Ready or not, here they come! Recruiting baby boomers for

your senior program

What is a baby boomer

The United States Census Bureau considers a baby

boomer to be someone born during the demographic

birth boom between 1946 and 1964.

New births continued to grow throughout the 1940’s and 1950’s, leading to a peak in the late 1950’s with4.3 million births in 1957 and 1961.

Numbers of Baby Boomers

•79 million: estimated number of boomers

•7,918: number of people turning 60 each day

•330: number of people turning 60 each hour

•50.8 percent: percentage of boomers who are female

Famous Baby Boomers

Madonna

Cher

Jay Leno

Paula Abdul

George Bush

Bill Clinton

Jerry Seinfeld

David LettermanOprah WinfreyJohnny Depp Ozzy OsborneTom HanksPrinceGeorge ClooneySpike Lee

Why 1964 as the end year?

From 1965 on, there was a plunge in the number of

births to a low of 3.14 million births in 1973, lower

than any year’s births since 1945!Alternative TheoryThe boom lasted until the birth control pill was introduced in 1964.

Who coined the termAuthor, Landon Jones coined the term "baby

boomer" in his book Great Expectations: America and the Baby Boom Generation.

Landon Jones is an author and magazine editor. He was the editor of Money magazine from 1984-1989 and People magazine from 1989-1997.

What makes Boomers so special

•Economic Impact•Cultural Impact•Historical Impact•Aging and End of Life Impact

Economic Impact

80% of personal financial assets 50% of discretionary spending power. 77% of all prescription drugs 61% of Over the counter medication 80% of all leisure travel.

Interesting Theory The economic downturn started when Baby Boomers started retiring during 2007–2009

ECONOMIC IMPACT

http://www.youtube.com/watch?v=IiSJ0nDdEdg

Cultural ImpactBaby Boomer cohort #1 (born from 1946 to 1955)

•Memorable events•Key characteristics•Key members

Cultural Impact

Baby Boomer cohort #2 or Generation Jones (born from 1956–1964) •Memorable events•Key characteristics•Key members

Historical Impact

• Experienced Wars, Civil Rights, Gay, Women’s and

Environmental Movements

• Time magazine of the Baby Boom Generation as its

1966 "Man of the Year".

• The last 3 Presidents have been Baby Boomers

Aging and End of Life Impact • Medicare projected to grow from 47 million to 80 million in 2030

• By 2030, about one in five Americans will be older than 65.

• Social Security alone will exhaust its trust funds by

2036, after which it would need $6.5 trillion over 75 years to pay all existing benefit

AGING AND END OF LIFE IMPACT

http://www.youtube.com/watch?v=EuKirUG_3xg

OLDER AMERICAN ACT

Congress passed the Older Americans Act (OAA) in 1965 in response to concern by policymakers about a lack of community social services for older persons.

First Senior Center opened in New York in 1946

Texas has approximately 500 Senior Centers

Can Boomers and Seniors Co-exist ?

Most Boomers don’t consider themselves “Seniors”

Senior centers must accommodate the interests of this new group as well in order to survive.

Changes in Programs, Events and Operation Hours.

Texas is the new Florida

• http://abcnews.go.com/WNT/video/baby-boomers-retiring-texas-14101438

MARKETING TO BABY BOOMERS

MYTHS•They aren’t tech-savvy. False• Older people aren’t cool •They don’t spend •They see their “golden years” as a time of relaxation •They are loyal to brands

MARKETING TO BABY BOOMERS

MARKETING TO BABY BOOMERS

3 Areas to Recruit Baby Boomers

• Exercise and Fitness• Travel• Social Interaction Opportunities

EXERCISE AND FITNESS

Baby boomers started the fitness craze

People 55 and older are the fastest-growing population in the nation's health clubs, up by 380% since 1987

What are some trends

Pilates, Yoga, Zumba, Aquatics, Elliptical, Recumbent bikes

EXERCISE AND FITNESS

http://www.youtube.com/watch?v=mMU63D6Dd4M

TRAVEL

Boomers consider travel a necessity, not a luxury.

Boomers have traveled more than their predecessors.

Boomers will pay for luxury, expertise and convenience.

Expand local trips and travel

SOCIAL INTERACTION OPPORTUNITIES

Volunteerism

Teaching classes

Bringing their parents

Questions