taylor et al., 1990), the homogene-ity of HRM policies can be seen as a key elementof procedural and distributive justice inside orga-nizations (McFarlin and Sweeney, 1992). Follow-ing these arguments, Akerloff and Yellen (1990)suggest that rms can increase their prots byreducing the dispersion of remuneration, andBaron and Pfeffer (1994) present evidence thatthis is the case for differences in remunerationthat are not explained by objective differencesamong workers.Relying on psychological arguments, Schneider

    (1987) has hypothesized that the traits of jobincumbents inuence the structures, processes

    and cultures of their organizations, creating amovement towards organizational homogeneity:the AttractionSelectionAttrition or the so-calledASA model (Ployhart et al., 2006). Those closer tothe rms actual incumbents tend to be attractedto the organization and then selected according tothe incumbents criteria; attrition occurs for thosewho t less well into the organization. Jordan etal. (1991) and Schaubroeck et al. (1998) havepresented evidence on personality homogeneitywithin occupations and organizations.In this sense, some authors (Hambrick, 1994;

    Ocasio, 1994) see the process for assuring thefuture control of the rm CEO succession asone of competing styles that reect the culturalframes used by production, marketing, operations,and nance personnel to make sense of reality,solve the problems of the corporation (Ocasio,1999, p. 535), to overcome the organizationsdominant ideology and ruling coalition. HRMpractices will therefore not only be homogenouswithin the rm, they will also reect the styles ofthe dominant coalition. There is evidence thatHRM congurations of policies vary with thepredominant employment relationship in a rm(Lepak and Snell, 2002) or with its strategies andHRM philosophies (Lepak et al., 2007). Lepak andSnell (2002) nd that rms in which knowledge-based employment (R&D development employees,research scientists, and design engineers, amongothers) is the dominant coalition, commitment-based HRM (investment in training, specic skillsdevelopment, employment security, participation,knowledge-based pay programs, and long-termcompensation) is the predominant philosophy.In summary, although the adaptation of HRM

    practices can enhance performance in the R&Ddepartment, employees who perceive this differen-tial treatment to be unjust can be negativelyaffected in their performance. From a rational-comprehensive perspective then, such perceptionsdiscourage the adaptation of HRM practices toR&D department idiosyncrasy. The rational-com-prehensive perspective is not the only view of howexecutive teams make key decisions (for a furtherdiscussion see Burgeois and Eisenhardt, 1988).Another predominant view is the political incre-mentalism perspective that emphasizes managersinterest in preserving their political power. How-ever, based on the psychological and politicalarguments developed previously (Schneider,1987; Ocasio, 1999) the political incrementalismperspective also predicts homogeneous HRMpractices inside the rms. Table 1 summarizes thetheoretical arguments behind the capacity of R&D

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  • managers to adapt the rms HRM practices, suchas delegation and managerial support, networksand multidisciplinary teams, recruitment policies,job rotation, remuneration and career develop-ment, to the idiosyncrasy of R&D departments.All the theoretical arguments presented here

    make contradictory predictions about the degreeof adaptation of HRM practices to R&D depart-ment specicities. Moreover, we do not haveempirical evidence about whether rms HRMpractices are specically adapted to support R&Ddepartments nor whether the adaptations aresimilar across rms. According to Dyer (1984),a descriptive theory is required in order to under-stand existing HRM strategies before prescriptivetheories can be formulated. A descriptive theoryrequires descriptive research. An initial step is arst-hand detailed description of the HRM poli-cies of R&D departments and their conformitywith the rms general policies by the plausibleinitiators of their adaptation to this specic en-vironment: the R&D managers.

    3. Data collection

    We conducted an analysis of four case studies,based on replication logic (Yin, 1994), a techni-

    que in which each case study serves to conrm ordisconrm the inferences drawn from previousones. Between four and 10 cases is the size usuallyrecommended by specialists (Eisenhardt, 1989a,p. 545) for obtaining reliable and manageableinformation. As emphasized in the literature(Burgeois and Eisenhardt, 1988; Yin, 1994), themain challenge is to ensure that data collectionand analysis fulll reliability criteria, constructvalidity and external and internal validity. In thissection we focus on the description of the datacollection process and how the above-mentionedchallenges have been addressed.

    3.1. Case process selection

    Seeking external validity, we follow a criterion-based selection process (LeCompte and Preissle,1993) for identifying candidate rms. We wantedto nd economically signicant rms in whichR&D departments played a substantial role.Furthermore, we would like to avoid possiblesimilarities in HRM practices due to the factthat the rms follow similar strategies (Lepaket al., 2007) or are dominated by similar coalitions(Ocasio, 1999). For this purpose, we looked forrms in different economic sectors, geographical

    Table 1. Theoretical arguments for adaptation of HRM practices to R&D departments

    Literature predicting non adaptation Literature predicting adaptation HRM practice description

    Procedural and distributive justice(Greenberg, 1996; Folger andCropanzano, 1998; Wiesenfeld et al.,2007)

    Delegation and managerial support(Amabile, 1996; Kim et al., 1999;Christensen, 2000; Perez andQuevedo, 2006)

    Delegation of decisions,departments project selectionprocess, establishment of themission and strategy; developmentof team leadership and allocationof resources to help support andwork out ideas

    Networks and multidisciplinaryteams (Chatterji and Thomas, 1993;Sen and Engelhoff, 2000; Sundgrenet al., 2005)

    The presence of collaborativenetworks: internal (through thecreation of multidisciplinaryteams) and external (working withclients, suppliers or universities) inthe job organization ofdepartment workers

    Psychological arguments about socialcomparison (Wood, 1989; Tayloret al., 1990; Ployhart et al., 2006)

    Recruitment policy (Coombs andRosse, 1992; Saura and GomezMeja, 1997)

    Policies and instruments used toattract the desired workers

    Job rotation (McGill et al., 1992;Gomez Meja et al., 2001)

    The allocation of different tasks orjobs maintaining the same jobposition or pay

    Political arguments (Schneider, 1987;Ocasio, 1999; Lepak and Snell, 2002)

    Remuneration (Saura and GomezMeja, 1997; Manolopoulos, 2006)

    Pay systems. Variable versus xedpay

    Career development (Kim and Cha,2000; Klarsfeld et al., 2003)

    Career support: Measurement anddevelopment of abilities, training,development. Internal promotion

    Source: Own elaboration, based on previous literature.

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  • markets, competitive positions and top managersorigin.Following the usual practice in the literature

    (Yin, 1994), we restricted our search to companieslocated in nearby Catalonia for reasons of con-venience. This is one of the 17 autonomouscommunities in Spain and one with a greatindustrial tradition, classied among the mostcompetitive regions of the European Union.1

    We initially identied the business sectors inCatalonia with the highest R&D investments2;then, using accounting information,3 we selectedfor each sector the companies with the highesttotal sales revenue, R&D activity and intangibles.Using this information along with press publica-tions, a list of companies was compiled and therst contacts were made. We explained the pur-pose of the study to each contact person andasked permission to interview appropriate peoplewithin the rm. The potential interviewees weresent an interview request, accompanied by theinterview protocol detailed in the next section.Four rms [Uriach Group, Lucta, Auna Groupand Nissan Technical Centre Europe (NTCE)]agreed to participate, and the interviews were heldbetween February and July 2005. Althoughfurther details are given in the case description,we summarize the main characteristics of therms (see Table 2) in order to provide informa-

    tion on the consistency between the criterionselection and the cases analyzed.Uriach Group4 is a pharmaceutical laboratory

    that consists of six corporations held by a familycorporation and managed by one of its members.In 2003, the groups revenues were 145.6 millioneuros and it employed 717 people. Ninety percentof the sales are concentrated in the Spanishmarket, being the 31st pharmaceutical laboratoryin terms of sales, although Uriach Group exportsits products to more than 50 countries. In thesame year, this group dedicated 11% of its reven-ues to R&D expenses, exemplifying its strategiccommitment to research. The person identied bythe rm as responsible for HRM practices in R&Dactivities was the R&D Centre Manager, in chargeof the basic research conducted by the rm.Lucta is a family rm managed by a profes-

    sional executive that produces fragrances, avor-ings for human food and additives for animalfeed; it is, in fact, a world leader in animal feedproduction. It has corporations in charge ofproduction and sales activities in the UnitedStates, Colombia, Mexico and China. In 2003,Luctas revenues were 83.85 million euros, and itemployed 474 people. The head of the technicaldivision, responsible for the basic research con-ducted by the rm, was the person who wasnally interviewed.

    Table 2. Main features of the rms analysed

    Characteristics ofthe Firm

    Uriach Lucta AUNA Nissan

    Sector Pharmaceuticals Flavorings,fragrances andanimal foodadditives (chemical)

    Telecommunicationsoperator

    Car manufacturing

    Employees 717 474 2,113 180,000 (5,785 in Spain)Sales 145.6 million

    euros83.85 million euros 4,290 million euros 44,385.82 million euros

    (2,459.38 million eurosin Spain)

    Internationalizationstrategy

    Exportations Production andexports

    National market Subsidiary of amultinational rm

    Competitive position Low share in thelocal competitivemarket.

    World leader in amarket segment

    Third brand in thelocal oligopolisticmarket

    Strong position in aconcentrated market.

    Top managers origin Family ownershipand management

    An independentprofessional in afamily business

    A professional relatedwith nancialinstitutions

    Multinational executives

    Department analyzed R&D Center:From basicresearch toplacement in themarket

    Technical division:Basic and analyticalresearch

    Innovation:Development of newservices

    Technical center:New car development

    Departmentemployees

    130 13 141 202

    Source: Own elaboration. Numerical data correspond to the year 2003. HRM, human resource management.

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  • In 2004, The Auna Group5 was the third largestcommunications operator in Spain after Telefo-nica and Vodafone. At that time, its total numberof mobile communications customers (particu-larly those of its Amena brand) reached 9.3million and the two corporations that comprisethe group had consolidated revenues of 4,290million euros. Telefonica, Vodafone and Aunaconcentrate 90% of the mobile communicationsmarket sales in Spain. Auna was owned bynancial institutions and managed by a profes-sional expertise in telecommunications. In thiscase, the rm referred us to the director of thedepartment for developing new services.NTCE is responsible for developing the new

    vehicles produced in Europe by the Nissan MotorCorporation, one of the largest automobile man-ufacturers in the world, with around 100 corpora-tions. In this case, two people were identied asbeing in charge of the HRM practices of R&Dpersonnel and a joint interview was conductedwith the Human Resources Director of NissanMotor Espana, S.A., and the head of the NTCEsBarcelona centre. As will be seen, this fact doesnot introduce relevant differences with the othercases, where only the head of R&D/innovationactivities was interviewed.In accordance with the research purpose, the

    rms we analyzed are large (have more than 474employees) and they comprise more than onecorporation. The rms are characterized by theimportance of their R&D departments in thebusiness process and are established in fourdifferent sectors of economic activity: pharma-ceuticals, chemicals, telecommunications andautomobile. The internationalization strategiesof these four rms are also different. The AunaGroup is focused only on the Spanish market.Although concentrating primarily on the Spanishmarket, the Uriach Group exports part of itsproduction, whereas Lucta (a small multinationalrm) has established sales and production activ-ities in other countries. Finally, Nissan (a largemultinational rm) focuses on international mar-kets. The competitive pressures of these rms arequite different. Nissan is a world leader rm in aconcentrated market while Lucta is a world leaderin a specic market segment. Uriach Groupcompetes in a low concentrated local marketwhile Auna Group competes in an oligopolisticlocal market. Furthermore, the top managerspower seems to come from quite different origins.Lucta and Uriach Group are family rms, but justthe Uriach Group is managed by a family mem-ber. The NTCE is managed by executives of the

    multinational while an independent professionaltakes care of the Auna Group.In all cases, the people in charge of the R&D

    activities were among those selected for interviewsas they seemed to be the best informed aboutR&D activities and were the plausible initiators ofthe adaptation of the rms HRM policies to theirdepartments. Two rms the Uriach Group andLucta are highly focused on basic research. TheAuna Group develops new products and services,and NTCE is dedicated to technical development.Therefore, if our case selection process introducesa bias, it seems to be one that favors a greatervariety of HRM practices among rms.

    3.2. The case study protocol

    Based on the literature review and our researchgoals, preliminary interview guidelines (open-ended questions) were prepared for analyzingthe HRM practices in R&D departments andtheir conformity with the rms general practices.Because of the necessity of guaranteeing constructvalidity, we asked only for a description of theHRM practices (delegation and managerial sup-port, networks and interdisciplinary teams, re-cruitment policies, job rotation, compensationand career development) in R&D departmentsand their conformity with the rms generalpractices. At the end of the interview, we askedabout any changes that the HRM policy of theR&D departments were currently introducing orwould be introducing in the very near future. Thepreliminary interview guidelines were checked bythe Director of the Centre dEconomia Indus-trial, who is an associate professor at UniversitatAuto`noma de Barcelona and a specialist in R&Dmanagement. In addition, we conducted a pilotcase study with the general manager of a phar-maceutical company, Fardi.6 Their experienceand comments were helpful in reducing the num-ber of subjective interpretations and valuationsand in determining the scope and number ofquestions and the nal semi-structured interview.We promoted reliability (1) by using a case

    study protocol in which all rms and informantswere subjected to the same sequence of proceduresand interview questions and (2) by organizing thecase database in a similar way for each rm wevisited. Following suggestions for qualitative re-search (e.g. Waldman et al., 1998), we gave eachcandidate a brief description of the project and aninterview protocol before to their agreeing to beinterviewed. The interview protocol described the

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  • duration of the interview and the fact that it wouldbe recorded, and included the open-ended ques-tions that helped congure the semi-structuredinterview (see Appendix A). In addition, partici-pants were guaranteed that any data they consid-ered condential would remain so.Once the potential interviewees had agreed to

    participate, we collected external informationfrom company websites and economic yearbooks7

    in order to prepare ourselves for the interview.The interviews lasted approximately 90min andwere conducted face to face, as this is consideredto be the most appropriate approach for descrip-tive studies (Sekaran, 1992). The interviews wereopen-ended and conversational. Both researchersparticipated: one conducting the interviews andthe other primarily taking notes. This procedurefollows the recommendations of Piore (2006),who discourages the delegation of these tasks toresearch assistants, and the advice of Sekaran(1992), who encourages research teams, stressingthe increased probability of catching each re-sponse and clarifying any doubts that the inter-viewee may have. In some cases, the intervieweeprovided us with internal documentary informa-tion, such as annual reports, executive and man-agerial reports and catalogues, which extendedand supported the information we required.Each interview was recorded on tape and

    transcribed. After triangulating these two basesof information with documentary sources, eachresearcher proceeded to summarize the maincharacteristics of the rm and information aboutits HRM practices. The combination of sources(triangulation of data collection methods) en-sured greater validity and reliability of the avail-able information (Yin, 1994). Comparing thesesummaries, a case report was written for each ofthe rms.In research that examines personal valuations

    or causal relationships, construct validity is re-inforced through the use of multiple sources ofevidence. As this is not the case with our study,which focused on descriptive information, wefocussed our efforts on ensuring the reliabilityof the information collected. Each interlocutorwas sent a copy of their companys case report,enabling them to make comments and sugges-tions. After these suggestions were noted, all thenal reports were included in a research reportwith the main conclusions of the study. Thisresearch report was checked by the director ofthe Centro dEconomia Industrial, who was alsopresent8 during some of the interviews, before itwas presented and discussed in a subsequent

    meeting with all the rms interlocutors. Thus,the participants in the study had the opportunityto examine our interpretation of the informationthey had provided and to assess our inductiveprocess.

    4. Data description: the cases

    Although space does not allow a full descriptionof each nal case report, a summary is developedbased on the information collected for each caseand related to the research questions (McClintocket al., 1979; Burgeois and Eisenhardt, 1988). First,we provide a brief description of the activities andthe organization of each rm, based primarily onthe documentary sources available. HRM prac-tices in the R&D departments and their confor-mity with the rms general polices are thendescribed based on the interviews and internaldocuments provided.

    4.1. The Uriach Group

    4.1.1. Description of the rmFollowing a family tradition of more than 100years of drug production, the rm was establishedin 1946 by Juan Uriach, who was the rmschairman at the time of the interview. He has aPhD in pharmaceuticals and complemented hiseducation with management studies at an inter-nationally recognized business school. Nowadays,the group comprises six corporations specializingin the production of different kinds of drugs withshare capital belonging to the family-held UriachCorporation, and organized into traditional de-partments: production, logistics, human re-sources, nance, marketing and R&D. JuanUriachs four sons are members of the board ofUriach Corporation and one of them, EnriqueUriach, is fully involved in top management taskswith the group. Although Group Uriach exportspart of its production, its principal market is theSpanish one (90% of group sales), which isdominated by Pzer, with a 10% market share.The top ve pharmaceutical laboratories domi-nate 30% of the Spanish market, and the UriachGroup is ranked 31st in sales among laboratoriesin Spain.The R&D activities of Uriach Group are con-

    ducted primarily in a center located next to thecompanys headquarters in Palau de Plegamans(Barcelona); it has a staff of 130 and a budget of15 million euros. All phases of drug development,

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  • from basic research to market placement, areperformed in this centre. Increasingly, this inter-nal research activity is carried out using a strategyof technological cooperation with pharmaceuticalpartners to develop new products. The remainderof this section presents a summary of the inter-view conducted with the R&D center manager.

    4.1.2. HRM practicesDelegation and managerial support. The entireorganization works with a system of annualtargets for departments and individuals. Thetargets are set in accordance with the rmsstrategy, and each department develops its ownprojects. The departments propose their ownprojects and top management makes the nalselection on which projects will be developed, inaccordance with the rms strategy. Each projectusually has one sponsor with political inuencewithin the organization. Major differences ob-viously remain among the types of projects devel-oped by each department; the average duration ofan R&D project is about 2 years, for example,although larger pharmaceutical projects can lastbetween 12 and 15 years. Projects are monitoredannually, regardless of the total duration, asbudgets are prepared every year. As with manycompanies, systems for checking compliance withworking hours are instituted for monitoringwork. Differences among the projects also affectthe way work is organized.

    Networks and multidisciplinary teamwork. R&Dwork in the Uriach Group is organized intomultidisciplinary project teams. Two people areresponsible for each project: one is in charge ofmanagement; the other is in charge of the scien-tic aspects. These two leaders form teams ofpeople from various knowledge disciplines (chem-istry, pharmacy and biology, for instance). Suchteams are given a budget and the necessaryresources to carry out the day-to-day manage-ment of the project, and can suggest that newemployees be added to the team if necessary.Although teamwork does exist in other depart-ments, it does not constitute the usual way ofworking in the rest of the rm. Thus, teamwork isspecically applied in the R&D department.

    Recruitment policy. With respect to staff selec-tion of, for example, a toxicology expert, thefunctional department makes the actual requestbased on the job description. Human resourcepersonnel are responsible for conducting thesearch, and they participate jointly with the

    department requesting the worker in the selectionprocess. The main differences between the R&Ddepartment and other departments of the rm inthis regard are the requirements for candidatesand the way the search is conducted. Because ofthe higher technical and scientic requirements,they generally come from established universityresearch groups.

    Compensation. The same salary system appliesto the entire rm and is managed by the humanresource department. Variable pay has been es-tablished only at an executive and departmentalmanager level. Its total does not exceed one-sixthof the total compensations. The measures forestablishing variable pay are based on both com-pany and departmental targets. Objective andsubjective criteria are accorded equal importancein this measurement, although different assess-ment scales are used, depending on the depart-ment.Career development is also a joint responsibility

    of the workers department and the human re-source department. Throughout the rm, profes-sional careers are strongly linked to a hierarchicalposition within the company and there is limitedjob rotation. The rm has no appraisal system ofworkers abilities and capabilities. It appears to besimilar to the description of an internal jobmarket system in which internal promotion pre-vails. Specically, it has been noted that if scien-tists want to progress, their only option is toassume managerial responsibilities.Although the interviewee mentioned some as-

    pects of the general HRM policy of the rm thatcould be improved, at the time of the interview nochanges were scheduled at the rm or at the R&Dcenter level.

    4.2. Lucta

    4.2.1. Description of the rmLucta is a family business established in 1942. Thecapital is currently dispersed among the variousfamily members, and a professional manager hasrun the rm since 1994. Luctas activity is focusedon three main lines of business: (1) avorings forhuman food 26.5% of sales; (2) fragrances 34.4%; and (3) additives for animal feed 39.1%of sales. Lucta is the leading company for thesethree activities in Spain, where 63% of its sales areconcentrated. Lucta exports to more than 52countries and owns companies in charge of pro-duction activities in the four countries where a

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  • total of 32% of its sales are concentrated: Mexico(12%), Colombia (10%), China (8%) and theUnited States (2%). In fact, Lucta is the worldsleading rm in sales of animal feed additives.Lucta is structured with geographical general

    managers and divisions for production and sup-port activities. There are three production divi-sions, one for each of its business lines: avorings,fragrances and animal feed additives. Each pro-duction division is structured into departments:typically production, quality control and sales.Support activities are provided by technical, mar-keting and administration divisions, the latterwith its own human resource department. Luctaheadquarters is located in Montornes del Valles(Barcelona), where the technical division developsbasic research on its three main lines of business.The interview was conducted with the head of thetechnical division. The rest of the section presentsan excerpt from the interview.

    4.2.2. HRM practicesDelegation and managerial support. An annualsystem of objectives for each division and depart-ment is established in accordance with the rmsstrategy. Generally, top management is highlyinvolved in the divisions tasks through severalcommittees. An executive committee is in chargeof assessing and monitoring innovation activity inR&D projects, for example. The committee con-sists of the group general manager, the generalmanager for Europe, the head of the researchgroup and specialists from each area. The com-mittee decides which projects are to be implemen-ted and the budget to be assigned to each project.This committee meets periodically (usually twicea year), to assess new project proposals, toanalyze the progress of ongoing projects and todecide which projects will continue. Nevertheless,the management of each project is ultimately theresponsibility of a team of technical division staffmembers.

    Networks and multidisciplinary teamwork. Oneof the key elements of Luctas business is bothbasic and analytical research. The innovationprocess is led by avoring specialists and perfu-mers whose olfactory and taste skills are highlyvalued by companies in this sector. In attaining aspecic scent, these experts are capable of direct-ing the combination of aromatic components molecules developed by the laboratory scientists.Because the research is centralized in Spain, andinvolves a relatively small team of 13 people, thereis a greater need for external collaboration in this

    area than in other divisions of the rm; theseassociations are often sought with universities andresearch centers.

    Recruitment policy. Most of the people whowork in the R&D department are chemists. How-ever, some biologists and veterinarians specializ-ing in animal nutrition are also present. In anycase, the recruitment policy has been adapted tothe R&D department specicities due to the highlevel of qualication and specialization (i.e. olfac-tory and taste skills) required in the candidates.This is especially evident in the way they look for(personal networks) and attract such candidates(specialized careers).

    Compensation. The human resource departmentmanages the salary system for the R&D depart-ment. It is generally applied to all the rmsworkers. However, the range of jobs is smalldue to the size of the technical division in com-parison with other divisions. Although variablepay was initially established for the executivelevel, this system was subsequently discarded,and all salaries are currently xed.

    Career development. Professional careers arestrongly linked to hierarchical positions withinthe company, job rotation is limited and there isno established appraisal system for workers skillsand capabilities in the rm. Regardless of thedepartment, therefore, professional careers atLucta appear to bear a close resemblance to aninternal job market system, where internal pro-motion prevails. It is also notable that, in thisarea, researchers make a specic, signicant in-vestment in self-training in order to apply theirbasic knowledge of chemistry to the needs of thesector.At the time of the interview, neither the rm

    nor the technical division were involved in im-portant changes in the HRM policies.

    4.3. The Auna Group

    4.3.1. Description of the rmAt the time of the interview9, the Auna Groupwas a communications rm with three lines ofbusiness concentrated in two companies: landlinephones and a large customer base (Auna) andmobile communications (Amena). Three divisionswere in charge of the production and sales activ-ities of these services and the development of newones. The purchasing, systems, human resource

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  • and administration departments offered supportto the three divisions. This group originated in1996, when several professionals from SpanishState TV (Radio Television Espanola) obtaineda phone operators licence with nancial supportfrom a conglomerate of investors led by theBanco Santander Central Hispano. At the timeof the research, in fact, the top manager wasa telecommunications engineer with businessschool studies and previous experience atSiemens and Hewlet Packard, and the chairmanand the vice-chairman of the company weremembers of the companys conglomerate ofnancial investors.Amena was Auna Groups primary line of

    business, serving more than 90% of the groupscustomers. Amenas growth strategy was orga-nized in order to develop its own network ofcollaborations around the technology that itmanaged and the terminals on which its serviceswere offered. Consequently, Amena obtained an18% share of the mobile communications marketin Spain, making it the third-ranking brand inthat country after Telefonica (54.8%) and Voda-fone (27.2%).In December 2003, 141 employees from a total

    staff of 2113 were directly involved in R&Dactivities. The investment in R&D between 1999and 2003 was over 60 million euros. Activities fordeveloping new services were conducted on thepremises next to the companys headquarters inAlcobendas (Madrid), where our interview washeld. The interview was conducted with the di-rector of the department for developing newAmena services. The remainder of this sectionpresents a summary of the interview.

    4.3.2. HRM practicesDelegation and managerial support. At the grouplevel, the strategic goals of the rm were detailedin annual targets for operational teams and peo-ple. Top general managers were involved in set-ting and monitoring these targets. Managementsrole as a driving force in project developmentthroughout the departments is also noteworthy.In addition to allocating resources, managementplayed a critical role in nding technologicalpartners whether universities, other companieswith complementary technologies or content part-ners who could complement the development ofAmenas products. Furthermore, although de-partments suggest which projects could be under-taken, the nal decision is made at the topmanagement level.

    Networks and multidisciplinary teamwork. Net-works and teamwork were particularly needed inAmenas innovation activities. The innovationstrategy was based primarily on informationabout consumer needs. Accordingly, the companydeveloped technological monitoring systems invarious countries and information systems toreveal consumer preferences in stores. Similarly,Amena developed collaboration agreements withrms from different industries, as well as withuniversity research teams.

    Recruitment policy. The department for devel-oping new services consisted of younger and morehighly qualied people than were typical for therm. The age of the workers in charge of innova-tion tasks averaged between 30 and 31 years.Their university education was usually in tele-communications engineering, information tech-nology or physics. In general, these were peoplewith excellent academic records, many of whomgraduated at the top of their class. One of themost notable factors in recruiting such people wasAmenas business project itself, which was per-ceived to be an exciting opportunity for training,professional development and participation in aunique project a perception expressed through-out the interview as one of the central factors inthe departments HRM policy.

    Compensation. The R&D department initiallyestablished salaries jointly with the human re-source department, on the objective basis of theemployees education and job position. Periodi-cally, all group employees were assessed accord-ing to their attainment of targets, their attitudeand their aptitudes. This appraisal served to xincentive payments at around 2030% of theemployees salary and to develop abilities, fos-tered through courses and task rotation.

    Career development. These appraisals were alsoused for promoting employees and establishingtheir training needs. Although the other rmsdiscussed up to this point used a relatively tradi-tional method of compensation, member organi-zations of the Auna Group used a system closer topay according to ability. At the time of our study,Auna was still a young company, which makes itdifcult to analyze promotion policies. However,it seems that there were no dual careers, and thatinternal promotion was encouraged. Both com-pensation and promotion policies were universalthroughout the rm.

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  • Job rotation. This was the only case in which thejob rotation was specically mentioned as one ofthe basic HRM practices adapted to the innova-tion department, instituted in order to preventpeople from becoming too settled. Approximatelyevery 2 years, the employees in the new servicesdevelopment department were urged to changetheir activity so that they could progress profes-sionally. Another tool for achieving this objectivewas staff training, including the development oftailor-made courses.Given the age of the rm, their main concern

    was to continue developing the initial policiesestablished both at the rm level and thoseadapted to the new services development depart-ment.

    4.4. NTCE

    4.4.1. Description of the rmThe Nissan Motor Corporation, with headquar-ters in Tokyo, is one of the largest car manufac-turers in the world. The activities of the nearly 100companies in the group are coordinated at head-quarters through a matrix structure based onregional areas (Japan, North America, Europeand other global markets) and functional areas(marketing, product planning, R&D and technol-ogy, production, purchasing, accounting and -nance, and human resources).The European headquarter is located in

    France. It coordinates design, R&D, production,logistics, sales and marketing operations for theentire continent. In Spain, Nissan controls thetotal capital of two companies. In Nissan MotorEspana, S.A., which is dedicated to marketing theproducts, the top manager is a French executivefrom Renault. In Nissan Motor Iberica, S.A.,which has several production plants in variouslocations on Spain and Portugal, the top manageris a Japanese executive from Nissan.The companys R&D activities are under the

    management of the Nissan Research Centre,which is focused on both basic and appliedresearch, and the Nissan Technical Centre, whichassumes the tasks of planning, designing anddeveloping new products. On a European scale,the NTCE is responsible for developing the ve-hicles that are manufactured in Europe. Speci-cally, NTCE conducts its activities in the UnitedKingdom, Belgium and Spain (Barcelona andMadrid). The interview was conducted in Barce-lona with two managers: the head of the NTCE inBarcelona and the human resources director of

    Nissan Motor Espana, S.A. The rest of thissection presents an excerpt from the interview.

    4.4.2. HRM practicesDelegation and managerial support. NTCE usesan annual process of strategic planning and targetsetting, and the performance of all members ofthe organization is evaluated each year. Thetargets are quantitative, and are set according tothe projects and resources available. Obviously,the tasks and projects differ among departments.In the case analyzed, for example, the variousmanufacturing centers compete for the produc-tion of a model. When headquarters assigns amodel to Europe, NTCE provides the requiredresources and an action plan. Each project isassigned to a project management ofce (i.e. theBarcelona ofce), which is responsible for ensur-ing that the action plan is followed.

    Networks and multidisciplinary teamwork. Thedevelopment stage involves the various businessareas that will be involved in production (e.g.engineering or purchasing), as well as the suppli-ers of different components and materials. Thisinterdisciplinarity leads to a series of multifunc-tional teams being formed, which helps to reducedevelopment time and costs. This way of workingis not as common in other functional areas of therm.

    Recruitment policy. Although most NTCE em-ployees have an industrial engineering back-ground, qualications are not usually that highin other departments. The recruitment of engi-neers is facilitated in this case by the attractionthat the automobile sector holds for young people,given their career opportunities and the reputationof the Nissan brand. Willingness to travel and acommand of languages are factors that are posi-tively valued in hiring these employees.

    Compensation. Nissan has a worldwide policydetailed in internal documents that includes posi-tions and salaries, targets, incentives and training.This policy is the same for all the functional areas,and must be followed and implemented by theHuman Resources departments in every center,adapted to the legal environment of each country.Remuneration comprises a base salary, linked tothe job, and variable remuneration based on thedegree to which each worker meets the quanti-able targets that are established each year. Thissystem can lead to substantial remuneration forsome employees.

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  • Career development. Employees are appraisedperiodically on their knowledge and abilities.These appraisals are used to compare the require-ments of vacant positions with staff availability atthat time. Specic training plans are then devel-oped. Training represents about 34% of anemployees working time, and it is usually carriedout through both internal and external courses.Thus, the system is closer to pay-according-to-abilities than to a traditional job system.All this information is used to assign people to

    the different tasks to dene the companysinternal promotion policies. Such policies arekey, given the low staff turnover. Thus, theprofessional careers of these employees are linkedto the company for many years. Job rotation asidefrom the promotion system is unusual in the rm.Although the people interviewed suggested that

    the introduction of a dual career (scientic andmanagerial) would be a good idea, there was noconcrete project to introduce it nor were there anyimportant changes scheduled in the rest of theHRM policies at the time of the interview.

    5. Data analysis

    Data analysis was conducted using the patternmatching procedure, in order to increase itsinternal validity (Yin, 1994). We arrayed thedata by following techniques for cross-case pat-tern sequencing (Eisenhardt, 1989b) and tabulardisplays (Miles and Huberman, 1984). Followingthe advice of Eisenhardt and Graebner (2007), weidentied patterns of HRM practices across theR&D departments of the four rms. In particular,for each of the HRM practices analyzed, we wereinterested in identifying the degree of adaptationto R&D department specicities and how com-mon it is across the rms studied (i.e. its fre-quency). As with deductive hypothesis testing, weare looking for formal observations to t a con-sistent pattern, although they do not always con-form perfectly (Miles and Huberman, 1984;Eisenhardt, 1989b).Regarding the degree of delegation and man-

    agerial support, a main concern seems to be theconsistency of the departments goals with therms strategy. The four rms analyzed follow aplanning system in which their strategy is brokendown into annual targets for the departments andworkers in the various rms. In the four casesanalyzed, R&D/innovation activities constitute abasic element of their strategy. Without anyparticular adaptation to the R&D department,

    general managers are closely involved, contribut-ing time and nancial resources to the process ofselecting and following the projects developed.With the exception of Nissan, where the NTCEhas a clear project to develop, it is the R&Ddepartment in these rms that proposes the set ofprojects to be developed, with general manage-ment establishing the corresponding controls.We observed a greater tendency to create

    collaborative networks in R&D departmentsthan in other departments of the rms, whetherthose networks were internal (through the crea-tion of multidisciplinary teams) or external(working with clients, suppliers or universities).Such collaborative efforts not only enable knowl-edge and ideas to be exchanged, but they also helpdirect the innovation process towards marketneeds and establish relationships with the ownersof the external resources required to carry out theprojects successfully.The rms analyzed for this study have human

    resource departments that develop, jointly withthe other departments, the HRM practices onrecruitment, compensation and career develop-ment (usually training and promotion) policiesthat have been established at the rm level. Thereare some subtleties in the recruitment policy,however. Although the procedure might be simi-lar to other departments, it was noted that in allfour companies R&D employees were morehighly trained and had higher academic qualica-tions. This disparity has implications for recruit-ment strategies where those workers can befound (i.e. contact with universities) and howthey can be attracted (interesting projects). Inthis sense, we observed, in all the rms analyzed,that recruitment practices have been specicallyadapted to idiosyncrasy of the R&D department.The extrinsic motivation factors analyzed in

    this study were pay and promotion policies.Although the compensation mechanisms are notparticularly adapted to the R&D department,there are relevant cross-case differences. Somerms use a xed-pay system, for instance, whereasothers have introduced a variable pay systemwhich, depending on the cases, is applied to allthe workers of the rm or merely to those withmanagerial tasks.With regard to promotion policies, although

    internal promotion seemed to be the most com-mon system in the companies studied, we ob-served specicities related to the rms supportfor career development. Some companies thosethat pay according to abilities (Auna and Nissan) tend to invest heavily in formal training and

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  • generate more information about workers cap-abilities and training needs.Only in Auna has job or task rotation been

    highlighted as an explicit policy in that case, inthe innovation department. It must also be notedthat none of the rms was involved in a process ofchanging the current HRM policies.In summary, we nd that the HRM practices

    that are similar across all the rms investigated,and less adapted to the R&D department speci-cities, appear to be the degree of delegation andmanagerial support. Among HRM practices thattend to be specic to each company, but lessadjusted to the idiosyncrasies of R&D depart-ments, are those related to remuneration or thepay system and career development, usually interms of training and promotion. With respect tojob or task rotation, the evidence is less conclu-sive, although we detect some differences amongrms and some adaptation to the R&D/innova-tion department. Finally, as distinctive HRMpractices of R&D departments in all the casesanalyzed, we found a tendency to create multi-disciplinary teams that maintain both internaland external networks, and an employee recruit-ment policy aimed at attracting highly trainedemployees with high academic qualications. Thisanalysis is summarized in Table 3.The evidence presented here is obviously lim-

    ited to the four cases analyzed, which include alarger number of companies. Because the caseselection process has been designed to encouragedifferences rather than homogeneity among therms, we did not expect it to generate the lowdegree of adaptation found in HRM practices inthe R&D department of each rm. Furthermore,the data also emphasize differences in the originof the top managers power and the competitiveposition of each rm. The Uriach Group is afamily rm with no separation between ownershipand control, and with a low market share in itscompetition with a large number of pharmaceu-tical laboratories. The Auna Group, on the otherhand, is managed by a technical professionalsupervised by nancial investors, and has animportant market position in an oligopolisticmarket. Thus, it is unlikely that the high level ofhomogeneity among the practices of these fourrms can be explained as a result of similarsources of power (Ocasio, 1999) or a rmsstrategies (Lepak et al., 2007).Similarities among the rms evidently remain.

    For example, all the top managers have strongeducational backgrounds in science or engineer-ing. Because replication logic (Eisenhardt, 1989a)

    is central to building theory from case studies,additional empirical evidence may support theevidence presented here and contribute to thedevelopment of a strong descriptive theory.Accordingly, in the next section we discussthe implications of the results for the formulationof a prescriptive theory and its managerialimplications.

    6. Theoretical and managerialimplications

    One pattern common to the rms analyzed is thatrecruitment policies and networks and multidisci-plinary teams are the only HRM practicesadapted to the R&D department idiosyncrasy ina similar way. These results are consistent withprevious literature. Coombs and Rosse (1992)and Saura and Gomez-Meja (1997) have empha-sized the need to contract people with greatertechnical and scientic knowledge in these tasks.Other authors (Sawhney and Prandelli, 2000; Senand Engelhoff, 2000; Sundgren et al., 2005) em-phasize the creation of multidisciplinary teamsthat maintain networks as critical factors for thesuccess of R&D activities. The ndings in thispaper support the idea that, due to their nature,R&D activities require more qualied workersand stimulate the creation of networks and multi-disciplinary teams.Furthermore, the data show that the degree of

    delegation and the managerial support has littleadaptation to the peculiarities of R&D depart-ments in the rms analyzed. These results appar-ently contradict previous evidence (Robinson andStern, 1997; Kim et al., 1999; Christensen, 2000).But our results should not be taken to suggestthat delegation or managerial support are notimportant for R&D activities; nor do they neces-sarily imply that greater support is required inR&D departments than in other areas. We merelypresent evidence that, when an R&D departmenthas been established, the delegation and themanagerial support it receives are similar to thatreceived by other departments of the rm.In addition, one would expect from previous

    empirical studies that R&D departments wouldhave high levels of job rotation (Nonaka, 1994;Gomez-Meja et al., 2001), variable pay compen-sation (Saura and Gomez-Meja, 1997; Manolo-poulos, 2006) and internal promotion (Kim andCha, 2000). Our data show considerable variationamong rms in the adoption of such policies and low adaptation of compensation and career

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  • Table3.Cross-patternanalysis

    HRM

    Practices

    Uriach

    Lucta

    AUNA

    Nissan

    Adaptationpatterns

    Differences

    amongrm

    sDegreeofadapta-

    tion

    Delegationand

    managerial

    support

    Alldepartmentspropose

    projectsandtop

    managem

    entdecides.

    Relevance

    of

    sponsorship

    inallthe

    projects

    Highinvolvem

    entof

    topmanagem

    entin

    divisionaltasksand

    projectsthrough

    differentcommittees

    Topmanagem

    entisa

    drivingforcein

    departmentalproject

    selection,development

    andsupervision

    Projects(automobile

    models)are

    selected

    byheadquarters.Key

    roleoftheproject

    managem

    entofce

    Similaramong

    rm

    sLowadaptationto

    R&D

    department

    Networksand

    multidisciplinary

    teams

    R&D

    projectsorganized

    inmultidisciplinary

    teams.Technological

    cooperationforproduct

    development.Highly

    specicto

    R&D

    department

    Externalcooperation

    because

    R&D

    departmentissm

    all

    andhighlyspecialized.

    Specicto

    R&D

    department

    Highuse

    ofexternal

    collaboration.Specicto

    innovationdepartment

    Multifunctional

    teams.Suppliers

    collaboration

    Similaramong

    rm

    sHighadaptation

    toR&D

    department

    Recruitment

    policy

    Proposedbyeach

    team.

    Specicrequirem

    entsby

    R&D

    department

    Differsfrom

    therestof

    therm

    because

    of

    abilitiesand

    educational

    requirem

    entsofthe

    candidates

    Youngpeoplewith

    excellentacadem

    icrecords.Specicto

    innovationdepartment

    Specicneeds:people

    withindustrial

    engineering

    background

    Similaramong

    rm

    sHighadaptation

    toR&D

    department

    Jobrotation

    Extrem

    elylimited

    Extrem

    elylimited

    Explicitlypromoted.

    Contingentto

    innovationdepartment

    Verylimited

    Some

    differences

    amongrm

    s

    Someadaptation

    toR&D

    department

    Compensation

    Fixed

    salaries

    for

    workersandvariable

    compensationfor

    managers.Firms

    generalpolicy

    Fixed

    salaries.Firms

    generalpolicy

    Variablecompensation.

    Firmsgeneralpolicy

    Variable

    remuneration.Firms

    generalpolicy

    Differences

    amongrm

    sLowadaptationto

    R&D

    department

    Career

    development

    Noappraisalofabilities/

    capabilities.Firms

    generalpolicy

    Noappraisalof

    abilities/capabilities.

    Self-training.Firms

    generalpolicy

    Appraisalofabilities.

    Higheffortontraining.

    Firmsgeneralpolicy

    Appraisalofabilities.

    Highefforton

    training.Firms

    generalpolicy

    Differences

    amongrm

    sLowadaptationto

    R&D

    department

    Source:Ownelaborationbasedonthedata

    description.HRM,humanresourcemanagem

    ent.

    R&D managers adaptation of rms HRM practices

    r 2009 The Authors

    Journal compilation r 2009 Blackwell Publishing Ltd

    R&D Management 39, 3, 2009 285 15

  • development to R&D specicities. Although thegreater use of job rotation, variable pay compen-sation or internal promotion in R&D activitiesmight be efcient, procedural justice (Greenberg,1996; Folger and Cropanzano, 1998; Wiesenfeldet al., 2007) and social comparison (Wood, 1989;Taylor et al., 1990; Ployhart et al., 2006) couldmake their implementation difcult.Although the specialized literature emphasizes

    the adaptation of HRM practices (delegation andmanagerial support, networks and multidisciplin-ary teams, recruitment policies, job rotation,remuneration and career development) to R&Ddepartments, the evidence provided does not seemto be so conclusive. Procedural and distributivejustice arguments, together with assumptionsabout the people who implement the procedures(in our case HRM practices) and the group ofworkers affected by social comparison, can helpto bring theory and evidence into line.The procedures related to delegation and man-

    agerial support are established by top manage-ment, and a social comparison is then establishedamong departments. In this sense, strong pressurefor egalitarian procedures is expected to be foundamong departments in all the rms. Furthermore,the creation of a department is, in itself, a delega-tion process that seems similar among rms, atleast in the degree of delegation and managerialsupport in the rms analyzed in this paper.The organization of work and personnel re-

    quirements is usually established by the R&Ddepartments, whereas compensation and careerdevelopment are established by the human re-source departments. In the rst case, the compar-ison group comprises the people in the R&Ddepartments; in the second case, it consists of allthe workers in the rm or in similar hierarchicalpositions. This might explain why the practicesrelated to the organization of work (networks andmultidisciplinary teams, recruitment policies andjob rotation) are more adapted to the particula-rities of R&D departments than practices relatedto remuneration and career development are.Furthermore, the differences in the workers tasksamong the rms analyzed seem to be greater thando the differences among the tasks performed byworkers in their R&D departments. Thus, whenthe comparison is established across rms, greaterheterogeneity among the policies established forthe whole rm (compensation and career devel-opment) should be expected than for those xedat the R&D department level (networks andmultidisciplinary teams, recruitment policies andjob rotation), as our data suggest.

    Further research is needed to conrm suchrelationships how workers react to differencesin HRM practices, or what the comparisongroups are for each of the procedures, for exam-ple. The conrmation of such relationships wouldhave signicant managerial implications. Themain implication is that the organizational struc-ture determines the comparison group used forevaluating the procedural and distributive justiceof a rms policies. Delegating certain decisions tothe direct manager of a group of workers canfavor the implementation of specic policies forthose workers. Consequently, the organizationalstructure and delegation of decisions will be animportant determinant of a rms capacity toadapt such policies to specic groups. Appliedto the context analyzed in the paper, the existenceof a centralized human resource departmentcould be a barrier for the adaptation of specicdepartmental policies. If specic remuneration orcareer development policies are needed for R&Dworkers, delegating those decisions to the R&Ddepartment heads would aid in their adoption.The debate, then, would be the suitability of thistype of delegation.

    Acknowledgements

    We thank the editor and two anonymous refereesfor their helpful comments. This research hasreceived nancial support from the CentredEconomia Industrial (UAB) and the SpanishEducation and Science Ministry Projects:SEJ2007-67895-C04-02/ECON and SEJ2007-67582-C02-02/ECON. The authors are extremelygrateful for the generous attention of the rmsanalyzed, particularly the people interviewed:Alberto Calero, Alfonso Diez, Xavier Font, Al-berto Giralt, Raul Insa and Jose Sola.

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    Notes

    1. Eurostat Regional Yearbook 2007.

    2. From the information available from CIDEM (Cen

    tre for Innovation and Business Development)

    (http://www.cidem.com).

    3. Obtained from the SABI database (from Bureau Van

    Dijk Company), for which general and nancial

    information is collected from more than 200,000

    Spanish companies and 18,000 Portuguese companies.

    4. Some of the