James Holden

S T A T E M E N T

O F

I N T E N T

R e s e a r c h

P r a c t i c e s

Direction in Level 6

In Level 6 I want to

design and create both garments

and products that focus on the

use of technology within fashion.

I will achieve this through both the

fabric I use, and also constrcution methods.

I have a keen interest in science-fiction

and an eye for detail; by combining

both of these into my

research, I will be on the right step to

producing garments and products that

will fulfill my ambition.

I hope to continue with the brand I

have created during Research Practices.

The brand is titled Spatium, the origins

for the brand came from researching

into the words spatial and maximum.

Through this research I created a brand that

focused on wire-frame modelling produced

on computers; combined with

large scales images of mountains and

the environment that surrounds us.

Design Inspiration

I looked into how wire-frame modelling

could be used in conjunction with

clothing - I wanted to use the wire to

make the garment keep its

maximum shape when it

is being worn.

Designers such as Yohjo Yamamoto

use large proportions and create

drapey silhouette’s, I wanted to

capture the feel of this look,

but in a slightly more

rigid way.

S p a t i u m

The look of the brand is modern,

but I don’t want it to look “futuristic”.

The emphasis is going to be on

detail and quality of fabric.

I deliberately made the logo

slightly oblique, it’s there to

quietly gather interest, rather than

scream in people’s faces.

Product Range

As I started to develop the

brand I began to concentrate on

the idea of a wire-frame being

built into the garment/product.

When the wire-frame is sewn in,

the garment can keep a shape

it wouldn’t normally be

capable of doing so.

Rucksack Prototype

From my design range I created a prototype

rucksack. I constructed it using a waterproof

nylon fabric on the outside, with a thick

cotton as the lining. Adding the metal

frame proved more problematic

than I was expecting.

If I were to put the bag into production,

or follow along these lines in Level 6

then I would enroll myself in some

form of metal work class.

Overall I’m very satisfied with

how the rucksack turned out.

Customer Profile

I want the garments I design to be

made with the intention

of selling to young,

design conscious males.

The price point of the clothes

would be from £80 to £400,

so this would naturally tend toward

young professionals with

disposable income.

The clothes would be sold through

contemporary retailers such as

The Corner, Dover Street Market and LN-CC.

M a r k e t i n g

The marketing for the company would

reflect the overall aesthics behind

the clothing. Simple, yet bold images will provide

a hint to what the company are about.

The packaging will also follow this theme.

The shopping bag that the garments come in

are made using similar materials to

the actual garments, with wire running

throughout the inside of the bag.

Skills Required for Level 6

To achieve my goals in Level 6

I will allot myself more time

in the construction of the garments.

Previously I have mainly put my

energy and resources into the

research and design areas of working.

Fabric is going to be

a major part of my collection,

so I will need the experience of

how to use it properly.

I will also have to enroll in some form of metal

work class, so I have the skills required

to create the metal frames.