7/30/2019 Researching Pleix Beauty Kit
1/7
NotesPleix is a virtual community of digital artists based in
Paris
-Pleix is a community of digital artists (graphic designers, 3d
artists, musicians, etc.) who are now quite famous
-one of the characteristics of Pleix: they don't have a studio,
they work from home. What was at first a constraint (not enough
money to rent a studio) beca me a
style of working enabled by the internet and the phone. When
they have to work for clients, the productors rents studios for
them.
-"One of their first and probably most iconic project isBeauty
Kit, a series of short movies that sarcastically "advertise" shiny
beauty kits for little girls. There'sone complete with scalpel and
anesthetic spray for breast augmentation, another one to allow them
to do their own liposuccion or facial reconstruction.
The project started with the discovery of the work of artistDana
Wysewho makespillsembedded with miraculous properties, there's one
to "teachyourself german in one hour", another to "understand
contemporary art instantly", etc. Pleix liked their playfulness and
irony of her universe and offered to make a
video for her exhibition. She liked it but felt that it wasn't
her style. Pleix kept the work for themselves, uploaded it on their
website and it toured the festivals. "
-Pleixfilms are always beautifully done and satirical in some
way. This Beauty Kit project is a series of short movies which
advertise do-it-yourself surgeries forlittle girls. The ironic
combination of real life images with painful comical instructions
exhibits the kind of satire Pleix films usually have.
-He presented theirpersonaland commercial works. Personal as in
"developed by members of the Pleix collective for their own
pleasure" and opposed to workscommissioned by clients. The later
financing the former.
-7 guys met, liked each other's work, founded the graphic art
collective in 2001 and uploaded their works (2 or 3 videos at the
time) on a website which they defineas their "virtual gallery". And
that's it. Digital word of mouth did the rest. They define
themselves as grafic designers but also as "media and television
sponges",
they are not trying to denounce the phenomena that they observe
but they just identify trends and translate them in a playful way.
Sometimes there is a political or
ethical message, sometimes it's just an artistic research.
-Beauty KitbyPleixFilms, a group of digital artists from Paris-
a great commentary on the role of plastic surgery and beauty ideals
in society. LOVE the style,
animation, music, message
-minimal website, their about has two lines about them then a
large list of awards with many under every year
-Among the films of Pleix, Beauty Kit is a freezing series of
commercials for a kit of plastic surgery for submission to the
little girls: miniature mammary
prostheses provided with microphone-scalpel and instructions,
necessary for liposuction or nasal surgery unpacked by enraptured
girls. In the same vein, E-baby
sticks to us vis-a-vis a baby out of incubator, that his mother
pouponne remotely, via a pair of terrifying black gloves controlled
by
computer.(http://www.ciren.org/ciren/conferences/280207/index.html)
-We do not want to carry message, to play the sanctimoniouses.
We are simply a little sponges, inspired by all that surrounds us.
\n\nPleix is a collective of
seven people formed in 2001.- Pleix has some essential
principles: to trust, to indulge pleasure, give with the others, to
work not counting but without forcing too much when it is not
necessary.Short Film, Beauty Kit, 2001
- they also created their own music for the piece
Un Pick the Image
Who wrote/assigned the breif?
Dana Wyse??
Who was the client?
Style?
Infographic, surrealism, scientific v.s play = weird friction.
Ubsurd reality of perfection
Cutesy animation juxtaposed with real life medical instruments
and bodily fluids
Red - love/emotion/warning/blood/medical/cry for help?
Soft lighting like in beauty mags etc
LOGO - word "Beauty" juxtaposed with medical cross
Era?
My Little Pony? Early 90's?
Was it successful?2003 ACA Media Arts Festival Tokyo :
Excellence price for Beauty Kit
What are the visual semi-otics?
What was goin on in year it was made?
Youtube comments? How do others react? How does the public read
into it?
What decisions did the visual communicator make to make it
powerful?
Is there other work relevent? alternative?
work for arts festival v.s. nissian & addidas corporate type
work.
In 2001 I was 11, Danesh was..10? so we were the age group been
"discussed" in this video. Neither of us believe at this time we
felt this pushed to grow up to
fast or been so obsesed by appearance. However today we see it
every day when we look at kids of the tween age group. Infact now,
in 2013, we are even
adjusted to images such as these. MAking Pleixs video just as
relevent over ten years later.
Toddlers and Tiaras pageant
"dont wait for mother nature"
satirical about how the the media is making kids want to look
betterPeople want to grow up toooo fast.
Just imagining kids playing with these 'toys' to make themselves
look like grown-ups.
I was expecting to see make-up kits, not surgery kits.
http://www.pleix.net/movies/BeautyKit.movhttp://www.pleix.net/movies/BeautyKit.movhttp://www.pleix.net/movies/BeautyKit.movhttp://www.aeroplastics.net/dana_light/050729.htmlhttp://www.aeroplastics.net/dana_light/050729.htmlhttp://www.aeroplastics.net/dana_light/050729.htmlhttp://www.tag.bc.ca/dynamic/artist.asp?ArtistID=7http://www.tag.bc.ca/dynamic/artist.asp?ArtistID=7http://www.tag.bc.ca/dynamic/artist.asp?ArtistID=7http://www.pleix.net/http://www.pleix.net/http://www.pleix.net/http://www.pleix.net/films.html/http://www.pleix.net/films.html/http://www.pleix.net/films.html/http://pleix.net/beautykit.htmlhttp://pleix.net/beautykit.htmlhttp://pleix.net/beautykit.htmlhttp://www.pleix.net/http://www.pleix.net/http://www.pleix.net/http://www.aeroplastics.net/dana_light/050729.htmlhttp://www.aeroplastics.net/dana_light/050729.htmlhttp://www.aeroplastics.net/dana_light/050729.htmlhttp://www.pleix.net/http://pleix.net/beautykit.htmlhttp://www.pleix.net/films.html/http://www.pleix.net/http://www.tag.bc.ca/dynamic/artist.asp?ArtistID=7http://www.aeroplastics.net/dana_light/050729.htmlhttp://www.pleix.net/movies/BeautyKit.mov
