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Test: DAS Quiz 1AUser: Monica Dr.R.K.Shrivastava Shrivastava [Taken On: 08/31/2010]
Section 2: DAS Quiz 1AQ. 1 Which one of the following is NOT one of the four product characteristics that R&D can set?
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age
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size
Correct
performance
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Correct
quality
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reliability
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Q. 2 Inside each fine cut circle,
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product segments strive to be in the center
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segments have an ideal spot where demand is at its highest
Correct
product segments strive to be near the boundaries
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demand is at its highest as long as product segments are within the circle
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none of the options
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Q. 3 Which market segment places the most importance on reliability?
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Performance
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Low End
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High End
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Size
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Traditional
rrect
Unattempte
d
Q. 4 Of the five market segments, which three are more concerned about leading-edge technology within their respective segment expectations:
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Size Segment, Performance Segment, and Low End Segment
Correct
Correct
Size Segment, Performance Segment, and High End Segment
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Low End Segment, Traditional Segment, And High End Segment
Correct
Size Segment, Performance Segment, and Traditional Segment
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ct
Q. 5 You have been promoted to vice president of marketing. Congratulations. The CEO asks the following question: " Is it possible to develop a single marketing mix for two or more market segments within the Capstone industry?" How do you respond?
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Yes: it is possible for high end, and performance market segments.
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No; the importance of key buying criteria differs on a segment-by-segment basis.
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No; key buying criteria change over time
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Yes: it is possible for performance and size market segments.
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No; key buying criteria are different for each segment.
Incorrect
Q. 6 In the Marketing area, which expenditure drives customer Awareness?
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MTBF
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Sales Budget
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Price
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Correct
Promotion Budget
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Q. 7 In addition to expecting decreasing Size and increasing Performance of the sensors, what other demands do Capstone customers place on the market:
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All of the options
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Demands for exclusive distribution deals
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Increasing Reliability
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Decreasing Price
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Q. 8 How much awareness is created by the $250,000 promotion fee charged when a new product is invented and released from R&D?
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80%
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50%
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100%
rrectInCorrect
33%
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67%
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Q. 9 In order to achieve 100% accessibility, a team must:
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have a combined sales budget of $40 million
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have two products in the same segment
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create awareness in the previous year
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none of the options
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spend $4 million on distribution channels
Incorrect
Q. 10 Which of the following are not considered in the Fine Cut?
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Reliability
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Price
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Positioning
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Correct
Automation
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Age
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Q. 11 Which financial obligation is properly satisfied with Bond Issues as opposed to other financing choices?
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Accounts Payable
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All of the options
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Changes in A/R policy
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Paying for increased production capacity
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Salary increases
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Q. 12 Before finalizing Finance decisions, decisions must be made in all other functional areas first. Otherwise, how will the Finance Manager know what the financial projections and demands for capital look like?
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Do not agree
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Agree
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Q. 13 A change in MTBF affects
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material cost
In none of the options
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project management
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inventory
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positioning
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Q. 14 If you sell all of the capacity on a production line, inventory from that line is sold at?
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an equivalent percentage of your revenues
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what you determine it to be worth
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half the value as it shows on the accounting department's books
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actual costs incurred thus far
Co In half the average cost of production
rrect
Correct
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Q. 15 Increases in Plant Automation will decrease labor costs per unit. Decreases in Plant Automation will
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Slightly reduce R&D cycle-time
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Increase labor costs, placing additional pressure on profit margins
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All of the options
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Increase labor costs, making it difficult to meet customer demands for falling prices
Incorrect