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Become an eco-friendly real estate specialist. Market your expertise with RE/MAX Green.
The RE/MAX Green program helps agents attract and assist buyers and sellers who value homes that are energy-efficient and environmentally friendly.
The RE/MAX Green program consists of two components:
• Green training: Earn one of five green designations recognized by RE/MAX LLC in order to use the RE/MAX Green logo and marketing materials.
• Green marketing: Market your green expertise using the RE/MAX Green logo and other tools.
Everything you need to know is in this program. It’s time to add green to your RE/MAX colors.
Please note that RE/MAX Green is not a designation; it’s a marketing program you can use once you’ve earned one of the approved
designations.
RE/MAX GREEn PRoGRAM GuidE
RE/MAX GreenA service of RE/MAX, LLC
E-mail: [email protected] • Phone: (303) 796-3554
Programoverview
Become a RE/MAX Green Agent
AttractingBuyers
AttractingSellers
GreenResources
FAQ
RE/MAX Green Citizenship
As part of our philosophy
of Premier Community
Citizenship, RE/MAX
is committed to the
sustainability and
environmental well-being
of the communities
where our real estate
professionals work and
live. RE /MAX offers
training programs
enabling participating
agents to counsel builders
and homeowners in
eco-friendly housing.
BECoME A RE/MAX GREEn AGEnt
RE/MAX GreenA service of RE/MAX, LLC
E-mail: [email protected] • Phone: (303) 796-3554
nAR GreenThe Green designation offered through the National Association of Realtors can be earned by viewing the courses online and passing the written test.
This course is also good for one elective credit toward the Accredited Buyer Representative designation.
www.greenresourcecouncil.org
Accredited Green Agent designationAccredited Green Broker designationThe Canada-based National Association of Green Agents and Brokers offers these two designations that address home energy conservation, whole home environmental health, sustainable renovation and construction practices.
www.nagab.org
LEEd-Accredited ProfessionalThe Leadership in Energy and Environmental Design Accredited Professional designation requires a thorough understanding of green building practices and principles. It’s offered by the Green Building Certification Institute in association with the U.S. Green Building Council.
www.gbci.org
EcoBroker designationAgents with the EcoBroker designation help clients market or purchase properties with green features, and save money and live comfortably through energy efficiency and environmentally-sensitive choices. This course is also offered through RE/MAX University.
www.ecobroker.com/eb/default.aspx
ProgramOverview
Become a RE/MAX Green Agent
AttractingBuyers
AttractingSellers
GreenResources
FAQ
Step one: Earn a green professional designationEarning a green designation equips you to guide consumers in buying or selling properties that are energy-efficient and eco-friendly. Five designations qualify for the RE/MAX Green program. Other eco designations may also be considered on a case-by-case basis. Contact [email protected] for more information.
Add your green designation to your Web Roster ProfileHelp consumers and other agents find you through the
RE/MAX Web Roster:
• From any RE/MAX Mainstreet page, select the
“My Account” link on the top right
• Click “Update Your Associate Profile”
• Under “Designations,” check the applicable box or boxes
• Select as Civic Activities either “Environmental Awareness” or “Environmental Concerns”
• Add to the Personal Summary field a sentence or two about your green expertise
Add RE/MAX Green to your marketing materialsIf you hold one of the five eco designations recognized by RE/MAX, you can use the RE/MAX Green logo and other materials.
The logo can be downloaded from RE/MAX Mainstreet in
JPG and EPS formats. To access the logos, search using the keywords “REMAX Green.”
Agent Use:
The RE/MAX Green logo may be incorporated
into a qualified agent’s marketing materials, along with the words, “RE/MAX Green Specialist” or “Green Specialist.” Follow the requirements stated in the RE/MAX Trademark and Graphic Standards manual (download from Mainstreet using the keywords “trademark manual”).
Office Use:
An office in which one or more agents hold a green designation recognized by RE/MAX, LLC can use the RE/MAX Green logo. To comply with the intent of the RE/MAX Green program, the office must route eco-related inquiries generated by the logo to an agent holding a recognized designation.
BECoME A RE/MAX GREEn AGEnt
RE/MAX GreenA service of RE/MAX, LLC
E-mail: [email protected] • Phone: (303) 796-3554
ProgramOverview
Become a RE/MAX Green Agent
AttractingBuyers
AttractingSellers
GreenResources
FAQ
Step two: Market your green credentialsThe RE/MAX Green program offers several ways to attract eco-conscious consumers.
RE/MAX GreenA service of RE/MAX, LLC
E-mail: [email protected] • Phone: (303) 796-3554
AttRACtinG BuyERSBeing green is not just the right thing to do. It’s the
smart thing to do.
As a RE/MAX Green Specialist, your expertise in
eco-friendly real estate appeals to a growing number
of environmentally conscious homebuyers. These
buyers realize that green homes can be good for the
pocketbook as well as for the environment.
Several of the eco designations recognized by
RE/MAX include marketing materials specifically
for attracting buyers. Check with the organizations
administering the designations for
more information.
ProgramOverview
Become a RE/MAX Green Agent
AttractingBuyers
AttractingSellers
GreenResources
FAQ
tools for Buyersuse the logo: If you hold one of the five eco designations recognized by RE/MAX you can use the RE/MAX Green logo. It can be downloaded from RE/MAX Mainstreet in JPG and EPS formats. To access the logos, use the keywords “REMAX Green.”
on design Center: Several editions of consumer newsletters have a green topic, including “Make Your Home Greener.” Click on Design Gallery, then enter “green” into the search box to access the materials.
RE/MAX Web Roster: One way eco-conscious buyers find you is through the RE/MAX Web Roster, which is accessible to consumers through “Find an Agent” on remax.com. Be sure to update your Associate Profile to tout your Green credentials to these people.
RE/MAX GreenA service of RE/MAX, LLC
E-mail: [email protected] • Phone: (303) 796-3554
AttRACtinG SELLERSKnowing how to promote a green property – or to
“green up” a home – is yet another way to land the
listing.
Your expertise as a RE/MAX Green Specialist gives
you a specific advantage in marketing a seller’s green
property. Whether it’s new construction or a green-
remodeled home, sellers will look to you for guidance.
Several of the eco designations recognized by
RE/MAX include marketing materials specifically
for attracting sellers. Check with the organizations
administering the designations for
more information.
tools for Listingincentives: Many local and state/provincial governments, utility companies and other entities offer rebates, tax breaks and other incentives for adding eco-friendly elements to a property.www.greenhomeguide.com
use the logo: If you hold one of the five eco designations recognized by RE/MAX you can use the RE/MAX Green logo. It can be downloaded from RE/MAX Mainstreet in JPG and EPS formats. To access the logos, use the keywords “REMAX Green.”
on design Center: Several editions of consumer newsletters have a green topic, including “Make Your Home Greener.” Click on Design Gallery, then enter “green” into the search box to access the materials
RE/MAX Web Roster: One way eco-conscious sellers find you is through the RE/MAX Web Roster, which is accessible to consumers through “Find an Agent” on remax.com. Be sure to update your Associate Profile to tout your Green credentials to these people.
ProgramOverview
Become a RE/MAX Green Agent
AttractingBuyers
AttractingSellers
GreenResources
FAQ
RE/MAX GreenA service of RE/MAX, LLC
E-mail: [email protected] • Phone: (303) 796-3554
GREEn RESouRCES
ProgramOverview
Become a RE/MAX Green Agent
AttractingBuyers
AttractingSellers
GreenResources FAQ
the Green Home Guide: From the U.S. Green Building Council – green home profiles, renovations and know-how.
www.greenhomeguide.com
Energy and Green Building is the subject of this Web section of the National Association of Home Builders.
nahb.org/page.aspx/category/sectionid=206
EnERGy StAR ProgramThe EPA makes it easy for you to include ENERGY STAR in your sales message to homebuyers.
www.energystar.gov.
Household Emissions Calculatorwww.epa.gov/climatechange/emissions/ind_calculator.html
Green Funding opportunitiesNumerous sources of funding for green building are available at the national, state and local levels for homeowners.
www.epa.gov/greenbuilding/tools/funding.htm
Canada-specific tools and Resourceswww.nagab.org
Green PointSustainability Services that help RE/MAX brokers deliver energy efficiency and renewable energy projects for commercial property owners and users.
http://green.remaxcommercial.com/start/
RE/MAX GreenA service of RE/MAX, LLC
E-mail: [email protected] • Phone: (303) 796-3554
FREquEntLy ASkEd quEStionSq: What is the purpose of the RE/MAX Green program?
A: RE/MAX Green gives Associates access to eco training and resources, and tools for using their green expertise to differentiate themselves from the competition in yet another way.
q: How does this program help my business?A: In a time of dwindling resources, more and more people are expanding their environmental consciousness. Agents who qualify as green specialists will become the professionals of choice for this growing segment of the market.
q: What are the requirements to participate in the RE/MAX Green program?A: An associate must earn one of five eco designations recognized by RE/MAX. See the list of designations.
q: Can i use the RE/MAX Green logo if i don’t have an eco designation recognized by RE/MAX?A: No. To ensure that use of the logo is meaningful, it is intended for use only by Associates who have a recognized eco designation, and by offices that have at least one such Associate.
q: Can i use the RE/MAX Green logo in my marketing materials? A: Yes. the logo and the title “Green Specialist” can be used.
q: Can an office use the RE/MAX Green logo?A: An office in which one or more agents hold one of the eco designations recognized by RE/MAX can use the RE/MAX Green logo. To comply with the intent of the RE/MAX Green program, the office must route eco-related inquiries generated by the logo to an agent holding a recognized eco designation.
q: is the RE/MAX Green program for residential agents only?A: No. Commercial agents can also use the program. The NAR Green designation, for example, has a Commercial Elective. Visit greenresourcecouncil.org for a schedule of green commercial classes.
q: is the RE/MAX Green program for u.S. agents only?A: No. Most of the recognized designations are available to agents in various countries. Two of the designations – the Accredited Green Agent and Accredited Green Broker – are Canadian-based.
ProgramOverview
Become a RE/MAX Green Agent
AttractingBuyers
AttractingSellers
GreenResources FAq
