Refined Market Strategy Supplement Yavatmalyavatmal.atmamaharashtra.org/Upload Files/Yavatmal MSS.pdfDMI -Director of Marketing and Inspection ... analysis of the district keeping

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Refined Market Strategy Supplement

Yavatmal

Page 2 of 102

Abbreviation

ABPF -Agri Business Promotion Facility

AES -Agri Ecological Situation

AGMARK -Agri Marketing Information Network

APMC -Agriculture Produce Market Committee

ATMA -Agricultural Technology Management Agency

BTT -Block level technology Team

CIGs -Common Interest Groups

DMI -Director of Marketing and Inspection

FAC -Farmers Advisory Committee

FCSC -Farmers Common Service Centers

FIAC -Farmers Information and Advisory Center

FIG’s -Farmer Interest Groups

HPTI -Horticulture Processing and Training Institute

MACP -Maharashtra Agriculture Competitiveness Project

MANAGE -National Institute of Agricultural Extension Management

MSS -Marketing Strategy Supplement

NFSM -National Food Security Mission

NHM -National Horticultural Mission

PA -Producer Associations

PC -Producer Company

PCN -Project Concept Note

PG -Producer Groups

PHM -Post Harvest Management

PPP -Public Private Partnership

RKVY -RashtriyKrishiVikasYojana

Page 3 of 102

Contents

Abbreviation .......................................................................................................................................... 2

Executive Summary ............................................................................................................................. 4

Introduction ............................................................................................................................................ 5

Methodology .......................................................................................................................................... 8

District Profile ...................................................................................................................................... 10

Emerging Major Crops in the district ............................................................................................... 16

Crop wise price variation for the key crops .................................................................................... 18

Farmer assessment: Post-harvest management practices ......................................................... 23

Existing marketing scenario in the district ...................................................................................... 29

Constraints in existing marketing system ....................................................................................... 36

Constraints in Market led Production .............................................................................................. 49

Recommendations ............................................................................................................................. 51

Annexure ............................................................................................................................................. 63

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Executive Summary

The overall goal of this document is to analyze relevant information that will enable the

creation of sustainable and replicable businesses for farmers groups in the district of

Yavatmal. This report aims to contribute to the already existing ‘Market Strategy

Supplement’ document developed by Vanamati and outlines the existing marketing systems

and channels in the district along with analyzing the emerging crops of the district. This

information will be critical in helping us understand the current activities and developments in

Yavatmal and enabling us to identify potential business opportunities that farmer groups can

establish in the district. Furthermore, this document will also serve as a base document for

ATMA and other organizations to plan their activities centered on developing specific

capabilities of farmers, improving infrastructure in the district as well as providing required

services to farmers and other stakeholders.

The primary crops as identified by our analysis for the district are found to be cotton,

soybean, red gram, bengal gram and jowar. TechnoServe has primarily focused on these

five crops to further detail out the report and has identified three specific business

opportunities centred on these major crops and some high potential crops: soya paneer

production unit, low cost sanitary napkins unit and chilli powder processing unit. While some

of these proposed businesses are related to the emerging crops of the district, some such as

chilli production are not. However, these businesses have been proposed after a thorough

analysis of the district keeping in mind the district profile.

In order to encourage business enterprises for farmer groups, basic facilities and services

will need to be offered and improved. For instance, farmers will need to be encouraged and

trained on ensuring continuous and good quality raw material for the processing units.

Further, marketing infrastructure will need improvement so as to reduce post harvest losses

leading to better quality raw material for the businesses. The section on ‘Recommendations’

exhaustively discusses the factors that need to be taken into consideration for encouraging

business activity amongst farmer groups and specifically helps identify a road map for

relevant institutions.

By using a detailed analytical approach, this report has identified important information on

marketing systems and emerging crops that will help in the development of the district and

increase the economic and income opportunities for farmers. Specific topics discussed in

this report are as follows:

1. Emerging major crops of the district

2. Price variation for emerging crops of the district

3. Farmer Assessment

Page 5 of 102

4. Existing Marketing scenario

5. Constraints in the marketing system

6. Recommendations

While section 1 introduces the main crops of the districts, section 2 provides detailed

information on these crops in terms of price variations and arrivals data. Section 1 and

section 2 help us to explore and understand the current agricultural practices of farmers

centered on the five emerging crops identified and recommend package of practices that will

enable further development and income generation for farmers. This farmer assessment is

discussed extensively in Section 3. Section 4 and 5 of this report then move on to evaluate

the different marketing channels in the district and explore the constraints of this marketing

system. These sections examine regulated markets of the district and compare these

regulated markets with private markets. The main output from these sections is to

understand the key trends in the marketing scenario and recommend improvements in

infrastructure and services that will enable a more efficient marketing system in the district.

Finally, the last section highlights the main opportunities feasible in the district centered on

the emerging crops identified. This section also discusses qualitative results from the data

obtained and recommends activities and services that ATMA and other similar organization

can undertake to improve the agricultural and marketing facilities of the district along with

building the capabilities of farmers.

Introduction

The World Bank assisted Maharashtra Agriculture Competitiveness Project (MACP) is an

initiative of the Government of Maharashtra to overcome deficiencies in the present

agriculture marketing system of the State. The present marketing system is weighed down

by shortcomings. Although there is a good amount of marketable surplus in the district, the

producers do not get a reasonable price for their produce because of serious deficiencies in

the present agricultural marketing system. Some of the main shortcomings in the system

are:

i. The value chain, especially for perishables, is too long and fragmented as a

result of which the share of the producer in the consumer’s rupee is very low (it is

at times as low as 20%);

ii. There is a lack of standardization and enforcement of quality and grades;

iii. Farmers receive insufficient and ineffective information and services related to

inputs; and

Page 6 of 102

iv. There is an absence of facilities for grading, packing, cold storage and

processing;

v. There is inadequate transparency in marketing; and

vi. There is a lack of private sector investment.

This problem could be better addressed through different interventions resting on two

primary pillars: i) improving the extension support to farmers, and, ii) improving the

agricultural marketing system. Productivity improvement and production of improved quality

of agricultural produce is necessary to make agriculture viable. The thrust so far has been on

increasing agricultural productivity. As a result, the extension machinery of concerned

departments has been heavily focused on increasing production. Market led extension has

been lacking and this has resulted in a poor understanding of agricultural marketing by the

concerned departmental agencies and the producers.

Various national programs like Rashtriya Krishi Vikas Yojana (RKVY), National Horticulture

Mission (NHM), and National Food Security Mission (NFSM) have been implemented in the

district. The proposed MACP, with the assistance of the World Bank, is one out of the many

steps taken by the GoM to address various issues and constraints so as to encourage the

development of agriculture in the state. The components and subcomponents under MACP

are based on the overall strategy of the State. MACP aims to enhance the productivity of

agriculture and improve the quality of production by helping build the capacity of farmer

producers through the ATMA programs. In order to enable farmers to be competitive in the

market and fetch higher prices for their agriculture produce, alternative channels of

marketing are being proposed and developed amongst which strengthening the present

marketing structure, by way of modernization is of key importance.

The Project Development Objective (PDO) and overall objectives of MACP are outlined

below. The Project proposes to improve the productivity and quality of produce in agriculture

and allied sector by various interventions proposed under Component A. Farmers will get

better and reasonable returns for their produce if their access to markets is improved. This

can be achieved by developing infrastructure and creating alternative marketing channels as

outlined in Component B. The components and sub components of MACP and their

component-level objective are enumerated below:

Component A: Intensification and Diversification of Market led Production

i. A1: Market-led Agriculture Technology Transfer

Objective: To increase the productivity of agriculture by adopting modern technology

ii. A2: Agri Business Promotion Facility

Page 7 of 102

Objective: To create trained manpower to operate and manage infrastructure

facilities

iii. A3:Market Information Services

Objective: To improve market access for enhancing marketing opportunities for

farmers

iv. A4:Livestock Support Services

Objective: To strengthen sources of alternative incomefor farmers

Component B: Improving Farmer Access to Markets

i. B1: Promoting Alternative Markets

B1.1: Product Aggregation and Sale through Producers Association

Objective: To provide improved post harvest handling facilities at village level

B1.2: Warehouse Receipts Development

Objective: To improve the capacity of farmers on price risk mitigation

B1.3: Rural Haat Markets

Objective: To strengthen alternative marketing channel of traditional rural haats

B1.4: Introducing e-Marketing Platform

Objective: To establish e-trading as one of the alternative marketing channels

ii. B2: Modernizing Existing Markets

B2.1: Modernizing Wholesale Markets

Objective: To improve transparency in all APMCs and to provide basic and

productive infrastructure

B2.2: Upgrading Livestock Yards

Objective: To improve transparency in all livestock markets and to provide modern

infrastructure

The State Government is putting in a lot of efforts to increase production by encouraging up-

gradation in technology. However, there are critical gaps in the present system, because of

which producers are not in a position to get a reasonable value for their produce.

Project Component A seeks to focus on strengthening the ATMA programme so as to

facilitate market-led extension. This will require reorienting the extension functionaries to

focus on improved productivity, quality, market information and improved methods of

marketing based on updated market information and intelligence. This new approach to

extension work in ATMA will help strengthen the institution and operation of ATMA by

making them efficient and able to face the emerging challenges in agricultural production,

marketing and agri-business.

Page 8 of 102

The focus will be not only on ways and means for developing and strengthening

interdepartmental linkages to support not only Farmers Common Service Centers (FCSC),

but also on providing support to farmers in all the districts to achieve increased income from

their land based occupations involving crops, horticulture and livestock. The effort will be to

implement the ATMA programme as an integrated, demand-led and farmer-centered

programme for all line departments with special focus on marketing extension in all the

districts of the state. The SREPs for all the districts in Maharashtra have recently been

prepared and cover the production aspects of field crops, vegetables, fruits, spices,

medicinal plants and livestock. In this Project the Marketing Strategy Supplement (MSS) to

the SREP will be prepared for each district focusing on what needs to be done to improve

market-led production, marketing related training of line department staff and farmers and

linkages with the investments proposed for improving marketing infrastructure under

component B of the project.

The MSS report has been prepared to strengthen the SREP and further help ATMA and

other related institutions to identify the gaps and issues so as to enable them to focus their

activities in further improving the productivity and production of agriculture in the state. Some

of the key objectives of the MSS report are outlined below:

i. To identify gaps/issues in market led production.

ii. To study the existing marketing system of the district and to identify constraints in the

marketing system.

iii. To suggest strategies and activities to overcome gaps in market led production.

iv. To suggest interventions to mitigate constraints in the marketing system of the

district.

Methodology

The Market Strategy Supplement (MSS) for each district is aimed to identify gaps in market

led production and to suggest strategies to overcome these gaps. In this process, data

specific to product grade, marketing channels, infrastructure facilities as well as trade

licenses is quintessential for the genesis of these strategies. After an in-depth study of the

district MSS, some data gaps have been identified primarily related to marketing channels

and marketing bodies as well as facilities and infrastructure at APMC’s and Rural Haats.

TechnoServe has addressed these gaps by making filed visits as well as by using secondary

level data from new sources, and a comprehensive use of the already available data. The

refined Market Strategy Supplement Document (MSS) is a culmination of our secondary

research and our primary insights from the field. The team also focused on validating the

data in the existing MSS document wherever possible. While primary insights have been

Page 9 of 102

collected from Government stakeholders and farmers amongst other stakeholders, the

secondary information has been derived from data received from the MACP and MSAMB

offices in Pune and the Department of Agriculture, Government of Maharashtra. Through this

process, we have addressed the gaps that exist in the current MSS document. The three-

step approach mentioned above is detailed below:

i. Primary insights: Key components of the MSS including market development, farmer

level issues and the SWOT analysis amongst others are supported by primary

insights from the field. This includes interactions with APMCs to synthesize the

market channels for crop categories, and interactions with traders, commission

agents and warehouse operators to understand the storage periods of crops across

APMCs in the district. Based on primary interactions with key stakeholders including

MSAMB, APMC and Department of Agriculture, a snapshot of marketing bodies and

their respective roles has also been synthesized.

ii. Secondary research: Using crop arrivals data and crop areas, as collected from

MACP and Department of Agriculture, pivot tables have been created to analyse the

trend in prices as well as area and productivity of emerging crops in the district. This

has been analysed against a selected criteria used to choose district crops in Parts II

and I. The analysis has further been strengthened using insights from secondary

research on crop trends in the recent years. Official secondary resources such as

agmarknet.nic.in have been referred to, to strengthen the analysis.

iii. Validation of existing data: The information in the existing MSS has been validated in

two ways:

a. Field visits: Through field visits and detailed discussions with various stakeholders

across the value chain, data has been authenticated and validated. Some of the

key discussions have been pertaining to:

i. APMC and Rural Haat infrastructure

ii. Agro processing industries and ginning factories

iii. Producer companies

iv. Grain storage facilities

v. Private markets and trade licenses

vi. Grade wise price variation and arrivals data

vii. Marketable and marketed surplus

viii. Constraints, strategies & proposed interventions for promoting market-led

agriculture

Page 10 of 102

The above methodology has enabled us to address some of the key gaps in the MSS and

build a refined MSS report aimed at helping institutions understand the agriculture and

market scenario in Yavatmal. Data and information related to the agriculture scenario in

Yavatmal including detailed information on markets and marketing channels, APMC and

Rural Haat infrastructure along with crop specific data has been collected. While the section

on District profile has been further detailed out to include information on irrigation facilities,

other sections have been added to the report to bring more clarity and understanding to the

marketing scenario of the district. Sections that have been included in this report are:

Emerging major crops; Cropwise price variation for emerging crops; Farmer assessment

focusing on availability of the services and post harvest practices followed; and a detailed

section on Recommendations. However, data regarding dairy, livestock and other markets

has not been looked into in this refined MSS document.

District Profile

Yavatmal is located in the mid-eastern side of Maharashtra. On its north and west, Yavatmal

is flanked by Chandrapur, Amravati, Washim and Hingoli. On the east, Yavatmal borders the

districts of Chandrapur and Wardha, while on the south it borders Andhra Pradesh. Although

Yavatmal is not connected to the main railway line, Dhamangaon, 50 kms from Yavatmal, is

a major railway station and well connected to significant routes. In 2006, the Ministry of

Panchayati Raj named Yavatmal as one of the country’s 250 most backward districts ( out of

640). It is one of the twelve districts in Maharashtra currently receiving funds from the

Backward Regions Grant Fund Programme (BRGF).

Yavatmal spans 13,582 square-kilometres, making it the 6th largest district in Maharashtra in

terms of area. Yavatmal is split into 5 sub-divisions (16 blocks) and includes 1856 inhabited

villages and 1208 gram panchayats. The district has a low per capita income of INR 54,497.

Yavatmal has a population of 27, 72, 348 lakhs. Approximately 78% of the population live in

rural areas, away from the city. 42.2% of households in Yavatmal are classified as below the

poverty line. The population is evenly split between men and women (51% men, 49%

women). Further, only ~43% of the population are an active part of the labour workforce, of

which 53% are involved directly with agriculture. The per capita district income for Yavatmal

is INR 54,497, lower than the State per capita income of INR 95,339 (Economic Survey of

Maharashtra 2012-2013)

About 60.4% of the farmland is classified as Small & Marginal holdings, which is relatively

lower compared with the state average of 78.6%. Further, the average landholding in

Yavatmal is 2.21 ha which is quite high as compared with the state average of 1.44 ha.

Approximately 55% of the landholding is below 2 hectares per person.

Page 11 of 102

Soil, Rain and Irrigation

Yavatmal is classified under the Western Plateau & Hill region and is predominated by semi

arid to dry sub humid climatic conditions. As per the Agriculture Department data, 46% of

district area is having light soil, 23% is having medium soil and 31% of area is having heavy

soil. The soil is mostly black cotton and dark brown. The district enjoys rainfall of 700-1000

mm on average, however, there is a high degree of volatility in any given year (ranging from

700mm – 1,500mm in the last 3 years– between 2011 and 2013). This compares favourably

with the median rainfall across the other districts in Maharashtra (889mm). The total

cultivable land in Yavatmal is 10,05,245 ha while the net sown area is 8, 75,000 ha, which

represents 87% of the total cultivable land. Further, the net irrigated area in Yavatmal is

45,800 hectares, which represents only 5.2% of the net sown area.

Source: NABARD PLP 2012-17, District: Yavatmal

The Umarkhed taluka shows the best irrigation penetration of total irrigated area at 18.5%,

Yavatmal follows at 13 %, Pusad is at 12%, Mahagaon is at 11%, Aarni is at 6.5%, Darvha

at 6%, Ralegaon at 5%, Digras is at 4%, Kelapur is at 3.5%, Zarijamni, Kalamb, Babhulgaon,

Maregaon & Ner are at 3%, Vani taluka shows 2% while Ghatanji shows 1.5% respectively.

829200 45800

875000

0

100000

200000

300000

400000

500000

600000

700000

800000

900000

1000000

Non Irrigated Irrigated Total

Irrigation in Yavatmal (Area in hectares)

Total

Irrigated

Non Irrigated

Page 12 of 102

Source: Directorate of Economics and Statistics

In 2014, only 25% of July rainfall has been recorded in the district, thereby affecting crops of

many farmers. Yavatmal district was divided into 5 parts according to Agro-Ecological

Situations prevailing different parts of the district. These situations are based on the major

factors like rainfall, soil depth, topography and irrigation facility. The situation wise survey

helped in understanding the situation specific research and extension priorities and needs

for strategic planning of the district.

Brief description of identified Agro-ecological situations including their characteristics and

coverage is given in following Table

Table: Agro-Ecological Situations (AES) in Yavatmal District)

AES Characteristics Blocks covered Villages

I Medium to heavy soils, rainfed area Wani, Maregaon, Zari 1) Rangna 2) Devala

II Light to medium soils, command area and well irrigation

Umarkhed, Pusad, Digras, Mahagaon

1) Chincholi 2) Mandwa

III Mostly Rainfed, Medium to heavy soils, Surrounded by forest

Pandharkawada, Ghatanji, Arni

1) Ghubadi 2) Patapangra

IV Light to heavy soils, irrigation through wells, Horticulture crop pocket.

Yvatmal, Kalamb, Ralegaon

1) Antargaon 2) Zadgaon

V Mostly rainfed, light tomedium soils Ner, Darva, Babhulgaon

1) Malkhed (Khurd) 2) Khopadi (Khudi)

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

Irrigation Land by Source of Irrigation (Ha)

Surface Irrigation (Ha) Ground Water Irrigation (Ha)

Page 13 of 102

Crop Profile

According to the Agriculture Department data, 46% of district area is having light soil, 23% is

having medium soil and 31% of area is having heavy soil. The soil is mostly black cotton and

dark brown. Black cotton soil is prevalent in large part of the district. The excellent soil

properties in terms of fertility, texture and colour makes it more suitable for cotton and

soybean. The below table shows the key crops with cropped area in Yavatmal along with

statistics like yield, average price per kg, etc.

Major Crops:

Sr. No. Crop Gross Cropped Average Area (2009-2013) in Ha.

1 Cotton 451983.75

2 Soybean 242093.75

3 Tur 110859.25

4 Jowar 67465.25

5 Wheat 32472.25

6 Gram 37923.75

Source: Department of Agriculture and Department of Horticulture, Government of Maharashtra

Cotton and Soybean together account for almost 72% of the total gross cropped area. The 4

major crops – Cotton, Soybean, Red Gram and Jowar together account for almost 90% of

the total gross cropped area. Chilli is an upcoming crop in the district, particularly in the

irrigated areas, though its share in total acreage is miniscule at the moment. Chilli production

is particularly prominent in areas adjoining Adilabad district.

Fruits:

Sr. No. Crop Gross Average Cropped Area (2009-2013) in Ha.

1 Orange 820.40

2 Sweet Lime 291.25

3 Mango 73.81

4 Papaya 42.01

5 Custard Apple 45.40


Vegetables:

Sr. No Crop Gross Average Cropped Area (2009-2013) in Ha.

1 Onion 576.00

2 Brinjal 327.23

3 Tomato 231.57

4 Cauliflower 104.18

5 Cabbage 70.43


Page 14 of 102

The soil and agro climatic conditions prevailing within the district make it more suitable for

growing Cotton and Soya bean. Crops such as pulses are typically intercropped and not

cropped separately. As it is mostly a rainfed belt, Cotton and Soya bean has turned out to be

the best crop for Kharif under these conditions along with Red gram and Kharif Jowar. Red

gram is mostly grown as an intercrop with Cotton and its area of production is consistent

from past few years.

As is evident from below graph cotton acreage is showing a downslide in last three years.

Cotton crop has reached its peak in terms of acreage by 2011, based on statistical data; it

was 457357 ha in 2011 and reduced to 439715 ha in 2012 and further descended to 369891

in 2013. The dip in acreage in the year 2013 by 87466 ha of cotton has lead to a surge of

Soybean acreage by 127492 ha indicating Soybean has contributed as a diversification crop

for the farmers.

Source: Department of Agriculture (2011-13)

Inferring from the graph above for Soybean acreage, for the year 2011-13, has increased

from 288462 ha to 356420 ha, thus from an approx.13% to 40% rise in area, indicates

farmers awareness for reaping the benefits from this crop.

To summarize the top three crops of this district are Cotton, Soybean and Red gram, that

together constitute 83% of gross cropped area. Cotton grown in the blocks of Yavatmal

bordering Andhra Pradesh fetches a good remunerative price for farmers as it’s readily

sourced to the ginning mills available in Adilabad, in rest of the district, the factors attributed

for gradual decline in Cotton is owing to high price fluctuation, rising cost of pesticides. Red

gram is grown mostly as an intercrop with Cotton. The area under Soya bean has also also

shown an upward trend in the past few years due to its global market demand and provides

a good profit margin to farmers. Soya bean is mostly concentrated in blocks like Darwha,

Ner, Pusad and Umarkhed.

Page 15 of 102

The productivity of key crops is low even for the state as well as National average, hence

efforts need to focus on increasing the productivity of these three crops that may reduce the

prevailing distress among farmers of the district.

Livestock: There are 11 major livestock markets in the district where mainly trade of draft &

mulching animals takes place, details are given in Annexure 2. These are most neglected

markets in terms of infrastructure and marketing practices. Under MACP One livestock

markets viz Pusad (Tal-Pusad) for large animals and small ruminants will be developed

The following table depicts the pattern of shift in the specific crop categories:

Source: Dept of Agriculture and Dept of Horticulture, Government of Maharashtra. Note: Cotton area is not included in the Oilseeds area

1,03,684

1,74,369

4,76,163

2,19,838

2,851 -

50,000

1,00,000

1,50,000

2,00,000

2,50,000

3,00,000

3,50,000

4,00,000

4,50,000

5,00,000

Cereals Pulses Cotton Oilseeds F&V

Comparison across crop categories 3 years (2011-13) average area (Ha)

160000

165000

170000

175000

180000

185000

2011 2012 2013

Pulses Area (ha)

85000

90000

95000

100000

105000

110000

115000

2011 2012 2013

Cereals Area (ha)

180000

190000

200000

210000

220000

230000

240000

250000

2011 2012 2013

Area of Oilseeds (Ha)

0

1000

2000

3000

4000

2011 2012 2013

Area of F&V (Ha)

Page 16 of 102

Cereals trend: Jowar and Wheat are the major cereal crops and grown during the Rabi

season. Paddy and Maize are less popular due to irrigation requirements for these crops.

The area under Cereal crops has been declining as farmers continue to gravitate towards

Oilseeds & Pulses.

Pulses trend: Red gram is grown as an intercrop with Cotton and Soya bean under rain-fed

conditions& continues to engage a significant share of Yavatmal’s total cultivation area on

Yavatmal’s farms. Bengal gram is a popular Rabi crop and among the most widely cultivated

cereal. The area under Pulses has remained steady in Yavatmal for the most part.

Oilseeds trend: The area under Oilseeds has been growing over the last 5 years and this is

due to the favorable soil & climatic conditions in the district; hence oilseeds are likely to

remain omnipresent on Yavatmal’s farms. Cotton and Soya bean are the most important

crops in this category and engaged about 65% of the total cultivation area last year; this

trend is likely to continue going forward. Soyabean has been replacing Cotton on many of

Yavatmal’s farms due to its superior yield & price realization statistics.

F&V trend: The area under fruits and Vegetables is less than 1% of the total gross cropped

area. Table 1(b) Fruit crops such as Citrus, Mango, Aonla, Ber and vegetables like Chilly,

Brinjal etc. are grown in the district. The agro climatic conditions, water scarcity and

inadequate storage facilities are important hurdles for growth of this category.

Emerging Major Crops in the district

Based on the detailed analysis of the production area in Yavatmal, Cotton and Soybean are

the main cultivated crops. Jowar, Bengal gram and Red gram are the other important crops.

Area under cultivation (Ha)

Cotton Soybean Bengal Gram Jowar Red Gram

2012-13 467575 236768 45557 59633 109576

2011-12 481105 221395 40603 66994 108491

2010-11 479810 198462 37965 68487 121563

2009-10 NA NA 27570 NA NA

2008-09 379445 311750 NA 74416 103807

Source: Department of Horticulture, Government of Maharashtra

A significant majority of the production area in Yavatmal has been dominated by Cotton &

Soybean over the last 5 years. Medium to shallow black soils coupled with the humid

weather in Yavatmal is very favorable for Cotton farming. Moreover, Yavatmal has many

ginning and pressing mills and these continue to drive the local demand. Likewise, the

Page 17 of 102

district’s burgeoning Soya processing industry has been contributing towards the popularity

of Soya bean among farmers. Soybean has been replacing Cotton on many of Yavatmal’s

farms due to its superior yield and price realization statistics. Intercropping is a common

practice among Cotton farmers in and Red Gram is a popular choice for this purpose. Due to

this, the cultivation area under Red Gram has remained quite high. Bengal Gram continues

to be a popular Rabi crop & engages a good share of Yavatmal’s cultivation area.

The major crops of the district chosen for the specific study are:

Cotton, Soybean, Bengal gram, Red gram and Jowar for the specific reasons as below:

Crop Selection Key Trends Area Trend

Cotton The area has increased in FY 2011. Thereafter it has almost remained constant

Soybean The area has

substantially decreased in FY2011. Thereafter it has seen a slight linear increment upto FY 2013

Bengal Gram The area has

consistently increased over the last four years, while the area in FY 2013 is about 1.65 times the area in FY 2010

379445

479810 481105 467575

0

100000

200000

300000

400000

500000

600000

2009 2010 2011 2012 2013

Area (Ha.)

311750

198462 221395

236768

0

50000

100000

150000

200000

250000

300000

350000

2009 2010 2011 2012 2013

Area (Ha.)

27570

37965 40603

45557

0

10000

20000

30000

40000

50000

2009 2010 2011 2012 2013

Area (Ha.)

Page 18 of 102

Red Gram The area has substantially increased in 2011 compared to FY 2009, but then again decreased in FY 2012 and 2013

Jowar Not available

Crop wise price variation for the key crops

Based on the analysis generated using pivot tables comprising of market arrival data for the

emerging crops, the following analysis has been generated.

District Price Variation: Cotton

The chart compares the average monthly price for a selected group of APMCs over

the last 4 calendar years

The district average price for cotton has seen an inconsistent growth from around

INR 4,000/qtl to INR 4,250/qtl.

Price Variation among local APMCs: Cotton

APMC Sum of Arrivals

Average Price

BABHULGAON 2927 4474.41

DARWHA 27196 4330.82

DIGRAS 840 4550.00

GHATANJI 59003 4269.00

103807

121563

108491 109576

90000

95000

100000

105000

110000

115000

120000

125000

2009 2010 2011 2012 2013

Area (Ha.)

3954.75

4570.23

3864.33

4258.81

3400.00

3600.00

3800.00

4000.00

4200.00

4400.00

4600.00

4800.00

2010 2011 2012 2013

Average Price (INR/qtl)

Page 19 of 102

KALAMB (Yawatmal) 15863 4171.26

MAREGAON 63090 4351.87

PANDHARKAWADA 330672 4235.07

PUSAD 1010 4500.00

UMARKHED 27880 4247.67

Grand Total 528481 4258.81

Source: MSAMB

Pandharkawada is the prime APMC for cotton arrivals in the district, with a defining average

price of around INR 4,250/qtl.

District Price Variation: Soybean


the last 4 Calendar years

The District average price for Soybean has consistently increased from 2010 to 2013.

Price Variation among local APMCs: Soybean


Average Price

AARNI 81742 3142.49


BORI ARAB 12146 2971.25

DARWHA 12457 3087.66

DIGRAS 33830 3299.67

GHATANJI 11564 3063.79

KALAMB (Yawatmal) 35314 3242.37

NER PARASOPANT 147719 3181.25


PUSAD 33091 3580.07

UMARKHED 125875 3164.42

Grand Total 612863 3225.32

Source: MSAMB

1983.59 2065.59

2814.74

3225.32

0.00

500.00

1000.00

1500.00

2000.00

2500.00

3000.00

3500.00

2010 2011 2012 2013


Page 20 of 102

Ner Parasopant and Umarkhed are the prime APMCs for soyabean arrivals in the district.

Together, they share almost 45% of the district arrivals.

District Price Variation: Red gram



The average price, though declined from 2010 to 2012, has finally increased to

around INR 2000/qtl in 2013

Price Variation among local APMCs: Red gram

APMC Sum of Arrivals Average Price

AARNI 16900 3809.89


BORI ARAB 5 4100.00

DARWHA 12 4250.00

DIGRAS 7468 4203.52

GHATANJI 8898 3804.28

KALAMB (Yavatmal) 9508 4046.57



PUSAD 6991 4103.68

UMARKHED 11588 3935.00

Grand Total 133139 3920.40

Source: MSAMB

Ner Parasopant and Pandharkawada lead the arrivals in the district. But, while the former

has an average price higher than the district average price, the latter has a lower average

price for red gram as compared to rest of the district.

3984.40

2932.57

3336.44

3920.40

0.00

500.00

1000.00

1500.00

2000.00

2500.00

3000.00

3500.00

4000.00

4500.00

2010 2011 2012 2013


Page 21 of 102

District Price Variation: Bengal Gram



The price for Bengal gram has increased consistently in the district, with a slight

decrease from 2012 to 2013.

Price Variation among local APMCs: Bengal Gram


Average Price

AARNI 28200 3456.40


BORI ARAB 310 2945.56

DARWHA 94 3085.00

DIGRAS 3479 2926.77

GHATANJI 2560 3259.31

KALAMB (Yavatmal) 1993 2941.67



PUSAD 13500 3153.13

UMARKHED 97230 3099.57

Grand Total 173404 3124.16

Source: MSAMB

Umarkhed is the prime APMC for Bengal gram arrivals in the district, with average price INR

3,100/qtl which is almost equal to average district price.

871.69

1083.38 1152.97

1330.85

0.00

200.00

400.00

600.00

800.00

1000.00

1200.00

1400.00

2010 2011 2012 2013


Page 22 of 102

District Price Variation: Jowar



The price for red gram has consistently increased in the district, from INR 871/qtl in

2010 to INR 1330/qtl in 2013.

Price Variation among local APMCs: Jowar


Average Price

DIGRAS 256 995.47


PUSAD 2387 1353.50

UMARKHED 200 1500.00

Grand Total 2853 1330.85

Source: MSAMB

Pusad is the prime APMC for Jowar arrivals in the district. The average price in the district is

also defined by this APMC.

In 2013, the Top 10 crops accounted for nearly 100% of all Market Arrivals in all of

Yavatmal. Cotton, Bengal Gram, Red Gram & Soyabean were the most transacted crops in

Yavatmal’s APMCs. While the arrivals for Cotton & Red Gram have remained steady over

the past 3 years, there has been a steady increase in arrivals for Bengal Gram & Soyabean.

It is also worthy to note that the Market arrivals for Jowar have declined over the past 3

years.

The above analysis on the average prices and arrivals data of the five key crops helps us

understand the supply dynamics of the crops at the APMCs. As seen above, for most of the

871.69

1083.38 1152.97

1330.85

0.00

200.00

400.00

600.00

800.00

1000.00

1200.00

1400.00

2010 2011 2012 2013


Page 23 of 102

emerging crops- cotton, soybean, red gram, Bengal gram and jowar, the supply is usually

highest in the APMC that gives the farmers higher prices.

Furthermore, in order to encourage further development and production of the five key crops

of the district, it is important to also understand the current production practices of farmers

on the basis of which best practices for crop cultivation can be recommended and extension

services designed and planned. The next section of this report discusses the production

practices of farmers in the district.

Farmer assessment: Post-harvest management practices

Based on our interactions with farmers, we have identified post harvest practices for the five

crops we are focusing on in Yavatmal district and assessed the current levels of adoption for

these practices. Our results are enumerated in the tables below:

Best Postharvest Management Practices

Cold chain facilities are not available for crops in Yavatmal

Practice Cotton Soya bean

Bengal gram Red gram

Jowar

Grading

Packaging

Terminal and Wholesale market

CA/MA Storage Packaging

Apni Mandi

Cold Chain

Overall, through our discussions with farmers, it was noticed that most farmers give

importance to cleaning and grading since they associate these post harvest practices with

better price realization. Sorting and grading are done by very few farmers since the costs

associated with the activities are high.

Usability of available PHM equipment and machineries:

PHM Equipment / Machinery Degree of Usability Barriers to usability

Cold Storages 30% Don’t want to hold product for long time by incurring cost.

Space for threshing of grains Only 50% farmers have space for threshing

Lack of concrete threshing platform.

Refrigerated Vans NA NA

As far as the usability of warehouses and go-downs is concerned, Yavatmal has a high

degree of usage, mainly used by traders. However, very few farmers use such facilities in

Yavatmal. 77% of the farmers interviewed said they have never used warehouses and 87%

of the farmers interviewed said they had never availed of the warehouse finance receipt

facility.

Page 24 of 102

Grading

Grading in the district is mainly manual. Even though grading and sorting facilities are not

very well developed, APMCs across the district have installed some facilities for grading &

sorting but those are limited to sieves. Grading of the produce is mostly done by visual

inspection. While manual grading is not based on a new set of grades, the method of grade

assessment is based on a set of established thumb rules and estimates developed by the

traders and commission agents over long years of experience. Some examples of manual

grade assessment are as follows:-

Staple length of cotton is measured by comparing the length of a single strand of

fibre with the middle phalanx of the index finger. Traders have a view about what

constitutes 29 mm when compared to their own hands.

Similarly, moisture content in cotton and all other crops is measured by biting the

seed. A seed which breaks easily with a cracking sound is considered to be of

perfect moisture level (9%).

Moisture levels typically need to be maintained at 9-10% for maximum recovery.

While very high moisture leads to further weight losses, very low moisture can

damage the machinery. Low moisture is typically detected by a seed than is difficult

to break when bitten.

In cereals and pulses, the size of the grain, uniformity of the grain size across the

sample as well as boldness of the colour is also an important factor. For instance, in

Red Gram large and bold red coloured grains are rated above smaller and lighter

coloured grains.

Damage to grains is another factor that is important. Often crops which are harvested

using machine harvesting have scratches on the grain and hence command a

relatively lower price than those harvested by hand.

Last, amount of thrash, foreign matter and other edible grain (for instance soya

grains in a red gram sample) is another determinant of grade of the produce. While

certain foreign matter such as twigs, leafs etc – to a manageable extent – is

tolerable, edible grains and large amount of rocks, soil etc is graded low.

However, noted below are the standard grade specifications as stipulated by AGMARK and

other grading authorities.

Jowar: For Jowar, quality factors such as moisture content, foreign matter, other food-

grains, admixture of other varieties, damaged grains, immature grains and shriveled grains

Page 25 of 102

are considered while grading. Traders offer the price on the basis of visual inspection of the

lot or available sample considering all these factors.1

Bengal gram 2 : Bengal gram is graded on the basis of availability of foreign matter,

admixture, damaged grains, discoloration, broken and % of moisture in the grain.General

characteristics of AGMARK grading specification under agriculture produce (Grading and

Marketing) Act, 1937 are described in table below;

• Be the processed splits of mature, dried, whole grains of Cicer Arietinum.

• Have reasonably uniform size, shape and colour, characteristic of the variety/ form.

• Be sweet, clean, whole-some and free from moulds, weevils, obnoxious smell,

discoloration, admixture of deleterious substances (including added coloring

matter)and all other impurities except to the extent indicated under special

characteristics;

• Be in sound merchantable condition;

• Not have moisture exceeding 12% and

• Have good cooking quality.

Soybean3: Farmers rarely grade soybean grains. They only clean and remove diseased,

damaged, foreign matter from the grains. Farmers check moisture content in soybean by

biting into the grain. To separate diseased, damaged and foreign matter from healthy grain,

farmers use sieves. Traders buy grains on the basis of physical appearance, colour, size

and quantity of foreign material in the grain heap.

Red Gram4: The grade standards specified for Red gram whole and split notified by the

Directorate of Marketing and Inspection are given below:

Grade designation

Maximum limits of tolerance (per cent by weight)

Moisture Foreign Matter Other edible grains

Damaged grains

Weevilled grains percent by count Organic Inorganic

Special 10.0 0.10 Nil 0.5 0.5 3.0

Standard 12.0 0.50 0.10 2.0 2.0 5.0

General 14.0 0.75 0.25 5.0 5.0 10.0

Note: In foreign matter, the impurities of animal origin shall not be more than 0.10 percent by weight

Grade specification and definition of quality of split husked Red Gram (Arhar/Tur) pulse under

Agmark

Grade designation

Maximum limits of tolerance (per cent by weight)

Moisture Foreign Matter Other edible Damaged Broken Weevilled grains

1 Commodity profile submitted by Global-Agri

2 Commodity profile submitted by Global Agri



Page 26 of 102

Organic Inorganic grains grains grains percent by count

Special 10.0 0.10 Nil Nil 0.5 2.0 1.0

Standard 12.0 0.50 0.10 0.2 2.0 5.0 2.0

General 14.0 0.75 0.25 0.5 5.0 8.0 3.0

Note- In foreign matter, the impurities of animal origin shall not be more than 0.10 percent by weight

Cotton5: The East India Cotton Association (EICA) maintains official standards for each of

the commercially grown varieties as per the schedule during each season. The EIC

maintains official standards of different staple length ranging from 20 to 42 mm:

Package of Practices and Post-Harvest Management

Package of Practices (PoP)

Awareness Post-Harvest Management (PHM)

Usage

Awareness

Awareness of recommended PoP

100% Awareness of recommended PHM

MEDIUM

Farmers following PoP

80% Farmers following PHM practices

MEDIUM

Affordability Degree of affordability

100% Degree of affordability MEDIUM

Availability Ease of availability of information

HIGH

Usability of available facilities MEDIUM

Reasons for non-usability:

1. Dilapidated structure

2. Lack of coordinating operator

3. Lack of structure YES

Accessibility Ease of accessibility of

HIGH Accessibility to PHM facilities MEDIUM

Reasons for inaccessibility:


S.No. Category Length in (mm)

1 Short staple 19.5mm and below

2 Medium 20.0 to 21.5mm

3 Superior 22.0 24.0mm

4 Long staple 24.5 to 26.5mm

5 Superior 27.0 to 29.5mm

6 Extra long 30.0mm and above

Page 27 of 102

information 1. Lack of awareness

2. Distance

3. Paperwork/Cost HIGH COST

Due to poor awareness and adoption of practices in Yavatmal post-harvest is observed at

various levels for each of the major crops. As detailed in the table below one of the most

common reasons for Post-Harvest loss across crops is the lack of suboptimal handling and

infestation by pests and rodents post-harvest.

Crop Major reasons for Loss (Production & PHM)

Cotton Untimely Rainfall : Rainfall during bolting has historically caused heavy losses Storage Loss: Mositure is lost if the harvest is stored at room temperature; thisreduces the weight & consequently detracts the farmer’s revenue Heavy Winds: Heavy winds make it harder to isolate cotton petals from its stem & can contribute to losses if a farmer performs picking in such an environment.

Soya bean Suboptimal Handling: Due to lack of vigilance while depodding, bagging and transportation Pest & Disease: Pest attack during storage

Bengal gram

Suboptimal Handling: Losses during depodding, bagging and transportation

Storage loss: Deterioration in quality due to improper storage conditions. Fungal attack and pest damage is also seen if it stored in humid conditions.

Red gram Suboptimal Handling: Losses can occur while depodding, bagging and transportation. Fungal attack and pest damage if it is stored in humid conditions.

Storage loss: Deterioration in quality due to improper storage conditions

Jowar Suboptimal Handling: Losses during Threshing, bagging and transportation. Sometimes if it is stored under humid conditions, fungal attack and pest damage is also seen.

Storage loss: Deterioration due to suboptimal storage

Specific quantification of post-harvest loss (based on farmer interaction) is provided below

for the major crops:

Crop Reasons for major loss

Cotton 1. Harvest – 2%

2. Storage– 1%

3. Handling – 1%

4. Transport-1.5%

2.0%

1.0% 1.0%

1.5%

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

Harvest Storage Handling Transport

Cotton

Page 28 of 102

Soya bean 1. Harvest – 1%

2. Depodding- 1%

3. Packaging – 0.5%

4. Transport – 1%

5. Storage-1%

1.0% 1.0%

0.5%

1.0% 1.0%

0.0%

0.5%

1.0%

1.5%

Harvest Depodding Packaging Transport Storage

Soyabean

Bengal gram 1. Harvest – 1%

2. Depodding- 2%


4. Transport – 1%

5. Storage-1%

1.0%

2.0%

0.5%

1.0% 1.0%

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%


Bengal Gram

Red gram (Tur) 1. Harvest – 1.5%

2. Depodding- 1.5%


4. Transport – 1%

5. Storage-1%

1.5% 1.5%

0.5%

1.0% 1.0%

0.0%

0.5%

1.0%

1.5%

2.0%


Red Gram

Jowar 1. Harvest – 1%

2. Threshing- 2%


4. Transport – 1%

5. Storage-0.5%

1.0%

2.0%

0.5%

1.0%

0.5%

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

Harvest Threshing Packaging Transport Storage

Jowar

Based on our interactions with various farmers and stakeholders, we found that the losses

among Cereals are uniformly distributed across the value chain & borne by different

stakeholders; and in essence aren’t of primary concern for any single party. PHM practices

aren’t common among Jowar farmers and this is mainly due to the low level of losses in the

Page 29 of 102

traditional process. Notably, Cotton farmers were unaware of the intangible losses due to

their improper harvesting processes

Existing marketing scenario in the district

Agriculture in the Yavatmal district is diversified, wide range of crops are grown in the

district. Major food grains are Jowar, wheat & gram, among oilseeds Soyabean & groundnut

are major crops while cotton is major cash crops

Agriculture Produce Market Committees (APMCs)

There are 16 APMCs in the district, one at each Taluka place. Details of the APMCs and

their arrivals are as given in Table 2.1

Sr. No.

Name of APMC Average Annual Arrivals (2010-2013) in Qls.

Average Annual Value of Produce (2010-2013) in Rs. Lakhs

Major Commodities Sold

1 AARNI 2736.43 89721.25

2 BABHULGAON 2351.33 76627.25

3 BORI ARAB 173.17 5919.25

4 DARWHA 1922.88 51100.5

5 DIGRAS 1217.80 40661.25

6 GHATANJI 2380.22 63506.5

7 KALAMB (Yawatmal) 1843.49 55663.25

8 MAREGAON 4459.49 107277.75

9 NER PARASOPANT 3937.03 138916.25

10 PANDHARKAWADA 9129.28 226007.5

11 PUSAD 3727.27 137929.5

12 RALEGAON 11740.33 283833.5

13 UMARKHED 6821.14 238171.5

Grand Total 52439.88 1515335.25

Source: MSAMB

2013 2012 2011 2010


% Arrivals

Sum of Arrivals

% Arrivals

Sum of Arrivals

% Arrivals

Sum of Arrivals

% Arrivals

VANI

409887 16.66% 169110 7.08% 494801 19.91% 746385

32.62%

YAVATMAL 424577 17.26% 467849 19.60%

358572 14.43% 283538

12.39%

RALEGAON

Not

Available

Not Available

425370 17.82%

492122 19.81% 217842

9.52%

PANDHARKA 403940 16.42% 131543 5.51% 168977 6.80% 19957 8.72

Page 30 of 102

WADA 0 %

UMARKHED

150468 6.12% 153136 6.41% 123064 4.95% 154635

6.76%

NER PARASOPANT

190210 7.73% 153888 6.45% 114311 4.60% 97256 4.25%

PUSAD 97498 3.96% 150313 6.30% 173176 6.97% 130731

5.71%

MAREGAON

63090 2.56% 140059 5.87% 159413 6.42% 66549 2.91%

UMARKHED-DANKI

117570 4.78% 113710 4.76% 75858 3.05% 83835 3.66%

AARNI 127842 5.20% 61046 2.56% 63606 2.56% 106391

4.65%

BABHULGAON

104587 4.25% 70409 2.95% 62682 2.52% 68831 3.01%

GHATANJI

82125 3.34% 94014 3.94% 77364 3.11% 523 0.02%

KALAMB (Yawatmal)

62678 2.55% 52545 2.20% 47826 1.92% 59604 2.60%

DARWHA

39819 1.62% 78524 3.29% 27469 1.11% 58590 2.56%

ZARIJAMINI 124552 5.06% 44013 1.84% 16683 0.67% 0.00%

DIGRAS

48308 1.96% 75383 3.16% 25588 1.03% 13366 0.58%

BORI ARAB

13231 0.54% 6484 0.27% 3305 0.13% 657 0.03%

Grand Total 2460382 100.00% 2387396 100.00%

2484817 100.00%

2288303

100.00%

Source: MSAMB

Market-wise Trend Analysis of Market

Source: MSAMB

0

100000

200000

300000

400000

500000

600000

Arrivals (Qtl.)

2011 2012 2013

Page 31 of 102

In terms of structure, an APMC typically has Directors supervising the day to day activities of

the APMC. Given below is the organizational structure for Yavatmal APMC.

Rural Haats (RH)

At district level Apart from the regulated markets (APMCs) there are 109 rural haats in the

district which are unregulated markets managed by gram panchayats. Annexure 1 gives the

comprehensive list of rural haats in the district. Under MACP only 9 rural haats have been

considered those are as under

Table 0.1: Block wise Rural Haats and RH selected under MACP)

Sr. No Block No of Rural Haat

RH Selected under MACP

1 Pandharkawada 7

2 Darva 9

3 Mahagaon 8 1. Fulsavangi

4 Yavatmal 7

5 Maregaon 4 1. Maregaon

6 Umarkhed 3 1. Dhanki

7 Arni 5

8 Wani 5

9 Kalamb 4 1. Kalamb

10 Pusad 6 1. Shembalpimpri

11 Ner 18

12 Digras 6

13 Babhulgaon 7

14 Ghatanji 5

15 Zari-Jamni 5 1. Mukutban 2. Matharjun

16 Ralegaon 10

Total 109 6

There is huge scope for improvement in these markets which are neglected at all levels. But

under the MACP project we can improve the Rural Haats markets and in future it would be

the best local market for village based farmers.

Co-operative Societies

(by election)

from Gram Panchayats

Traders Hamal Mapri

(Labor community)

Corp Members

•Panchayat Samiti

•Nagar Palika

•Prakriya

21 Directors

Page 32 of 102

Livestock Markets

There are 11 major livestock markets in the district where mainly trade of draft & mulching

animals takes place, details are given in Annexure 2. These are most neglected markets in

terms of infrastructure and marketing practices. Under MACP One livestock markets viz

Pusad (Tal-Pusad) for large animals and small ruminants will be developed

Milk collection centers

Despite distributing over 5,500 milk cows under the three special packages -- Vidarbha

package, CM package and PM package, to help the debt-ridden farmers of Yavatmal district,

the milk requirement of the district could not be met and it is now running short of 2.75 lakh

liters each day.

Govt. Milk Scheme, Yavatmal:

10000 liters/day capacity chilling centre was established in the year 1977 in a rented building

of Zilla Parishad, Yavatmal. In the year 2001, a 20000 liters capacity Dairy was installed in

Govt. owned land at MIDC, Yavatmal. At present, the average milk collection is 450 litres per

day. Also about 2000 litres milk is distributed in Yavatmal city and Tahsil places on Ex-dairy

basis. But because of drought like situation every year since last 5-6 years, the milk

procurement dropped day by day.

Govt. Milk Chilling Centre, Pusad:

5000 liters/day capacity chilling centre was established in the year 1976 in a rented building

at Pusad. Earlier in the year 1995-96, around 7500 litres of milk per day was being procured

from this area. Hence 10000 litres capacity dairy was installed in the year December 1997.

Because of drought like situation the milk production got affected and the milk procurement

dropped day by day in comparison to 1995-96. At present, the average per day milk

collection is around 700 litres.

Govt. Milk Chilling Centre, Dhanki:

5000 liters/day capacity milk chilling centre was newly established in the year March 2002 at

Dhanki. At present, the average per day milk collection is around 750 liters. But because of

drought like situation, the milk production got affected and the milk procurement dropped day

by day. At present, the average per day milk collection is around 1000 liters. .

Govt. Milk Chilling Centre, Pandharkawada:

5000 liters/day capacity milk chilling centre was established in the year November 1994 at

Pandharkawada, the tribal area of Yavatmal district to increase the financial position of the

Farmers/milk producers. Earlier in the year 1998-99, around 200 litres of milk per day was

being procured from this area. At present, 50 liters/day milk is collected at this centre. Being

Page 33 of 102

a trible area and the continuous drought like situation, the milk procurement dropped day by

day.

Other Markets

Contract farming in Cotton in Babhulgaon & Ghatanji tahsil with Chetna Organic Group has

started. ITC E-Chaupal was started purchase of soybean, Gram, Tur etc. direct form farmer.

Market channels

Source: Based on primary research and validation of the MSS *Above percentages give breakup of the total marketed surplus

As is clear from the pie chart above, APMCs contribute to about 74% of the sale of

produce in the district, while direct sale to traders and processors contribute 15% of the

sell in the district. Rural haats, contract farming, and farmer groups’ aggregation are still

the minor contributors to the district sales.

Agriculture commodities marketed vis-a-vis production

Details of commodity-wise average annual production, quantity retained by producer for

consumption & other purposes, marketable surplus and average annual arrivals is given in

Table 5 reveals that out of total marketable surplus of grains in the district almost 100%

quantity is marketed in APMCs . The major sale in Yavatmal District AMPCs in from outside

District it may be from Chandrapur, Wardha, Washim and Amravati. Cotton is major crop in

Yavatmal and Soybean, Tur & Jawar, Gram & Wheat are the crop after cotton in the

production as well as marketable surplus in the district APMCs. The major commodities

comes from outside district to Yavatmal APMCs were cotton, wheat, groundnut & Mug etc.

74%

11%

5%

5% 5%

Marketing options in Yavatmal

APMC

Direct sale to processor

Rural Haats

Direct Marketing Intermediaries

Direct to Trader

To be finalized post

receiving information

from MACP

Page 34 of 102

Commodity wise Production and Marketable Surplus (quantity in ‘000 MT) 2006-11

Sr. No.

Commodity Av. Annual Production

Consumption Marketable Surplus

Av. Annual Sell in APMCs within District

Av. Annual Sell in APMCs out of District

1 Jawar 4056.20 1825.29 2230.91 1749.05* 481.86

2 Wheat 2998.99 1201.22 1797.77 3228.46** -1430.69

3 Red Gram 5547.21 832.08 4715.13 3907.53 807.60

4 Bengal Gram

3082.74 442.12 2640.62 1533.59 1107.03

5 Mug 350.09 52.51 297.57 308.61 -11.04

6 Ground Nut 87.46 13.29 74.17 75.23 -1.06

7 Soybean 14343.69 2996.67 11347.02 9021.27 2325.75

8 Cotton 16512.08 1278.39 15233.69 74179.45** -58945.76

Total 46978.45 8641.57 38336.88 94003.19 -55666.31

Source: APMCs.

Note: % Retention by producer for consumption as per the report on National survey for estimation of

marketable surplus & post harvest losses GOI 2007.

Marketable and Marketed surplus

The following key observations were made regarding marketable surplus

Source: Primary Survey

The actual marketable surplus exhibits a strong variation at the farmer’s level to the extent of

+/-30% depending on various factors which have a positive or negative effect on the

marketable surplus.

95

90 90

85

70

75

80

85

90

95

100

Cotton Soya bean Bengal gram Red gram

Marketable Surplus Marketed Surplus

Factor Effect on marketable surplus

The consumption of the product by the farmer and his family -Ve

Page 35 of 102

Moreover it was also found that the method of market surplus estimation at the village level

is very weak. Farmers do not keep a record of various losses and usage. Also it was said

that they have never been asked to estimate their marketable surplus by any of the

government departments.

Key reasons for difference in marketable surplus and marketed surplus were found as

follows:

Market fluctuations lead to higher surplus as farmers tend to offload the product quickly, but then the price realized is lesser

+Ve

Market price: higher the price more the marketable surplus +Ve

PHM losses in the product -Ve

Malpractices by trader and theft -Ve

Handling/

Packaging

Storage Transportation Malpractices/theft

Cotton √ √√ √√ √

Soya bean √√ √ √ √

Bengal gram √ √√ √ √

Red gram √ √√ √ √

Jowar √√ √ √ √

Page 36 of 102

Constraints in existing marketing system

An analysis of the strengths, weaknesses, opportunities and threats for all APMCs in the district has been done. This analysis gives us a clear picture of

the infrastructure and facilities available in each APMC so as to identify areas that require attention and development.

Name of APMC Strengths Weaknesses Opportunities Threats

Pandharkawada

1. Storage facilities are good 2. Open auction processes are followed

leading to healthy competition

1. Weak infrastructure overall: no auction halls, compounds & electricity etc.

2. No cold storage available 3. No option for fruit & vegetables

marketing

1. Development of better infrastructure: especially grading & packing facilities

2. Formation of trader/farmer groups

1. Growth of private markets as well as local farmer markets

2. Better marketing, awareness amongst farmer who are looking beyond the APMC to sell their produce

Umarkhed

1. Good overall infrastructure: electronic weigh bridge, auction halls, godowns, electricity, farmer rest houses, trader shops, canteens, animal dispensary,

2. Offers a pledge loan facility

1. Lack of good roads leading up to the APMC

2. Lack of cold storage facilities 3. No fruit & vegetable packing houses

1. Set up a packing unit and pack as per demand consumer demand

1. Growth of private markets as competition

2. Better marketing, awareness amongst farmer who are looking beyond the APMC to sell their produce

Maregaon

1. Open auction processes are followed leading to healthy competition

2. Good infrastructure overall: water coolers, overhead water tank, clear rate boards, food canteen, farmer rest houses,

3. Pledge loan facilities available


2. No storage facilities available 3. Lack of grading equipment

1. Add/improve missing facilities such as roads, storage etc.

1. Growth of private markets as competition as well as neighbouring APMC at Wani

Darva

1. Good basic infrastructure: auction hall, storage rooms, water facilities, electricity , farmer rest house etc.


2. Lacks advanced facilities: no cold storage available, no fruit & vegetable packing houses, no grading & packing units, no waste management facilities

1. Add/improve missing facilities such as roads, cold storage , fruit & vegetable packing houses, grading & packing units etc.


2. Low crop production in the area

3. Paucity of office staff might hamper functioning

Arni 1. Open auction processes are followed 1. Lacks advanced facilities: no cold 1. Add/improve missing 1. Growth of private markets

Page 37 of 102

leading to healthy competition 2. Good basic infrastructure: auction hall ,

electronic weighing instruments, electronic weigh bridges, water coolers, over head water tanks, rate boards, shops for traders, food canteens, farmer rest house, toilet block etc.

storage facilities, no projection TV, no advanced grading equipment, no CCTV camera, no grading & cleaning unit, no packing unit

facilities such as cold storage, projection TV etc.

2. Develop e-trading: development of basic infrastructure will help to connect to the MCX & NCDEX

as competition 2. Paucity of office staff

might hamper functioning

Wani

1. Good basic infrastructure: shaded platform, farmers rest house, electronic display board, street light , drinking water facility, parking facility

1. Lacks advanced facilities: no cold storage, no packing houses for fruit & vegetables, no grading, packing & cleaning unit

2. Patchy banking services, 3. Low number of traders in the market

1. The development of packing houses for fruit & vegetables will encourage farmers to diversify their crops


2. Paucity of office staff might hamper functioning

Kalamb

1. Open auction processes are followed leading to healthy competition

2. Good basic infrastructure: auction hall, shaded platform, traders shops , gowdowns, supervisor room, farmer’s rest house

1. Lacks advanced facilities: no display boards, lack of load platform, no rams, no waste management, no fruit & vegetable packing facilities

1. Diversify products: setup a soybean grading and packing unit, promote fruit & vegetable market development

1. Growth of private markets and direct selling by farmers as competition

Pusad

1. Good basic infrastructure: storage facilities, auction halls, well-trained staff for trading

1. Lacks advanced facilities: grading & packing units not available, no fruit & vegetable packing houses etc.

2. Lack of banking facilities

1. There are a wide range of commodities produced in the area


Digras

1. Good basic infrastructure: auction hall, electronic weighing instrument, electronic weigh bridge, overhead water tank, rate board, shop for traders, food canteen, fenced compound

1. Lacks advanced facilities such as cold storage, e- trading, projection TV, digital board, advance grading, packing & cleaning unit, CCTV camera

2. Lack of banking facility 3. Pledge loan Facilities are not

available

1. There are a wide range of commodities produced in the area therefore packing houses and processing unit would be successful

2. Contract farming needs to be implemented by the APMC


Babhulgaon

1. Open auction processes are followed 2. Good basic infrastructure: auction

hall, overhead water tank, rate board, toilet block, storage facilities, weigh bridge, fenced compound

1. Lacks advanced facilities such as grain & pulses cleaning unit, solid waste management, load platform, rams etc.

1. There are a wide range of commodities produced in the area

2. Better infrastructure could be improved


Page 38 of 102

Good infrastructure facilities are generally available across APMCs in Yavatmal. On the

other hand, storage facilities as well as road connectivity have scope of improvement.

Growth of private market in proximity emerges as threat to the APMCs.

Bulk Buyers in district:

Sr.No. Type of Buyer Total No. Required Vegetabls & Fruits

Groups under ATMA

1 Police Cantene Mess 1 All Vegetables 1648 Farmer Groups

2 Adiwasi Hostels 3 All Vegetables

3 Hospitals 2 All Vegetables

4 Hotels /Restorent / Dhaba 35 All Vegetables

5 Fruit & Vegetable Stalls 225 All Vegetables & Fruits

1) Private Markets:- As per model act following private markets received license from

Director of Marketing and their status is as under

Sr No

Name of Licensee Place

Total Arrival 2012-13 (Qtl) Present

Status

Contact

1 Mahavira Agro Pvt. Ltd.

Wani Cotton- 996000 Working 9823959500

2 Kisan Market Yard, Pusad

Pusad - Suspended 9850323222

3 Reddy ginning & Pressing

Mukutban (Zari Jamni)

Cotton- 17000 Suspended 9423352940

4 Mahavir Agriculture Produce Co. pvt. Ltd.

Ralegaon - Suspended 00

5 Jagdamba Agro Industries Pvt. Ltd .

Pandharkawada - Suspended 00

2) Direct Purchases: – In state 102 license are issued for direct purchase out of which

3 are operating in the district as follows

Sr No Name of licensee Commodity Traded

1 Rasoya Proteins Ltd. Village Wanjari, Tal. Wani, Dist.

Yavatmal- 445304

All Agricultural Produce

2 Dayal Cotspin Ltd. Cotton Ginning & Pressing Factory,

Vanjari, Tal. Wani, Dist. Yavatmal

Raw Cotton,Gram, Tur,

Sunflower,Soybean

3 G.S. Oils Ltd. Bhaller Rd. Wani, Dist. Yavatmal All Agricultural Produce

Sr No Licence No. Name of licensee Turnover 2012-13

1 PML-18 Mahavira Agrocare Pvt. LTd. Kothari

House, Guruvarya Colony, Yavatmal

Road, VAni Dist. Yavatmal

33138.86

2 PML-19 Kisan Market Yard, Tal. Pusad Dist.

Yavatmal

1096839145



from MACP

Page 39 of 102

Agro Processing units in Yavatmal district : 2009-10 to 2012-13

a) Ginning & Pressing unit

Sr.No. Type of Agro

processing unit

Taluka No.of processing unit

Per day capacity of Agro processing unit M.T.

Produce processed by Agro-Processing unit during 2006-07

Proposed Planning (per year)

2009-10 2010-11 2011-12 2012-13

No. of Agril

No. of Agril

No. of Agril

No. of Agril

units produce units produce units produce units produce

processed processed processed processed

M.T. M.T. M.T. M.T.

1 2 3 4 5 6 9 10 11 12 13 14 15 16

1 Ginning & Yavatmal 8 36.10 13000.00 1 1548 1 1600 2 3400 2 3500.00

2 Pressing Kalamb 3 36.11 13000.00 1 1500 2 3450 2 3450 1 1600.00

3 Ralegaon 5 43.05 15500.00 1 1650 2 3450 2 3500 2 4000.00

4 Ghatanji 5 58.33 21000.00 1 1400 1 1400 1 1500 2 3500.00

5 Darwha 9 47.22 17000.00 1 1600.00 1 1600.00 1 1600.00 1 1600.00

6 Ner 2 180.55 40000.00 2 3600 1 1600 1 1600 1 1700.00

7 Arni 5 55.55 20000.00 1 1550 2 3500 2 3500 2 3600.00

8 Babhulgaon 2 19.44 7000.00 1 2000 1 2000 1 2000 1 2500.00

9 Pusad 5 34.72 12500.00 2 4000 2 4200 2 3600 2 4000.00

10 Digras 5 40.28 14500.00 1 2100 1 2100 2 4200 1 1600.00

11 Umarkhed 3 26.38 9500.00 1 1600.00 2 1700.00 1 2200.00 1 2500.00

12 Mahagaon 2 19.44 9500.00 2 4500 1 2200 1 2200 1 2500

13 Pandharkawda 7 111.11 40000.00 1 1600 2 4500 2 4500 2 4500.00

14 Wani 5 97.22 35000.00 1 2200 2 2500 1 1800 1 1940.00

15 Maregaon 2 41.66 15000.00 1 1500 1 1800 1 1800 1 1820.00

16 Zari Zamni 3 33.33 12000.00 1 1540 1 1600 1 2000 1 2000.00

71 880.49 294500.00 19 33888 23 39200 23 42850 22 42860.00



from MACP

Page 40 of 102

b) Oil Millprocessing unit

Sr.No. Type of Agro

processing unit




Proposed Planning (Per Year)

2009-10 2010-11 2011-12 2012-13

No. of Agril

No. of Agril

No. of Agril

No. of Agril



M.T. M.T. M.T. M.T.

1 2 3 4 5 6 9 10 11 12 13 14 15 16

1 Oil Mill Yavatmal 19 75.6 9072 0 0 0 0 1 92 12 143.52

2 Kalamb 1 0.63 75.6 1 85 1 65 0 0 0 0

3 Ralegaon 0 0 0 0 0 0 0 1 150 1 65

4 Ghatanji 0 0 0 1 65 0 0 0 0 1 85

5 Darwha 9 36.69 4320 0 0 0 0 1 110 1 125

6 Ner 6 16.9 2535 1 55 1 85 0 0 1 120

7 Arni 3 3.92 42.50 0 0 1 65 0 0 1 85

8 Babhulgaon 0 0 0 1 150 0 0 1 95.68 0 0

9 Pusad 2 2.42 460 1 112 1 116.64 0 0 0 0

10 Digras 3 4.71 1022 1 112 1 112 1 112 1 110

11 Umarkhed 2 2.48 468 1 112 2 450 1 112 1 124

12 Mahagaon 0 0 0 0 0 1 112 1 115 1 119.6

13 Pandharkawda 9 42.6 5221.0 0 0 1 112 0 0 0 0

14 Wani 9 60.62 9251 1 150 1 90.42 1 120.56 1 150.7

15 Maregaon 0 0 0 1 160 0 0 0 0 0 0

16 Zari Zamni 0 0 0 0 0 0 0 1 95.68 10 119.6

63 246.57 32467.1 9 1001 10 1208.06 9 1002.92 31 1247.42



from MACP

Page 41 of 102

c) Dal Millunit

Sr.No. Type of Agro

processing unit




Proposed Planning

2009-10 2010-11 2011-12 2012-13

No. of Agril

No. of Agril

No. of Agril

No. of Agril



M.T. M.T. M.T. M.T.

1 2 3 4 6 9 10 11 12 13 14 15 16

1 Dal Mill Yavatmal 6 259 41440 1 2500 0 0 1 2000 0 0

2 Kalamb 0 0 0 0 0 1 1200 0 0 1 1500

3 Ralegaon 0 0 0 0 0 1 1200 0 0 1 1600

4 Ghatanji 0 0 0 1 1500 0 0 1 1100 1 1200

5 Darwha 1 12 1920 1 1200 2 2400 1 1200 1 1500

6 Ner 1 12 1920 1 1300.00 1 1200.00 1 1200.00 0 0.0

7 Arni 0 0 0 1 1150 1 1100 1 1100 0 0

8 Babhulgaon 2 48 7680 1 1200 0 0 1 1200 0 0

9 Pusad 1 12 1860 1 1400 1 1600 0 0 1 1600

10 Digras 5 185 28860 1 1200.00 1 1200.00 1 1200.00 1 1200.0

11 Umarkhed 0 0 0 1 1200 1 1200 1 1600 1 1200

12 Mahagaon 1 21 3150 1 1200 1 1200 1 2000 1 1600

13 Kelapur 2 41 6150 0 0.00 0 0.00 0 0.00 1 2000

14 Wani 2 42 6150 1 1200 0 0 1 1200 1 1950

15 Maregaon 0 0 0 0 0 1 1200 1 1500 1 1200

16 Zari Zamni 0 0 0 0 0 1 1200 1 1200 1 1200

21 632 99130 11 15050 12 14700 12 16500 12 17750



from MACP

Page 42 of 102

d) Haldi / Masala Processing Unit

Sr.No. Type of Agro

processing unit


Per day capacity of Agro processing unit


Proposed Planning {per Year)

2009-10 2010-11 2011-12 2012-13

No. of Agril

No. of Agril

No. of Agril

No. of Agril



M.T. M.T. M.T. M.T.

1 2 3 4 5 6 9 10 11 12 13 14 15 16

1 Haldi/ Yavatmal 21 7.5 2302.02 1 160.00 1 85.00 1 102.00 1 120.00

2 Masala Kalamb 1 0.52 165.50 1 60.00 1 110.00 1 105.00 1 110.00

3 Ralegaon 1 0.52 144.10 1 160.00 1 120.00 1 150.00 1 95.00

4 Ghatanji 0 0 0 1 160.00 0 0.00 1 150.00 1 120.00

5 Darwha 3 2.1 661.45 1 65 1 85 1 145 1 124.00

6 Ner 0 0 0 1 110.00 1 110.00 0 0.00 1 120.00

7 Arni 0 0 0 1 75.00 1 110.00 1 85.00 1 120.00

8 Babhulgaon 4 2.8 743.04 0 0 1 120 1 90 1 105.00

9 Pusad 0 0 0 1 105.00 1 110.00 1 90.00 1 120.00

10 Digras 1 0.6 185.65 1 110 1 105 1 90 1 120.00

11 Umarkhed 1 0.48 166.71 1 65 1 100 2 165 1 85.00

12 Mahagaon 1 0.6 195.20 1 50 1 105 1 110 1 120.00

13 Pandharkawda 2 0.82 281.10 1 50 1 150 0 0 1 85.00

14 Wani 3 1.45 490.30 0 0.00 1 85.00 0 0.00 1 120.00

15 Maregaon 0 0 0 0 50.00 1 50.00 1 160.00 1 85.00

16 Zari Zamni 0 0 0 1 50.00 1 85.00 2 160.00 1 120.00

38 17.39 5335.07 13 1270 15 1530 15 1602 16 1769.00



from MACP

Page 43 of 102

e) Oil Extraction Unit

Sr.No. Type of Agro

processing unit




Proposed Planning {per Year)

2009-10 2010-11 2011-12 2012-13

No. of Agril

No. of Agril

No. of Agril

No. of Agril



M.T. M.T. M.T. M.T.

1 2 3 4 5 6 9 10 11 12 13 14 15 16

1 Oil Yavatmal 0 0 0 0 0.00 0 0 0.00 0 0.00

2 Extraction Kalamb 0 0 0 0 0.00 0 0 0.00 0 0.00

3 Unit Ralegaon 0 0 0 0 0.00 0 0 0.00 0 0.00

4 Ghatanji 0 0 0 0 0.00 0 0 0.00 0 0.00

5 Darwha 0 0 0 0 0.00 0 0 0.00 0 0.00

6 Ner 0 0 0 0 0.00 0 0 0.00 0 0.00

7 Arni 0 0 0 0 0.00 0 0 0.00 0 0.00

8 Babhulgaon 0 0 0 0 0.00 0 0 0.00 0 0.00

9 Pusad 0 0 0 0 0.00 0 0 0.00 0 0.00

10 Digras 0 0 0 0 0.00 0 0 0.00 0 0.00

11 Umarkhed 0 0 0 0 0.00 0 0 0.00 0 0.00

12 Mahagaon 0 0 0 0 0.00 0 0 0.00 0 0.00

13 Pandharkawda 0 0 0 0 0.00 0 0 0.00 0 0.00

14 Wani 1 525 105000 0 0.00 0 0 0.00 0 0.00

15 Maregaon 0 0 0 0 0.00 0 0 0.00 0 0.00

16 Zari Zamni 0 0 0 0 0.00 0 0 0.00 0 0.00

1 525 105000 0 0.00 0 0 0.00 0 0.00



from MACP

44 | P a g e

Co-operatives other than APMCs

Co-operative sectors working in Fertilizers & Milk collection in Yavatmal are Vidarbh Co-op

Federation providing quality fertilizers. Only few milk collection centers are working on co-

operative basis in the Pusad, Ghatanji, Kalamb, Babhulgaon, Arni, Umarkhed areas e.g.

Govt. Milk Chilling Centre, Pandharkawada, Dhanki, Pusad.

Vegetable collection centers for distant markets

Unorganized trading for distant markets of Yavatmal & Washim vegetable is produce only in

few villages in the district. Vegetable produce in Darva, Babhulgaon, Pusad, Umarkhed,

Arni, Kalamb, Pandharkawada Tahsils happens on small scales. Farmers harvest their

produce and bring to nearby motorable roads from where pick-up vans of vendors collect the

produce and bring to collection centers at block place.

Proposed alternative markets

Recently efforts have been made to establish alternative markets in the district. Some of

those initiatives are as follows

1. National Commodity Exchange ltd. (NCDEX)- Brokers operate from APMCs.

2. Farmer Common Service Center (FCSC) through MACP

3. ITC E-Chopal Pvt. Ltd. Working in Yavatmal with Soybean producer group.

4. Tata Rallis i-shakti contract farming in pulses production.

5. Private Markets formed in districts and direct marketing in society, kisan mandi etc.

It is proposed to establish about 15 FCSCs in the district .These FCSCs will basically act as

product aggregation and value addition centers for the small and marginal farmers.

The table above gives us information on the storage facilities available in the district. Traders

are the main stakeholders who utilize storage facilities. Noted below is the average storage

period at the trader’s level for the major emerging crops.

Average Storage period at trader’s level:

Crop # of days

Cotton 0-2 days

Soyabean 5-6 days for small traders who then sell it to big traders. 1-2 months for medium traders. Few very big traders sometimes even procure for 4-6 months

Jowar 15-20 days

Red Gram 25-30 days mostly. Some large traders can hold for 4 months

Bengal gram 25-30 days mostly. Some large traders can hold for 4 months

45 | P a g e

Cotton:

1) Most of the Farmers directly take their produce to ginning & pressing mills and not to the

APMCs.

2) Village aggregators / small traders procuring from farmers in villages in small quantity,

keeps the cotton for 1-2 days and then send truck load/Vehicle load of cotton to ginning -

pressing mill.

Soybean:

1) Small traders keeps buying for 3-4 days and on 5th & 6th day they repack the procured

soyabean stock and dispatch to big traders.

2) Turnover of most of the traders is limited and they keep buying for big traders operating

and supply to them in 5-6 days.

3) These big traders collects stock and supply it to processors and big traders operating at

other locations.

4) Processors keeps stocks for their consumption of around 2 months Or as per the fund

availability & keep buying from the market as & when required.

Red Gram:

1) Most Traders keep aggregating the produce for 25-30 days and then sell to buyers at

various location as per orders.

2) Some traders (very few) stores Red gram for quite long i.e upto 4 months.

3) Most of the pulses processors runs their plants for 6 months only.

Bengal gram:

1) Gram arrivals starts in January, February & ends completely by August.

2) Traders keeps aggregating the produce for 25-30 days and then sell to buyers at various

location as per orders.

3) Some traders (very few) stores gram for quite long i.e upto 4 months.

4) Some traders even store gram for more than 1 year and take to the market when fresh

gram arrival completely stops.

Jowar:

Jowar takes on average 15-20 days to aggregate, sort and grade according to the

requirements of the producers. If very good quality warehouses are available, traders

46 | P a g e

increase storage time for better price realization. The storage time is also dependent on

rental values of competing goods and availability of working capital. Hardly any traders store

jowar beyond aggregation as it is a low value commodity and the fluctuations in price are not

very big. Rabi jowar arrivals are between January and February and Kharif jowar arrivals are

between october and November.

Peak Arrival period for key crops

Crops Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May

Soybean P P

Cotton P P P

Jowar (Rabi) P P

Jowar (Kharif) P P

Red gram P P

Bengal Gram P P


Harvesting Period

Sowing Period

P Peak Arrival Period

47 | P a g e

Godowns in Yavatmal district: upto 2013

APMC Name

Godown MSWC Kharedi Vikri

Sangh Ginning

Pressing Units PACS CWC Privates Govt. Total

No,s Capacity No,s Capacity No,s Capacity No,s Capacity No,s Capacity No,s Capaci

ty No,s

Capacity

No,s Capaci

ty No,s

Capacity

Yavatmal 34 4800 2 13880 6 1500 2 500 10 1000 2 20000 1 1400 6 3000 63 33580

Darva 1 333 5 6740 1 500 1 500 9 1400 0 0 1 100 3 1500 21 11073

Pusad 0 0 4 6320 1 500 1 250 10 1300 0 0 3 3000 - -

19 11370

Ghatanji 1 500 0 0 1 200 3 900 6 600 0 0 - - 1 400 12 2600

Maregaon 0 0 0 0 3 750 2 500 6 1100 0 0 - - - - 11 2350

Pandharkawda 3 1700 0 0 1 100 0 0 6 700 0 0 16 9000 2 500 28 12000

Ralegaon 6 2450 0 0 2 500 2 750 7 800 0 0 - - 1 500

18 5000

Umarkhed 4 1350 4 6320 0 0 2 750 9 1100 0 0 19 14530 3 1500 41 25550

Wani 40 5500 4 6320 1 1000 1 500 8 800 0 0 - - 3 4500 57 18620

Kalamb 2 650 0 0 0 0 0 0 10 1000 0 0 - - 1 600 13 2250

Babhulgaon 3 1150 0 0 1 500 0 0 7 700 0 0 - - 2 1000 13 3350

Zari-Jamni 7 1625 0 0 0 0 0 0 0 0 0 0 10 5000 - -

17 6625

Bori-Arab 0 0 0 0 0 0 0 0 0 0 0 0 4 2000 - - 4 2000

Ner 1 200 0 0 2 500 0 0 0 0 0 0 - - - - 3 700

Arni 0 0 0 0 0 0 0 0 5 1000 0 0 5 2500 1 500 11 4000

Digras 0 0 0 0 3 1100 1 500 8 20800 0 0 - - 1 500 13 22900

Mahagaon 0 0 0 0 2 1500 1 500 8 1000 0 0 2 1500 2 1000 15 5500

Total 102 20258 19 39580 24 8650 16 5650 109 33300 2 20000 61 39030 26 15500 359 181968



from MACP

48 | P a g e

Transport

Farm transportation activities include the use of motorized equipment to deliver the final produce to

the local Mandi or the APMC market. This needs proper transportation facility to maintain the quality

of the produce as well as the time lines, so that the produce can reach its final destination within

time and the farmers can get the benefit of good rates.

Normally there are two types of transports. 1) Primary transport and 2) Secondary transport. In

primary transport, farmers use their own sources such as tractors, small trucks, bullock cart, private

trucks to deliver the product to the local mandi or APMC market. In secondary transport, the traders

who are dealing in bulk quantities, prefer to take a bigger vehicle to deliver the stock to the final

buyers or companies. Transportation activities should be timed to occur as much as possible during

regular working hours.

It is observed that after drying and cleaning of the produce it is packed in gunny bags, plastic bags,

crates. For pulses and cereals, they are usually packed in gunny bags. Vehicle is used as per the

volume of the produce and the place where it is to be delivered. Farmers / Traders using public

roadways must comply with existing legislation, regulation the required documents such as bill or

invoice copy, Direct marketing licenses if they have, or the proper information of the delivery. In

some cases farmers / traders face certain issues while delivering stock within district or to other

state. Some of these issues faced by them are:

Proper transport facility is not available.

Road infrastructure is not proper, rough and damaged roads, traffic problems leads to delay in reaching the final destination.

Statewise different taxation policy on one crop.

Higher transit damage during the transportation.

Heat Accumulation or very poor ventilation within the transport vehicle.

Private markets versus regulated markets

Resource Private Markets Regulated Markets

Major Crops handled We weren’t able to identify any noteworthy private markets in Yavatmal

Soya bean, Red gram Bengal gram, Cotton,

Jowar & Wheat

Quantum handled Not Applicable 200,928

# of trade licenses issued Not Applicable ~5700

# of commission agents Not Applicable ~3800

Go-downs or storage space 104 17


Name of Private Market Commodity Approximate Farmers

Investment (in INR crore)

Balaji Krushi Market, Mukutban, Zarijamni Cotton 10,000 1.14

Jagdamba Agrocare Marketing and Processing Pvt. Ltd., Pandharkawada, Kelapur

Cotton, soyabean, red gram

10,000-15,000

2.46



from MACP

49 | P a g e

Constraints in Market led Production

Strategic Research and Extension Plan of district gives analysis of gaps in technology adoption in

production practices of major crops and allied enterprises in agriculture. However this does not

include post-harvest practices to improve quality of produce so as to add value to product for better

price realization. Market led production is a way of backward planning of production and includes

such pre and postharvest practices that improve the quality of produce for higher returns in the

market. From this perspective of analyzing constraints in market led production following major

crops and enterprises are considered.

Crops

1. Soyabean

2. Bengal Gram

3. Cotton

4. Jowar

5. Red gram

Structured questionnaires were prepared to collect the data for identifying constraints in aforesaid

crops and enterprises. The data is collected from representative farmers from catchment area of

component B of the project and most answered response is considered as conclusive answer for

writing in the following charts. Crop wise constraint analysis is given in the Annexures 5 and 6

Key insights from the constraints analysis for Soybean are:

Farmers need to organize in producer groups to increase their bargaining power

As far as they can farmers should plant varieties like JS-335, JS-9305 and TAMS 9821,

which fetch better prices. JS-335 fetches the highest price in Yavatmal and has the highest

arrivals.

Better storage facilities where grain is stored at room temperature are required; especially to

ensure that grade-wise prescribed moisture levels given in Annexure 4 are not exceeded.

Produce should be packaged in jute gunny bags starting from 50 Kg bags and for retail

where possible.

Farmers should invest in creating value added products like soy milk, roasted grains, flour

which can be mixed wheat flour

Access to information for farmers through the AGMARK and MSAMB websites and

electronic media on grades and pricing, contract farming, certification, training and

opportunities to export can be strengthened.

There is scope to increase contract farming in the form of public-private partnerships in soy

solvent plants.

50 | P a g e

Pledge loan facilities need to be made available to farmers to reduce the number of distress

sales.

Key insights from the constraints analysis for Jowar are:

Farmers need to organize in producer groups to increase their bargaining power and also

use commodity exchanges more.

Local variety jowar seeds are mostly used by farmers

Produce should be packaged in jute gunny bags, polythene impregnated jute bags and cloth

bags starting from 50 Kg bags and for retail where possible.

Better storage facilities where grain is stored at room temperature are required; especially to

ensure that grade-wise prescribed moisture levels given in Annexure 4 are not exceeded.

Farmers should invest in crreating value added homestead products.





sales.

There is scope to increase contract farming in the form of public-private partnerships.

Key insights from the constraints analysis for cotton are:

Farmers need to organize in producer groups and also use commodity exchanges more.

Picking must be done in the morning and evening and staples need to be free of foreign

matter

As far as they can farmers should plant varieties like B.T. Cotton Ex. Bramha, Kanak, Rashi.

which fetch better prices.

Famers need more dry, rodent free and fire safe storage facilities

To increase marketability of the crop grading and packaging guidelines must be followed





sales


Key insights from the constraints analysis for Red Gram are:

Farmers need to organize in producer groups and also use commodity exchanges more

51 | P a g e

Crop varieties such as C11, ICPL87119, BDM2, ICP 8863 etc. need to be encouraged in the

district.

Emphasis need to be put on proper grading activities along with proper storage so as to

avoid pest infestation.

Red gram should be packed in gunny bags to allow for proper handling process.





sales.


Key insights from the constraints analysis for Bengal Gram are:

Farmers need to organize in producer groups and also use commodity exchanges more

Crop varieties such as Chafa-816, Vijay, Kabuli Chana are fetching high prices in the district.

Emphasis need to be put on propoer grading activities along with proper storage so as to

avoid pest infestation.

Bengal gram should be packed in gunny bags of upto 50kg to allow for proper handling

process.





sales.


Overall, grading facilities is an adopted practice across crops in the district. Product aggregation is

prevalent across the crops but there is scope of improvement in storage facilities. Farmer

aggregation into groups definitely needs to be boosted up across farmers in the district.

Recommendations

The MSS report outlines the existing marketing systems and channels in Yavatmal district along

with detailed information on the main crops of the district. This information helps us understand the

current activities and developments in Yavatmal and enables us to identify potential business

opportunities that farmer groups can establish in the district. This MSS report also helps us to

propose specific activities that ATMA may undertake to promote production and productivity of

crops as well as encourage business activity amongst farmer groups.

52 | P a g e

Major gaps

For production in the district to be market led, improvement in productivity along with improvement

in quality for better value produce is needed. Strategies have to be framed which will be supported

by interventions/ activities to achieve set targets. Interventions proposed will act as cafeteria for

preparation of extension projects for addressing the identified issues of particular crops. Some key

issues that need to be immediately addressed are as follows.

Insufficient processing capacity: Yavatmal is in general a low industrial belt, categorized as D+ as

per Maharashtra’s latest industrial policy. Amongst agro-processing industries, the focus is more on

Cotton, Oil seeds and Pulses Processing. The capacity of processing units in the district falls short

of the production and as a result, which corroborates with insights from primary and secondary

research which indicate that considerable part of the produce is transported to neighboring districts

for processing. For instance, in spite of the increasing production of soybean, there is only one

soybean processing unit operating within the district. The capacity of oil mills also falls very short of

the raw produce. There clearly is a processing gap, particularly on Soybean and other oilseeds that

can be immediately filled up. Particularly on soybean, the global demand is very large and

constantly growing, and at the same time new opportunities are opening up for soya based products

beyond the traditional oil and de-oiled cake. So while there are opportunities for traditional soya

mills, there are also opportunities for products such as Soya milk, soya paneer, soya flour etc.

Similar opportunities exist in pulses. While there is good cotton processing capacity in the district,

opportunities exist for other cotton based small scale industries - such as (i) micro-spin based cotton

spinning, (ii) surgical cotton, (iii) Cotton based low cost sanitary napkins unit etc – all industries

which are hitherto unfamiliar to the district but having significant demand potential nationally. Chilies

is a crop that Yavatmal can systematically grow and there is scope for chili processing units in the

district to address current production as well as future potential production. Processing units in the

district on Chili will also move a portion of chili trade (produced in Yavatmal) within the district rather

than going to Nagpur and Amravati.

Weak extension: Extension services are supported by three structured extension agencies:

Agriculture department, ATMA and KVK Yavatmal, under the aegis of Punjabrao Deshmukh Krishi

Vidyapeeth. These organizations provide services like establishing Soil Testing Laboratories, Kisan

Call Centre and SMS based information regarding price trends and best practices, in addition to

training. The penetration of services has not been successful as per a survey conducted of 30

farmers within the focal area of ATMA and/ or KVK. It was observed that about 86% of farmers are

not aware of the nearest soil testing laboratory. As discussed with the personnel from the unit that

provides soil testing services, they too validated that the penetration of their services is not beyond

25% within the operational area. Only 6.7% of the surveyed farmers had made use of the Kisan call

centre that is operated by the Department of Agriculture though all of them who used it, found it

53 | P a g e

useful. 60% of the interviewed farmers availed the SMS based information services operated by

Department of agriculture as well as Reuters Market Light. Furthermore, the regular services

provided by the extension agencies – Training and Capacity Building of farming community, were

analyzed based on the farmers responses. Out of the 30 farmers surveyed, 16 received trainings at

least once, and 15 of them applied it on their farms and found it useful. Thus, the extension support

system had a 53.3% penetration rate and a 93.7% success rate within the sample set. While the

training is effective, the penetration is low. Being among the larger districts in the state, it is indeed

difficult for scientists and researchers to individually interact with the farmers on a regular basis.

However, farmers should be encouraged to make use of the Kisan call centres and make it the first

choice to access scientific information and best cultivation practices. At the same time, alternatives

need to be explored to improve outreach to farmers.

Poor irrigation facilities: Only 5.3% of the net sown area is under irrigation. 96% of the net sown

area in the district depends on rains for their water needs. Changes in the monsoon pattern can

cause huge damages to the harvest, causing huge losses to the farmers. The average annual

rainfall ranged from 570mm to 1295mm during 2004-10. As a result, rainwater re-routing and water

shed activities need to be encouraged so as to help in improving yields in the district along with crop

diversification.

Road Map

The strategy for development of agri-business in Yavatmal is three pronged – (i) Augment

Infrastructure, (ii) Encourage transparent grade assessment and (iii) Develop Agri Extension based

on future market potential

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Focus Area Specific Action Points Activities Responsibility Time frame & Cost

URGENT GAPS

Augment Storage Infrastructure and Promote warehouses amongst farmers.

Ensure Adequate Capacity 1) Ensure adequate storage capacities at each APMCs considering a 10 year expectation. 2) Focus on setting up warehouses at secondary market levels as well as at key villages. 3) Experiment with a combination of brick & mortal warehouses as well as hermetic storage structures to ensure expansion in capacity within short period of time. Promote Usage by Farmers 1) Explore options of farmers tying up with traders/processors to stock on their behalf using an accredited warehouse and against a buy back guarantee from the trader/processor. Such a tri-party arrangement will help the processor not require to maintain stock and take benefit of lower storage costs of farmers; the farmer to take benefit of price rise in non-peak seasons; while assure farmer of a market due to a buy-back guarantee. 2) Explore option of using trained agri-service providers working on commission basis to promote warehouse services amongst farmers. Such service providers could work on a commission basis and help farmers plan their business by using a warehouse, help them with documentation.

Improve basic & productive infrastructure in APMC’s and Rural Haats PHT Demonstration Pledge Loan Farmer Trainings

PD ATMA, in collaboration with 1) MSAMB for augmenting APMC infrastructure and conducting trader level survey. 2) With Agri-department to promote concept amongst farmers.

Annexure 8: Constraint Analysis for APMCs Annexure 5: Constraint analysis for market led production cereals, pulses, oilseeds, fruits and vegetables Annexure 6: Time frame for implementation of market led production in cereals, pulses, oilseeds, fruits & vegetables Annexure 7: Constraint analysis for market led production in Cotton, soybean, red gram, jowar, bengal gram,

Transparent & Fair Grade Assessment Mechanism

Equip APMCs and Keep Stock 1) Take stock of grade assessment equipment at APMCs including grading tables, moisture meters, staple length scale (for cotton etc). 2) Equip all APMCs with proper grade assessment equipment as per stock taking. 3) Ensure stock of all equipment is monthly submitted by APMC Secretaries to the DMM-MSAMB to ensure APMCs are ensuring they are updated

Improve basic & productive infrastructure in APMC’s

DMM-MSAMB Annexure 8: Constraint Analysis for APMCs

Create Awareness 1) Adopt a systematic campaign program to promote equipment based grade assessment including multiple media such as (i)

PHT Demonstration Farmer Trainings

DMM- MSAMB Annexure 5: Constraint analysis for market led production cereals, pulses,

55 | P a g e

wall paintings, (ii) local cable ads, (iii) news-papers, (iv) radio spots etc. 2) Make it mandatory for all trades within the APMC to be done using equipment based grade assessment and provide farmer with a grade slip that gives complete details of produce graded. Conduct monthly farmer surveys during the peak marketing season – using a private agency – to gauge level of awareness of farmers about transparent grading systems.

Farmer Field School Exposure visits

Within state

Outside state

oilseeds, fruits and vegetables Annexure 6: Time frame for implementation of market led production in cereals, pulses, oilseeds, fruits & vegetables Annexure 7: Constraint analysis for market led production in Cotton, soybean, red gram, jowar, bengal gram

Develop Agri Extension based on future market potential.

Promote Market Potential Crops 1) Identify market potential for crops such as chilli and white onion, and develop training (including demos) and promotion programs around it. 2) Develop a sapling nursery management training module for agri-entrepreneurs under the ACABC scheme and promote setting up of sapling nursery with following two support – (i) part of initial seed capital as long term interest free loan and (ii) buy back guarantee on saplings for first three years. 3) Develop database of horticulture farmers and monitor them. Provide training and extension to database farmers as per existing methods. 4) Hire an independent agency/call center to maintain track of outreach to farmers by calling up the database farmers on a periodic basis.

Crop Demonstration Farmer Training Farmer Collective Service Centres Group Formation Exposure visits

Within state

Outside state

PD ATMA in collaboration with DSAO

Budget & Time Frame to be made by ATMA: Leverage on MACP Scheme and/ or Agri Entrepreneurs scheme under ACABC

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A comprehensive action plan for the time period of 2012-2017 was developed by the team in

VANAMATI detailing the specific approaches required to be taken for each crop category-

Cereals, pulses, oilseeds and fruits & vegetables. The team has classified the action plan in

terms of activities to be undertaken specific to: Crop demonstration; PHT demonstration;

Group formation; FCSC (grains); Pledge loans; Farmers training; Farm school and Exposure

visits (within state/ outside state). All these activities have been proposed to solve for issues

related to non adoption of package of practices and post harvest practices along with the

lack of market awareness. Additionally, the total costs of implementing the action plan has

been laid out after considering the availability of funds from major institutions such as MACP,

ATMA, MSWHC, NABARD, ISOPAM, NHM and MWSIP. While most of the prescribed

activities in the action plan may already be under implementation, a reference to this action

plan will further help in creating a strategic approach to the development of the district.

Please refer to Annexure 8 for the action plan. Noted below are the funds available for the

proposed works in APMCs and Rural Haats.

APMC

Sr No Source of Fund

Proposed Works Provision Rs Crore

Present Status

1 MACP 1)Market Modernization & Improvement Plan of five APMCs viz Pusad, Ghatanji, Pandharkawada, Wani & Ralegaon

10.00 FPP being prepared

2) Livestock Market Modernization & Improvement Plan of Pusad (Tal. Pusad) (large animals)

1.00 FPP being prepared

Total 11.00

2 RKVY Market Modernization & Improvement Plan

APMC Umarkhed 7.46 Proposal

APMC Pusad 7.96 Proposal

Total 15.42

Total (1+2) 26.42

Rural Haats

Sr No

Source of Fund

Proposed Works Provision in Rs lakh

Present Status

1 MACP 1)RH Modernization &Improvement Plan of 9 RHs (Shembapimpri, Belora, Vidul, Dhanki, Bitargaon, Arni, Mukutban, Maregaon, Kalamb)

180.00 Proposal

2 DRDA RH Modernization & Improvement Plan of 3 TH,s (Kayar Tal. Wani, Zadgaon Tal. Ralegaon, Jambajar Tal. Pusad )

45.00 completed

Total 225.00

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The abstract of planned activities to encourage market led production in the district

is:

Abstract of planned activities 2012 to 2016

SR No

Activity Financial provision from(lakh)

Total(lakh)

MACP Non MACP

A Intensification and diversification in market led production

1 Market Led Extension in Cereals 167.35 1131.40 1298.75

2 Market Led Extension in Pulses 144.9 397.90 542.8

3 Market Led Extension in Oilseed 115.2 332.04 447.24

4 Market Led Extension in Fruits & vegetable 49.6 1864.00 1913.6

5 Market Led Extension in Milch animals 230.75 11.25 242

6 Market Led Extension in Goats 118 4.25 122.25

Total A 825.80 3740.84 4566.64

B Improving farmer access to market

7 Market modernization of APMC 1000 1542 2542

8 Livestock Market Modernization 100 0 100

9 Rural haat Modernization 180 45 225

Total B 1280 1587 2867

Total A +B 2105.80 5327.84 7433.64

Potential Businesses

Furthermore, there is significant potential for additional value capture by the chilli, cotton and

soybean farmers. The above analysis and recommendations will help strengthen the

infrastructure for cultivation of these crops in turn encouraging the growth and establishment

of processing units in the district. We found it useful to further understand the business

environment in Yavatmal and identify potential business opportunities in the district. Based

on the data produced in the report and our assessment of the needs and gaps of the district,

we suggest potential areas for intervention across key crops identified. The potential for

value addition through processing at different levels to increase efficiency, preserve quality

and/or reduce wastage/spoilage was also taken into account and assessed. A detailed

analysis of all the business opportunities possible across the main crops was conducted and

three of the most beneficial business opportunities for the district were shortlisted. The

assessment evaluated each of the above economic opportunities for the crops on the basis

of the following scoring matrix (on a scale of 1 to 3) to arrive at a shortlist of three promising

business opportunities.

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Parameter Score

Raw material availability 1 – Less than 5% of gross cropped area under cultivation

2 – 5 to 15% of gross cropped area under cultivation

3 – >15% of gross cropped area under cultivation

Market potential 1 – Low growth, small market size dependent on nature of business

2 – Medium growth, medium market size dependent on nature of business

3 – High growth, large market size dependent on nature of business

Complexity of

operations

1 – Very complex technology/processes

2 – Moderately complex technology/ processes

3 – Simple technology/processes

Investment required 1 – More than Rs.50 lacs

2 – Between Rs. 20 to 50 lacs

3- Less than Rs. 20 lacs

Potential for impact 1 – 0% to 5% of the total number of farmers growing the crop

2 – 5 to 20% of the total number of farmers growing the crop

3 – >20% of the total number of farmers growing the crop

On the basis of the scoring exercise undertaken the following emerged as the most

promising business opportunities which can potentially be promoted among the farmer

groups in Yavatmal:

Sr. No.

Business model/opportunity

Focus crop(s) Key Considerations

1. Soya paneer production unit

Soybean Second largest crop in the district

Growing demand for tofu in urban centres. Soy paneer could be a great milk paneer substitute given its low price

Very low investment required

Procedure is simple, intuitive and easy to operate

2. Low Cost Sanitary Napkins Unit

Cotton Cotton is the largest crop in the district.

Market for female hygiene products is expected to grow @18-20% over the next few years on account of increasing levels of awareness and health consciousness.

Moreover, there is a huge potential for manufacturing and marketing low cost sanitary napkins as most of the products currently in circulation are expensive and unaffordable by the rural population.

3. Chilli powder processing unit

Chilli Chilli is the most cultivated spice in the district and has high productivity (7 MT/ha in Yavatmal versus 2.8 MT/ha in Maharashtra)

High, stable demand given the centrality of chilli in Indian/Maharashtrian cuisine

High impact on value accretion to farmers—increase

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of ~90% is average.

Simple operations with low capital investment

Encouraging the establishment of the above businesses will encourage production and

cultivation of crops and help farmers realize a better price for their produce

Review of ATMA

In order to ensure adoption of best practices in crop cultivation and encourage the establishment of

businesses in Yavatmal, ATMA will need to create specific and structured extension programmes and

interventions using the above information and recommendations. A scoring assessment of ATMA

conducted by the TechnoServe team on key parameters reveals that ATMA Yavatmal will have to

significantly improve significantly on the following parameters; Innovative and new practises promoted

by ATMA in the district; b) Overall coverage and outreach of ATMA in the district; c) Impact and

adoption rate of farmers; and d) Convergence with line department

ATMA, Yavatmal have initiated pilots on number of marketing based programs with encouraging

success. Institutionally, the experience and confidence to facilitate such market based extension is

getting built up within ATMA. However, low knowledge and competency on market led extension

within ATMA staff and AMC members inhibits designing and execution of effective market led

extension services. Further, absence of specialised person on marketing at the block level restricts

the implementation as well as designing of market based extension services. Additional, there are

approximately 2,000 farmer interest groups, about 75% (1700) are currently dysfunctional. This is

due to absence of continued interaction and follow up with the groupsby the block level staff viz. BTM

and SMS. The capacities of the block level staff, especially SMS to hand hold FIGs group on regular

basis is limited because of various other administrative tasks and low skills to effectively hand hold

FIGs.

Monitoring and evaluation of the programs is currently adhoc with no proper system to document and

record the impact of the activities carried out by ATMA. As a result, the efficacy of the various

programs and adoption of the practices promoted by the beneficiaries couldn’t be assessed. The

learnings of the programs also do not get institutionalised However, further improvement and

promotion of market led extension needs to be undertaken. Specialised personnel with sound

technical knowledge on marketing at the block level as well as additional SMS with

marketing knowledge at the block level quire to be recruited. Additionally, regular training of

the Block Technology Managers and Deputy Director (Marketing) on concept of market led

extension needs to be undertaken.

A broad action plan for ATMA is noted below:

Action Areas Description When

A. Strategy

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i) Articulation of key focus areas based on gap assessment

Identify key gaps through following: o Review of SREP, MSS and this study o Sample need assessment exercise through PRA and other

tools

Articulate focus areas based on the above

Yearly once before Annual Action Plan preparation (January-February)

ii) Strategic cum planning workshop with AMC on key focus areas

Discuss focus areas with AMC members

Build consensus and develop broad initiatives that can be promoted

Communicate the focus areas and broad initiatives to BTTs

Yearly once before Annual Action Plan preparation (January-February)

iii) Focus on market led extension on the identified priority and emerging crops

Key crops identified are: Cotton, Soybean, Jowar, Red Gram, Chilli

Soybean – o In soybean, farmers need to be linked with warehouses

and avail the facility of WHR. o ATMA Yavatmal, to disseminate information related to

prices to farmers through Farmer Friends and sms based system.

o Farmers need to be guided by ATMA staff to avail the facility and develop linkage with warehouses in their closer proximity.

o Besides this, ATMA can also train farmers on standard packages of practices to improve productivity on Soybean.

o An exposure and linkage with soybean processing can also be facilitated by ATMA.

o Similarly, small soy flour processing, spiral separator for seed production and soy milk processing can be piloted through providing handholding support to FIGs

Cotton – In Cotton, ATMA can promote following: o Besides providing information on the prices of cotton in

different markets, ATMA can facilitate exposure visits of FIG groups to Microspin.

o The FIGs can be trained and handhold to set up Microspin spinning facility through projects such as MACP.

o Also, ATMA can create standard PoP for productivity enhancement and disseminate through Farmer Friend, sms based system, creating video libraries and publishing in local newsletters such as Agroone

Gram – o In gram, ATMA Yavatmal can organise farmers’ exposure

visits to APMCs and different markets to understand different grades and market prices.

o It can also facilitate farmer’s access to storage and warehousing.

o Daily market rates can be informed to the farmer groups through sms based system (Kissan SMS).

o Facilitation of contract farming can also be piloted under PPP mode with few FIGs in the district

iv) Focus on strengthening of Farmer Interest Groups and Producer Companies

Identification of the gap areas as reflected in the grading exercise

Prepare customised plan for each of the FIGs under different grades for strengthening

Allocate man power to handhold FIGs on a regular basis

Initiate activities (preferably economic) to encourage FIGs to actively involve

Immediate; Planning and activities to be reviewed every month

B. Structure

v) Develop selection The farmers need to be selected through a set of criteria Immediate

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criteria for non-official members through pre-set criteria

AMC to develop a set of criteria and the same can be approved by GB

Following are the suggestive criteria: o Farmer having diversified farming system o Farmer currently engaged in agriculture and is located in

the village/place of farming o Demonstrated use of new technology having good

relationship with research institutions or agencies in the business of promoting agriculture

o No current or past engagement/relationship with political parties; or have hold any positions at district or Taluka level

o Literate and have ability to read and write (Higher education is preferable but not essential)

vi) Functioning of GB and AMC through orientation and regular meetings

Orientation of members on their roles and responsibilities

Quarterly meetings for GB

Monthly meetings for AMC

Ensure attendance and participation of members through involving members in the regular work of ATMA

Immediate

vii) Involve BFAC, DFAC and AMC members in regular monitoring of ATMAs work

Orient the BFAC, DFAC and AMC members on their roles and responsibilities

Create plan for the members to undertake monitoring function on monthly basis

Include specific agenda to discuss the feedback from the BFAC, DFAC and AMC members post their visits in their monthly meetings

C. Staff

viii) Building skills of ATMA staff through modular structured training programs

Following are the suggested trainings for o Project Director – Project Formulation and Management,

Market led Extension, Monitoring and Evaluation, Networking, Negotiations

o Deputy Project Director (Marketing) – Market Led Extension, PHM, Value Addition and processing

o Deputy Project Director (Research): Research methodology, farm schools, demonstrations, trainings, crop based trainings on new technology

o BTM – Concepts of Market led Extension, Post-Harvest Management in the key crops, Value addition and Processing

o SMS – Formation, strengthening of FIGs, CIGs, FPOs o Farmer Friend – Group Dynamics, Formation and

strengthening of FPOs

Yearly, spread evenly across the year

ix) Recruitment of key staff

Following vacancies need to be filled up:

Deputy Project Director (Research) – 1

Block Technology Manager - 3

SMS – 19; preference for candidates having skills and experience on marketing of agro-produce

Immediate

x) Annual Planning for key staff and articulation of Key Result Areas (KRAs)

Each ATMA staff to outline and articulate their Key Result Areas (KRAs)

Goals to be based tightly on the key identified priority areas and annual action plan

BTMs and SMS to spend minimum of 50% of their time in field working with farmers and FIGs

A fortnightly work plan to be made at the outset of the month and verified/approved by TAO and DPD

Annual (post finalisation of Annual Work plan)

Every month

D. System

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xi) Improve Annual Action Planning process by detailing the key activities at the block and District level and getting advisory support from Farmers Advisory Committee and BTT members

Communicate the key focus and intervention areas to BTT/BTM as planned by the AMC

Use detailed template to support the BAP/DAP template

Develop a roster of activities and advertise the Block and District level activities through websites, sms, print media and putting the same at common places

Maintain a transparent and stricter guidelines for selection of beneficiary

Review of the plans versus achievement to be undertaken monthly at the Block level at BTT/BFAC meetings

Annual while preparation of Annual Action Plan

Monthly

xii) Documentation of ATMAs work through a quarterly and annual report.

ATMA to produce a two to three page report (both physical and financial) on the activities undertaken in the blocks

These quarterly reports to be translated in as Annual report

Quarterly and compilation to be done by the end of every year

xiii) Annual evaluation by involving experts

ATMA to undertake annual evaluation of its work through hiring professional consultants at the District level

Annual

ATMA Yavatmal has implemented a large number of marketing based programs with

encouraging success as pilots. However, ATMA will need to play a critical role in helping

establish infrastructure and policy. In addition to ATMA, the Agriculture Marketing Experts

(‘AME’) of the districts along with other officials will also play a critical role in identifying and

implementing the district plan so as to encourage business activity. The district AMEs will

need to develop a plan to encourage contract farming, direct selling and processing

industries. It would be of utmost importance for the AMEs to identify the key buyers/

consumers in the district in terms of large institutions and organizations such as hospitals,

military camps, police camps, colleges and others. These organizations will be important

buyers of locally processed commodities and locally cultivated fruits and vegetables.

Furthermore, the AMEs must identify the potential industries for the main crops of the district

and the market requirement and demand from companies and processors. This will enable a

detailed approach to encouraging business activity in the district and thus ensuring farmers

receive a better price for their crops.

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Annexure

ANNEXURE 1: Rural Haats

Sr. No.

Name of Taluka

Name of rural Haat

Weekday of rural

haat

Major Commodities marketed

No of villages

connected

1 Pandharkawada

Patanbori Sunday Vegetable, Fruits, Grains 7

Pahapal Wednesday Vegetable, Fruits, Grains 5

Runza Friday Vegetable, Fruits, Grains 8

Umbiri Wednesday Vegetable, Fruits, Grains 6

Waie Tuesday Vegetable, Fruits, Grains 7

Aati Tuesday Vegetable, Fruits, Grains 9

Kavengi Sunday Vegetable, Fruits, Grains 4

2 Darva Darva Sunday Vegetable, Fruits, Grains 3

Bodhegaon Tuesdauy Vegetable, Fruits, Grains 5

Lohi Tuesdauy Vegetable, Fruits, Grains 4

Lakh Friday Vegetable, Fruits, Grains 6

Bori Tuesdauy Vegetable, Fruits, Grains 6

Mahagaon K Tuesday Vegetable, Fruits, Grains 8

Laokhed Saturday Vegetable, Fruits, Grains 7

Talegaon Monday Vegetable, Fruits, Grains 6

Chani Monday Vegetable, Fruits, Grains 9

3 Mahagaon Mahagaon Friday Vegetable, Fruits, spices 20

Sarna Friday Vegetable, Fruits, spices 17

Kali (da) Thursday Vegetable, Fruits, spices 30

Hiwra Thursday Vegetable, Fruits, spices 19

Fulsangvi Thursday Vegetable, Fruits, spices 25

Ganj Friday Vegetable, Fruits, spices 15

Pokhari Thursday Vegetable, Fruits, spices 5

4 Yavatmal Akola Bazar Friday vegitable,Frotes, Greans Spaises, Redimate Garmeants

20

Belora Sunday vegitable,Frotes, Greans ,Spaises, Redimate,

Garmeants

7

Bham Friday vegitable,Frotes, Greans ,Spaises, Redimate,

Garmeants

9

Rui Wednesday vegitable,Frotes, Greans ,Spaises, Redimate,

Garmeants

8

Mangarul Thursday vegitable,Frotes, Greans ,Spaises, Redimate,

Garmeants

6

Wadgaon Ps Thursday vegitable,Frotes, Greans 5

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Tiwasa Thursday vegitable,Frotes, Greans ,Spaises, Redimate,

Garmeants

7

5 Maregaon Maregaon Tuesday vegitable,Frotes, Greans ,Spaises, Redimate,

Garmeants

22

Navargaon Thursday vegitable,Frotes, Greans ,Spaises, Redimate,

Garmeants

20

Kumbha Sunday vegitable,Frotes, Greans ,Spaises, Redimate,

Garmeants

30

Mardi Wednesday vegitable,Frotes, Greans ,Spaises, Redimate,

Garmeants

22

6 Umarkhed Vidul Saturday Vegetable, Grains Wheat, etc. 5

Bitargaon Saturday Vegetable, Grains (Wheat, Rice, Jowar)

4

Dhanki Monday Vegetable, Grains Wheat, etc. 5

7 Arni Savali Sadoba Thusday vegitable,Frotes, Greans ,Spaises,

RedimateGarmeants,

25

Jawala Tuesday 25

Arni Monday 60

8 Wani Wani Sunday Vegetable grain 9

Kayar Thursday Vegetable & animal 9

Shindola Wednesday Vegetable & animal 15

Rajur Sunday Vegetable & animal 5

Ghonsa Friday Vegetable & animal 18

9 Kalamb Jodmoha Friday Vegetable, Fruits, Grains 5

Kalamb Tuesday Vegetable, Fruits, Grains 10

Dongarkharda Wednesday Vegetable, Fruits, Grains 10

Khotha Wednesday Vegetable, Fruits, Grains 5

10 Pusad Shembal Pimpari

Friday Grains, Vegetable, Fruits etc 25

Rohda Thursday Grains, Vegetable, Fruits etc 13

Jambajar Monday Grains, Vegetable, Fruits etc 17

Belora Friday Grains, Vegetable, Fruits etc 7

Khandala Friday Grains, Vegetable, Fruits etc 13

Gaul Thursday Grains, Vegetable, Fruits etc 17

11 Ner Mangladevi Saturday Vegetable, Fruits, Grains 3

Pinpri Kalga Sunday Vegetable, Fruits, Grains 3

Bangaon Thursday Vegetable, Fruits, Grains 4

Shirajgaon Saturday Vegetable, Fruits, Grains 5

Mozar Friday Vegetable, Fruits, Grains 3

Bramhanwada(E)

Thursday Vegetable, Fruits, Grains 3

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Manikwada Monday Vegetable, Fruits, Grains 3

Ner Tuesday Vegetable, Fruits, Grains 40

Watphali Wednesday Vegetable, Fruits, Grains 6

Malkhed Kh Wednesday Vegetable, Fruits, Grains 2

Sonwadhona Thursday Vegetable, Fruits, Grains 1

Uttarwadhona Friday Vegetable, Fruits, Grains 3

Borgaon Friday Vegetable, Fruits, Grains 3

Adgaon Wednesday Vegetable, Fruits, Grains 4

Umartha Friday Vegetable, Fruits, Grains 2

Sawargaoh Kale

Sunday Vegetable, Fruits, Grains 3

Satephal Sunday Vegetable, Fruits, Grains 2

Chikni Domga Wednesday Vegetable, Fruits, Grains 5

12 Digras Klalgaon Sunday vegitable,Frotes, Greans ,Spaises,

RedimateGarmeants,

10

Dehani Sunday vegitable,Frotes, Greans ,Spaises,

RedimateGarmeants,

7

Harsul Thusday vegitable,Frotes, Greans ,Spaises,

RedimateGarmeants,

6

Sakara Westarday vegitable,Frotes, Greans ,Spaises,

RedimateGarmeants,

7

Arambhi Thusday vegitable,Frotes, Greans ,Spaises,

RedimateGarmeants,

10

Singad Westarday vegitable,Frotes, Greans ,Spaises,

RedimateGarmeants,

10

13 Babhulgaon Babhulgaon Thursday Vegetable, Fruits, Grains 17

Sawar Wednesday Vegetable, Fruits, Grains 12

Gharfal Saturday Vegetable, Fruits, Grains 4

Dabha Tuesday Vegetable, Fruits, Grains 1

Veni Sunday Vegetable, Fruits, Grains 2

Pahur Tuesday Vegetable, Fruits, Grains 1

Falegaon Friday Vegetable, Fruits, Grains 1

14 Ghatanji Parwa Monday Vegetable, Fruits, Grains 25

Ghoti Monday Vegetable, Fruits, Grains 20

Ghatanji Tuesday Vegetable, Fruits, Grains 30

Kurli Friday Vegetable, Fruits, Grains 25

15 Zari-Jamni Matharjun Monday Vegetables, Fruits, Pulses, Cereals

10

Shibla Wednesday

Vegetables, Fruits, Pulses, Cereals

10

66 | P a g e

Patan Thursday Vegetables, Fruits, Pulses, Cereals

15

Mukutban Monday Vegetables, Fruits, Pulses, Cereals

18

Jamni Sunday Vegetables, Fruits, Pulses, Cereals

10

16 Ralegaon Ralegaon Friday Cereals, Fruits and vegetables

25

zadgaon Sunday Cereals, Fruits and vegetables

15

wadhona Sunday Cereals, Fruits and vegetables

15

wadaki Wednesday

Cereals, Fruits and vegetables

20

khairy Friday Cereals, Fruits and vegetables

15

dadhegaon Sunday Cereals, Fruits and vegetables

10

antargaon Sunday Cereals, Fruits and vegetables

5

chikhali Wednesday

Cereals, Fruits and vegetables

10

wardha Sunday Cereals, Fruits and vegetables

10

kirhi jawade Sunday Cereals, Fruits and vegetables

15

67 | P a g e

ANNEXURE 2

LIVESTOCK MARKETS

Sr. No.

Name of livestock market

Taluka Major Types of Animals Marketed

Weekday of market

Annual Market

fees collecte

d

Managed By whom

1 Pandharkawada

Pandharkawada

Bullocks, Buffaow, Cow, Ship & Goat

Sunday 2.03 APMC Management

2 Fulsangvi Mahagaon Cows, Goat, Buffellow, Bulkroks

Friday 1.5 APMC

3 Yavatmal Yavatmal Bullocks, Buffaow, Cow

Sunday 1.38 APMC Management

4 Umarkhewd Umarkhed Cow, Baffelow,Bullocks, Goats, Hens

Wednesday

14.71 APMC

5 Darva Darva Cow, Baffelow, Bullocks, Goats,

Hens

Sunday 9.27 APMC

6 Wani Wani Bullac, Cow, Goat, Baffelo

Sunday 13 A.P.M.C. Wani

7 Kalamb Kalamb Bullock, Ship & Goat, cows

Friday 1.25 Grampanchayat

8 Pusad Pusad Buffalo, Cow, Sheep, Goat,

Ox

Sunday 5.5 APMC Pusad

9 Digras Digras Cow, Baffelow,Bullocks, Goats, Hens

Saturday 4.25 APMC Digras

10 Babhulgaon Babhulgaon Goat Friday 1.5 APMC Babhulgaon

11 Ghatanji Ghatanji Bullock, Buffallo, Cow &

Goat

Wednesday

3.69 APMC Ghatanji

12 Ralegaon Ralegaon Bullac, Battekous, Cow, Goats, Sheep, Cocks & other

Wednesday

7.50 Grampanchayat

13 Ner Ner Bullock, Cow & Buffallow

Sunday 1.33 APMC Ner

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18th Live Stock Census 2007 in Yavatmal District

Sr. No.

Taluka Total Live Stock unit in Yavatmal District

Cattle Goats / Ships

Horse / Donkeys

Other (pigs, Dog &

Rabbits)

Hens Total

1 Yavatmal 60979 2749 47 1472 469 65716

2 Babhulgaon 44531 3756 247 852 1265 50651

3 Kalamb 37355 1766 142 617 222 40102

4 Ralegaon 40142 2341 1 519 205 43208

5 Ghatanji 63563 2609 3 770 501 67446

6 Pandharkawada 53589 2389 185 684 322 57169

7 Maregaon 37394 1627 0 584 274 39879

8 Wani 58396 3254 2 1018 671 63341

9 Zari-Jamni 52570 2625 0 551 291 56037

10 Ner 35757 1886 88 705 135 38571

11 Darva 58028 4450 486 1165 331 64460

12 Digras 39425 2589 143 680 248 43085

13 Arni 55144 2838 0 737 332 59051

14 Pusad 56935 5060 55 1002 397 63449

15 Mahagaon 68799 3933 38 904 541 74215

16 Umarkhed 78942 4067 175 830 437 84451

Total 841549 47939 1612 13090 6641 910831

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ANNEXURE 3

ANNEXURE - 3 MILK COLLECTION CENTRE upto 20012

Sr No

Milk Collection Centre (Place)

Govt., Co-Op & Pvt.

Taluka Average Daily Collection of last 5 Years

Flush season Ltr Lean Season Ltr

1 Yavatmal- 1 Govt Yavatmal- 1 162 107

Ranade Dairy Pvt. Yavatmal 5500 4800

10 Co-op Sanstha Co- Op Yavatmal 1600 550

7262 5457

2 Darva Govt Darva 162 107

Darva- 4 co-op sanstha Co- Op Darva 2000 1760

6 Pvt. Sanstha Pvt. Darva 2100 1800

4262 3667

3 Ner Govt Ner 210 110

4- Pvt. Sanstha Pvt. Ner 3000 1450

3210 1560

4 Kalamb Govt Kalamb 152 133

Ranade Pvt. Kalamb 1400 650

1552 783

5 Ralegaon Govt Ralegaon 104 84

104 84

6 Babhulgaon Govt Babhulgaon 217 192

3- Co-op Sanstha Co-op Babhulgaon 2470 135

26- Pvt. Milk Colle. Center Pvt. Babhulgaon 1106 605

3793 932

7 Ghatanji Govt Ghatanji 83 60

Mayur Dairy Pvt. Ghatanji 80 45

163 105

8 Arni Govt Arni 52 31

Ranade Milk collecion center Pvt. Arni 1100 800

1152 831

9 Digras Govt Digras 623 611

70 | P a g e

623 611

10 Mahagaon Govt Mahagaon 261 218

261 218

11 Pusad Govt Pusad 850 500

Pusad Taluka Sangh Co-op- 2

Pusad 355 150

Pusad PVT Milk Collection Centre

Pvt. Pusad 650 300

1855 950

12 Umarkhed Govt Umarkhed 886 873

Co-op- 3 Co-op Umarkhed 2710 1406

3596 2279

13 Pandharkawada Govt Pandharkawada 24 19

Ranade Milk colle. Center Pvt. Pandharkawada 870 650

894 669

14 Wani Govt Wani - -

0 0

15 Maregaon Govt Maregaon - -

0 0

16 Zari-Jamni Govt Zari-Jamni - -

0 0

71 | P a g e

ANNEXURE 4

Sr. No.

Commodity Local Grade Name & Specification Veriation in price compared to Av. Price (

% more or Less )

% Arrival

Grade I Grade II Grade III Grade 1

Grade 2

Grade 3

Grade1 Grade 2

Grade 3 Local

name Specification Local

name Specification Local

name Specification

1 2 3 4 5 6 7 8 9 10 11 12 13 14

Jowar A Moisture 12% Damage grain 1%

B Moisture 12% Damge Grain

2%

C Moisture 14% Damage 3%

18% 1% -14% 22% 38% 40%

Wheat A % of wevilled grains by

weight upto 1%,Foreign

matter

Grade B

Above 1% to 4%

C Above 4% to 7%

16.00% 0.00% -17.00%

28% 32% 40%

Tur A Moisture 12% B Moisture 13%

C Moisture More than

13%

15.00% 0.00% -27.00%

14% 34% 52%

Gram A Moisture 12%,

Damage grain 1%

B Moisture 13% Damage grain 2%

C Foreign matter 3%

20.00% 1.00% -17.00%

18% 38% 42%

Green Gram

A Moisture 12%,

Damage grain 1%

B Moisture 13% C Moisture 14% 14.00% 0.00% -20.00%

17% 50% 33%

Soyabean A Moisture 12% B Moisture 13% C Moisture 14% 8.00% 0% -17.00%

45% 30% 25%

Cotton A Steple length B Steple length C Steple length 12.00% 0% 20.00% 13% 47% 40%

72 | P a g e

ANNEXURE 5

Constraints, Strategies & Proposed Interventions for Promoting Market Led Agriculture Production in Cereal crops 2013-17

Sr No Issues Strategy Activity Source of Fund during project period

Unit Unit cost(Rs) Total Units Total cost(lakh)

1 Non adaptation Package of practices for improving quality of grains

Promotion of pre harvest practices for bridging gaps identified in Table 4.3 to 4.4

Crop Demonstration

MACP 0.40 ha 7000 500 35

Cereal development Project (CDP)

0.40 ha 2500 13000 325

NFSM 0.40 ha 2500 7000 175

Coarse Cereal Dev. 0.40 ha 2100 7000 147

ATMA 0.40ha 4000 1500 60

Sub total A 29000 742

2 Non adaption of Post harvest practices

Promotion of post harvest practices for bridging gaps identified in Table 4.3to 4.4

PHT Demonstration

Demonstration

MACP No 6000 100 6

3 Lack of market awareness Awareness about sources of market information & intelligence

A)Group Formation

ATMA No 5000 800 40

Sub total B 900 46

MACP No 750000 16 120

B)FCSC(grains)

MACP-MSWHC Farmers 700000 32 224

C)Pledge loan

MACP (ATMA) No 50000 100 50

D)Farmers Training

CDP no 17000 500 85

MACP No 13000 20 2.6

Sub total C 668 481.6

73 | P a g e

E)Exposure visits i)With in State

MACP farmer 2000 50 1

ATMA farmer 3000 700 21

ii)Outside State

MACP farmer 5500 50 2.75

ATMA farmer 5500 80 4.4

Sub Total D 880 29.15

Exposure visit Grand Total Total 1298.75

Constraints,Strategies & Proposed Interventions For Promoting Market Led Agriculture Production in pulses crops 2013-17

Sr No Issues Strategy Activity Source of Fund during project

period

Unit Unit cost(Rs)

Total Units Total cost (lakh)

1 Non adaptation Package of practices for improving quality of grains.

Promotion of pre-harvest practices for bridging gaps identified in Table 4.5

Crop Demonstration

MACP 0.40 ha 6000 350 21

Accelerated pulse production(AP3)

0.40 ha 2000 6000 120

NFSM 0.40 ha 2000 6000 120


promotion of post harvest practices for bridging gaps identified in Table 4.5

PHT Demonstration

MACP No 5000 16 0.8

Demonstration Sub total A 12366 261.8

3 Lack of market awareness

Awareness about sources of market information &intelligence

A)Group Formation

MACP No 7000 60 4.2

ATMA No 5000 800 40

Sub total B 860 44.2

B)FCSC(grains) for product aggregation

MACP/NABARD No 700000 16 112

C)Pledge loan MACP-MSWHC Farmers 50000 100 50

D) Farmers Training

ATMA No 3000 1300 39

MACP No 15000 16 2.4

Sub total C 1432 203.4

74 | P a g e

E)Farmer Field School

ATMA no 17000 80 13.6

F)Exposure visits

0

i)With in State MACP farmer 2000 60 1.2

ATMA farmer 4000 300 12

ii)Outside State MACP farmer 5500 60 3.3

ATMA farmer 5500 60 3.3

Sub total D 560 33.4

Grand Total 542.8

Constraints,Strategies & Proposed Interventions for Promoting Market Led Agriculture Production in oilseed crops 2013-17

Sr No Issues Strategy Activity Source of Fund during project period

Unit Unit cost(Rs)

Total Units Total cost(lakh)

1 Non adaptation Package of practices for improving quality of grain.

Promotion of preharvest practices for bridging gaps identified in Table 4.1

Crop Demonstration

MACP 0.40ha 7500 500 37.5

Oilseed development Project(ISOPAM)

0.40 ha 3000 2500 75

2 Non adaption of Post harvest

practices

promotion of post harvest practices for bridging

gaps identified in Table 4.1

PHT Demonstration

MACP No 5000 20 1

ISOPAM No 25000 300 75

Demonstration Sub total A 3320 188.5


Awareness about sources of market information &intelligence

A)Group Formation

MACP No 7000 100 7

ATMA No 5000 500 25

Sub total B 600 32

B)FCSC(grains) MACP No 70000 16 11.2

C)Pledge loan MACP-MSWHC Farmers 50000 100 50

75 | P a g e

D)Farmers Training

ATMA No 3000 1500 45

MACP No 10000 10 1

ISOPAM (FFS) No 22680 300 68.04

Sub total C 1926 175.24

E)Exposure visits

i)With in State MACP Farmer 1500 100 1.5

ATMA Farmer 4000 500 20

ii)Outside State MACP Farmer 6000 100 6

ATMA Farmer 6000 100 6

ISOPAM Farmer 6000 300 18

Sub total D 1100 51.5

Grand Total 447.24

Constraints,Strategies & Proposed Interventions For Promoting Market Led Agriculture Production in Fruits & vegetable crops

2013-17

Sr No Issues Strategy Activity Source of Fund during project

period

Unit Unit cost(Rs)

Total Units

Total cost (lakh)

1 Non adaptation Package of practices for improving quality of grading

Promotion of pre-harvest practices for bridging gaps identified in Table 4.6 to 4.8

Crop Demonstration

MACP 0.4 ha 6000 200 12

MWSIP ha 12000 500 60

ATMA 0.4 ha 6000 250 15

Sub Total A 950 87

Controlled Farming

NHM No 150000 500 750


promotion of post harvest practices for bridging gaps identified in Table 4.6 to 4.8

Post Harvest Management

MACP No 5000 32 1.6

NHM No 1000000 100 1000


Awareness about sources of market information

A)Group Formation

MACP No 7000 100 7

ATMA No 5000 300 15

76 | P a g e

&intelligence Sub Total B 1032 1773.6

B)FCSC(Fruits and Veg)

MACP No 400000 5 20

C)GAP Certification

NHM No 5000 250 12.5

D)Farmers Training

ATMA No 3000 100 3

MACP No 15000 5 0.75

MACP No 50000 5 2.5

Sub Total C 365 38.75

E)Exposure visits 0

i)With in State

MACP Farmer 1500 50 0.75

NHM Farmer 1000 350 3.5

ii)Outside State

MACP Farmer 5000 100 5

NHM Farmer 5000 100 5

Exposure Sub Total 600 14.25

Grand Total Total 1913.6

Constraints, Strategies& Proposed Interventions For Promoting Market Led Agriculture Production in Milch animals2013-17

Sr No

Issues Strategy Activity Source of Fund during project

period

Unit Unit cost(Rs)

Total Units Total

cost

(lakh)

1 Order to promote healthy

livestock .

Animal health check up camps as per Kamdhenu dattak gram yojna guidelines

Deworming of animals MACP -ATMA Village 20000 100 20

Supply of Mineral mixture and Vitamins

MACP -ATMA Village 100000 100 100

Eradication of Ectoparasites MACP -ATMA Village 20000 100 20

Infertility Treatment MACP -ATMA Village 25000 150 37.5

77 | P a g e

Publicity and mass propaganda MACP -ATMA Village 8000 150 12

Animal health check up camps

Vaccination deworming ,disinfection ,breeding ,fodder management ,calf rearing dehorning ,milking competition etc

ATMA No 7500 150 11.25

Livestock Management practices MACP No 7500 500 37.5

2 To encourage Farmers

Village extension Lady Livestock Link worker (LLW) MACP No 2500 150 3.75

Grand Total 242

78 | P a g e

Constraints, Strategies& Proposed Interventions For Promoting Market Led Agriculture Production in Goats

2013-17

Sr. No. Activity Source of Fund during project period

Unit Unit cost(Rs) Total Units Total cost (lakh)

1 Deworming of animals MACP –ATMA Village 17500 60 10.5

2 Supply of Mineral mixture and Vitamins MACP –ATMA Village 100000 60 60

3 Eradication of Ectoparasites MACP –ATMA Village 15000 60 9

4 Infertility Treatment MACP –ATMA Village 15000 60 9

5 Publicity and mass propaganda MACP –ATMA Village 7500 60 4.5

6 Vaccination deworming ,disinfection ,breeding ,fodder management ,calf rearing dehorning ,milking competition etc

ATMA No 3500 50 1.75

7 Goat Demonstration Unit MACP NO 9000 150 13.5

8 Lady Livestock Link worker (LLW) MACP No 1500 100 1.5

9 ATMA No 2500 100 2.5

10 NGO for Federation MACP NO 1000000 1 10

Grand Total 701 122.25

79 | P a g e

ANNEXURE 6

Time frame for implementation of market led production in cereals 2012-13 to 2016-17

Activity

Source of Fund during

project period

Unit Unit

cost(Rs) Total Units

Total cost (lakh)

Time frame for implementation

2012-13 2013-14 2014-15 2015-16 2016-17

Phy Fin Phy Fin Phy Fin Phy Fin Phy Fin

Crop Demonstration

MACP 0.40 ha 7000 500 35 125 8.75 125 8.75 125 8.75 75 5.25 50 3.5

Cereal development Project (CDP)

0.40 ha 2500 13000 325 3000 75 3000 75 3000 75 2000 50 2000 50

NFSM 0.40 ha 2500 7000 175 2000 50 2000 50 1000 25 1000 25 1000 25

Coarse Cereal Dev.

0.40 ha 2100 7000 147 2000 42 2000 42 1000 21 1000 21 1000 21

ATMA 0.40ha 4000 1500 60 400 16 400 16 400 16 150 6 150 6

PHT Demonstration

Sub total A 29000 742 7525 191.75 7525 191.75 5525 145.75 4225 107.25 4200 105.5

Demonstration MACP No 6000 100 6 25 1.5 25 1.5 20 1.2 20 1.2 10 0.6

A)Group Formation

ATMA No 5000 800 40 200 10 200 10 200 10 100 5 100 5

Sub total B 900 46 225 11.5 225 11.5 220 11.2 120 6.2 110 5.6

MACP No 750000 16 120 4 30 3 22.5 3 22.5 3 22.5 3 22.5

B)FCSC(grains) MACP-MSWHC

Farmers 700000 32 224 8 56 6 42 6 42 6 42 6 42

C)Pledge loan MACP (ATMA)

No 50000 100 50 25 12.5 25 12.5 25 12.5 15 7.5 10 5

D)Farmers Training

CDP no 17000 500 85 125 21.25 125 21.25 100 17 100 17 50 8.5

MACP No 13000 20 2.6 5 0.65 5 0.65 4 0.52 3 0.39 3 0.39

Sub total C 668 481.6 167 120.4 164 98.9 138 94.52 127 89.39 72 78.39

E)Exposure visit

MACP farmer 2000 50 1 15 0.3 15 0.3 10 0.2 5 0.1 5 0.1

i)With in State ATMA farmer 3000 700 21 150 4.5 150 4.5 150 4.5 125 3.75 125 3.75

MACP No 5500 50 2.75 15 0.825 15 0.825 10 0.55 5 0.275 5 0.275

80 | P a g e

ii)Outside State ATMA farmer 5500 80 4.4 20 1.1 20 1.1 20 1.1 10 0.55 10 0.55

Sub Total D 880 29.15 200 6.725 200 6.725 190 6.35 145 4.675 145 4.675

Exposure visit Grand Total Total 31448.00 1298.75 8117 330.375 8114 308.875 6073 257.82 4617 207.515 4527 194.165

Time frame for implementation of market led production in pulses2012-13 to 2016-17

Activity Source of Fund during project

period Unit

Unit cost (Rs)

Total Units

Total cost

(lakh)


2012-13 2013-14 2014-15 2015-16 2016-17


Crop Demonstration

MACP 0.40 ha 6000 350 21 100 6 75 4.5 75 4.5 50 3 50 3

Accelerated pulse production ( AP3)

0.40 ha 2000 6000 120 1300 26 1300 26 1150 23 1150 23 1100 22

NFSM 0.40 ha 2000 6000 120 1300 26 1300 26 1150 23 1150 23 1100 22

PHT Demonstration

MACP No 5000 16 0.8

4 0.2

3

0.15 3 0.15 3 0.15 3 0.15

Demonstration Sub total A 12366 261.8 2704 58.2 2678 56.7 2378 50.7 2353 49.2 2253 47.2

A)Group Formation

MACP No 7000 60 4.2 15 1.05 15 1.05 10 0.7 10 0.7 10 0.7

ATMA No 5000 800 40 175 8.75 175 8.75 150 7.5 150 7.5 150 7.5

Sub total B 860 44.2 190 9.8 190 9.8 160 8.2 160 8.2 160 8.2

B)FCSC(grains) MACP/NABARD No 700000 16 112 4 28 3 21 3 21 3 21 3 21

C)Pledge loan MACP-MSWHC Farmers 50000 100 50 25 12.5 25 12.5 20 10 20 10 10 5

D) Farmers Training

ATMA No 3000 1300 39 350 10.5 350 10.5 200 6 200 6 200 6

MACP No 15000 16 2.4 4 0.6 3 0.45 3 0.45 3 0.45 3 0.45

Sub total C 1432 203.4 383 51.6 381 44.5 226 37.5 226 37.5 216 32.5

E)Farmer Field School

ATMA no 17000 80 13.6

25 4.25 25 4.25 10 1.7 10 1.7 10 1.7

F)Exposure visits 0

i)With in State MACP farmer 2000 60 1.2 14 0.28 14 0.28 14 0.28 9 0.18 9 0.18

ATMA farmer 4000 300 12 75 3 75 3 50 2 50 2 50 2

ii)Outside State MACP farmer 5500 60 3.3 14 0.77 14 0.77 14 0.77 9 0.495 9 0.495

ATMA farmer 5500 60 3.3 14 0.77 14 0.77 14 0.77 9 0.495 9 0.495

81 | P a g e

Sub total D 560 33.4 142 9.07 142 9.07 102 5.52 87 4.87 87 4.87

Grand Total 542.8 3419 129 3391 120 2866 102 2826 99.7 2716 92.7

Time frame for implementation of market led production in Oilseed2012-13 to 2016-17

Activity Source of Fund during project

period Unit

Unit cost(Rs)

Total Units

Total cost

(lakh)


2012-13 2013-14 2014-15 2015-16 2016-17


Crop Demonstration

MACP 0.40ha 7500 500 37.5 125 9.375 125 9.375 100 7.5 75 5.625 75 5.625

Oilseed development Project(ISOPAM)

0.40 ha 3000 2500 75 750 22.5 750 22.5 400 12 300 9 300 9

PHT Demonstration

MACP No 5000 20 1 6 0.3 5 0.25 3 0.15 3 0.15 3 0.15

ISOPAM No 25000 300 75 75 18.75 75 18.75 50 12.5 50 12.5 50 12.5

Demonstration Sub total A 3320 188.5 956 50.93 955 50.88 553 32.15 428 27.28 428 27.28

A)Group Formation

MACP No 7000 100 7 25 1.75

25 1.75 20 1.4 20 1.4 10 0.7

ATMA No 5000 500 25 125 6.25 125 6.25 125 6.25 75 3.75 50 2.5

Sub total B 600 32 150 8 150 8 145 7.65 95 5.15 60 3.2

B)FCSC(grains) MACP No 70000 16 11.2 4 2.8 3 2.1 3 2.1 3 2.1 3 2.1

C)Pledge loan MACP-MSWHC Farmers 50000 100 50 20 10 20 10 20 10 20 10 20 10

D)Farmers Training

ATMA No 3000 1500 45 400 12 400 12 300 9 200 6 200 6

MACP No 10000 10 1 3 0.3 2 0.2 2 0.2 2 0.2 1 0.1

ISOPAM (FFS) No 22680 300 68.04 75 17.0 75 17.0 50 11.3 50 11.3 50 11.3

Sub total C 1926 175.24 502 42.11 500 41.31 375 32.64 275 29.64 274 29.54

E)Exposure visits

i)With in State MACP Farmer 1500 100 1.5 25 0.375 25 0.375 20 0.3 20 0.3 10 0.15

ATMA Farmer 4000 500 20 125 5 125 5 100 4 100 4 50 2

ii)Outside State MACP Farmer 6000 100 6 25 1.5 25 1.5 20 1.2 20 1.2 10 0.6

ATMA Farmer 6000 100 6 25 1.5 25 1.5 20 1.2 20 1.2 10 0.6

ISOPAM Farmer 6000 300 18 75 4.5 75 4.5 50 3 50 3 50 3

82 | P a g e

Sub total D 1100 51.5 275 12.88 275 12.88 210 9.7 210 9.7 130 6.35

Grand Total 447.24 1883 113.9 1880 113.1 1283 82.14 1008 71.77 892 66.37

Time frame for implementation of market led production in fruits &vegetable2012-13 to 2016-17

Activity

Source of Fund during

project period

Unit Unit


Total cost

(lakh)


2012-13 2013-14 2014-15 2015-16 2016-17


Crop Demonstration MACP 0.4 ha 6000 200 12 50 3 50 3 50 3 25 1.5 25 1.5

MWSIP ha 12000 500 60 125 15 125 15 100 12 100 12 50 6

ATMA 0.4 ha 6000 250 15 75 4.5 75 4.5 50 3 30 1.8 20 1.2

Sub Total A 950 87 250 22.5 250 22.5 200 18 155 15.3 95 8.7

Controlled Farming NHM No 150000 500 750 125 187.5 125 187.5 100 150 100 150 50 75

Post Harvest Management

MACP No 5000 32 1.6 7 0.35

7 0.35 6 0.3 6 0.3 6 0.3

NHM No 1000000 100 1000 25 250 25 250 20 200 20 200 10 100

A)Group Formation MACP No 7000 100 7 25 1.75 25 1.75 20 1.4 20 1.4 10 0.7

ATMA No 5000 300 15 100 5 75 3.75 70 3.5 30 1.5 25 1.25

Sub Total B 1032 1773.6 282 445 257 443 216 355 176 353 101 177

B)FCSC(Fruits and Veg)

MACP No 400000 5 20 2 8 2 8 1 4 0 0

C)GAP Certification NHM No 5000 250 12.5 75 3.75 75 3.75 50 2.5 25 1.25 25 1.25

D)Farmers Training ATMA No 3000 100 3 25 0.75 25 0.75 20 0.6 20 0.6 10 0.3

MACP No 15000 5 0.75 1 0.15 1 0.15 1 0.15 1 0.15 1 0.15

MACP No 50000 5 2.5 1 0.5 1 0.5 1 0.5 1 0.5 1 0.5

Sub Total C 365 38.75 104 13.2 104 13.2 73 7.75 47 2.5 37 2.2

E)Exposure visits 0

i)With in State MACP Farmer 1500 50 0.75 14 0.21 14 0.21 12 0.18 5 0.075 5 0.075

NHM Farmer 1000 350 3.5 100 1 100 1 50 0.5 50 0.5 50 0.5

ii)Outside State MACP Farmer 5000 100 5 25 1.25 25 1.25 20 1 20 1 10 0.5

NHM Farmer 5000 100 5 25 1.25 25 1.25 20 1 20 1 10 0.5

Exposure Sub Total 600 14.25 164 3.71 164 3.71 102 2.68 95 2.58 75 1.58

Grand Total Total 1913.60 800 484 775 483 591 384 473 374 308 190

83 | P a g e

84 | P a g e

Time frame for implementation of market led production in milch animals2012-13 to 2016-17

Activity

Source of Fund during project period

Unit Unit


Total cost

(lakh)


2012-13 2013-14 2014-15 2015-16 2016-17


Deworming of animals

MACP -ATMA

Village 20000 100 20 25 5 25 5 20 4 20 4 10 2


MACP -ATMA

Village 100000 100 100 25 25 25 25 20 20 20 20 10 10

Eradication of Ectoparasites

MACP -ATMA

Village 20000 100 20 25 5 25 5 20 4 20 4 10 2

Infertility Treatment MACP -ATMA

Village 25000 150 37.5 40 10 40 10 30 7.5 30 7.5 10 2.5

Publicity and mass propaganda

MACP -ATMA

Village 8000 150 12 40 3.2 40 3.2 30 2.4 30 2.4 10 0.8

Vaccination deworming, disinfection ,breeding ,fodder management ,calf rearing dehorning ,milking competition etc

ATMA No

7500 150 11.25 30 2.25 30 2.25 30 2.25 30 2.25 30 2.25

Livestock Management practices

MACP No

7500 500 37.5 125 9.375 125 9.375 100 7.5 100 7.5 50 3.75

Lady Livestock Link worker (LLW)

MACP No

2500 150 3.75 30 0.75 30 0.75 30 0.75 30 0.75 30 0.75

Grand Total

242.00 340.00 60.58 340.00 60.58 280.00 48.40 280.00 48.40 160.00 24.05

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Time frame for implementation of market led production in Goats2012-13 to 2016-17

Activity Source of

Fund during project period

Unit Unit


Total cost

(lakh)


2012-13 2013-14 2014-15 2015-16 2016-17


Deworming of animals MACP -ATMA Village 17500 60 10.5 15 2.625 15 2.625 10 1.75 10 1.75 10 1.75


MACP -ATMA Village

100000 60 60 15 15 15 15 10 10 10 10 10 10

Eradication of Ectoparasites MACP -ATMA Village 15000 60 9 15 2.25 15 2.25 10 1.5 10 1.5 10 1.5

Infertility Treatment MACP -ATMA Village 15000 60 9 15 2.25 15 2.25 10 1.5 10 1.5 10 1.5

Publicity and mass propaganda

MACP -ATMA Village 7500 60 4.5 15 1.125 15 1.125 10 0.75 10 0.75 10 0.75

Vaccination deworming ,disinfection ,breeding ,fodder management ,calf rearing dehorning ,milking competition etc

ATMA No

3500 50 1.75 12 0.42 12 0.42 10 0.35 8 0.28 8 0.28

Goat Demonstration Unit MACP NO 9000 150 13.5 40 3.6 40 3.6 30 2.7 30 2.7 10 0.9

Lady Livestock Link worker (LLW)

MACP No 1500 100 1.5 25 0.375 25 0.375 20 0.3 20 0.3 10 0.15

ATMA No 2500 100 2.5 25 0.625 25 0.625 20 0.5 20 0.5 10 0.25

NGO for Federation MACP NO 1000000 1 10 1 10

Grand Total 701 122.25 178 38.27 177 28.27 130 19.35 128 19.28 88 17.08

86 | P a g e

ANNEXURE 7: Constraint analysis for market led production in Cotton

Sr No

Technology for Market Led Production Recommendation Adaptation

F P N

1 Farmers organized in groups Farmers should be organized in Group F - -

2 Crop verity fetching goods price vis a vis having good productivity

Farmers using B.T. Cotton Ex. Bramha, Kanak, Rashi. - P -

Post harvest technology - P -

a) Primary Processing

Drying (Moisture %) F - -

Grading According to APMCs regular procedure F - -

% Foreign matter Not Exceeding 2 % - P -

Packaging Facility required in APMC F - -

Preventing Measures to protect from Storage Grain Pests - P -

Storage Temperature should be maintain - P -

Value Addition Cloth / Thread Etc. F - -

b) Marketing

Access to Market information and intelligence Commodity exchange market Use of SMS service

- P -

Pledge loan Farmers should store in APMC godown - P -

Packaging for Sell F - -

Product Aggregation by small Land Holder F - -

Contract Farming Necessary to promote F - -

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Participation in Commodity Individual farmers can be participate in spot market F - -

Constraint analysis for market led production in Soybean

Sr No


F P N



Farmers using JS 335, JS 9305, TAMS 9821, Etc. - P -



Drying (Moisture %) Moisture content reduced by own F - -

Grading According to APMCs regular procedure F - -

. % Foreign matter Not Exceeding 2 % - P -

. Packaging Facility required in APMC F - -

. Preventing Measures to protect from Storage Grain Pests - P -

. Storage Temperature should be maintain - P -

. Value Addition Oil & different milky products etc. F - -

b) Marketing

. Access to Market information and intellingence Use of SMS service - P -

88 | P a g e

. Pledge loan - P -

. Packaging for Sell F - -

. Product Aggregation by small Land Holder F - -

. Contract Farming Necessary to promote F - -

. Participation in Commodity Individual farmers can be participate in spot market F - -

Constraint analysis for market led production in Red gram

Sr No


F P N

1 Farmers organized in groups Farmers should be organised in Group F - -


Farmers using C11 , ICPL87119 , BDM2, ICP 8863 Etc.

- P -



. Drying (Moisture %) Moisture content reduced by own F - -

. Grading According to APMCs regular procedure F - -

. % Foreign matter Not Exceeding 2-3 % - P -


89 | P a g e

. Preventing Measures to protect from Storage Grain Pests - P -

. Storage Temperature should be maintain - P -

. Value Addition Tur dal / Flour etc. F - -

b) Marketing

. Access to Market information and intelligence Commodity exchange market Use of SMS service

- P -

. Pledge loan Farmers should store in APMC godown - P -

. Packaging for Sell F - -

. Product Aggregation by small Land Holder F - -



Constraint analysis for market led production in Jowar

Sr No


F P N


90 | P a g e


Farmers using local verity - P -

Post harvest technology


. Drying (Moisture %) Moisture content reduced by own F - -

. Grading According to APMCs regular procedure F - -

. % Foreign matter Not Exceeding 2 % - P -


. Preventing Measures to protect from Storage Grain Pests

. Storage Temperature should be maintain F - -

. Value Addition

b) Marketing

. Access to Market information and intelligence Farmer should be attach to market - P -

. Pledge loan Farmer should await about pledge loan facility - P -

. Packaging for Sell Farmers should store in APMC - P -

. Product Aggregation by small Land Holder Small land holder farmers should aggregate their product for marketing or selling

F - -

91 | P a g e

. Contract Farming Necessary to promote contract farming F - -


Constraint analysis for market led production in Bengal Gram

Sr No


F P N

1 Farmers organized in groups Farmers should be organised in Group F - -


Farmers using be Chafa-816, Vijay, Kabuli ChanaVerity - P -

Post harvest technology


Drying (Moisture %) Moisture content reduced by own F - -

Grading According to APMC,s reguard producer F - -

. % Foreign matter Not exacelling 2% - P -


. Preventing Measures to protect from Storage Grain Pests F - -

. Storage Temperature should be maintain F - -

92 | P a g e

. Value Addition

b) Marketing

. Access to Market information and intelligence Commodity exchange market Use of SMS service

- P -

. Pledge loan Farmers should store in APMC godown - P -

. Packaging for Sell

. Product Aggregation by small Land Holder



93 | P a g e

ANNEXURE 8

Constraint analysis of Existing market (APMC in District)

Sr.No Basic Infrastructure

/process

Full/Partial/No Gap refered as F/P/N

Pandharkawada Darva Yavatmal Maregaon Ralegaon Wani Kalamb Pusad Umarkhed Babhulgaon Ghataji Digras Ner Arni Mahagaon Zari-

Jamni

1

Storage to farmers

produce N N N F P N F F N P P F P F F P

2

Adequate certified

electronic weighing N N N F P N N N P P P N N N F F

3 Auction Hall N F N P P N N N F P N N N N P N

4 Platform Shaded N N N P P N N N F P F P N N P N

5 Roads N F P F N N N N F P F P N P F P

6

Banking service for the

farmers F F F F F F F F F P F F F F F F

Process/Trading/

Marketing Practicess

7 Open Auction N P N P N N N N N F N N N N P N

8 Marketing Charges N N N P N N N N N P N N N N P N

9

Use of electronic display

boards N P P F P P F N P N F

N N N F F

10 Gold Storage F F F F F F F F F F F F F F F F

11 Pack House F F F F F F F F F F F F F F F F

94 | P a g e

PCN Notes :

Sr. No

APMC TALUKA

Elected Management

HAS OWN LAND? (Y/N)

LAND AVAILABLE FOR BASIC INFRA-STRUCTURE

EXIST AUCTION HALL (Y/N)

EXIST ROADS (Y/N)

EXIST LAVOTARY (Y/N)

EXIST PARKING (Y/N)

EXIST RATE DISPLAY (Y/N)

EXIST LOAD PLATFORM (Y/N)

EXIST RAMPS (Y/N)

EXIST WASTE MGT (Y/N)

EXIST ALTERNATE MKT (Y/N)

EXIST FENCE (Y/N)

EXIST WEIGH BRIDGE (Y/N)

1 Aarni Aarni Y Y 0.20 R Y Y Y Y Y N N N Y Y Y

2 Babhulgaon Babhulgaon Y Y 3.32 H Y Y Y Y N N N N N Y Y

3 Darvha Darvha Y Y 1.00 R Y N Y N Y N N N N Y Y

4 Digras Digras Y Y 2.56 H Y Y Y N Y N N N N Y N

5 Ghatanji Ghatanji Y Y 1.00 H Y Y Y N Y Y Y N N Y Y

6 Kalamb Kalamb Y Y 1 H Y Y Y N N N N N N Y Y

7 Mahagaon Mahagaon Y Y 2 H Y N N N Y N N N Y Y N

8 Maregaon Maregaon Y Y 1 H 62 R N N N N Y N Y N N Y N

9 Ner Ner Y Y 4 H Y Y Y Y Y N N N N Y Y

10 Pandharkwada

Pandharkwada

Y Y 1.80 H N Y Y N Y N N N N Y Y

11 Pusad Pusad Y Y 0.40 R Y Y Y Y Y Y Y N N Y Y

12 Umarkhed Umarkhed Y Y 0.40 H Y Y Y Y Y Y N N N Y Y

13 Wani Wani Y Y 10.0 H Y Y N Y Y Y Y Y Y Y Y

14 Yavatmal Yavatmal Y Y 1.00 H Y Y Y Y Y N Y N N Y Y

15 Zari Zamani (Mukutban)

Zari Zamani Y Y 0.10 H Y Y Y Y Y Y N N N Y Y

95 | P a g e

16 Ralegaon Ralegaon Y Y 2.01 H N Y Y Y Y Y Y N N Y Y

Sr. No

APMC TALUKA

EXIST

GODO

WNS

(Y/N)

EXIST

COLD

STORA

GE (Y/N)

EXIST

PACK

HOUS

E

(Y/N)

EXIST

CLEANIN

G UNIT

(Y/N)

WHETH

ER

ELECTE

D

BODY?

(Y/N)

SURPL

US

2003-04

SURPL

US

2004-05

SURPL

US

2005-06

SURPL

US

2006-07

SURPL

US

2007-08

AVERAG

E

ANNUAL

SURPLU

S

OWN

FUND

1 Aarni Aarni N N N N Y 1359000 1326000 868000 1676000 2557000 1557200 2557000

2 Babhulgaon

Babhulgaon Y N N N Y 1138000 603000 439000 964000 1973000 1023400 2500000

3 Darvha Darvha N N N N Y 676000 408000 0 593000 3081000 951600 4500000

4 Digras Digras N N N N Y 367000 -27000 91000 442000 1588000 492200 364000

5 Ghatanji Ghatanji Y N N N Y 1535690 1353737 197595 2501024 5300282 2177666 2000000

6 Kalamb Kalamb Y N N N Y 0 0 183000 678000 521000 276400 1000000

7 Mahagaon Mahagaon N N N N Y 298000 -182000 -309000 -152000 469000 24800 100000

8 Maregaon Maregaon Y N N N Y 381973 1318174 379293 1766036 2385402 1246176 3690000

9 Ner Ner Y N N N Y 99000 227000 787000 119000 1003000 447000 0

10 Pandharkwada

Pandharkwada

Y N N N Y 3630000 1056000 3038000 3748000 5606000 3415600 6764000

11 Pusad Pusad N N N N Y 1833000 782000 701000 1363000 847000 1105200 9392000

12 Umarkhed Umarkhed Y N N N Y 548632 257015 859918 952443 2292530 982108 2500000

13 Wani Wani Y N N Y Y 0 0 2300000 1500000 4900000 1740000

1735200

96 | P a g e

0

14 Yavatmal Yavatmal Y N N N Y 5692000 2552000 455000 1290000 7486000 3495000 7486000

15 Zari Zamani (Mukutban)

Zari Zamani Y N N Y Y 2239000 1321000 777000 2709000 2835000 1976200 7950000

16 Ralegaon Ralegaon Y N N N Y 2024861 -389965 960285 1009963 5905756 1902180 194914

97 | P a g e

0

2000

4000

6000

8000

10000

12000

Arrivals (MT)

Months

Cotton Crop Average Arrivals in APMC.s in Yavatmal District

Cotton 7357 4792 3055 4555 333 47 11 0 80 2178 8918 11006

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

ANNEXURE 9

Months wise Arrivals APMC Market in Yavatmal District2006-11

Chart 1 :Average Arrivals

Chart 2 :Prices per Qtl.

Inferences: In Yavatmal district, cotton arrivals are maximum during the Nov-Dec month,

but the avg price is low in this period while the average highest price is found in the Feb

month due to low the arrival in this period.

0

500

1000

1500

2000

2500

3000


Cotton 2648 2709 2400 2505 2350 2700 2650 0 2750 2789 2881 2796

Prices (Per Qtl)

Cotton Crop Prices per Qtl.

98 | P a g e

0

500

1000

1500

2000

2500

Arrivals (MT)

Months

Soybean Crop Average Arrivals in APMC,s in Yavatmal District

Soybean 790 525 460 298 366 278 175 154 273 2161 2251 1528



Chart 2 :Prices per Qtl.

Inferences: In Yavatmal district, Soybean arrivals are maximum during the Oct-Nov months,

while the prices are low in this period. In other parts, Jan to March arrivals are low and

average price is more than other months.

0

200

400

600

800

1000

1200

1400

1600

1800

2000


Soybean 1653 1642 1643 1535 1283 1250 1300 1310 1400 1831 1821 1905

prices (per Qtl.)

Soybean crop prices per Qtl.

99 | P a g e

0

50

100

150

200

250

300

350

400

Arrivals (MT)

Months

Jawar Crop Average Arrivals in APMC,s Yavatmal District

Jawar 253 194 179 115 137 111 150 288 314 150 301 376


Chart 1: Average Arrivals

Chart 2 :Prices per Qtl

Inferences: In Yavatmal district, Jawar arrivals are maximum during the Nov-Dec months,

while the prices are low in this period. In other parts, May to June arrivals are low and

average price is more than other months.

0

100

200

300

400

500

600

700

800


Jawar 607 666 701 712 575 600 625 620 650 644 630 597

prices (per Qtl)

Jawar crop prices per Qtl.

100 | P a g e

0

200

400

600

800

1000

1200

Arrivals (MT)

Months

wheat Crop Average Arrivals in APMC,s in Yavatmal District

wheat 139 158 1060 647 809 374 167 189 240 193 191 161




Inferences: Wheat production is comparatively low than other crops in Yavatmal; arrivals

are maximum during the March to May months. Prices still remain consistently same

throughout the year while little change is found in the months of March, Aug, October when

the prices are more.

0

100

200

300

400

500

600

700

800

900

1000


wheat 796 912 990 888 807 825 850 970 910 967 810 835

Prices (Per Qtl.)

wheat crop Prices per qtl.

101 | P a g e

0

100

200

300

400

500

600

Arrivals (MT)

Months

Tur Crop Average Arrivals in APMC,s in TYL District

Tur 482 553 409 240 235 147 72 58 78 34 141 296




Inferences : In Yavatmal district, Tur arrivals are maximum during the Jan to March months;

the avg price is better in this period while the average highest price is found in the Feb

month due to demand in this month for processing like Dal mill unit.

0

500

1000

1500

2000

2500

3000


Tur 2569 2784 2668 2540 2622 2500 2450 2300 2200 2025 2124 2255

prices (per qtl.)

Tur crop prices per qtl.

Market Strategy Supplement, Yavatmal 0

0

100

200

300

400

500

600

700

Arrivals (MT)

Months

Gram Crop Average Arrivals in APMC,s in YTL District

Gram 91 261 614 314 271 148 78 67 38 42 36 28




Inferences: In Yavatmal district, Gram arrivals are maximum during March and April

months, but the avg price is low in this period. The average highest price is found in the

months of April, May, June due to demand for the processing unit like Dal mill.

0

500

1000

1500

2000

2500


Gram 1506 1598 1701 2048 2100 2050 2010 2060 1950 1621 1552 1622

prices (per Qtl.)

Gram crop prices per Qtl.

Documents

Refined Market Strategy Supplement Yavatmalyavatmal.atmamaharashtra.org/Upload Files/Yavatmal MSS.pdfDMI -Director of Marketing and Inspection ... analysis of the district keeping